Conversion Rater http://www.conversionrater.com A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Sun, 05 Jul 2009 17:45:51 +0000 http://wordpress.org/?v=2.6.1 en I should buy this Dr. Pepper Special Edition Huffy parked at the Pancake House. http://www.conversionrater.com/2009/07/05/i-should-buy-this-dr-pepper-special-edition-huffy-parked-at-the-pancake-house/ http://www.conversionrater.com/2009/07/05/i-should-buy-this-dr-pepper-special-edition-huffy-parked-at-the-pancake-house/#comments Sun, 05 Jul 2009 17:45:51 +0000 Pat McCarthy


]]> http://www.conversionrater.com/2009/07/05/i-should-buy-this-dr-pepper-special-edition-huffy-parked-at-the-pancake-house/feed/ My mom’s patriotic berry pie. Creative! http://www.conversionrater.com/2009/07/04/my-moms-patriotic-berry-pie-creative/ http://www.conversionrater.com/2009/07/04/my-moms-patriotic-berry-pie-creative/#comments Sun, 05 Jul 2009 01:52:15 +0000 Pat McCarthy


]]> http://www.conversionrater.com/2009/07/04/my-moms-patriotic-berry-pie-creative/feed/ The girls are selling snowcones on the corner. http://www.conversionrater.com/2009/07/04/the-girls-are-selling-snowcones-on-the-corner/ http://www.conversionrater.com/2009/07/04/the-girls-are-selling-snowcones-on-the-corner/#comments Sat, 04 Jul 2009 23:15:59 +0000 Pat McCarthy


]]> http://www.conversionrater.com/2009/07/04/the-girls-are-selling-snowcones-on-the-corner/feed/ Yahoo! Web Analytics Launches for Advertisers http://www.conversionrater.com/2009/04/30/yahoo-web-analytics-launches-for-advertisers/ http://www.conversionrater.com/2009/04/30/yahoo-web-analytics-launches-for-advertisers/#comments Fri, 01 May 2009 06:37:49 +0000 Pat McCarthy http://www.conversionrater.com/?p=792 Yahoo! launched Yahoo! Web Analytics yesterday as announced in the following blog post.

This product was formerly known as IndexTools, a company Yahoo! acquired a year and a half ago. It’s not just IndexTools with a new logo though, there is new additional functionality and upgraded functionality as noted with the “New Feature” tag on the features page. Some of those new features include Visitor Demographic Reports, Visitor Behavioral Reports, and Advanced Data visualization.

Yahoo! Web Analytics is not open yet to everyone though, it’s available and free for search and display advertisers currently working with Yahoo!. In my opinion, and the opinion of others less biased such as CMS Watch, it’s a better enterprise product than Google Analytics.

Yahoo! Web Analytics

]]> http://www.conversionrater.com/2009/04/30/yahoo-web-analytics-launches-for-advertisers/feed/ AdAge’s 2009 Ad Network and Exchange Guide http://www.conversionrater.com/2009/04/27/adages-2009-ad-network-and-exchange-guide/ http://www.conversionrater.com/2009/04/27/adages-2009-ad-network-and-exchange-guide/#comments Tue, 28 Apr 2009 06:21:33 +0000 Pat McCarthy http://www.conversionrater.com/?p=789 AdAge produced some good content on the the state of ad networks and ad exchanges in 2009. There’s numerous articles on a number of topics, but “Why Ad Exchanges are Picking Up Steam” hits closest to home for me being a Yahoo. I may update this with some more thoughts when I get a moment…

]]> http://www.conversionrater.com/2009/04/27/adages-2009-ad-network-and-exchange-guide/feed/ PCMag Case Study on the YPN Blog http://www.conversionrater.com/2009/03/26/pcmag-case-study-on-the-ypn-blog/ http://www.conversionrater.com/2009/03/26/pcmag-case-study-on-the-ypn-blog/#comments Thu, 26 Mar 2009 21:06:36 +0000 Pat McCarthy http://www.conversionrater.com/?p=786 A member of my team put together a short but sweet case study of one of our advertising partnerships with PCMag/Ziff Davis and it’s now up on the YPN Blog.

