http://www.hammock.com/conversationalmedia/ en Copyright 2011 Tue, 04 Jan 2011 10:59:20 -0600 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss Content That Works blog to continue to bring you news, tips and information relating to content marketing. Find more great posts over there, and don't forget to check out the Hammock Blog for the latest Hammock happenings.]]> http://www.hammock.com/conversationalmedia/2011/01/join_us_over_at_the_content_th.html http://www.hammock.com/conversationalmedia/2011/01/join_us_over_at_the_content_th.html Links to Smart Ideas Tue, 04 Jan 2011 10:59:20 -0600 As Twitter continues to roll its new "list" feature, they're quickly becoming a popular tool for users. Not only can you create your own lists to help you keep track of groups of people you follow (although your lists can include Twitter users you don't follow too), you can also follow the lists that others create. For example:]]> http://www.hammock.com/conversationalmedia/2009/11/7_great_ways_to_use_twitter_li.html http://www.hammock.com/conversationalmedia/2009/11/7_great_ways_to_use_twitter_li.html Twitter Tue, 17 Nov 2009 12:28:07 -0600 Rex, you know he's passionate about wikis. Actually, he's obsessed. Perhaps that comes from spending a couple of years developingSmallBusiness.com, one of the largest business-oriented wikis and the largest user-generated, wiki-model small business resource on the web. ]]> http://www.hammock.com/conversationalmedia/2009/10/a_wiki_obsession.html http://www.hammock.com/conversationalmedia/2009/10/a_wiki_obsession.html wikis Wed, 21 Oct 2009 08:25:31 -0600 I just added a link to Hammock's list of articles related to social media, magazines and everything that we love about what we do. We do this every day as a way to share articles that we think are interesting, important, informative or sometimes just plain funny as they relate to our work. It's called bookmarking, and it's quickly becoming a popular way to share, interact and drive traffic to your website.]]> http://www.hammock.com/conversationalmedia/2009/10/using_bookmarking_tools_to_con.html http://www.hammock.com/conversationalmedia/2009/10/using_bookmarking_tools_to_con.html bookmarking Mon, 12 Oct 2009 11:32:33 -0600 Call it a diamond in the rough. You have a Twitter account and a Facebook account -- and that's a great start -- but now what? What are you going to do with those tools to really make your social media efforts shine and meet your business goals? We've got four ideas to keep in mind as you continue to build and use social media as a star in your marketing arsenal.]]> http://www.hammock.com/conversationalmedia/2009/09/the_four_cs_of_social_media.html http://www.hammock.com/conversationalmedia/2009/09/the_four_cs_of_social_media.html social media Wed, 16 Sep 2009 09:30:41 -0600 Your magazine -- whether it is a custom magazine, member magazine, consumer magazine or b2b publication -- is on Twitter. So now what? Here are six ways that you can utilize Twitter as an integral part of your magazine's web presence: Share articles. When you post new articles to your magazine's website or find those related to your magazine and the passions of your readers, share them with your followers. A URL shortener (like bit.ly, urlzen or tinyurl) will help you share the URL and still be able to make the most of the 140 characters that Twitter allows. ]]> http://www.hammock.com/conversationalmedia/2009/08/6_ways_for_magazines_to_use_tw.html http://www.hammock.com/conversationalmedia/2009/08/6_ways_for_magazines_to_use_tw.html Twitter Wed, 19 Aug 2009 15:31:10 -0600 You don't have to look hard to see how social media is changing the world of print. Newspapers and magazines that used to just come to your mailbox now deliver snippets of news to your inbox. In a few clicks, you can find your favorite publication on the networking site of your choice, and read stories, enter contests, and submit photos and feedback. But social media has transformed more than just the printed product; it’s also revolutionizing the way we editors and writers do our jobs. ]]> http://www.hammock.com/conversationalmedia/2009/07/trannsforming_tools_of_our_tra.html http://www.hammock.com/conversationalmedia/2009/07/trannsforming_tools_of_our_tra.html Fri, 31 Jul 2009 09:35:57 -0600 You have set up a blog, are posting regularly and are receiving great feedback. You're participating in the conversation, building buzz around your company and getting to know your audience. But don't be fooled—not all of the comments on your posts will be positive, and dealing with detractors can be tricky. http://www.hammock.com/conversationalmedia/2009/07/dealing_with_negative_blog_com.html http://www.hammock.com/conversationalmedia/2009/07/dealing_with_negative_blog_com.html Fri, 17 Jul 2009 15:05:56 -0600 4 ways to find interesting Tweeters to follow Perhaps you're new to Twitter, or maybe you've been on Twitter for a couple of years now and just want to find a few new people to follow. What's a tweep to do?]]