Copy That Sells Podcast

One Simple Step To Boost Your Business

edwardjsi@gmail.com (Edward Santosh) — Wed, 07 Feb 2007 04:51:42 +0000

Hi, from today onwards I am going to post only the audio file. So this is going to be a full fledged podcast, Enjoy, Edward Santosh

3 Ingredients Of A Successful Marketing Mindset

edwardjsi@gmail.com (Edward Santosh) — Sat, 20 Jan 2007 08:51:14 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Ingredients Of A Successful Marketing Mindset The podcasts are becoming more and more infrequent. I promised you three a week minimum. Almost half of this week is gone and this is my first podcast for this week. As I am sucked in by more and more work for my mentors and my clients, I find it increasingly difficult to come to you. Anyway, let's see the 3 most important ingredients of a successful marketing mindset. 1. Calculate The Lifetime Value Of Your Client: When you know it exactly, you know how much you can afford to spend on gaining a new customer. Rather than shooting in the dark, you can move forward confidently. 2. What Kind Of Guarantee You Can Give? If you give a 30 day guarantee, see if you can give 60 day one. If you give 60 day, see if you can give a 90 day one. In short give the longest guarantee period that you can give. Of course that goes without saying you sell great products and services. 3. Do you do Word Of Mouth? If you want to use the cheapest mode of advertising, then this is the way to go. Train your clients to refer you, recommend you and carry your flag, you have hit gold. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, guarantee, lifetime+value, word+of+mouth, Marketing+Mindset Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Classic 5 Direct Marketing Mistakes - Part 2:

edwardjsi@gmail.com (Edward Santosh) — Sat, 13 Jan 2007 10:55:45 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 2: Welcome back to the second edition of the classic mistakes, marketers enjoy doing. Enjoy --- yes. Otherwise so many of them won't be doing it right? 4. Know Thy Offer : How many of us jump into writing the sales letter even without deciding on the offer. Is it any wonder your sales copy rambles like a rudderless ship? 5. Know Thy Benefits: How many of us spluttered the price before explaining benefits only to see sales falling thru the cliff? Here are a couple of bonus points for you. I am feeling generous here. ;) Know Thy Right Price: How many of the marketers test different price points to find out that the market is more comfortable paying a higher price than a lower one. How nice... :D Know Thy Test: Most marketers commit this mistake. Big time. They don't test their malings. At the most some will test is the headline. But this is the 5%, the rest don't care. How sad... You can test offers, test the list, test the headline, test the responsive device and a tons more. However if you want to create sales copy the right way, you know where to go right? That's me. Contact me on skype. Or mail me. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letter+mistakes, opt-in+page+mistakes, Jay+Conrad+Levinson Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Classic 5 Direct Marketing Mistakes - Part 1:

edwardjsi@gmail.com (Edward Santosh) — Tue, 09 Jan 2007 05:08:00 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 1: Here are the Top 5 Classic Direct marketing mistakes committed by marketers according to Jay Conrad Levinson, the father of Guerilla Marketing: Here they are: 1. Know Thy Market: If you don't know who your target market is, you are in for a shock. Your efforts will bomb and everything would be in vain. 2. Know Thy List: Have a clear idea on the psychographics and demographics of the market and their buying patterns and behaviours. If they have no desire for your product, you know where you end up, right? 3.Know Thy Objectives: Decide on the offer. What your prospects has to do to get the stuff from you. Your bonuses. Without all these, you are at best an archer shooting with eyes closed shut. I'll come to you with part 2 tomorrow. Think about it. Do something about it. Of course, you can always ask me to create your sales letters and opt-in pages the right way. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letter+mistakes, opt-in+page+mistakes, Jay+Conrad+Levinson Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

The 3 Essential Components Of Marketing

edwardjsi@gmail.com (Edward Santosh) — Mon, 08 Jan 2007 05:02:43 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 3 Essential Components Of Marketing How are you guys doing? This is my 3rd podcast of this month. As I am slowly drowning in my copy projects, I am finding it little bit difficult to be regular. But I promise to do atleast 3 podcasts a week for you. Let me dive right into todays issue. By the end of the podcast you can identify what you are doing wrong with your marketing materials. 1. Weak Headline: Weak and wimpy headlines are a sure recipe to get your stuff thrown into the garbage. Add emotions, talk to their problems and hit it where it hurts most to get the prospects read the rest. 2. Wimpy Copy: If all you talk about you in your letter, do you think your prospects gonna care ? Think about it. They are already drooling with so many problems and things to handle, they simply don't have the time to read about your achievements and the awards you won. 3. Wobbling Offer: If you are lucky to get your materials read, thank goodness, if you have an wobbling offer which is not clear what you bring to the table and what needs to be done next, let me put it mildly. You are DOOMED. Thinks about it. Do something about it. Of course, you can always ask me to create your sales letters and opt-in pages. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letters, opt-in+pages Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do This 2 & Watch Your Profits Soar

edwardjsi@gmail.com (Edward Santosh) — Thu, 04 Jan 2007 05:39:04 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do This 2 & Watch Your Profits Soar As the new year has dawned on us, we business men & women have to think about growing our profits, right? After all, that is one of the reasons we are in business. Would you be interested in knowing the 2 things which will have a direct impact on your bottom line? I thought so. ;) Here they are without much ado: a. Take care of your clients. They do business with you and give away the dough in return for your goods and services. When you truly care about them, they'll spend a lot more on you. b. Be the first go to guy/gal: Develop the relationship with your clients so that you become the first go to guy/gal when they need something you sell. This is possible with all the upsells, cross sells you bring to the table. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, deeper+relationship Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Happy New Year 2007

edwardjsi@gmail.com (Edward Santosh) — Mon, 01 Jan 2007 04:23:43 +0000

Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, happy+new+year, 2007 Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

