If your browser doesn’t support Flash, click here to download the show and play it locally.

People everywhere are going mobile. We all see the impact the mobile revolution is having on our world. Manish Gajjar, Principal Engineer in Broadcom’s Mobile Platforms Group, is no exception. He knows that mobile is changing human behaviors, how we think about our day, how we buy things, how we interact with business, etc.

Mobile innovations are evolving at a rapid pace. Engineers like Manish must not only keep up, but be at least five years ahead of the game. Manish shares what his team concentrates on when creating SoCs for mobile devices including, cost, performance, power, and feature set.

When designing mobile devices, one must have a keen eye for what the future will bring. Manish shares where he believes mobile will be in the next 25 years. Imagine a day when we can interact with our devices without so much as touching them.

Links of interest:
Broadcom

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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On this episode, we had the pleasure of talking to Dr. Peter Ateshian, who drove all the way up from Monterey, California to join us in the studio for this technically-intriguing yet approachable program.

Generally speaking, the semiconductor industry’s most advanced node today is 22 nanometers (as named by the International Technology Roadmap for Semiconductors – ITRS). Peter discusses the amazing technology below 22 nanometers being developed at the Naval Postgraduate School and other research institutions. Such advanced technology includes complementary carbon nanotube transistors and diamond-silicon based gallium nitride transistors. Hear Peter tell us about these and other future innovations on the horizon.

A carbon-nanotube circuit

Links of interest:

Naval Postgraduate School

Article: Complex Integrated Circuits Made of Carbon Nanotubes

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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On this episode of Conversation Central, Karen gets the chance to catch up with an old friend and colleague, Roy Jewell, former president and COO of Magma Design Automation.  Yvette and Karen ask Roy to share his career story of how he went from a Physics major, to engineer , and then to business leader and what it took to become successful along the way.

Roy Jewell’s first job out of college was with Texas Instruments, where he and Karen met. Roy attributes part of his success to the culture that he was surrounded with at TI which instilled the importance of being in control and solely responsible for one’s career path. With a physics background, Roy made the transition from a highly technical position to a marketing role at a start-up in Palo Alto, California. He then went on to become a business leader in various C-level roles.

Roy also shares with us where he thinks the EDA industry is headed, the changes that need to happen, as well as what he looks forward to personally. Karen also tells a story of her favorite memory of Roy.

Links of interest:

Texas Instruments

University of South Florida

The University of Texas at Dallas

Karen Bartleson and Roy Jewell in the early '80s

Karen Bartleson, Yvette Huygen, and Roy Jewell

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Last year, we talked with Dr. Ambar Sarkar, the Technical Program Chair of DVCon 2011. His show was quite popular – more than 600 listens in the first few months after broadcast and people continue to listen today. We decided to bring you another episode, this time for DVCon 2012, which is being put on by Accellera.  Ambar was joined by Stan Krolikoski, the Tutorials and Panel Chair.

Ambar and Stan talk about the 2012 program, which is even better than last year, as well as what it takes to keep a physically-located conference successful and growing in modern times. Learn how the high quality papers and tutorials featured at DVCon are chosen, as well as what Ambar and Stan see as the current and emerging trends.

The Design & Verification Conference is the premier conference for functional design and verification, focused on bringing information to engineers from the leading edge of technology, techniques, standards, and methods.

Links of interest:

DVCon 2012
Accellera

Karen Bartleson, Yvette Huygen, Stan Krolikoski, and Ambar Sarkar

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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There is an international need for well-educated, well-prepared engineering graduates from universities around the world. The future of the worldwide electronics industry depends on these new engineers to continue moving technology and business forward for the next generation. We invited Vice Rector of National Research University of Electronic Technology (formally Moscow Institute of Electronics Technology (MIET)), Sergei Umnyashkin, to talk to us about the successes and challenges in engineering education in Russia. You will learn from Sergei about the general condition of electronic education in Russia as well as what role the electronics industry plays in helping to ensure that new graduates are the best prepared to enter the workforce. Sergei also shares how MIET’s international affairs works to get support from the electronics industry.

Links of interest:

National Research University of Electronic Technology (MIET)

Karen Bartleson and Sergei Umnyashkin

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys and “Man on the Street” interviewer, Yatin Trivedi, Director, Standards, Synopsys.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Over the years at the EDA Interoperability Forum, we have asked many industry luminaries to come share their thoughts on the challenges and opportunities in the chip design and EDA communities. These luminaries laid out their predictions for the future and discussed how important interoperability is for the ecosystem.

At the 24^thInteroperability Forum, we invited  several of the past keynote speaker “alumni” to come back and revisit what their concerns were when they last spoke at the Forum.  They also discussed where the industry is now and shared their visions on how future challenges can be overcome and how to make the most of the opportunities ahead.

Listen to this episode of Conversation Central to hear the summaries of what these luminaries spoke about.

The full  recordings and the PDFs of the presentations will soon be available on the 24th EDA Interoperability Forum home page.

Links of Interest:

EDA Interoperability Forum

Interoperability Community Page

ARM

Verification Methodology Manual for Low Power

EEMBC

Accellera

Yatin Trivedi & John Goodenough

Jim Hogan

Yatin Trivedi & Mark Templeton

Michael Keating

Yatin Trivedi & Shay Gal-On

Shishpal Rawat

If your browser doesn’t support Flash, click here to download the show and play it locally.

