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	<title>Conversion Detectives</title>
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	<description>Digital Marketing Agency</description>
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		<title>Video Marketing Primer</title>
		<link>https://conversiondetectives.com/blog/video-marketing-primer</link>
		
		<dc:creator><![CDATA[Jim Kinloch]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 15:20:44 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Video Marketing]]></category>
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					<description><![CDATA[Well… yes. If you remember a couple of basic questions. Is there a reason for the video and will it help with creating a lead, a sale or a subscription? Introduce the people behind the business, a product explainer, a testimonial from a happy customer. Moving Pictures Move People Let’s look a little deeper into&#8230;]]></description>
		
		
		
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		<title>Using Digital and Print to Grow an eMail List</title>
		<link>https://conversiondetectives.com/blog/using-digital-and-print-to-grow-an-email-list</link>
		
		<dc:creator><![CDATA[Jim Kinloch]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 06:41:29 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Growth]]></category>
		<guid isPermaLink="false">https://conversiondetectives.com/?p=5006</guid>

					<description><![CDATA[One of the most successful content marketing campaigns I worked on for an FMCG brand. It was built around fun information. A foodstuff brand and family run business that I still work for after 13 years. Audit &#38; Marketing Plan A lot of work went into building the brand from many people. Once the website&#8230;]]></description>
		
		
		
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		<title>Is A.I. For Content Marketing a Good Idea?</title>
		<link>https://conversiondetectives.com/blog/is-a-i-for-content-marketing-a-good-idea</link>
		
		<dc:creator><![CDATA[Jim Kinloch]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 07:33:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
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					<description><![CDATA[Just because you can, doesn’t mean you should. Content marketing is vital to conversion as well as contributing to traffic creation. So, if you would like the short answer, it’s “No!” Read further to understand why? I’m a fan of making things quicker and easier if it leads to a result. I remember being at&#8230;]]></description>
		
		
		
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		<title>Panel Data Makes Websites Work, Not You</title>
		<link>https://conversiondetectives.com/blog/panel-data-makes-websites-work-not-you</link>
		
		<dc:creator><![CDATA[Jim Kinloch]]></dc:creator>
		<pubDate>Wed, 20 May 2026 15:12:36 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Conversion Optimisation]]></category>
		<guid isPermaLink="false">https://conversiondetectives.com/?p=4996</guid>

					<description><![CDATA[You will have come across A/B page testing. Bonus point to you if you know what A/A page testing is for, answer at the bottom) For A/B testing you do need a significant amount of visitors. How many visitors make a test valid? &#8211; For modest conversion improvements, you may need 5,000–20,000+ visitors PER version&#8230;]]></description>
		
		
		
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		<title>Emotion Conversion for Websites, Sell More</title>
		<link>https://conversiondetectives.com/blog/emotion-conversion-for-websites-sell-more</link>
		
		<dc:creator><![CDATA[Jim Kinloch]]></dc:creator>
		<pubDate>Mon, 18 May 2026 15:39:29 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Conversion Optimisation]]></category>
		<guid isPermaLink="false">https://conversiondetectives.com/?p=4992</guid>

					<description><![CDATA[Most people still think website conversion is about Search, traffic-building and clever design tricks. But potential visitor behaviour has changed. We now live in a “no click” world where customers often decide how they feel about your business without visiting your website. A Typical Customer Journey Now: &#8211; They discover through social media, Google, and&#8230;]]></description>
		
		
		
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		<title>Brief a Website Designer for Conversion not just Pretty</title>
		<link>https://conversiondetectives.com/blog/brief-a-website-designer-for-conversion-not-just-pretty</link>
		
		<dc:creator><![CDATA[Jim Kinloch]]></dc:creator>
		<pubDate>Mon, 11 May 2026 14:05:33 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Conversion Optimisation]]></category>
		<guid isPermaLink="false">https://conversiondetectives.com/?p=4988</guid>

					<description><![CDATA[Let me make one thing clear. A website is not your ‘baby’. You know what you like, eh? It doesn’t mean the rest of us will bow down to your taste., Most websites for small business and startups are built with WordPress or Wix. They can use themes or templates. There are many, many good-looking&#8230;]]></description>
		
		
		
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		<title>Balancing your Digital and Non-Digital Channels</title>
		<link>https://conversiondetectives.com/blog/balancing-your-digital-and-non-digital-channels</link>
		
		<dc:creator><![CDATA[Jim Kinloch]]></dc:creator>
		<pubDate>Tue, 05 May 2026 08:38:09 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Growth]]></category>
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					<description><![CDATA[If you understand the potential scale of each traffic source, you make better decisions about where to invest — and how to balance your mix. I hope this gives you an idea of how best to use a limited budget. Every business is different and every business will experiment to find the most cost-effective balance.&#8230;]]></description>
		
		
		
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