Conversation Agent

What Keeps You up at Night?

2012-01-27T06:00:00-05:00

I'm a night owl. Often people will hear back from me in the wee hours because I get creative at around 4pm and then stay in flow for hours after that. By the time I realize I'm cold from the heating going to low for the night, it's way past bed time. When I get into flow, I shut everything else...

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Keep the Faith. Demand Proof. Relentlessly.

2012-01-26T06:00:00-05:00

There are two aspects to doing business -- believing in what you're doing, and verifying that it works for your customers and clients. To succeed, you need to do both, relentlessly. When it's only about keeping the faith, you may be worshiping at the altar of hope (or its shady cousin, ego), and...

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How to Win Customers and Influence Word of Mouth

2012-01-25T06:00:00-05:00

When I met Stan Phelps for coffee a little over a year ago, I learned for the first time there was a term -- lagniappe -- that meant a small gift given to a customers by a merchant at the time of purchase. It cannot be faked of forced, for it to work it must feel real. Our conversation on the...

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The Truth About B2B Social Media Adoption

2012-01-24T06:00:00-05:00

While we've been sharing examples of creative content strategy executions for a couple of years here, it's easy to forget that the rest of the business world may still be wrestling with different issues. The truth about social media adoption, according to the results of a survey conducted by Penton...

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How Much is a Lifetime Customer Worth to your Business?

2012-01-23T06:00:00-05:00

For Zane's Cycles, it’s $12,500, says CEO Chris Zane in Reinventing the Wheel. That means if we start by providing a child his first bike at 4-years-old and continue through the retirement bike, we will collect $12,500 in fulfilling all of the cyclist’s lifetime needs. But to actually sell an...

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Localism: Eat, Work, Pray, Love Edition

2012-01-21T07:00:00-05:00

"Think globally, act locally" used to be the mantra of the modern business person. Every individual, group, division, unit, organization, and community willing and able to do that was "glocal" with pride. People shifted easily from their point of origin to attractive city-hubs like Paris, London,...

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Is Lone Ranger Syndrome Killing Your Chances to Connect?

2012-01-20T06:00:00-05:00

After organizing more than 100 local meet ups ranging from 25-200 people, designing the program for three international workshops each attended by more than 120 clients, shooting video at two user group conferences, and leading a customer workshop session I can say this from experience: Don't go at...

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The Retweet Button Doesn't Work

2012-01-19T06:00:00-05:00

I was sharing a post by Robert Scoble about PandoDaily, the new publication by Sarah Lacy covering startups on Google+ from Google Reader and the applet picked up the tweet button from Scobleizer as image on G+. The first comment I got was "The retweet button doesn't work ;)". He was only half...

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