Currently, there is debate in our industry about whether social networks benefit engineers in their work. We invited Adam Trachtenberg to come share with us how he believes LinkedIn can benefit engineers. Learn from Adam not only how to maximize your professional identity on LinkedIn, but also how LinkedIn can be used as a resource to help you do better in your job and be more successful in your career as an engineer. Adam teaches you how to find and separate the magnitude of content on LinkedIn into digestible pieces that hone in on the hottest topics in your industry. Yvette and Karen also asked Adam for tips for professionals who wish to participate in online conversations in their industry but hesitate.

Links of Interest
LinkedIn
Microsoft Outlook Social Connector Plugin
LinkedIn Today

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

System on Chip design is both a hardware and software ordeal. Jack Greenbaum has much experience with both sides and shares valuable insights into how both hardware and software tools can address and prevent the inherent time-to-market problems that bedevil every design that integrates hardware IP.  He talks about virtual platforms, partitioning, and the cultural divide between software and hardware engineers. Finally, if you are an engineering student, Jack tells you  how to prepare yourself to cross the divide between hardware and software engineering in your future career.

Links of interest:

Green Hills Technologies

If your browser doesn’t support Flash, click here to download the show and play it locally.

Synopsys is upgrading Conversation Central to enhance our listeners’ audio experience.

Host: Yvette Huygen, Director, Worldwide PR & Corporate Communications, Synopsys

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We were very excited to welcome Kumaran Santhanam into our studio for this episode of Conversation Central to talk about embedded design. Over ten years ago, Kumaran was an embedded systems consultant who designed systems for clients all the way from the low level to higher level types of software. During his time as a consultant, he saw a consistent lack of available tools for embedded engineers to help them complete their projects more quickly and efficiently. He saw this as an opportunity to start a company that developed these types of tools, and Total Phase was founded.

Now ten years since he founded Total Phase, Kumaran shared with us what he believes embedded engineers are looking for and what their biggest challenges are. He shares how embedded design has changed over the years and how all of the complexity has made embedded engineers think differently about their designs.

Kumaran also touched on USB 3.0, how IP plays a role in managing complexity, and what is done to try to improve communication between software and hardware engineers.

Lastly, Kumaran lists the trends in embedded design, what he sees happening as we move forward, and gives advice to embedded engineers on how to deal with the complexity of these trends.

Links of interest:

Total Phase

Updated photo.

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This episode of Conversation Central features a summer rerun of The New Publishing Paradigm, an interesting discussion between John Donovan and John Reardon about print verses online media. This show aired at DAC 2010, but this topic still remains extremely relevant in 2011.  A shift is occurring in the way individuals choose to consume information, and this shift is a contemporary issue that both companies and the media cannot ignore. John Donovan and John Reardon discuss why more and more content is being moved from print to online, but also why people still like print. Learn about the pros and cons of both online media and print and how to find credibility in both.

This episode includes new commentary from your hosts, Karen as Yvette, as they reflect on the relevance of this topic a year after the original air date.

Links of interest:

The Listening Post blog interview: John Reardon on Print versus Web

The New Publishing Paradigm (DAC 2010)

Synopsys Journal

Low-Power Design

Donovan’s Brain blog

The RTC Group

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

The March 2011 earthquake and tsunami in Japan were devastating. Carol Hallett was in Tokyo’s Narita airport when the magnitude 9.0 earthquake (and subsequent 8.8 aftershock) struck. Hear her tell the incredible story of how she was determined to survive, led a group to join her survival community, and directed operations to ensure the safety and safe travels home for countless victims of the disaster. This is an inspiring tale of a true leader in action.

Links of interest:

Real Intent

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

For the last Conversation Central at the 48th DAC, we invited Daniel Nenni and Kevin Morris to the show. They talked about what was the biggest news they heard at DAC this year, gave their overall impression of the conference, and shared what they learned. In addition to this, they talked about the buzz surrounding technology and business trends at DAC which lead to a discussion surrounding online media. To close, they spoke about what surprised them and scared them the most, which brought up the concern regarding the fact that the number of students choosing to major in engineering is decreasing.

Links of interest:

DAC 2011

Daniel Nenni’s Blog

Edac Inc.

Electronic Engineering Journal

Daniel Nenni, Kevin Morris, and Karen Bartleson

]]> http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac-48th-dac%e2%80%94its-a-wrap/feed/ 2 noGuests: Daniel Nenni, Founder, The Semi Wiki Project and Kevin Morris, Editor, Electronic Engineering Journal Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys If your browser doesn’t support Flash, click here to download the show aKaren Bartleson and FriendsGuests: Daniel Nenni, Founder, The Semi Wiki Project and Kevin Morris, Editor, Electronic Engineering Journal Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys If your browser doesn’t support Flash, click here to download the show and play it locally. For the last Conversation Central at the 48th DAC, we invited Daniel Nenni and Kevin Morris [...]Conversation,Central,Synopsys,EDA,electronicshttp://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac-48th-dac%e2%80%94its-a-wrap/http://traffic.libsyn.com/conversationcentral/show_1943009.mp3 http://feedproxy.google.com/~r/ConversationCentralShowNotes/~3/jvMy3zcTsVg/ http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94talking-tech-with-teens/#comments Tue, 28 Jun 2011 20:27:50 +0000 synopsyssm@gmail.com (Karen Bartleson and Friends) http://www.synopsysoc.org/conversationcentral/?p=688 Guests: Andrew Ng, graduate, Rancho Bernardo High School, San Diego, CA, Scarlett Chen, graduate, Rancho Bernardo High School, San Diego, CA and Aria Fariborzi, graduate, Rancho Bernardo High School, San Diego, CA

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

We invited three new graduates from Rancho Bernardo High School in San Diego to talk with us about how young people use technology and where they see technology in the future. Each shared how technology plays a part in their day-to-day lives from devices, to internet, to social networks and beyond. See the brilliant and creative minds of the next generation as Andrew, Scarlet, and Aria share what they would invent if they had all the resources in the world. Learn what technology they wish engineers today would create to help them in daily activities and tasks and listen as they give some advice to older generations.