5 Steps To Make 2007 More Profitable.

edwardjsi@gmail.com (Edward Santosh) — Fri, 29 Dec 2006 03:43:19 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 5 Steps To Make 2007 More Profitable. a. Redefine: The new year is a good time to look into new markets you can enter. If you are selling too narrow a niche, look for ways how you can move up a notch or if you are selling to a too broad an audience, find out if you can go down a notch and be the dominant player in the market. b. Change The Process: Are you just functioning as an order taker? Expecting your customer to know everything about you? Is your sales process a consultative one? c. Explain - Educate: Do you educate your clients sufficiently to help them get the results they are looking for from you? If yes, how do you do that? If not, why not? d. Differentiate: In what ways are you different from your competition? Price? Terms? Product? Delivery? Service? e. Remove The Risk: Do you completely remove the risks on doing business with you? If not, why not? If yes, think of ways how you can improve that so that, doing business with you becomes a snap for your clients. Of course, to write your sales copy, you contact me. Ok that's a shameless plug. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Top 7 Things I Learned In 2006 - Part 2

edwardjsi@gmail.com (Edward Santosh) — Wed, 27 Dec 2006 03:54:21 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Top 7 Things I Learned In 2006 - Part 2 If you want to look at the first part here's where you go: Part 1 4. Choose a mentor and stick with him. For example my copywriting mentors are Kelvin Parker & Dr. Harlan Kilstein I am trying to learn and implement as much as I learn from them. In marketing my mentors are Jay Abraham & Bob Bly Do I have to say I am incredibly blessed because of them? 5. Choose a system to assist you in achieving all that you can be. I chose Mark Joyner as my system coach. Did I say he's teaching it for free? 6. Create and instill habits which will put you in good stead. This year I decided enough is enough and I took charge of my life and decided that its habits that gives me the change I need in my life. I have installed several good habits which is literally transforming my life. 7. Connect with the higher power. I don't know your belief systems and I am not trying to change it. My business here is to help you make the most out of your business and thereby developing myself as a marketing consultant & copywriter. However, it's the belief in my Lord & Saviour Jesus which has helped me in connecting me with the purpose for which I am here. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, Mark+Joyner, Jay+Abraham, Bob+Bly, Harlan+Kilstein, Kelvin+Parker Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Happy Christmas

edwardjsi@gmail.com (Edward Santosh) — Mon, 25 Dec 2006 16:17:47 +0000

Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, merry+Christmas, season+greetings Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Top 7 Things I Learned In 2006 - Part 1

edwardjsi@gmail.com (Edward Santosh) — Sun, 24 Dec 2006 03:05:03 +0000

As we wind up an year, it's time for us to do a check up on the things on our plate. I wanted to share the top 7 things I picked up this year. As I look back 2006 is a year with mixed blessings. Here are the things I learned this year: a. If I have to make it, I have to take responsibility for everything that's happening or happened. I can not blame anyone or anything for what's in my life. I own 100% responsibility. b. Growth does not happen in a day. It happens daily. - Pat MesitiI. If I want to grow as a Copywriter & marketing consultant, I have to do certain things daily. Like creating this blog /podcast, everyday. c. Be the Time Steward, you can be proud of. Time just flies and there's no way I can live the year 2006 ever again. Being responsible for every minute, I live life to the full. By recording this in my blog/podcast, I am reinforcing these beliefs. I'll explain next four in the coming podcasts. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, Pat+Mesiti Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

How To Make Her Die For You?

edwardjsi@gmail.com (Edward Santosh) — Sat, 23 Dec 2006 04:37:20 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How To Make Her Die For You? You spotted her. You made the move. You took her to the dinner. You went the proper pacing. You wined and dined. She is now your client. Do you want her to die for you? Would you like to make her so loyal that she'll die for you? As we move to a new year would you like to be in a better position to mine lots of gold? Here are the 5 questions to make her die for you. 1. Do you have an USP? The unique selling proposition that makes you different from all the suitors? Have you made it part of every literature you have? Visiting Cards, bill boards, flyers etc. 2. Do you work with non competing businesses so that you make her life easy for her? Do you recommend other businesses so that she feels relieved rather than hassled? 3. Do you build a community she can be part of? Can she participate and contribute to that community? 4. Do you completely and totally remove all the risk on her buying decisions? 5. Do you reward her for buying from you? A free upgrade, a bottle of champagne or a hefty discount on her next purchase. Hey think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, USP, community Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

3 Steps To Jack Up Your Marketing

edwardjsi@gmail.com (Edward Santosh) — Fri, 22 Dec 2006 03:50:39 +0000

3 Steps To Jack Up Your Marketing This is Christmas season. You are busy with your shopping or if you are on the other side, busy handling your customers, right? Today I am coming with another short podcast on how to jack up your marketing in just 3 simple steps. Interested? I thought so. Step 1: Do you give incentives for your clients to buy from you? Do you give them reasons to buy from you? Step 2: Do you continously monitor your sales so that you know how each of your process is performing at any time of the day? Do you have any idea how your Yellow pages is performing for instance? How about flyers? Step 3: Do you reinforce the buying behaviours of your client? By surprising them with an offer they can't refuse. With providing so much value that they can't even dream doing business with others. Think about it. Of course ask me to create your sales copy because I write copy that sells. Oh ok, that's a plug. Hey think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, incentive+programs, monitor+progress, achievement Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Have You Forgotten This One Thing?

edwardjsi@gmail.com (Edward Santosh) — Thu, 21 Dec 2006 06:19:57 +0000

Hey it's been a while since I did a podcast. Ok. I hear you telling it's just 3 days. Yes. It's only 3 days and I miss you all. Todays podcast may be the smallest I ever did. Okay what is the one thing you are doing wrong? It's very simple and so you miss it big time. We the business owners are always running after the new acconts and conveniently forget our clients who already bought from us. Do you follow up with your clients? In this Christmas season, have you sent a greeting card with your signature on it? It may be the personal touch you add to your communication to your clients. Hey think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, follow+up Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

