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Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:36:00 +0800

Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers description

There’s no escaping the fact that website advertising and copy has to be
crafted in such a way as to compete not only with professional tools, but with
the overwhelmingly sheer numbers of ads that a surfer sees. You only have a
split second to catch their attention and when you do, you have to hook them
into making the desired conversion you seek.

This book explains how slight and persuasive copy breaks down the walls
of resistance, building all important trust and credibility without your reader
even knowing it. Touching the soul and pressing the emotional triggers to
make your reader literally fall in love with you and your brand is the key to
higher sales conversion on the web.

Step-by-step formulas help guide the writer through the often confusing
idea landscape and the all-to-familiar fear of bearing their creative soul to
the masses. Up to date information on not just website content, but the
important "new media" we use everyday:

- social media, tweets, Facebook updates, SMS
- sales letters, opt-ins and paid ads
- weaving storytelling into your web copy
- Google Author Rank and keywords
- the Love / Conflict formula
- writing in your own voice
- articles, blog posts and content marketing
- email content, subject lines and autoresponders
- webinar and teleclass sales pitch closes
- product launches and building your celebrity
- and much, much more!

Colin Martin has crafted the sales letters and content for some
of the most famous faces in Internet Marketing. He worked for Tom
Antion for nearly 7 years writing, learning and testing the most effective
heartstring pulling (and profit making) copy techniques that have made
literally hundreds of thousands of dollars on the web. Everything Colin
learned and more is finally in this valuable guide.
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Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:36:00 +0800

Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) description

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

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Persuasive Online Copywriting: How to Take Your Words to the Bank review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:36:00 +0800

Persuasive Online Copywriting: How to Take Your Words to the Bank description

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
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How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:36:00 +0800

How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website description

While the technology of the web has grown at break-neck pace, the quality of the content hasn’t kept up. Most websites for businesses are still just nice looking online brochures, or “brochure-ware.” Nice looking in that many marketing people and web teams want first and foremost for their website to “present our brand.”

What is so often overlooked is that people will base their decisions on what they read. Most websites, still, are simply informative rather than action oriented.

You know different. You want people who visit your site to DO SOMETHING. That’s why you’re reading this. Compelling people to take action is vital if you want to generate leads, get phone calls, make sales, raise donations, or achieve whatever goals you have set for your website. Don’t know what your goals are? Read on and I will help you set them.

I wrote this book because there’s so much schlocky writing on the web. Increasing sales and leads requires content that blends knowledge of a product or service with three highly specialized and distinct skills: search engine optimization, sales copy writing, and writing for the web. All three of these skills are needed for a high performing website, yet it’s rare that all are found in the same writer.

This book may be short, but it will give you the understanding and skills you need to write content that will increase your online traffic, conversions, or whatever goals you have for your website.

This book includes:

Where to Begin?
• When should you begin thinking about content?
• Start With Keywords
• Identify One Goal Per Page
• Process

Writing for Search Engines
• Relevancy
• How Do I Write “Relevant” Page Content?
• Keyword Density
• Target More Than One Keyword Phrase Per Page
• The Importance of Meta Tags
• Page Content
• Page Structure
• The Importance Of Unique Content
• A Note On Style

Convince People to Take Action
• Start With A Goal in Mind
• How People Read on the Web
• Make it REDICULOUSLY Easy for People To Read Your Website
• Use Headers to Grab Attention
• Revision
• Be Compelling
• This is Not About You
• What Makes You Uniquely Able to Solve My Problem?
• Sell More With Features & Benefits
• The All Important Call To Action

Appendix
• Examples
• Content Docs

40 pages.

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Copywriting Crash Course - Step-By-Step Blueprint To Writing Winning Sales Copy review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:35:00 +0800

Copywriting Crash Course - Step-By-Step Blueprint To Writing Winning Sales Copy description

Imagine! There IS A Way to Have More Satisfied, Repeat Customers Who Keep Coming Back for More... Without Selling Your Soul to the Devil!

Keep Reading to Find Out How to Sell More to Your Visitors The First Time They Visit...

Whether you've been online for one month or 10 years, the words on your website are the one crucial element which can make or break your business.

That important element is communication.

There's just one problem, if your website isn't communicating effectively with your visitor - you lose a potential subscriber or worse yet, a potential customer. You aren't there to personally greet your website visitors, so your website MUST communicate effectively.