Links of interest:

Rancho Bernardo High School

Andrew Ng, Aria Fariborzi, and Scarlett Chen

]]> http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94talking-tech-with-teens/feed/ 0 noGuests: Andrew Ng, graduate, Rancho Bernardo High School, San Diego, CA, Scarlett Chen, graduate, Rancho Bernardo High School, San Diego, CA and Aria Fariborzi, graduate, Rancho Bernardo High School, San Diego, CA Host: Karen Bartleson, Sr. Director, CommKaren Bartleson and FriendsGuests: Andrew Ng, graduate, Rancho Bernardo High School, San Diego, CA, Scarlett Chen, graduate, Rancho Bernardo High School, San Diego, CA and Aria Fariborzi, graduate, Rancho Bernardo High School, San Diego, CA Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys If your browser doesn’t support Flash, click here to download the show and play it [...]Conversation,Central,Synopsys,EDA,electronicshttp://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94talking-tech-with-teens/http://traffic.libsyn.com/conversationcentral/show_1942999.mp3 http://feedproxy.google.com/~r/ConversationCentralShowNotes/~3/YmGpyqBcOxQ/ http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94social-media-geek-to-geek/#comments Mon, 27 Jun 2011 20:45:08 +0000 synopsyssm@gmail.com (Karen Bartleson and Friends) http://www.synopsysoc.org/conversationcentral/?p=680 Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

If your browser doesn’t support Flash, click here to download the show and play it locally.

Social Media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are “geeks” and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison, the author of “Social Media Geek-to-Geek”, shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.

Links of interest:

Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Synopsys Press

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

Silicon is rarely delivered on schedule, and this challenge is near and dear to all the hearts in the industry. Open-Silicon has a goal of getting their chips in on time 90% of the time so Naveed Sherwani has spent a lot of time discovering what causes the delays. He defines what “on time” really means, helps you to examine how to set a realistic schedule, and shares how to achieve it. Learn how Naveed has figured out what the delays are in the scheduling process, why they happen, and what the team at Open-Silicon does to monitor, implement and carry out a successful schedule. Naveed also discusses how to overcome verification challenges that affect the silicon schedule and the unwillingness of the industry to change the design process.

Links of interest:

Open-Silicon

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

Verification is often considered the bottleneck in chip design. Himanshu talks about how to alleviate this bottleneck and what new methods are available for System-on-Chip. Listen to why he thinks a disciplined approach to chip design is the most affective and how to ensure that engineers follow a laid out plan.

Karen also asks Himanshu to talk about verification challenges and how he envisions EDA solving verification problems for people like him. Himanshu’s answers, plus a discussion about the cloud, sparks a very lively and interesting dialog that closes the show.

Links of Interest:

Advanced ASIC Chip Synthesis: Using Synopsys Design Compiler and Primetime

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

Sitting on the couch for one of the most exciting shows on Conversation Central, UC Berkeley Professor Jan Rabaey talked about a fascinating technology that he is developing that will change health, medicine and technology in a major way. Yes, per the title, the technology discussed was putting microchips in people’s brains. With the model brain that Karen brought, Jan shows us where the chips would be placed and explains in detail how it will work. Only being tested on animals currently, this use of a microchip is hoped to help in various brain degeneration problems, which could potentially include ALS disease and epilepsy.

Jan shared a number of images on his iPad and a couple of chips that were hard to see on the video, so we’ve included them for you below (in order of appearance below the video).

Links of interest:

UC Berkeley

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

This conversation features eSilicon’s Ajay Lawani who talks about major challenges facing today’s silicon supply chain. He specifically speaks to how the increasing complexity at advanced process nodes is affecting customers’ ability to effectively work with the supply chain. Ajay also discusses how the industry is responding to the continuing decline in the number of leading-edge foundries and the resulting lack of competition for the few players who remain.  Since it has impacted so many people and companies, Karen asks Ajay about how the crisis in Japan has changed the supply chain and customers’ view of it.

Links of interest:

eSilicon

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Mark Williams, Director, Solutions Marketing, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

We had a full audience for our “EDA heads for the clouds” show at the 48^th Design Automation Conference with special guest Dan Lindblom from Cisco. Dan discussed the hot topic of cloud computing, including what it is, the three different types of cloud and specifically what it means to the EDA industry. Dan also touches on the three things he believes is needed in order for EDA to move further and faster into the cloud and how the perception of security on the cloud has changed. Dan received a round of applause for his valuable and interesting insights at the close of the show.

Links of interest:

Cisco

newScale

Tidal Software

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Kevin Kranen, Director, Strategic Alliances, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

Jim Ballingall of GLOBALFOUNDRIES joins us for our second live streamed video show. He touches on a wide variety of interesting topics. Learn what’s compelling about GLOBALFOUNDRIES 28nm technology. Discover what Jim sees on the road map beyond 28nm and what more matures nodes look like for GLOBALFOUNDRIES. Towards the end of the show, Jim shares some advice for both marketers and semiconductor/electronic designers. Watch this show now, or download the podcast for listening on the go!