4 Step Formula To Become A Sales Machine

edwardjsi@gmail.com (Edward Santosh) — Tue, 19 Dec 2006 01:43:10 +0000

If you think you are in widget business selling widgets to your prospects and customers, you are badly mistaken my friend. You are in the selling business happen to be selling the widgets. Now how to become a selling machine...? You already have started the process. How? By becoming a subscriber to this blog and the podcast, you are already a student of marketing. The second step will be to learn from the masters. Jay Abraham, Jay Conrad Levinson, Dan Kennedy, Brian Tracy are some of the greats I am learning from. The third step would be to take action. Some spend all their lives learning and forgetting to do. It is action which takes you to the goals. The fourth step would be to test. Test everything and use what performs best. The fifth step would be to send me a testimonial. Will you do this? Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, Jay+Abraham, Jay+Conrad+Levinson, Dan+Kennedy, Brian+Tracy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

How To Get Loads of New Prospects To Your Gate

edwardjsi@gmail.com (Edward Santosh) — Fri, 15 Dec 2006 02:43:15 +0000

So you started your business. You want lots and lots of people to experience your service. You have your marketing in place. But not many are coming in. You are looking at your car parking lot. It looks rather empty. Is it any wonder that you are blaming the stars? There is hope. Let me show you a simple one step plan which will make people gatecrash into you. Interested ? I thought so. :) Give them a NO risk proposition at a very small price. Say you run a hair dresser. If you charge $25 for a normal hair cut, give the intro special at $9.95 with a satisfaction guarantee. When they are satisfied, you can rope them in for the backend by giving them an offer of 5 haircuts for just $60. Now you have locked in the customer. Add a customer referral program and give incentives in the form of discounts on hair cream, shampoo & stuff. Do you think more and more of satisfied customers will be gatecrashing into you? Send me a testimonial. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

5 More Steps To Tune Up Your Business

edwardjsi@gmail.com (Edward Santosh) — Thu, 14 Dec 2006 04:32:57 +0000

5 More Steps To Tune Up Your Business a. Do atleast one thing to promote your business everday. b. Develop an USP to define how you stand apart from your customers. c. Make it a happy experience for your clients working with you. Simple gestures can WOW them and make you the preferred vendor for life. d. Create systems and standard operating procedures so that you can outsource it. e. Design and implement a Customer education program where you explain the process to your customer. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

3 Ideas To Improve Your Bottomline:

edwardjsi@gmail.com (Edward Santosh) — Wed, 13 Dec 2006 03:34:07 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Ideas To Improve Your Bottomline: a. Leverage: Do you work with other businesses that serve the same clients? Do you cross sell and cross promote them and get a share of the revenue generated? b. Competition: Do you work with your competiton? Do you know why there are Car shopping malls thrive? If they don't buy yours, they'll buy mine. Costs are shared and everybody profits. c. Birthday Cards: Something as simple as sending a birthday card to your clients will increase the bottomline. Why? In this world of indifference and apathy, you stand apart. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

The 2 Step Formula To More Sales:

edwardjsi@gmail.com (Edward Santosh) — Tue, 12 Dec 2006 04:36:01 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 2 Step Formula To More Sales: Would you be interested in a simple 2 step formula that will get you more sales? Therefore more profits? Interested ? I thought so. :) 1. Do you care about your clients? If you care about your clients, you'll spend more time looking for products and services which will truly help them. If you help them make profit, you'll automatically make more profits right? 2. Insist on delivering nothing but the best. As a person responisble for the well being of your client, you have to insist your clients get the whole deal. Me being a copywriter I write sales copy. But I don't see myself doing just that. I want to participate in my client's whole marketing efforts and will suggest areas they can improve. This way not only the client is happy that he or she gets the result they want, but also for the fact that I make a meaningful contribution. Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow.

The One Factor That Brings In Profit

edwardjsi@gmail.com (Edward Santosh) — Mon, 11 Dec 2006 04:26:30 +0000

Now what is the one factor which brings in profits for you? It's the risk reversal. Did you see my tagline? I write copy that sells or your money back. What does it mean? If my copy doesn't sell, I don't want your money. Why? I believe in pay for performance. So what? You can rest assured that you are not throwing something in the hope that it sticks. So what? Because you only pay for the results, you get to pay me out of your profits and not from your pockets. So what? Because you pay from your profits, you are assured that you get some compelling copy that converts like crazy. Which means... You sleep well, knowing my copy bring in the moolah. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

5 Step Tune Up To Make Your Business More Profitable

edwardjsi@gmail.com (Edward Santosh) — Sun, 10 Dec 2006 02:15:08 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 5 Step Tune Up To Make Your Business More Profitable Would you be interested in a 5 step tune up that will make your business more profitable in the year 2007 and more so in the coming years? Interested? I thought so. :) 1. Identify the life time value of each client. Find out your acquisition cost and even if it's a loss on the first sale, you'll still come out on top. 2. Install a Client Communication process, where you communiate with your prospects at every level. It may be Thank you cards, a follow up mail, a client satisfaction survey or a periodical phone call, just to discuss whether your clients are satisfied with your service. 3. Incentivise your clients to give you referrals. Ask for referrals & give them a coupon regardless. Give them a higher value coupon if they recommend you. 4. Always look for up sell opportunities in every interaction with your clients. Train your staff to identify them and recommend it to them. 5. Test your every campaign and always be methodical in recording the results and use the winner. Do I have to tell you that I create your winning campaigns? Shoot me an email and get my help in making your business become lot more profitable in the year 2007. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

3 Simple Things To Bump Your Business Upward

edwardjsi@gmail.com (Edward Santosh) — Sat, 09 Dec 2006 03:23:20 +0000

Would you like to make lot more money than than you ever made in the coming 2007? Would you like to make it more fun? Would you like to make it more fulfilling to you as a business person? Interested? I thought so. Let's dive right in: a. Increase prices across the board. You can increase it anywhere from 5% to 50% depending on the acceptance level of the market. b. Inform your customers why you priced it at that way and tell them how it's going to help your clients save time, money and energy. c. Install an SOP. SOP means Standard Operating Procedure. Implement it in every area of your business. Of course, send me your testimonials. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

