<?xml version="1.0" encoding="utf-8"?>
<rss xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dcterms="http://purl.org/dc/terms/">
  <channel>
    <title>Copy That Sells Podcast</title>
    <link>http://copythatsells.podomatic.com</link>
    <description>Byte Sized Marketing Wisdom. Delivered daily. Marketing, Copywriting covered at one byte a day.</description>
    <language>en-us</language>
    <generator>podOmatic RSS Generator</generator>
    <pubDate>Sun, 10 Oct 2010 00:46:25 GMT</pubDate>
    <itunes:keywords>consultant,copy,copywriter,copywriting,marketing,sales,services,web</itunes:keywords>
    <itunes:subtitle>Add To Your Pocketbook.</itunes:subtitle>
    <itunes:explicit>clean</itunes:explicit>
    <itunes:block>no</itunes:block>
    <itunes:image href="http://copythatsells.podomatic.com/mymedia/thumb/1000692/600x600_608249.jpg"/>
    <itunes:author>Edward Santosh</itunes:author>
    <itunes:summary>Byte Sized Marketing Wisdom. Delivered daily. Marketing, Copywriting covered at one byte a day.</itunes:summary>
    <itunes:category text="Business">
      <itunes:category text="Management &amp; Marketing"/>
    </itunes:category>
    <atom:link href="http://copythatsells.podomatic.com/rss2.xml" type="application/rss+xml" rel="self"/>
    <item>
      <title>One Simple Step To Boost Your Business</title>
      <description>&lt;img src="http://copythatsells.podomatic.com/mymedia/thumb/1000692/600x600_670085.jpg" alt="itunes pic" /&gt;&lt;br /&gt;Hi,

from today onwards I am going to post only the audio file.

So this is going to be a full fledged podcast,

Enjoy,
Edward Santosh</description>
      <guid isPermaLink="true">http://copythatsells.podomatic.com/entry/2007-02-06T20_51_42-08_00</guid>
      <comments>http://copythatsells.podomatic.com/entry/2007-02-06T20_51_42-08_00</comments>
      <pubDate>Wed, 07 Feb 2007 04:51:42 GMT</pubDate>
      <dcterms:modified>2008-06-19</dcterms:modified>
      <dcterms:created>2007-02-07</dcterms:created>
      <link>http://copythatsells.podomatic.com</link>
      <dc:creator>Edward Santosh</dc:creator>
      <itunes:keywords>copywriter,copywriting+services,marketing+consultant</itunes:keywords>
      <enclosure type="audio/mpeg" url="http://copythatsells.podomatic.com/enclosure/2007-02-06T20_51_42-08_00.mp3" length="243517"/>
      <itunes:image href="http://copythatsells.podomatic.com/mymedia/thumb/1000692/600x600_670085.jpg"/>
      <itunes:duration>71</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:summary>Hi,

from today onwards I am going to post only the audio file.

So this is going to be a full fledged podcast,

Enjoy,
Edward Santosh</itunes:summary>
    </item>
    <item>
      <title>3 Ingredients Of A Successful Marketing Mindset</title>
      <description>&lt;img src="http://copythatsells.podomatic.com/mymedia/thumb/1000692/600x600_670086.jpg" alt="itunes pic" /&gt;&lt;br /&gt;This is your friendly neighborhood &lt;b&gt;copywriter

and marketing consultant Edward Santosh&lt;/b&gt; coming to

you with today's edition of podcast titled:

&lt;b&gt;3 Ingredients Of A Successful Marketing Mindset&lt;/b&gt;

The podcasts are becoming more and more infrequent.

I promised you three a week minimum.

Almost half of this week is gone and this is my

first podcast for this week.

As I am sucked in by more and more work for my

mentors and my clients, I find it increasingly

difficult to come to you.

Anyway, let's see the 3 most important ingredients

of a successful marketing mindset.

1. Calculate The Lifetime Value Of Your Client:

When you know it exactly, you know how much you

can afford to spend on gaining a new customer.

Rather than shooting in the dark, you can move

forward confidently.

2. What Kind Of Guarantee You Can Give?

If you give a 30 day guarantee, see if you can

give 60 day one. If you give 60 day, see if you 

can give a 90 day one.

In short give the longest guarantee period that

you can give. Of course that goes without saying

you sell great products and services.

3. Do you do Word Of Mouth?

If you want to use the cheapest mode of advertising,

then this is the way to go.

Train your clients to refer you, recommend you

and carry your flag, you have hit gold.

Think about it.

Do something about it.

This is your friendly neighborhood &lt;b&gt;copywriter

and marketing consultant Edward Santosh&lt;/b&gt;.

signing off for the day.