Links of interest:

GLOBALFOUNDRIES

AMD Llano

Kevin Kranen, Jim Ballingall and Karen Bartleson

]]> http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94awesome-semiconductor-technology/feed/ 0 noGuest: Jim Ballingall, Vice President, Marketing, GLOBALFOUNDRIES Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Kevin Kranen, Director, Strategic Alliances, Synopsys If your browser doesn’t support Flash, click here to downKaren Bartleson and FriendsGuest: Jim Ballingall, Vice President, Marketing, GLOBALFOUNDRIES Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Kevin Kranen, Director, Strategic Alliances, Synopsys If your browser doesn’t support Flash, click here to download the show and play it locally. Jim Ballingall of GLOBALFOUNDRIES joins us for our second live streamed video show. He touches on a [...]Conversation,Central,Synopsys,EDA,electronicshttp://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94awesome-semiconductor-technology/http://traffic.libsyn.com/conversationcentral/show_1942815.mp3 http://feedproxy.google.com/~r/ConversationCentralShowNotes/~3/zckLUI4JtXs/ http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94is-verification-devouring-you/#comments Thu, 16 Jun 2011 11:00:11 +0000 synopsyssm@gmail.com (Karen Bartleson and Friends) http://www.synopsysoc.org/conversationcentral/?p=572 Guests: John Blyler, Editor in chief of Chip Design and Embedded Intel magazines and the editorial director of Extension Media, Jim Miller, Corporate Vice President of Design Engineering, AMD, David Park, Director, Solutions Marketing, Synopsys and Holly Stump, Chair, Women in Electronic Design

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

Verification challenges continue to persist over time for chip design. It’s generally accepted that verification takes 70% of the effort for today’s chip design. John Blyler and Holly Stump lead a conversation about a panel that was upcoming at the 48^th Design Automation Conference called “Verification: What’s in Your Wallet?”

Jim Miller describes his role at AMD, and talks about some of the difficulties, costs and time requirements of verifying some of the most complex chips on the planet. Towards the end of the discussion, Jim gives his opinion on cloud computing to help solve the verification challenge.

Links of interest:

DAC panel promo video

Paul Tobin, AMD, “The New Landscape of Verification”

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Audio recording of this show available here and for download on iTunes:

If your browser doesn’t support Flash, click here to download the show and play it locally.

Jim and Paul are passionate about the topic of realizing SoCs. They have both been part of the evolution of the semiconductor industry, and now that we are in the era of Systems-on-Chip, the gentlemen give their time to Conversation Central to tell you about SoC realization and how to be successful in it. They talk about design challenges and share predictions for where they believe the technology is going.

This show was originally broadcasted live at the 48th DAC from the Synopsys Facebook page. You can watch the playback version below.

Links of interest:

EDAgraffiti blog

EDAgraffiti book

Karen Bartleson, Paul McLellan and Jim Hogan being live streamed to the Synopsys Facebook Page

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

If your browser doesn’t support Flash, click here to download the show and play it locally.

Tom Quan joins us in one of our last shows at the 48^th Design Automation conference to talk about the big news that his company, TSMC, announced at the conference. Tom discusses design technologies in Reference Flow 12.0 and the four specific areas of improvements that it addresses. Tom also touches on what’s new for the Open Innovation Platform (OIP) and how it has grown over time.

Links of interest:

TSMC

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

The Chair of Accellera, Shishpal Rawat, offered insights into the standard creation process in design automation. Discover details about Accellera’s documented standardization process and what happens if a group does not follow it. Find out about Accellera’s active standards and how they help a “real” engineer who is designing a chip. Listen to Shishpal as he speaks openly about what areas of design automation he believes lack in standards and the surprises and difficulties that come with being the chair of a standard setting organization. Do you want to be involved in standard development? Hear straight from Shishpal how to participate in standard development.

Links of interest:

Accellera

IEEE Standards Association

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Frank Schirrmeister, Director, Product Marketing, System-Level Solutions, Synopsys

If your browser doesn’t support Flash, click here to download the show and play it locally.

We started our first Monday morning show at the 48^th DAC by welcoming Wilfried Steiner onto the Conversation Central couch. This lively discussion gave Wilfried the opportunity to touch on the challenges in a specific area of automotive design and give advanced techniques for overcoming these challenges.  Listen to this show right here  on our show notes page or visit iTunes to download the show for free!

UPDATE: Video mentioned by Wilfried

Links of interest:

TTTech

Texas Instruments

SRI International

Karen Bartleson, Frank Schirrmeister and Wilfried Steiner

]]> http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94design-challenges-for-fault-tolerant-systems-in-automotive/feed/ 0 noGuest: Wilfried Steiner, Senior Research Engineer, TTTech Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Frank Schirrmeister, Director, Product Marketing, System-Level Solutions, Synopsys If your browser doesn’t support FlasKaren Bartleson and FriendsGuest: Wilfried Steiner, Senior Research Engineer, TTTech Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Frank Schirrmeister, Director, Product Marketing, System-Level Solutions, Synopsys If your browser doesn’t support Flash, click here to download the show and play it locally. We started our first Monday morning show at the 48th DAC by welcoming Wilfried Steiner [...]Conversation,Central,Synopsys,EDA,electronicshttp://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94design-challenges-for-fault-tolerant-systems-in-automotive/http://traffic.libsyn.com/conversationcentral/show_1942771.mp3 http://feedproxy.google.com/~r/ConversationCentralShowNotes/~3/wjvCUROHdOY/ http://blogs.synopsys.com/conversationcentral/2011/06/the-voices-of-dac%e2%80%94driving-chip-design-at-20nm-and-beyond/#comments Tue, 07 Jun 2011 23:04:38 +0000 synopsyssm@gmail.com (Karen Bartleson and Friends) http://www.synopsysoc.org/conversationcentral/?p=479 Guest: Ching-Cheng Chai, Marketing Manager, TSMC

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

If your browser doesn’t support Flash, click here to download the show and play it locally.