5 Step Overhaul Of Your Business

edwardjsi@gmail.com (Edward Santosh) — Fri, 08 Dec 2006 03:29:55 +0000

As we end another year and enter in to a new year, it's time to do this 5 point check on your business. Are you ready? a. Check the number of revenue streams. If it is just one or two, see how you can increase the number. b. Bring the dead back to life. Contact your old customers and see how you can make them buy from you more. c. Do an audit on your customer acquisition strategy. Even if it means a small loss on the front end, if you have strong back end, you will make it big time. d. Do you test your advertisements? Whether it's a flyer, brochure, inserts or your sales letter, test it and you can increase your profits by a large number. e. Do a mindset audit? Do you really enjoy what you do? Do you make a positive difference to the society you live? Do you enjoy your friends family & your children? If not, do an mindset audit and do what needs to be done. Think about it. Do something about it. If you need help shoot me an email with the subject line: PODCAST LISTENER. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

4 Things You must Do To Succeed:

edwardjsi@gmail.com (Edward Santosh) — Thu, 07 Dec 2006 04:08:18 +0000

First an apology to my blog readers and my podcast listeners. I made a promise to myself that I will podcast atleast 6 days a week and I missed yesterday. I am working on a project with my mentor and i had to complete certain things which I was falling behind. Now that I am almost complete, I thought I do today's podcast without wasting any more time. Would you be interested in doing the four things you need to succeed? Here they are: a. Do you have an arresting story which captivates your prospects and clients? b. Do you educate them the right way so that they not only remain your clients but also your unpaid evangelists in the market place? c. Do you justify your sales message with logic? d. Do you have convincing call to action in every area of your customer interaction? Think about it. Do something about it. If you need help shoot me an email with the subject line: PODCAST LISTENER. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

3 Steps To An Unending Flow Of Clients ?

edwardjsi@gmail.com (Edward Santosh) — Tue, 05 Dec 2006 02:51:56 +0000

Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

4 More Ways To Make Your Clients Stick With You For Life ?

edwardjsi@gmail.com (Edward Santosh) — Mon, 04 Dec 2006 02:13:04 +0000

5 Ways To Make Your Clients Stick With You For Life ?

edwardjsi@gmail.com (Edward Santosh) — Sun, 03 Dec 2006 01:46:16 +0000

4 Easy Ways To Shock Proof Your Business?

edwardjsi@gmail.com (Edward Santosh) — Sat, 02 Dec 2006 02:19:02 +0000

With a caveat... That is you have to implement all 4 of them. Before that, I want to ask you a question: God forbid this happens. But, let's assume it happens to you. You have been advised complete bed rest for the next 6 months. Ok Make it 12 months. Do you think your business will survive your absence that long? I'll let you imagine that for a moment. Ready? I thought so. a.Do you have proper systems and structure in place? Everything is so very well documented and properly structured that it works on auto pilot? b.Do you have a line of products to sell your existing clients that they'll keep you in business even if you are not there? c.To make the above two work, do you have the followup system designed & tested so that it functions flawless? d. Last but not the least, does your sales material sell? Does it convert well so that you can take a prolonged absence from your business, yet your business feeds you and your children month in month out? Think about it. Do something about it. Of course, you know where to get your sales letters & your web copy written right? Yes. That's me. Your friendly neighborhood copywriter and marketing consultant Edward Santosh. Skype me or shoot me an email. That's at the very top of this blog you know. See ya tomorrow.

3 Simple Steps To Identify Your Dream Client?

edwardjsi@gmail.com (Edward Santosh) — Fri, 01 Dec 2006 01:57:53 +0000

3 Simple Steps To Identify Your Dream Client? Or How to identify your dream target market? Would you like to identify your dream client in 3 simple steps ? a. Identify Your Thirsty Crowd. This is the group of people who has a problem and looking for ways to solve it. If you do this right, you are way, way ahead of others. b. Find out if they can spend on your solution. Let me give an example: Let us assume you sell How To Get Good Grades?. What will happen if you sell it to the students? It would be tough to breakeven. Why? Students have very small budget and they try to survive on very limited funds. However, if you sell it to the Parents, you'll do good because they have money and they have the satisfaction of helping their child? c. What else can you sell them? After helping your clients with the initial product, find out what else you can sell them? If it is a one-off product you sell, then they may not be your dream clients. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

3 Decisions To Convert A So- So Business Into A Thriving Business?

edwardjsi@gmail.com (Edward Santosh) — Thu, 30 Nov 2006 03:02:09 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Decisions To Convert A So- So Business Into A Thriving Business? Here are three strategies you can implement to make your business a thriving one in the year 2007. a. Decide exactly what you want. More concrete, decide on the exact numbers you would like to achieve. Your goals should be SMART. Specific Measurable Acceptable Realistic Timebound b. Decide on the target market you want to serve. And oh no, the whole world is not your marketplace. By selecting a target market you become not only better known but can also charge a premium for your services. c. Decide on the mindset. Do you see your clients as an income stream or as family? If you look at them as family, your chances of success increases exponentially. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do You Use This One Simple Gesture?

edwardjsi@gmail.com (Edward Santosh) — Wed, 29 Nov 2006 02:09:34 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Use This One Simple Gesture? An propel your profits to the stratosphere? Hey have you heard about Joe Girard ? He holds the guiness record for the greatest number of cars sold. He sold them face to face. Belly button to belly button. Would you like to know how he achieved it? Much better would you like to replicate it? As we enter this holiday season, if you follow what I am going to tell you, it will put you in the ranks of Joe Girard. Interested? I thought so. :) Send handwritten thank you cards. You don't have to write long letter. Put down your thoughts in just a few lines and you are set. Do you think you'll stand apart doing this? Do you think your clients will love you for this thoughtful gesture? Do you think they'll refer you to someone else? I betcha. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