> http://www.hammock.com/conversationalmedia/2009/07/finding_folks_to_follow.html http://www.hammock.com/conversationalmedia/2009/07/finding_folks_to_follow.html Twitter Tue, 14 Jul 2009 15:25:16 -0600 Several members of the Hammock crew spent June 3-4 in Washington, D.C., for the Association Media & Publishing Conference, an annual meeting for association publishing professionals hosted and organized by SNAP. Hammock Inc. served as social media sponsor for the event, and part of our responsibility in that role was creating and maintaining the "real-time" event website live.SNAP09.com. We believe it's a great example of how to pull together some of the streams of the "live" web (Twitter, Flickr, YouTube, SlideShare, blogging) to capture the activities of an event. It also allowed a increased level of participation for those who attended by including their tweets and photos.]]> http://www.hammock.com/conversationalmedia/2009/06/using_realtime_social_media_to.html http://www.hammock.com/conversationalmedia/2009/06/using_realtime_social_media_to.html real-time social media Tue, 16 Jun 2009 12:01:14 -0600 10 words you need to know to get started We like Twitter. We like the quick pace, the fast information, the smart and talented folks who post there, and the ability to be part of the conversation. And as is the case with many new things, there is a vocabulary growing specific to Twitter and its use. If you're just getting started with Twitter, here are 10 terms specific to the use of the service that will help you along your journey:]]> http://www.hammock.com/conversationalmedia/2009/06/a_twitter_glossary_of_terms.html http://www.hammock.com/conversationalmedia/2009/06/a_twitter_glossary_of_terms.html Twitter Mon, 15 Jun 2009 12:24:13 -0600 Recently, I stumbled across a debate I could never imagine taking place. My friend Joe Pulizzi at CustomPublishers.com was recounting his numerous discussions with individuals in the custom publishing business who view it as being separate from services related to social media.]]> http://www.hammock.com/conversationalmedia/2009/05/social_media_has_always_been_o_1.html http://www.hammock.com/conversationalmedia/2009/05/social_media_has_always_been_o_1.html social media Fri, 29 May 2009 15:06:01 -0600 With newspapers and their social media policies taking center stage in the news recently, I thought it might be interesting to talk to a couple of my favorite local newspaper folks to get their take. Robert Quigley is Internet Editor for the Austin American-Statesman, and Addie Broyles is their food writer. I connected with both of them through Twitter within the last 12 months, and when I asked some questions this week about social media and newspapers, they were just as insightful and helpful as I expected. ]]> http://www.hammock.com/conversationalmedia/2009/05/newspaper_and_social_media_qa.html http://www.hammock.com/conversationalmedia/2009/05/newspaper_and_social_media_qa.html Twitter Wed, 20 May 2009 11:07:27 -0600 When it comes to social media, people are apt to turn an eye and an ear to Hammock for guidance. A big reason for that is RexBlog, the decade-old weblog of Founder/CEO Rex Hammock. ]]> http://www.hammock.com/conversationalmedia/2009/05/rexblog_makes_top_100_social_m.html http://www.hammock.com/conversationalmedia/2009/05/rexblog_makes_top_100_social_m.html blogs Tue, 12 May 2009 11:11:46 -0600 We often hear, and it was recently affirmed in the Angerosa Research Foundation's Web 2.0: How Associations Are Tapping Social Media report, that the reason many associations fail to execute social media initiatives is because they lack an internal champion or advocate. The benefits social media can bring to an association are significant and include engaging younger members, creating member interaction, connecting event attendees and driving membership growth. That's why it's so important that someone in your organization becomes your association's social media champion. Here are some tips for how you can become that very important advocate in your organization: ]]> http://www.hammock.com/conversationalmedia/2009/04/how_to_become_your_association.html http://www.hammock.com/conversationalmedia/2009/04/how_to_become_your_association.html social media strategy Wed, 22 Apr 2009 10:32:05 -0600