Ching-Cheng  discusses how IP (Intellectual Property “building blocks”) and system-level design are evolving to enable chip design at 20nm and beyond. He also talks about how IP and system-level design play a key role in TSMC’s just-announced Reference Flow 12.0.

Links of interest:

TSMC Completes 28nm Design Infrastructure, Design Partners Show Solutions at DAC

Synopsys Delivers 28-nm Design Solutions and Advanced System-Level Capabilities for TSMC Reference Flow 12.0

Ching-Cheng Chai, Phil Dworsky and Karen Bartleson

Hosts: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Who could be a more perfect guest in our Voices of DAC series than Leon Stok, the General Chair of this years Design Automation Conference? In this show, Leon talks about how DAC has evolved since its beginning and what he believes is the most exciting aspect of DAC today. Get a sneak peak into what is in store for DAC in the future and hear first hand what it’s like to chair a conference like DAC. Listen now!

Links of interest:

48th DAC

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

The New Media team at Synopsys introduces this year’s Conversation Central at the 48th DAC. Conversation Central will bring 16 shows to you in a series called The Voices of DAC. Within this series will be 6 live steamed video shows which you can watch live on Synopsys’ Facebook page. (Update: Contrary to what Hannah stated in the video, you CAN watch the live stream on our Facebook page even if you do not have a Facebook profile).

We have a lot of interesting guests for you this year! To view the list of shows and guests, please visit the Conversation Central page of the DAC microsite.

Karen, Darcy and Hannah braved the first live streamed video show! Watch below!

You can listen to the audio recording of this show below or visit the Conversation Central iTunes page to download an listen on the go.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links of interest:

Synopsys on Facebook

Synopsys’ Facebook LiveStream

Synopys on YouTube

Karen Bartleson, Darcy Pierce and Hannah Watanabe

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We had a very lively discussion on Conversation Central this morning! Karen and Yvette were excited to welcome Holly Stump and Carol Hallett into the studio to discuss some of the challenges that women today face in the tech industry. Having spent much of their careers in the semiconductor industry, Holly and Carol both had interesting thoughts and advice to share with women of all ages about working in high tech. From talking about Lisa Johnson Mandell’s Six Subtle Moves That Hold Women Back From Success to discussing how to mentor and encourage young women to enter the technology industry, this show was full of valuable information that women and men alike won’t want to miss!

Links of Interest:

WWED Group Blog

Real Intent

Six Subtle Moves That Hold Women Back From Success

“Talking 9 to 5: Women and Men at Work” by Deborah Tannen

A Letter to Women in Tech, I Let You Down

“Women in Engineering: 2010 Literature Review” from Magazine of the Society of Women Engineers (SWE)

Carol Hallett and Holly Stump

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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In this broadcast, Conversation Central discussed one of the largest problems in high tech: how to design, deploy and manage increasingly complex systems. Our Knowledgeable guest Jan M. Rabaey, a Donald O. Pederson Distinguished Professor at UC Berkeley sheds light on why we need to think beyond chips and how the EDA industry can contribute. Rabaey talks about the evolution of complex systems, the challenges that come along with them, as well as the positive and dark side of these new technologies.

Links of Interest:

Jan M. Rabey

UC Berkeley School of Engineering

UML

SysML

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

“A standard is a technical specification that is a result of a collaborative effort by a cross section of interested individuals from an industry . . . it’s produced through a consensus process where you get as close to total agreement as we possibly can . . . it specifies a solution for a technical problem in most cases, and that solution will hopefully be used to build products that will be made available in the broadest markets possible . . . and we hope that the result of the standard will serve to stabilize those markets and help to grow those markets over time.” –Steve Mills

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On this broadcast of Conversation Central, we picked the brain of Steve Mills, the President of IEEE Standards Association.  Since the topic of this show was standards, it was only appropriate to ask Mills to give a definition of a standard. Mills admitted that he finds Wikipedia’s definition to be the best definition on the internet but then proceeded to give a definition in his own words.  Over the course of the conversation, Mills explains the significance of standards to different groups of people and that in the wide scheme of things, having a high quality of standards overall, allows for a high quality of standards for everyone in their individual lives which raises the overall quality of life.  Mills also addresses a couple of myths about standards including the myth that only IEEE develops standards, when on the contrary, the industry develops the standards. Listen to the recorded broadcast now to also hear what Mills has to say about the following:

IEEE’s Five Principles for Developing Standards:

• Consensus
• Due Process
• Openness
• Right of Appeal
• Balance

Mills’ Three Dynamics of Standardization

• Politics
• Economics
• Technology

Links of Interest:

IEEE Standards Association

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Conversation Central had a full house with the three authors of the newly released Synopsys publication FPGA-Based Prototyping Methodology Manual: Best practices in Design-for-Prototyping (FPMM). The group discussed the launch of the new book, the motivation for FPMM and the challenges they have faced. The book has been written in a way that appeals to a wide audience so that both managers, engineers and the like will find something valuable. In order to further support the book and give more resources to the readers, a forum and blog have also been established to gain feedback and allow progress to continue. Listen now to hear more details about this exciting new book!

