tag:blogger.com,1999:blog-6191013836801634632Fri, 13 Sep 2024 16:48:49 +0000General BusinessMarketingStatus UpdatesWriting and PublishingWebloghttp://coolformula.blogspot.com/noreply@blogger.com (John D. Thibodeau)Blogger6125tag:blogger.com,1999:blog-6191013836801634632.post-1837900161712352706Wed, 18 Jun 2008 07:17:00 +00002008-06-18T02:34:34.011-05:00MarketingWithout question, one of the most powerful sales weapons any company can utilize is a Unique Selling Proposition (USP). It differentiates a business from its competitors, and lays the foundation for all good marketing.The truth is that if you offer the same product or service as somebody else, one of you becomes dispensable. Therefore, if you wish to remain competitive within your industry, you http://coolformula.blogspot.com/2008/06/build-empire-by-being-unique.htmlnoreply@blogger.com (John D. Thibodeau)0tag:blogger.com,1999:blog-6191013836801634632.post-1169425600706134433Fri, 13 Jun 2008 02:50:00 +00002008-06-12T21:57:00.286-05:00MarketingClaude C. Hopkins once wrote…Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus, every advertising question should be answered by the salesman's standards.Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.It is http://coolformula.blogspot.com/2008/06/reality-of-advertising.htmlnoreply@blogger.com (John D. Thibodeau)0tag:blogger.com,1999:blog-6191013836801634632.post-579909565571658646Tue, 10 Jun 2008 03:15:00 +00002008-06-09T23:55:02.655-05:00Writing and PublishingSuccessful writers don’t necessarily have to be great writers. However, they must be effective, engaging, and likable. So, if you’re looking for a way to turbocharge your writing, try using these four powerful techniques:1. Use Strong Titles and HeadlinesTitles and headlines are your one and only shot at a good first impression. Don’t blow it. Use the opportunity to make readers curious by http://coolformula.blogspot.com/2008/06/4-ways-to-make-people-like-what-you.htmlnoreply@blogger.com (John D. Thibodeau)0tag:blogger.com,1999:blog-6191013836801634632.post-6679039342944689934Sun, 08 Jun 2008 06:44:00 +00002008-06-08T04:02:42.947-05:00General BusinessAre you making money, or building a business? Although closely related, they are not the same. In fact, failure to recognize a difference between the two can lead to the demise of your operation.For example, let’s pretend you begin working on a hot business idea - you’re launching a great new website in hopes of becoming the YouTube of amateur paranormal investigations. You’ve done your due http://coolformula.blogspot.com/2008/06/is-making-money-killing-your-business.htmlnoreply@blogger.com (John D. Thibodeau)0tag:blogger.com,1999:blog-6191013836801634632.post-807866907313306749Fri, 06 Jun 2008 05:49:00 +00002008-06-10T00:05:25.128-05:00General BusinessDo you believe in magic? Do you think it's possible to buy an ebook for $27 that will have you making $15,000 in the next 30 days? Do you expect to start a new part-time business today and replace your full-time job in two weeks? Do you hope that one tiny little pay-per-click Internet ad will turn your website into a six-figure income?It's frustrating how our “work smarter” push-button society http://coolformula.blogspot.com/2008/06/magic-in-working-hard.htmlnoreply@blogger.com (John D. Thibodeau)0tag:blogger.com,1999:blog-6191013836801634632.post-8158539847017772374Fri, 06 Jun 2008 00:26:00 +00002008-06-06T14:29:39.072-05:00Status UpdatesCoolformula.com's main website and supplemental blog went live, yesterday evening. Although both sites still require much work, I believe that they are also at a point in development where many users can still benenfit from existing content. Currently, only the first three sections of six are posted at the main site. The remaining three sections are currently undergoing revision work, and are http://coolformula.blogspot.com/2008/06/status-update-coolformulacom.htmlnoreply@blogger.com (John D. Thibodeau)0