2 Ways To Make Your Marketing Materials Sing

edwardjsi@gmail.com (Edward Santosh) — Tue, 28 Nov 2006 03:06:07 +0000

A small quiz before I start: How many of you have seen boring, beat me to death brochures, inserts and sales pages that talk about "Me ME , MEE" Here is my 2 simple ways you can make your marketing materials sing and stand apart: a. Write your sales material in your customers point of view. Let me tell you a secret. She doesn't care the hoot about how long you are in business and how big you are and the awards you won. b. Rain them with benefits: All she cares about is what she is going to get from you. So, tell her all the benefits she can get when she deals with you. Do this and see the difference it makes in your marketing. And when you need help creating your sales letters you know where to go right? Oh yes, that's me. Your friendly neighborhood copywriter and marketing consultant Edward Santosh. You can mail me or skype me if you want. I'd love to talk to my clients and friends. All the time. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Kill Your Competition By Being A Friend

edwardjsi@gmail.com (Edward Santosh) — Mon, 27 Nov 2006 02:41:04 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Kill Your Competition By Being A Friend By being a friend to your clients. How? a. Mail them often giving them useful information that they can use. b. Treat them as family. You don't want shove stuff with your family right? I am reminded of David Ogilvy saying: "Your customer is not a moron. She is your wife" Food for thought, eh? c. Give them a Wow experience. You under promise and over deliver. Make it so good that your clients feel they got everything for free, for the simple reason you over delivered so much. Action Item Of The Day: Think about how you can become "friends" with your client. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

3 Core Success Principles?

edwardjsi@gmail.com (Edward Santosh) — Sun, 26 Nov 2006 03:14:03 +0000

I am going to list 3 core success principles that would propel you, your business and everything you are associated with. 1. Set Goals & Conquer The World. What are your goals for the year 2006? How many of them have you achieved? What's your goal for the month of November? What about December? Do you have them written down to be achieved? Think about it. 2. Pre- Qualify to Eliminate Tirekickers. The whole world is my market. Did you say that? Welcome Sam Walton :) Do you have your market properly niched down to take full advantage of it. 3. Love Your Clients. Do you fall in love with your clients or the products you create and sell? Who do you think will benefit you in the long run? Think about it. Do something about it. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Risk Takers Only - Two Tactics For Service Professionals

edwardjsi@gmail.com (Edward Santosh) — Sat, 25 Nov 2006 05:34:28 +0000

This is meant for service professionals only, but others can also use it with a little bit of ingenuity. If you are a service professional, you can take a huge risk by working only with referred clients. What this means to you is: a. You get to work with the cream of the crop clients. b. Since they come to you thru referrals, the quality of the clients will be great quality in terms of payment of fees. But there is a downside to it too. If you don't have a proper referral system, this is not a risk worth taking for you. Action Item: Install a great referral system and then you can run with this strategy. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Would You Dare Doing This?

edwardjsi@gmail.com (Edward Santosh) — Fri, 24 Nov 2006 05:37:23 +0000

Would You Dare Doing This? Before I launch the day's podcast let me thank every one of the listeners to my podcast & my blog readers. If you are subscribed to any lists at all you'll be flooded with the Thanksgiving emails. I received a ton of those. One was from Mike Morgan, stood out from the rest and I'm going to make a habit out of it. He swapped his copywriting services with a personal coach for personal coaching. It seems, she taught him to write 5 things he is grateful about every day. He went on to list 5 things he was grateful about. This is a good habit to build on and I don't want to wait till january 1 to start doing that. Here are the five things I am grateful for: a. I am grateful to my Lord & Saviour Jesus Christ because He died for me in my place. b. I am grateful for my parents who believed in me. I love you Mom and I miss you Daddy. c. I am grateful for my wife for she makes it all worthwhile. d. I am grateful to my 4 year old son for the many things he taught me. e. I am grateful to my mentors. I am grateful to Dr.Harlan for the confidence he instilled in me. I am grateful to Kelvin Parker for his belief in me and took me in his wings to mentor me. I love you Kelvin. Action Item Of The Day: Would you dare doing this? will you take time writing 5 things you are grateful on a daily basis? Happy Thanksgiving to all of you guys. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do You Get Up, Close & Personal?

edwardjsi@gmail.com (Edward Santosh) — Wed, 22 Nov 2006 15:17:56 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Get Up, Close & Personal? This is the podcast for those who don't have time to sit thru a 53 minute pitchfest. Today is a bad day for me. I lost my brother in law. He is just 19 years old. He suffered from Down syndrome. He is not a normal child to my in laws. In fact, he was a pet to the whole family. Every one in my in laws family loved him dearly. I just don't know how my wife is going to take it? Hey, can you say a word of prayer for my wife & my in law's family? While this is a podcast about improving bottomline, adding profits to your business, & promoting my services to you as a copywriter, am I personally connecting with you? This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off for the day, See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

How To Have A Carefree 2007?

edwardjsi@gmail.com (Edward Santosh) — Tue, 21 Nov 2006 15:52:00 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How To Have A Carefree 2007? 2007 is close at hand. Do you want it to be carefree as well as profitable? Does the two go together? At all? Yes, it will. Here are a 5 question tune up you can use right now to create a step by step system you can set up to make it happen: 1. Do you have a system in place to get prospects to come to your door or to your website? 2. Do you use offline as well as online ways to reach your prospects? 3. Do you have any idea on the number of leads coming thru your door? Or if you have a website how many visitors visit in a month? 4. Do you have a follow up system in place to follow up with your clients till they die? 5. Do you have an idea of the conversion rate in every area? Need help ? Shoot me an email. Or contact me on skype. Let's talk. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Who Else Wants To Be A Celebrity?