Links of Interest:

FPGA-Based Prototyping Methodology Manual: Best practices in Design-for-Prototyping (FPMM)

Xilinx

From left: Karen Bartleson, Yvette Huygen, Phil Dworsky, Doug Amos, Austin Lesea, and Rene Richter

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On this rainy February morning, Conversation Central welcomed DVCon 2011’s Technical Program Chair, Dr. Ambar Sarkar, into our warm studio to take a behind the scenes look at the DVCon program. Sarkar revealed what we can be expected at DVCon 2011, including a heavy focus on UVM and the results of hard work from this year’s committee to increase the number of abstracts and papers that are relevant to the day-to-day activities of verification engineers. Learn what it takes to build a DVCon program around verification and how the committee is selected. This year, attendees will have the amazing opportunity to vote for the best paper. Listen to the podcast to find out what other activities DVCon 2011 has in store along with what to expect at future programs.

Karen Bartleson, Dr. Ambar Sarkar and Yvette Huygen with the 2011 DVCon website in the backgroud featuring this year's keynote speaker, Walden C. Rhines.

Links of interest:

DVCon 2011

Accellera

Paradigm Works, Inc.

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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Conversation Central had a change of scenery as we had the privilege of escaping our Mountain View recording studio and broadcasting live from the MP Associates Inc. office in Colorado. Our honorable guest was the 2010 Phil Kaufman Award winner, Pat Pistilli.

Pistilli shared with us how he felt when he first found out that he was going to receive the Phil Kaufman Award. He also took us back in time to look at the history of how he and his wife, Marie, started MP Associates and gave birth to the first DAC.

Through the eyes of DAC’s founder, we are shown where Pistilli sees DAC in the future. He strongly believes that the EDA industry is a vital player in the continuous advancement of technology, and DAC is an essential component to the industry. In relation to this, he shares his answer to one of the top questions he’s been asked since he received the Phil Kaufman Award: “Are trade shows dead?”

Links of Interest:

Phil Kaufman Award

MP Associates Inc.

DAC

AT&T Pioneers

]]> http://blogs.synopsys.com/conversationcentral/2011/01/pat-pistilli%e2%80%99s-impact-hear-from-the-2010-phil-kaufman-award-winner/feed/ 0 noGuest: Pat Pistilli, Chairman of MP Associates Inc. and 2010 Phil Kaufman Award winner Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys,Karen Bartleson and FriendsGuest: Pat Pistilli, Chairman of MP Associates Inc. and 2010 Phil Kaufman Award winner Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc. If your browser doesn’t support Flash, click here to download the show and play it locally. Conversation Central had a [...]Conversation,Central,Synopsys,EDA,electronicshttp://blogs.synopsys.com/conversationcentral/2011/01/pat-pistilli%e2%80%99s-impact-hear-from-the-2010-phil-kaufman-award-winner/http://traffic.libsyn.com/conversationcentral/Pat_Pastillis_IMPACT_Hear_from_the_2010_Phil_Kaufman_Award_Winner.mp3 http://feedproxy.google.com/~r/ConversationCentralShowNotes/~3/JX2Nwnxu0xI/ http://blogs.synopsys.com/conversationcentral/2010/12/season-of-sharing-companies-giving-back-to-communities/#comments Thu, 16 Dec 2010 21:58:15 +0000 synopsyssm@gmail.com (Karen Bartleson and Friends) http://www.synopsysoc.org/conversationcentral/?p=367 Guest: Jennifer Cullenbine, CEO and Founder of Family Giving Tree

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Conversation Central took on a more festive feel on this broadcast with guest Jennifer Cullenbine, CEO and Queen Elf of The Family Giving Tree. Jennifer was kind enough to take time out of her hectic schedule this time of year to come and discuss the fantastic organization she founded twenty years ago.

Jennifer shares how the idea for The Family Giving Tree came about and how her team, with the help of corporations, schools, small businesses and individuals is able to fulfill the wishes of over 60,000 children every holiday season as well as prepare and donate 18,000 backpacks for needy children going back to school. But the goodwill doesn’t stop there; The Family Giving Tree in addition helps the elderly as well as children with special needs.

The idea of teaching philanthropy was also discussed. Jennifer strongly believes in the practice of getting youth involved and educating them on the importance of giving to those less fortunate than themselves.

If you are interested in becoming a volunteer at The Family Giving Tree or would like to make a donation online please click here.

Karen Bartleson, Yvette Huygen and Jennifer Cullenbine live on Conversation Central

Jennifer sporting the latest fashions from the North Pole

A section of the Family Giving Tree’s warehouse

Family Giving Tree

Family Giving Tree’s Virtual Giving Tree

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

We had an interesting discussion with Dan Nenni about social media in the semiconductor and electronic design automation industries. Dan shared some of his extensive experience with LinkedIn, blogging, and other new media channels. He gave good advice for bloggers – both those starting out and those who’ve been publishing for a while. We talked about the need to improve communications in our industry which could help EDA grow. Finally, we learned about Dan’s new venture, SemiWiki, which includes a crowd-sourced wiki, blogs, and forums.

Links of interest:

Dan Nenni’s blog

SemiWiki

EDA Consortium’s CEO Forecast

Daniel Payne’s blog

Paul McClellan’s blog

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

In the second special session of Conversation Central at ARM Techcon the guests discussed “The Cloud” and how it is defined, and specifically the challenges that arise for both companies and consumers like security and reliability. The discussion also centered around the transition from desktop browsing to mobile internet and the technology behind it, the consumer experience and emerging standards.

PayPal

ARM Techcon

News from the Mobile World

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Conversation Central had the honor of being invited to ARM TechCon to host two live broadcasts. The first show highlights the challenges of creating a complete design platform at 32/28 nm and how they were addressed with collaborative solutions across process, foundation/processor/system IP, EDA tools and flows.  Walter Ng and Dr. John Heinlein discuss the successful ARM-Common Platform-Synopsys 32/28nm collaboration and then discuss the challenges at 20nm and the collaboration already underway there.