It gives a preview into the type of things we’re working on making possible in a scalable manner through a premium exchange on APT from Yahoo!.

]]> http://www.conversionrater.com/2009/03/26/pcmag-case-study-on-the-ypn-blog/feed/ Nice Story on Yahoo!’s APT in the NYT http://www.conversionrater.com/2009/03/02/nice-story-on-yahoos-apt-in-the-nyt/ http://www.conversionrater.com/2009/03/02/nice-story-on-yahoos-apt-in-the-nyt/#comments Mon, 02 Mar 2009 08:17:01 +0000 Pat McCarthy http://www.conversionrater.com/?p=782 Good story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.

The newspaper industry is obviously going through major pains right now, along with the rest of the economy, but there are some definite bright spots into how they can adapt and thrive in the future through encouraging and mastering local online advertising.

Related Blogs

]]> http://www.conversionrater.com/2009/03/02/nice-story-on-yahoos-apt-in-the-nyt/feed/ Yahoo! Starts Offering Rich Ads in Search http://www.conversionrater.com/2009/02/19/yahoo-starts-offering-rich-ads-in-search/ http://www.conversionrater.com/2009/02/19/yahoo-starts-offering-rich-ads-in-search/#comments Thu, 19 Feb 2009 09:17:54 +0000 Pat McCarthy http://www.conversionrater.com/?p=777 Cool announcement from my employer today, as they’ve announced the beta testing of “Rich Ads” in search results.

There’s a few things I am liking about this:

  • The addition of video, images, and form input boxes can actually provide a lot of help and value to a user searching for specific information. The ability to watch a Pedigree commercial without leaving the search results page is helpful and interactive. Or how about entering your zip code for an Esurance quote?

  • It is innovation in an area that actually hasn’t seen that much innovation for an area that has so much business being done through it. It’ll be fascinating to see testing results from this.

  • If done well, I imagine it will provide better results and more interaction for the advertiser.


    • I can’t wait to see this roll out more and hear about the results.

Related Blogs

]]> http://www.conversionrater.com/2009/02/19/yahoo-starts-offering-rich-ads-in-search/feed/ Publisher Success Story: Plentyoffish at Inc.com http://www.conversionrater.com/2009/01/09/publisher-success-story-plentyoffish-at-inccom/ http://www.conversionrater.com/2009/01/09/publisher-success-story-plentyoffish-at-inccom/#comments Fri, 09 Jan 2009 19:09:42 +0000 Pat McCarthy http://www.conversionrater.com/?p=774 The story of Markus Frind and the success of Plentyoffish.com has been covered before and is pretty well known to those who follow the web publishing world closely. Inc.com goes a bit deeper though than previous stories, so it’s interesting to learn a bit more about Frind and his background and the success Plentyoffish.com has received.

There are some good lessons in his story.

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Related Blogs

]]> http://www.conversionrater.com/2009/01/09/publisher-success-story-plentyoffish-at-inccom/feed/ Google Laying Off Thousands of Temp Workers? http://www.conversionrater.com/2009/01/08/google-laying-off-thousands-of-temp-workers/ http://www.conversionrater.com/2009/01/08/google-laying-off-thousands-of-temp-workers/#comments Thu, 08 Jan 2009 10:37:07 +0000 Pat McCarthy http://www.conversionrater.com/?p=771 Apparently Google has gotten rid of thousands of temporary workers according to the Associated Press based on documents filed to the SEC. I can’t say this is terribly surprising based on layoffs at my own employer and elsewhere in the tech industry.

What’s curious about this though, is that Google appears to be doing all it can to keep it off the web. Such as delivering the document in paper form, and asking for a special exemption to keep the document from circulating on the web. Interesting. Valleywag also has some theories and comments from people who were cut.

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