edwardjsi@gmail.com (Edward Santosh) — Mon, 20 Nov 2006 15:55:16 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Who Else Wants To Be A Celebrity? This is the podcast for those who don't have time to sit thru a 53 minute pitchfest. If you wanna be a celebrity in your chosen industry, here's a 3 Step Simple Way you can do right away. 1. Anoint yourself an expert. You want an official to do that ? Let me do it for you. "I hereby anoint John Doe the recognised expert in his industry" 2. Become an expert by writing articles and submit to the industry journals. 3. Offer to present white papers in the conferences. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do You Use These 3 No Cost Ways To Improve Your Profits?

edwardjsi@gmail.com (Edward Santosh) — Sun, 19 Nov 2006 16:37:25 +0000

How many of you would be interested to increase profits without paying anything for it? I could see many hands raising. I thought so. Let's dive right in: 1. Bring The Dead Back To Life: How? Dust off your past clients who purchased from you and contact them. Give them a special offer to welcome back to the fold. 2. Contact The Herd: Dan Kennedy the legendary marketing consultant calls his target market a herd. He keeps them fed you know. Contact your customers offer them a "Customer Special" 3. Be a Parasite: Man that's bad, you might say. You know what by contacting businesses who serve the same customers and offer them a referral fee after their customers did business with you. How many of this 3 can you do? Think about it & do something about it. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

How To Get More Of...

edwardjsi@gmail.com (Edward Santosh) — Sat, 18 Nov 2006 03:11:56 +0000

Do you want to get more of : Rabid Fans who consume everything you sell? Ferocious ambassadors who carry your flag? Die hard enthusiasts who does all the selling for you? Then give. But what to give, you may ask. Let's assume you are selling, Elvis Presley memorabilia on the web. Can I give it away? Nah. Babah. Nah. Give them a report on: "The Top 29 Ways To Get All The Elvis Presley Memorabilia For 71% Less Than Others Pay For It." Do you think your clients will get it from you? Do you think it will be useful to them? Do you think it will increase the chances of their buying more from you? I bet it will. Think about it. Do something about it. Do you like what I am doing here? Why not get my help in creating your sales letter, squeeze pages & Autoresponder emails? This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Are You In Love With...?

edwardjsi@gmail.com (Edward Santosh) — Fri, 17 Nov 2006 04:25:46 +0000

Are You In Love With...? This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Are you in love with your clients? Or more appropriate: Do your clients love you? How to fall in love with your clients? You want the simple answer: Focus. Focus on their problems, desires & wants. Come up with solutions. And educate them. Thru free reports. Thru free consultations. Thru free trials. Robert Kiyasaki the legendary author says he gives away what he wants in his life. By giving away money, he says he recieves lots of it. Do you think I am giving you something valuable here? Do you think this is useful to you? Why not send me an email or a comment? By the way before I forget, let me add: I love you. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do You Consume?

edwardjsi@gmail.com (Edward Santosh) — Thu, 16 Nov 2006 01:22:17 +0000

Do You Consume? Let's say you are selling pet food by mail. How long do you want them to buy from you? Forever right? Yes. Now when your client recieves it, normal marketers will send them stuff shouting Buy Me. Buy Me. You are different right? What you do is give them useful information that not only reassures them but also gives them much more technical info, that's useful to him/her. Since you do the educating part, who do you think will get favorable response the next time your client wants to buy more of what she needs. Hey, it's you. Meaning more fungolas. Implement this & Watch your sales soar. Don't forget to send me your testimonial. If you like what you hear, you can contribute in many ways. Comment on the podcast. Introduce this to your friends. Hey tip me, if you use any of my stuff. Or you can use me to write your copy. This is the podcast for those who don't have time to sit thru a 53 minute pitch fest. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. See you tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

4 Steps To Rip Your Competition

edwardjsi@gmail.com (Edward Santosh) — Wed, 15 Nov 2006 02:06:18 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 4 Steps To Rip Your Competition Would you like to shred your competition to pieces? Would you like to dominate your market? Would you like to be the "Go To Guy/Gal" in your market? Interested? I thought so. a. Have a product or service that your market wants. b. Create a compelling sales message. c. Offer your clients something they can get nowhere else. d. Sell them the second glass. Need help? Shoot me an email. Or Skype me at edwardjsi This is the podcast for those who don't have time to sit thru a 53 minute pitch fest. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. See you tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting, copy+writing, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do You Use These 3 Strategies To Get Stinking Rich?

edwardjsi@gmail.com (Edward Santosh) — Tue, 14 Nov 2006 07:11:30 +0000

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Use These 3 Strategies? Use these 3 strategies and get stinking rich. Interested? I thought so. Strategy 1: Do you have the right message? Strategy 2: Do you reach the right target market? Strategy 3: Do you use the right medium to reach them? When you use the right message to the right market using the right medium, you'll see your bottom line increasing. You know whom to contact when you need the right message to your target market, right? Oh yes, this is a shameless plug for my copywriting services. Use this. Or get help. Skype me at edwardjsi Or shoot me an email. You can add lots to your pocketbook. This is the podcast for those who don't have time to sit thru a 53 minute pitch fest. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. See you tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting, copy+writing, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do You Up It Lately?

edwardjsi@gmail.com (Edward Santosh) — Mon, 13 Nov 2006 02:36:43 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Up It Lately? When your client buys something from you she is ready to buy some more. Studies indicate that marketers can get up to 60% to buy the Upsell. Fun is: The upsell is not mentioned in the sales copy and it got introduced out of the blue on the order page. So do you up it lately? Do you have anything in place? If you do, do you upsell immediately ? Action Idea: Look over your racks. If you find something to sell immediately, do it. Need help, skype me at edwardjsi This is a podcast for those who don't have the time to sit thru a 53 minute pitchfest. This is Edward Santosh your friendly neighborhood copywriter & marketing consultant signing off for the day. See you tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting, copy+writing, marketing+consultant Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

Do You Have Guts?

edwardjsi@gmail.com (Edward Santosh) — Sun, 12 Nov 2006 02:59:53 +0000

This is a podcast for those who don't have the time to sit thru a 53 minute pitchfest. The idea I am giving you on today's podcast can double your sales & quintuple your profits starting in just 15 minutes from now. Interested? I thought so. Let's say you sell your course for $97 + $9.95 for shipping. Or say, you sell a digital download for $97. Now I want you to do this. Next time some one is ready to buy, tell her: "Pay me the shipping cost, I'll send it to you. Read it. Devour it. Apply it for the next 30 days. If you are not satisfied, send it back. Not a problem." If you sell a digital download, here's what you should say: "Pay me a measly $1. Download it, Apply it and if not satisfied, tell me. I'll give the dollar back. Not a problem. Love doing business with you" So what is my outrageous offer for the day: "I charge $4997 for a sales letter. For the first 3 who raise their hand, I will do it for $2497" and when I beat your current control, you pay me the rest" How's that for an offer? Now, do you have the guts to do it? This is Edward Santosh your friendly neighborhood copywriter & marketing consultant signing off for the day. See you tomorrow.