ARM TechCon

GLOBAL FOUNDRIES

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances and Publisher, Synopsys Press, Synopsys Inc.

If your browser doesn’t support Flash, click here to download the show and play it locally.

In this Conversation Central we talked about technology and market megatrends from nanometers through SoCs and the software that drives them. Simon discusses the complexity of design and requirement for integration of cores. In addition he chats about the difficulty a single company has delivering completely optimized solution and the need for earlier and deeper engagement across the entire design cycle.  Furthermore, find out how new technologies such as SOI and multi-core are being adopted.

Ron Wilson gives a sneak peek into the ARM Techcon event on November 9th-11th. Looking for a way to persuade your manager to allow you to attend ARM Techcon? Ron tells you how.

Stay tuned for two special sessions of Conversation Central next week, November 10th and 11th, live at ARM Techon. We always welcome your questions and comments, please post them below. Check back soon for more information on the link below.

Links to topics referenced in the show:

ARM Techcon

Conversation Central

The three discussed on stage in a living-room-like setting the wireless market: its explosive growth, collaboration in the supply chain, the components that make up a smart phone, and the need for interoperable models and the tools for designing the chips inside today’s advanced wireless devices. We had a nice turnout for this Forum and the live audience found the discussion engaging.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Forward Concepts

Qualcomm

What’s inside a cell phone?

Listen as Alex describes his formula for becoming one of the most successful IP companies in an era when the cottage IP industry suffered many casualties.

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A special thanks goes to the producers of Conversation Central, Ibna Faruque, Richard Paw (pictured in the background), and Roy Stahl. Also pictured in the background are (from left) Yvette Huygen and Sabina Burns, both of Synopsys.



Jack shares the inside scoop on some significant pieces of EDA history, including the emergence of shape-based routing, the cultural side of a merger, and how he succeeded Joe Costello as CEO of Cadence prior to co-founding eSilicon in 2000.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Global Semicoductor Alliance (GSA)
Cooper & Chyan Technology (CCT)
eSilicon
Joe Costello

If your browser doesn’t support Flash, click here to download the show and play it locally.

Our esteemed guest today was Brian Fuller, and Rick Jamison and I were delighted to talk with him about social media and engineers. Brian shared his insights and experiences, plus we got to talk about his return to EETimes.

Overall, we heard that engineer engagement with social media is up and to the right (increasing). EETimes, with their redesigned (and very nice, I might add) website, is taking an interesting approach in using Web 2.0 to engage with engineers. After the show, Brian told me they’re taking risks that he hasn’t seen elsewhere. That’s exciting!

Feel free to post comments and questions for Brian here or on his own blog, Greeley’s Ghost. I’ll be sure to bring him back for another Conversation Central show.

Speaking of the next shows, they will air on the third Thursday of each month. Listen in on August 19 at 11:00 am Pacific (18:00 GMT) by calling within the US: toll free (877) 439-2972 or internationally: +1 (646) 200-4379 for another interesting conversation.

Host: Rick Jamison, Social Media Strategist, Synopsys

DAC 2010 is over, but Conversation Central will live on! Featuring a new guest the third Thursday of every month, Conversation Central will bring many new and interesting topics to its listeners. Hear from Karen Bartleson the plans in store for Conversation Central.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Mark Williams, Director, Solutions Marketing

Learn from Pol Marchal about the viability and cost-effectiveness of 3D technology as he gives his honest opinion of both the benefits and challenges of this technology.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Karen Bartleson interviews Holly Stump to discuss the issues that women face today in the corporate world, specifically within the EDA industry.  As the female enrollment in computer science and engineering programs in universities are no longer on the rise, Stump give suggestions as to what can be done to change this trend.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Jasper Design Automation

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys

Naveed Sherwani openly discusses topics such as verification IP and what to look for in IP.  Learn about the idea behind Open Silicon and how IP plays into its business model.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Open Silicon

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Phil Dworsky, Director, Strategic Alliances, Synopsys

Subramani Kengeri talks about his position as the VP of Design Solutions at GLOBALFOUNDRIES and his perspective on the growing trends across design engineering.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

GLOBALFOUNDRIES

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Yatin Trivedi, Standards Director, Synopsys

If you have wondered what IEEE-ISTO is, this is your chance to find out. Peter Lefkin and Marco Migliaro explain how IEEE and ISTO work together and the value they can provide.  Learn about the activities IEEE-ISTO is involved in and how to know when you should go to IEEE and when to ISTO.  Lefkin and Migliaro also discuss where ISTO is going and what is needed to form a group under ISTO.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

IEEE-ISTO

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys

Gary Smith gives his perspective on the industry over the years.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Gary Smith EDA

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys

Learn from directly from the General Chair for DAC 2010, Sachin Sapatnekar, why it takes a whole year to plan DAC.  Sapatnekar shares how he first became involved with DAC, what it is like running the technical program, how different papers and speakers are chosen, and where he sees DAC in the future.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Bruce Jewett, Sr. Director, Business Development, Synopsys

Bernie Meyerson explains why he thinks IBM has been able to stay in a leadership position over the years and give very valuable advice to engineering student preparing to enter the workforce.  Meyers also addresses the issues surrounding cloud computing and shares how IBM addresses the issue of moving sensitive information over the internet.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys

Randy Bryant talks about the research that he conducted which lead to his development of Formal Verification.  Listen to his personal experiences and expertise with Formal Verification, how he thinks it can be applied to software, and his knowledge about the rise of assertion in Formal Verification.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Phil Kaufman Award