Using the right words on your web page - also known as copywriting - can help you get more subscribers and customers. And you can do this, all without resorting to hype or other unsavory tactics rampant on the web.

And that's where "The Copywriting Crash Course" comes in and can help you to gain long-term, repeat customers... establish your credibility... and make more money from what you are selling.

Now you can learn how to write sales-producing copy, even if you don't consider yourself a great writer.

How would you like to learn?

* The truth about how the 80/20 rule applies to headline... and how to use this to write better headlines than ever before!
* The Secret Headline Writing Formula: B + ER + INC = Killer Headline
* How to find your biggest and baddest benefits... and then turn them into "can't ignore" hooks

Sounds awesome... doesn't? ..and it is, but that's not all.

If you want to create copy that sells, you have to learn the art of writing bullet points.

Wouldn't it be wonderful to do it in one dedicated setting? Well, you can... if you have the right approach.

Here's what you want to do: first, make sure each sales letter contains 6 specific types of bullet points. Why? Well it guarantees that your bullet points are going to hit the biggest part of your readers.

Listen. Your bullet points must be so powerful that someone will buy your product just to get the answer to a single bullet point!

And that's why you want to use my special "hit all 6 types of buyer" approach. I have never seen this taught in any copywriting class before.

In Chapter 9 of "The Copywriting Crash Course" you'll find out:

* The "Suck Method" -- how to suck out all the benefits of your product then twist them into bullet points
* The Biggest Mistake amateur copywriters make with their bullet points that guarantees to depress response!
* The Magic Bullet Point Formula: HB + C + (1-7) = Great Bullet Points

Hey, let me ask you...

Do you know what the biggest difference is between stale copy and exciting copy? It's mostly verbs. Boring copy uses weak and passive verbs. Engaging copy uses powerful action verbs.

He didn't talk to the crowd. he enchanted them. He wasn't filled with energy. He pulsated with energy.

See the difference?

In Chapter 12, 13 and 14 of "The Copywriting Crash Course" you get some of the most powerful verbs and adjectives to use in your copywriting. Things such as:

* The 18 best phrases to describe "instant" benefits
* The 39 best phrases to describe "without effort" benefits
* The 10 best ways to describe "financial gain" benefits
* The 18 best words to use to position your product as inexpensive
* Over 216 other "power words" to use for terms such as lazy, increase, fail, empower, humiliate and so on.

...AND TONS, TONS MORE!

All you need to go right now to get instant access to all of these crazy cash creating copywriting secrets is to buy and download your copy of "The Copywriting Crash Course" now... and you can finally start creating your own attention-grabbing profit-producing sales copy.
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:35:00 +0800

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) description

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

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The Moonlighter's Guide To Online Writing For Immediate Income review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:35:00 +0800

The Moonlighter's Guide To Online Writing For Immediate Income description

“I wrote and priced this e-book for anyone who really needs to generate immediate income, enjoys writing and has access to a computer. It couldn’t be easier.” Connie Brentford

Start making money from home today as a paid writer.
This beginner’s guide teaches you how anyone, using these proven tips and tactics can start earning money from home as a freelance content writer this week! Literally.

This book takes you through the world of online content writing, teaches you what you need to know to get paid to write and teaches you the simple steps to increase your online income every month.

This Moonlighter’s Guide has everything you need to get started making money from home as a freelance writer, including a list of over 100 online companies that will pay you to write short articles for the web.

Whether you want to work full-time from home or just add to your existing income, The Moonlighter’s Guide To: Online Writing For Immediate Income shows you step-by-step how content writing gives you the flexibility to earn as much as you want and work from wherever you want – starting right now.