7 Shots You Can Take To Surefire Success - Part 2

edwardjsi@gmail.com (Edward Santosh) — Sat, 11 Nov 2006 04:06:00 +0000

This is 2nd and final part: d. Conduct surveys from time to time. Ask them what they want. Then give it to them. e. Conduct fire-sales. Give them a good discount. Call it a "Preferred Customer Special" f. Follow up with your clients by phone, post cards, may be a teleseminar in a topic of interest to them. g. Teach them to consume what you sell. Create systems for your clients and you can laugh all the way to the bank. h. Stand behind your product 100% If they don't like it refund them. This can easily double, triple may be even quintuple your business. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. See ya, tomorrow.

7 Shots You Can Take To Surefire Success

edwardjsi@gmail.com (Edward Santosh) — Fri, 10 Nov 2006 05:18:23 +0000

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 7 Shots You Can Take To Surefire Success a. Test everything you do. Create two landing pages. Test two headline. Test two different offers. Test.Test.Test. b. Install A Referral System in place. Call it a different name. c. Keep in touch with your market by way of newsletters, ezines or just a How do you do? Something to remind them that you are alive. People tend to forget you know. This is Edward Santosh, your friendly neighborhood copywriter and marketing consultant signing off for the day. See ya, tomorrow.

How Many Legs Do You Have?

edwardjsi@gmail.com (Edward Santosh) — Thu, 09 Nov 2006 05:56:28 +0000

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How Many Legs Do You Have? How many do I have ? 3 and growing. How? I create & market info products. I have an ebay business going on the part time. I write copy for others. Besides being a full time Dad. I take my son to school everday. He's in his kindergarten school. I spend time with him when he wants to. Hey I'm digressing. So how many legs do you have? Only one. Dangerous. Add as many as possible. Get help. Do something. Shoot me an email. Or skype me at edwardjsi I want to hear from you. This is Edward, your friendly neighborhood copywriter and marketing consultant signing off. See ya tomorrow.

Popsy 3 Makes You Green!

edwardjsi@gmail.com (Edward Santosh) — Wed, 08 Nov 2006 05:44:56 +0000

Popsy 3 Makes You Green! No. Not with envy! But more of the green back. Interested. I thought so. a. Give a 100% no questions asked, no hassles money back guarantee. Worried people taking advantage of you? Don't worry. 95% wont do that. Rest of the 5% are tirekickers anyway and they'll do no good anyway. To you. To themselves. Or to any one for that matter. b. Become the authority for the industry or your niche. Who anointed you? You. Will anyone object? No. As long as you know what you do, no one will. 3. Give a special offer to let people taste what you have to offer. When they find you are good, they'll come back for more. Do I have a special offer for you? Oh yes. I normally charge $5000 for a sales letter. 8 to 10 pages in length. For the first 3 who respond, I will give you a 50% off. Interested? shoot me an email. Or skype me at edwardjsi This is Edward, your friendly neighborhood copywriter and marketing consultant signing off. See ya tomorrow.

Five Simple Things You Can Do To Increase Profits Now!

edwardjsi@gmail.com (Edward Santosh) — Tue, 07 Nov 2006 04:52:06 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Five Simple Things You Can Do Now To Increase Profits Now! Here they are: a. Follow up with your prospects/ buyers? b. Use direct mail, telephone calls & website to attract clients. c. Give a money back guarantee to everything you sell. d. Create a referral system to attract more clients at lesser cost. e. Run a survey among your clients to find out what they need. And give it to them. These are simple right ? Think about it. Do something about it. Get help, if you need. This is Edward, your friendly neighborhood copywriter and marketing consultant signing off. See ya tomorrow.

Do you do all three?

edwardjsi@gmail.com (Edward Santosh) — Mon, 06 Nov 2006 05:46:05 +0000

Do you do all three? copywriter, copywriting, copy writing, marketing consultant This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do you do all three? Over the past several days, we went thru the only three ways to increase your bottomline. Let me recap it: 1. Sell to more people. 2. Sell them more 3. Sell them many times. Know what almost 90% of small business & web based businesses concentrate on Step 1. They leave oodles of cash on the table. Now that you know the secret will you implement it? If you need help doing that, I can do help you doing that. Skype me at: edwardjsi Or send an email to edwardjsi@gmail.com subject: I need help Action step for the day: Implement these 3 step formula. Do it on your own or get help. Or ask me how I can help you. This is Edward, your friendly neighborhood copywriter and marketing consultant signing off. See ya tomorrow.

Will she come back for more?

edwardjsi@gmail.com (Edward Santosh) — Sun, 05 Nov 2006 08:45:49 +0000

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Will she come back for more? This is the 4th part of the 5 art seial on How To Improve Your Bottomline? Will she come back for more? Yes you sold her once. She's happy with it. You followed up with her, thanks to me :) Now, my question is will she be back? Back for what you ask? Buddy, do have more to sell her? Wait! She just bought from me. Why will she come back for me? I could hear you mumbling. Can I prove it to you? I can prove it with your help. Can you tell me how many books on marketing you have now on your shelves? Why did you buy so many? The buyer when she buys, shes' in a buying trance and she'll buy more, if you can sell it to her. Action Step Of The Day: Do you sell more? If not, why not? Think about it. Do something about it. This is Edward Santosh, your friendly neighbourhood copywriter and marketing consultant signing off. See you tomorrow.

