B2B sites have lost 20 to 30 percent of their organic traffic to AI search, and it is not coming back. In this episode of Intended Consequences, Brian Massey talks with Sahil Patel of Spiralyze about the new conversion math, why generated test ideas are systematically optimistic, and the three questions to ask any optimization vendor.

The post Your Traffic Fell 30 Percent. Your Targets Did Not. appeared first on Conversion Sciences.

Use Google Analytics Ask Advisor to identify bot and non-buyer sessions, filter them from GA4 reports, and calculate your real conversion rate.

The post How to Filter Bot Traffic in Google Analytics With Ask Advisor appeared first on Conversion Sciences.

Stop building GA4 reports. Conversational analytics lets digital marketers ask plain-English questions of their data and get answers. Free prompt kit inside. This is the third presentation in our Pocket Conversion Scientist® series. Your Website Knows More About Your Prospects Than You Think You just can’t hear it yet. Every session, every channel, every dropped […]

The post Using AI to Chat with your Online Business appeared first on Conversion Sciences.

There is a fundamental disconnect in our organizations that is showing up in our ad campaigns. One team creates and manages the ads, Meta ads, Google ads, Bing ads. The landing pages from which the ad team chooses were created by another team, the web team. The ad team has one priority: increase traffic and […]

The post Your Ads Are Making Promises Your Landing Page Experience Doesn’t Keep appeared first on Conversion Sciences.

Audio Podcast AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a […]

The post Using AI to Generate Copy that Converts appeared first on Conversion Sciences.

Check out these click-worthy examples of persuasive copy for online ads. Discover why they work and how to test for persuasive ad copy. The world of digital marketing makes it super easy for you to reach your target audience. But you have to whip up a mighty persuasive online ad if you want your prospects […]

The post 20 Compelling Examples of Persuasive Copy in Online Advertising appeared first on Conversion Sciences.

In a recent conversation, Brian Massey and Andy Crestodina explored the shifting landscape of digital marketing as Artificial Intelligence (AI) becomes the “third partner” in the relationship between brands and customers. This shift is fundamentally changing the purpose of a website—from a destination for human eyes to a critical knowledge source for AI training. As […]

The post AI: Why Your Website is Now a Training Tool appeared first on Conversion Sciences.

Here is a list of questions you may — and should — ask before you choose the best conversion optimization consultant for your online business. Maybe you have exhausted your resources or maybe you’d rather have CRO experts maximize your profits. Whatever your situation, it’s time to pick a conversion optimization consultant for your online […]

The post How to Pick a Conversion Optimization Consultant for your Online Business appeared first on Conversion Sciences.

Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Joe’s team analyzes customer reviews at scale […]

The post Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast] appeared first on Conversion Sciences.

In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether AI will kill our creativity. […]

The post The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast] appeared first on Conversion Sciences.