Table of Contents

Chapter 1 Getting Started
- You really are an expert on something
- Earn money as a content writer with minimal training
- Improve your writing and improve your income
- An inspiring note from Christina Zila at Textbroker.com

Chapter 2 Tools Of The Trade
- The 5 Things You Absolutely Need (and probably already have)

Chapter 3 Resources For the Beginner
- Basic grammar skills
- Common grammar mistakes
- Commonwealth spelling differences
- The beginner’s bookshelf
- Helpful websites and fantastic forums for beginners

Chapter 4 The Two Main Writing Camps
- Up front pay
- Residual pay
- Pitching your tent in both camps
- Starting your own website

Chapter 5 Why Keywords Are So Important
- Keyword use
- How to write a keyword based article

Chapter 6 Writing Tips And Templates
- Article and blog templates
- What should you write about?
- 5 great article starters

Chapter 7 Getting Paid And Other Money Matters
- Setting up a PayPal account
- Affiliate programs
- Google AdSense
- Making a revenue goal
- Taxes

Chapter 8 The Big List: Over 100 Websites That Will Pay You
- Your writing application
- The questions you need to ask when vetting a company
- How to read the big list
- Content writing websites on general subjects
- Content writing websites on specialty topics
- Smarty Pants
- Opportunities for international writers

Chapter 9 Beyond The Beginner
- Tips for putting together a writing resume
- Resources for intermediate level income
- Search for writing jobs online
- About the author

This information will allow virtually anyone to make money from home as a freelance writer within 48 hours of reading it and then year after year. Thousands of freelance writers are already making money from home every day. Whether you just want a few extra dollars every month or want to make money from home full time – or from a beach in a foreign country – The Moonlighter’s Guide To: Online Writing For Immediate Income shows you how to make money online starting now!
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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:34:00 +0800

The Ultimate Sales Letter: Attract New Customers. Boost your Sales. description

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:34:00 +0800

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone description

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size... page positioning... typefaces... pricing...social proof... and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.
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Copywriting Cash Questions-42 sales copy questions for maximising your response review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:34:00 +0800

Copywriting Cash Questions-42 sales copy questions for maximising your response description

Copywriting, when done right, by a professional advertising copywriter, can make a dramatic difference to your sales figures and your bottom line.Whether you're writing your own sales copy or you're hiring a freelance copywriter, this book is designed to help you zone in on the important part of your sales pitch that will make the sale for you. You will discover the right questions to ask so you know you have the vital ingredients in place on your sales page to maximise your response. Whether you're one of the budding copywriters out there on the market or you simply want to write your own ads this book is designed to ramp up the conversion figures from your copywriting.
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Copywriting Cash Questions-42 sales copy questions for maximising your response review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:33:00 +0800

Copywriting Cash Questions-42 sales copy questions for maximising your response description

Copywriting Cash Questions-42 sales copy questions for maximising your response features

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No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:33:00 +0800

No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing description

Quickly Learn to Write Vivid, Compelling and Honest Marketing Pieces

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.

Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.

This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.

Discover:

The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate
Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need
10 ways to make yourself and what you're selling more credible
21 no-hype writing techniques that make dull items much more desirable
Dozens of illuminating examples (many structured as "before" and "after")
11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust
12 methods of fine-tuning your headline for greater reader intrigue and curiosity
How and why to tinker with your tone
8 techniques for making whatever you wrote more direct, clear and powerful

This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.

Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity and 13 other traditionally published books, including a Book of the Month Club selection and another featured on "Oprah." She has delivered commentaries on National Public Radio and landed publicity on page 1 of the Wall Street Journal.

As a copywriter, she works primarily with solo professionals, service firms, authors, publishers, software entrepreneurs and information marketers.
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The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:33:00 +0800

The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells description

This massive list of 1500 persuasive words and phrases will help you energize your sales copy.
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Creative in Business: Pushing Your Prospects' Buttons: A 5-Step Copywriting Formula - Interview with Debra Jason review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:32:00 +0800

Creative in Business: Pushing Your Prospects' Buttons: A 5-Step Copywriting Formula - Interview with Debra Jason description

Frustrated because your marketing content isn’t converting?

Are you looking to attract new clients?
Do you have a service or product you’re passionate about, but no one seems to be responding?
Perhaps your message isn’t clear. More likely, it’s not captivating, compelling or convincing to the prospects who read it.

As a creative professional – someone who is dedicated to helping others succeed – one of the most important tools you have in offering your programs and services is the content you use to communicate your message.

If your content is not captivating, compelling and converting your prospects into loyal, raving fans, you are NOT alone. Understanding this, and committed to helping you succeed, host Kelly Galea invited Debra Jason to share a copywriting success formula with you on this episode of the Creative in Business Podcast.