Do You Get Help From Graham Bell?

edwardjsi@gmail.com (Edward Santosh) — Sat, 04 Nov 2006 04:10:14 +0000

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do you follow up? I am taking a break on the 5 part serial : How To Improve Your Bottomline? I'll post the 4th part of 5 part series tomorrow. Let's jump right in today's podcast. The client shows up. She buys something with you. She's happy. You are happy. What do you do now? Looking to how you can get your next client? Rushing to chase the prospects? Nah baby nah. This is what you do from now on, okay? Grab the plain old telephone. Call her after 2 or 3 days and aske her if she's happy with her purchase. Ask her if she needs further help. What did you do here? You have practically removed the buyers remorse, by following up with her. Send me testimonials because this alone will atleast double your profits, reduce refunds by atleast 50%. Action step for the day: You havent grabbed the telephone yet...? This is Edward Santosh, Copywriter & Marketing consultant signing off. Seee ya tomorrow.

Do you want fries with that?

edwardjsi@gmail.com (Edward Santosh) — Fri, 03 Nov 2006 06:08:39 +0000

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do you want fries with it? This is part 3 of 5 part series on How To Inprove Your Bottom Line? Ever been to Mcdonalds? Ever ordered a Burger? Do you remember what the order taker asked you? "Do you want fries with that Sir?" That's an upsell. But it's so ingrained in their system, now no one would go for the burger alone. Do you do that in your business? When some one orders something from you, do you have an upsell to go with it? Think about it. Do something about it. This is Edward signing off and see you tomorrow.

How To sell more without going bankrupt?

edwardjsi@gmail.com (Edward Santosh) — Thu, 02 Nov 2006 04:40:34 +0000

Copy That Sells podcast is for those who don't have time to sit thru a 53 Minute pitchfest. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How To sell more with out without going bankrupt? If you follow this gem, you can: Sell more of your widgets. Sell more of your services. Sell more of what you need to sell. All without spending a penny. Interested? I thought so. Let's jump right in. This is the 2nd part in the 5 part serial on How To Improve Your Bottom Line? If you want to sell more to more number of people, the easiest no cost way of doing that is to add a referral program. Give them an incentive to do business with you. Referral programs you heard about it? I understand some of you telling Edward gimme more. This is not the usual crap you can get for free on the internet. Gimme you ear, let me whisper it to you. Don't call it a referral program. Appoint your customers as your advocate. Give him a special sounding name. Make him/her part of your Insider Club. And tie that for every referral they bring in they get special treatment from you. You get the idea. Do it. Action Step for the day: Do you have a referral program? If not, why not? If you have one, come up with a special name. For the first 4 who do that and post it on the comments, I'll spend 15 minutes with you to refine it. I charge $300 an hour and this is a $75 value gift for you. This is Edward Santosh signing off. See ya tomorrow. Bye.

5 Part Series On Increasing Your Bottomline

edwardjsi@gmail.com (Edward Santosh) — Wed, 01 Nov 2006 04:19:00 +0000

Copy That Sells podcast is for those who don't have time to sit thru a 53 Minute pitchfest. This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: I am starting a 3 day series on Three Ways To Increase Your Bottomline. Todays the intro: There are only three ways to increase your profits, thereby adding to your pocketbook. Here they are: 1. Sell to more people. 2. Sell them more of what you sell 3. Increase the value of each sale. don't forget to tune in to tomorrows podcast titled: How To Sell To More number of people. Home work for the day: Think about how you can bring in more customers, sell them more and increase value of each sale. This is Edward again signing off. Copy That Sells Podcast is all content and no fluff.

Do you possess it? Rerecorded

edwardjsi@gmail.com (Edward Santosh) — Tue, 31 Oct 2006 03:25:15 +0000

This is Edward your friendly neighborhood copywriter and marketing consultant coming to you with todays version of podcast titled : Do you have it? Today you'll identify a basic requirement to success in anything you do in your life. It separates the doers from talkers. It separates the whiners from winners. it separates the winners from losers. It is so vital, that it can make or break you. Do you want to know what that is? It's called a winning mindset. Do you possess it? If not, why not? What do you do to maintain the positive mindset to exploit what life has to offer you? =-=-=- This is Edward Santosh signing off. I'd love to hear your comments and suggestions on the topic you want me to cover. See ya tomorrow.

Do you possess it?

edwardjsi@gmail.com (Edward Santosh) — Tue, 31 Oct 2006 03:03:06 +0000

Do you do it?

edwardjsi@gmail.com (Edward Santosh) — Mon, 30 Oct 2006 03:08:06 +0000

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with yet another podcast titled: Do you do it? If you use this one strategy, you can easily double or triple or may be even quintuple your business. Know what that is? It's called the risk reversal. Meaning your client is 100% satisfied or you give her money back. Do you do that? If not, why not?. This is Edward Santosh, signing off. See ya tomorrow!

Are you an Archimedes?

edwardjsi@gmail.com (Edward Santosh) — Sun, 29 Oct 2006 03:29:30 +0000

Hi Guys, This is your friendly neighbourhood marketing consultant and copywriter Edward coming to you with todays podcast titled Are you using Archimedes Law of Leverage? You have read Give me a lever big enough and I will move the earth. How do you use that in your business? The magic is called the Joint venture. You work with businesses having the same clientele but are not competing with you. Say you are a wedding photographer. You can work with cake decorators, limo serivce providers etc etc. Are you using the power of leverage? This is Edward signing off today. See you tomorrow, Visit: http://copythatsells.blogspot.com for a mystery gift of $497

Do you Collect ?

edwardjsi@gmail.com (Edward Santosh) — Sat, 28 Oct 2006 06:12:35 +0000

http://copythatsells.blogspot.com