Content marketing Archives https://www.i-scoop.eu/category/content-marketing/ Digital strategy and business in a holistic context Fri, 20 Aug 2021 17:53:24 +0000 en-US hourly 1 https://www.i-scoop.eu/wp-content/uploads/2025/09/cropped-favicon-i-scoop-2-32x32.png Content marketing Archives https://www.i-scoop.eu/category/content-marketing/ 32 32 The state of content marketing in Europe https://www.i-scoop.eu/the-state-of-content-marketing-in-europe/ Thu, 11 Sep 2014 11:43:13 +0000 https://www.i-scoop.eu/?p=1381 Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP’s Content Marketing Conference 2014 in Antwerp and marketing director at law firm Kennedy Van der Laan. AJ was one of the participants at our content marketing roundtable in Belgium, early 2011, where we […]

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]]> Content curation: overview, benefits, goals and tools https://www.i-scoop.eu/content-curation-overview-benefits-goals-tools/ Tue, 21 Jan 2014 12:45:58 +0000 https://www.i-scoop.eu/?page_id=201 One of the hot topics in content marketing is content curation. It can play a role in achieving various goals, depending on how, where and why you use it. Whereas content marketing in the strict sense mainly revolves around identifying, creating and sharing content in order to meet business goals and what audiences want across […]

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