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Host: Phil Dworsky, Director, Strategic Alliances, Synopsys

When we talk about standards what are we talking about?  Ching-Cheng Chai educates listeners about where IP standards come from and  the trends that have been set over time.  Chai also provides information for understanding the real total cost of IP and the consumer trends that impact the type of IPs required to service.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Hosts: Yatin Trivedi, Standards Director, Synopsys and
Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Learn from Shrenik Mehta information about how Accellera was formed, how Accellera standards become IEEE standards, and much more.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Discover from Dennis Brophy how IEEE fits into the bigger picture of global organizations.  Furthermore learn how IEEE’s patent policy protects people and their property as well as provides an open consensus, plus much more.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Host: JL Gray, Vice President, Verilab

Learn what UVM is and discover the process of adopting UVM. Tom Alsop educates listeners on how to make a smooth transition to UVM and what the process is for developing the right methodology for using UVM.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Hosts: Harry Gries, Social Media Specialist and Customer Support, Xuropa, and
Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Learn from Jeff Green about the standard efforts happening at IEEE around the measurement of cloud security. Learn about the differences between a public cloud, private cloud, and community cloud. Discover how standards can help more companies feel comfortable about putting their information out on the web.  Furthermore hear how specific industry initiatives try to establish interoperability so that people can move their data to another cloud provider.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

McAfee Labs

IEEE-SA Industry Connections Program Manager

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Gabe Moretti honestly shares with Karen Bartleson his opinions about her book, The Ten Commandments for Effective Standards: Practical Insights for Creating Technical Standards. Both standards experts discuss topics such as solutions to getting standards out faster, the effectiveness of a standard, and much more!

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

The Ten Commandments for Effective Standards:Practical Insites for Creating Technical Standards

Gabe On EDA

The Standards Game

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Why is compliance to standards important? What happens when a company does not comply to a standard?  Hear Alpesh Shah’s answer to these two questions and many more.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

The IEEE Conformity Assessment Program (ICAP)

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Guest Karen Bartleson

Host Phil Dworsky

Karen talks about how she became interested in industry standards and what drove her to start her blog The Standards Game.  Learn how Karen then took her informal blog and translated it into her formal book, The Ten Commandments for Effective Standards: Practical Insights for Creating Technical Standards. Her desire is that people who are new to standards will pick up a copy of her book and walk into the standards world with their eyes open.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

The Standards Game

The Ten Commandments for Effective Standards: Practical Insight for Creating Technical Standards

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, Read This First

Karen Bartleson and Rick Jamison define what the term “community” means to them and how they have translated that into an online strategy at Synopsys. Get tips on where to start when considering social media for your company and how you can measure social media ROI.   Also discover how Synopsys identify itself online as a person instead of an entity and much more.

If your browser doesn’t support Flash, click here to download the show and play it locally.

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Host: Sheryl Gulizia, Worldwide PR Manager, Synopsys

Kevin Morris talks about the philosophy of Tech Focused Media, its unique style, and how it engages engineers and gets them involved on their site.  Hear about Morris’ views on the state of the media, what he sees ahead for tech-focused media, and how Tech Focused Media intends to retain an audience as time goes on.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

FPGA & Structured ASIC Journal

IC Design & Verification Journal

Embedded Journal

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

With so much information going online, how do you know who to trust?  Ed Sperling and John Blyler address this issue in terms of blogging.  They talk about several different types of bloggers and how to determine whether or not a blogger is credible.  In addition to this, learn what drives traffic up on a blog and what can be done to provide the best content.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Low-Power Engineering Community

System-Level Design Community

Chip Design

JB’s CIRCUIT

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Host: Lori Kate Smith, Partnership Marketing Manager, ARM

Mike Santarini feels that his job is to serve his readers.  Listen to him as he discusses how he does this and why he chose to work for Xilinx, a company that still uses print.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Xcell Journal

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Host: Rick Jamison, Social Media Strategist, Synopsys

As the generations shift the ways they receive information, how does that change print?  John Donovan and John Reardon discuss why more and more things are moving online but why people still like print. Learn about the pros and cons of both online media and print and how to find credibility in both.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Low-Power Design

Donovan’s Brain blog

The RTC Group

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

What does building a technical community mean today? According to Ron Wilson, a technical community gives contribution to a person’s sense of identity, is a place where people can get help, and a place where people can complain.  How do you build a community that fosters all three of concepts?  Learn about the nuances in building a community in the EDA industry, how to decide the level of moderation, and much more.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced on the show:

Ron Wilson Blog, EDN

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Host: Harry Gries, ASIC Methodology and EDA Technology Consultant; Author, The ASIC Guy blog

Listen to Brian Bailey as he talks about blogging and verification in the EDA industry and gives his perspective on the differences between the way journalists and bloggers approach something.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

Verification Vertigo

Brian Bailey Consulting

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, Read This First

Peggy Aycinena talks about how to bring out the people side of the EDA industry.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Links to topics referenced in the show:

EDA Confidential

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

If your browser doesn’t support Flash, click here to download the show and play it locally.

What is Conversation Central?  It is a series of 30 minute radio talk programs that features guests of interest from all over the EDA industry.  You can call in from all over the world with your questions!

To listen or participate, call 1 (877) 439-2972 within the US [international callers dial +1 (646) 200-4379] when the show begins. To ask a question, simply press 1 on your phone and we’ll put you on the air!

Post comments here at www.synopsys.com/blogs/conversationcentral

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14. 2010.