See ya tomorrow.
&lt;TABLE BORDER="0" CELLPADDING="0" ID="GAW"&gt;&lt;TR&gt; &lt;P ALIGN="left"&gt;&lt;B&gt; &lt;font face="Arial, Helvetica, sans-serif"&gt;Tags &amp; Social Bookmarking Links&lt;/font&gt; &lt;/B&gt;&lt;br&gt;&lt;font size="1" face="Arial, Helvetica, sans-serif"&gt;
&lt;B&gt;Technorati Tags: &lt;/B&gt;&lt;a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter"&gt;copywriter&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category for  copywriting+services"&gt; copywriting+services&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/marketing+consultant" target="_blank" rel="tag" title="Link to Technorati Tag category for marketing+consultant"&gt;marketing+consultant&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/small+business+marketing" target="_blank" rel="tag" title="Link to Technorati Tag category for small+business+marketing"&gt;small+business+marketing&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/marketing+strategy" target="_blank" rel="tag" title="Link to Technorati Tag category for  marketing+strategy"&gt; marketing+strategy&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/guarantee" target="_blank" rel="tag" title="Link to Technorati Tag category for guarantee"&gt;guarantee&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/lifetime+value" target="_blank" rel="tag" title="Link to Technorati Tag category for lifetime+value"&gt;lifetime+value&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/word+of+mouth" target="_blank" rel="tag" title="Link to Technorati Tag category for word+of+mouth"&gt;word+of+mouth&lt;/a&gt;, &lt;a href="http://www.technorati.com/tag/Marketing+Mindset" target="_blank" rel="tag" title="Link to Technorati Tag category for Marketing+Mindset"&gt;Marketing+Mindset&lt;/a&gt;&lt;br&gt;
&lt;a id="gw_Backflip" href="http://www.backflip.com/add_page_pop.ihtml?url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//backflip.png" alt="Backflip" width="16" height="16" border="0" /&gt; Backflip&lt;/a&gt;&amp;nbsp; &lt;a id="gw_Blinkbits" href="http://blinkbits.com/bookmarklets/save.php?v=1&amp;amp;source_url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//blinkbits.png" alt="BlinkBits" width="16" height="16" border="0" /&gt; BlinkBits&lt;/a&gt;&amp;nbsp; &lt;a id="gw_Blinklist" href="http://www.blinklist.com/index.php?Action=Blink/addblink.php&amp;amp;Title=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;amp;Url=http%3A%2F%2Fcopythatsells.podomatic.com%2F" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//blinklist.png" alt="Blinklist" width="16" height="16" border="0" /&gt; Blinklist&lt;/a&gt;&amp;nbsp; &lt;a id="gw_blogmarks" href="http://blogmarks.net/my/new.php?mini=1&amp;simple=1&amp;amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//blogmarks.png" alt="BlogMarks" width="16" height="16" border="0" /&gt; blogmarks&lt;/a&gt;&amp;nbsp; &lt;a id="gw_buddymarks" href="http://buddymarks.com/add_bookmark.php?bookmark_title=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;amp;bookmark_url=http%3A%2F%2Fcopythatsells.podomatic.com%2F" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//buddymarks.png" alt="BuddyMarks" width="16" height="16" border="0" /&gt; Buddymarks&lt;/a&gt;&amp;nbsp; &lt;a id="gw_citeulike" href="http://www.citeulike.org/posturl?url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//citeulike.png" alt="CiteUlike" width="16" height="16" border="0" /&gt; CiteUlike&lt;/a&gt;&amp;nbsp; &lt;a id="gw_connotea" href="http://www.connotea.org/add?continue=return&amp;amp;uri=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//connotea.png" alt="Connotea" width="16" height="16" border="0" /&gt; Connotea&lt;/a&gt;&amp;nbsp; &lt;a id="gw_delicious" href="http://del.icio.us/post?v=2&amp;amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//delicious.png" alt="delicious/" width="16" height="16" border="0" /&gt; del.icio.us&lt;/a&gt;&amp;nbsp; &lt;a id="gw_delirious" href="http://de.lirio.us/rubric/post?uri=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//delirious.png" alt="delirious" width="16" height="16" border="0" /&gt; de.lirio.us&lt;/a&gt;&amp;nbsp; &lt;a id="gw_digg" href="http://digg.com/submit?phase=3&amp;amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//digg.png" alt="Digg" width="16" height="16" border="0" /&gt; digg&lt;/a&gt;&amp;nbsp; &lt;a id="gw_feedmarker" href="http://www.feedmarker.com/admin.php?do=bookmarklet_mark&amp;amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//feedmarker.png" alt="Feedmarker" width="16" height="16" border="0" /&gt; FeedMarker&lt;/a&gt;&amp;nbsp; &lt;a id="gw_feedmelinks" href="http://feedmelinks.com/categorize?from=toolbar&amp;amp;op=submit&amp;amp;name=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;version=0.7" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//feedmelinks.png" alt="Feed me links" width="16" height="16" border="0" /&gt;Feed&amp;nbsp;Me&amp;nbsp;Links!&lt;/a&gt;&amp;nbsp; &lt;a id="gw_furl" href="http://www.furl.net/storeIt.jsp?t=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;amp;u=http%3A%2F%2Fcopythatsells.podomatic.com%2F" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//furl.png" alt="Furl" width="16" height="16" border="0" /&gt; Furl&lt;/a&gt;&amp;nbsp; &lt;a id="gw_givealink" href="http://www.givealink.org/cgi-pub/bookmarklet/bookmarkletLogin.cgi?&amp;amp;uri=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//givealink.png" alt="Give a Link" width="16" height="16" border="0" /&gt; Give a Link&lt;/a&gt;&amp;nbsp; &lt;a id="gw_gravee" href="http://www.gravee.com/account/bookmarkpop?u=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;t=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//gravee.png" alt="gravee" width="16" height="16" border="0" /&gt; Gravee&lt;/a&gt;&amp;nbsp; &lt;a id="gw_hyperlinkomatic" href="http://www.hyperlinkomatic.com/lm2/add.html?LinkTitle=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;amp;LinkUrl=http%3A%2F%2Fcopythatsells.podomatic.com%2F" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//hyperlinkomatic.png" alt="hyperlinkomatic" width="16" height="16" border="0" /&gt; Hyperlinkomatic&lt;/a&gt;&amp;nbsp; &lt;a id="gw_igooi" href="http://www.igooi.com/addnewitem.aspx?self=1&amp;amp;noui=yes&amp;amp;jump=close&amp;amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//igooi.png" alt="igooi" width="16" height="16" border="0" /&gt; igooi&lt;/a&gt;&amp;nbsp; &lt;a id="gw_kinja" href="http://kinja.com/id.knj?url=http%3A%2F%2Fcopythatsells.podomatic.com%2F" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//kinja.png" alt="kinja" width="16" height="16" border="0" /&gt; kinja&lt;/a&gt;&amp;nbsp; &lt;a id="gw_lilisto" href="http://lister.lilisto.com/?t=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;amp;l=http%3A%2F%2Fcopythatsells.podomatic.com%2F" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//lilisto.png" alt="Lilisto" width="16" height="16" border="0" /&gt; Lilisto&lt;/a&gt;&amp;nbsp; &lt;a id="gw_linkagogo" href="http://www.linkagogo.com/go/AddNoPopup?title=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//linkagogo.png" alt="Linkagogo" width="16" height="16" border="0" /&gt; Linkagogo&lt;/a&gt;&amp;nbsp; &lt;a id="gw_linkroll" href="http://www.linkroll.com/index.php?action=insertLink&amp;url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//linkroll.png" alt="Linkroll" width="16" height="16" border="0" /&gt; Linkroll&lt;/a&gt;&amp;nbsp; &lt;a id="gw_looklater" href="http://api.looklater.com/bookmarks/save?url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//looklater.png" alt="Look Later" width="16" height="16" border="0" /&gt; looklater&lt;/a&gt;&amp;nbsp; &lt;a id="gw_magnolia" href="http://ma.gnolia.com/bookmarklet/add?url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//magnolia.png" alt="Magnolia" width="16" height="16" border="0" /&gt; Magnolia&lt;/a&gt;&amp;nbsp; &lt;a id="gw_maple" href="http://www.maple.nu/bookmarks/bookmarklet?bookmark[url]=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;bookmark[name]=3+Ingredients+Of+A+Successful+Marketing+Mindset" target="_blank"&gt;&lt;img src="http://copythatsells.podomatic.com//maple.png" alt="Maple" width="16" height="16" border="0" /&gt; maple&lt;/a&gt;&amp;nbsp; &lt;a id="gw_mesfavs" href="http://mesfavs.com/bookmarks.php/?action=add&amp;amp;address=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset"&gt;MesFavs&lt;/a&gt;&amp;nbsp; &lt;a id="gw_netvouz" href="http://netvouz.com/action/submitBookmark?url=http%3A%2F%2Fcopythatsells.podomatic.com%2F&amp;amp;title=3+Ingredients+Of+A+Successful+Marketing+Mindset&amp;