Join us as Debra reveals an easy-to-follow 5-step formula designed to help your ideal clients connect with your message – one that reaches out to them and gets them to respond. Entitled “Pushing Your Prospects’ Buttons,” this power-packed session explores how to communicate your passion in a way that transforms your words into results.

Whether you’re writing an online sales page, video sales letter, brochure or other marketing materials, by the end of this session, you’ll understand how you can reach out and:
- Grab your prospects’ attention.
- Make them feel you understand their needs.
- Keep them reading and wanting more.
- Get them to click on the “buy now” button or pick up the phone and call you.

Ready to discover the one magic bullet for communicating your passion with heart, not hype . . . attracting new clients . . . making a difference in their lives? Check out this episode.

A recipient of the Rocky Mountain Direct Marketing Association’s (RMDMA) “Creative Person of the Year Award,” Debra Jason started The Write Direction in 1989. Past President of the RMDMA, she is a seasoned copywriter with more than 25 years of experience in the field of direct marketing.

When other writers have researched books on freelance writing and direct mail copy, they often turn to Debra for her input. She has been quoted in The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale by Vickie Taylor; Second Lives: Becoming a Freelance Writer by Bill Harris; Modern Media Writing by Rick Wilber & Randy Miller; Smart Business Solutions: Direct Marketing & Customer Management by Douglas Gantenbein; and Copywriting Success by Darren Andrews.

In 2012, after 10 years living in paradise on the Garden Island of Kauai, HI, Debra returned to Boulder, CO where she first started her business. She inspires heart-centered coaches, business owners and solo-preneurs to communicate their message in a way that captivates & converts their prospects into loyal, raving fans – even if they have struggled with how to put their ideas into words in the past. This way they reach a broader audience and generate more income so that they can live the lifestyle they’ve dreamed about, which is why they went into business for themselves to begin with.
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Start & Run a Copywriting Business (Start & Run ...) review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:32:00 +0800

Start & Run a Copywriting Business (Start & Run ...) description

Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
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Crypto Copywriting Secrets - How to create profitable sales letters fast - even if you can't write your way out of a paper bag now review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:32:00 +0800

Crypto Copywriting Secrets - How to create profitable sales letters fast - even if you can't write your way out of a paper bag now description

If you want to double (even triple) the money you make from your sales letters... Even if you're brand new to copywriting, and struggle with it now... Then this short book will show you how.

The name of the book is:

"Crypto Copywriting Secrets"

And it contains a very simple formula for writing sales letters used by one of the world's top direct response copywriters, whose ads have collectively helped earn millions of dollars in sales. It also shows you exactly how to go from total "newbie" to writing money-making ads in days and weeks, instead of months and years.

Everything you need to know is covered:

From how to climb "inside" the heads of your prospects (so you know exactly what to say to sell to them)...

... to headlines and opening paragraphs...

... to storytelling and irresistible bullets points...

... to the all-important close, where you ask for the sale.

There are also dozens of other "odds & ends" tips inside to help you score even more sales from your ads.

More Details

The book even has several links to swipe file ads online you can read, study and model for your own copy.

Note: All the hard instruction and content you need is in the book. But if the device you read
Kindle books on doesn't let you read PDF's or surf the web, you will have to manually type the links to the swipe file ads into a browser on a device that does. A small price to pay for access to world class swipe file ads and examples outside the book which are, alone, worth far more than the $2.99 the book costs.)

The best part?

It's simple.

There are no long formulas to memorize.
No tedious writing exercises or chores.
And no painful learning curves.

Everything is spelled out simply and clearly, in a 5-step process that's so easy to follow you may wonder how it can possibly work so well.

But, this easy-to-learn system does work.

It does get results.

And, it does create sales almost on demand when you get your offers in front of receptive customers.

Download your copy today, and start writing money-making ads by tomorrow...

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Writing CopyFor Dummies review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:32:00 +0800

Writing CopyFor Dummies description

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
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ISBN13: 9780764569692
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:31:00 +0800

The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less description

FACT: Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing - writing for companies and creative entities. What sort of writing? Marketing brochures, ad copy, newsletters, direct mail campaigns, web content, sales sheets, case studies, white papers, trade articles and dozens of other project types. In short, any writing project a business would have to execute in the normal operation of their business. This is the updated compilation of the TWO Well-Fed Writer standards you've heard about forever! Why Commercial Freelancing? Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing. Yet, in today s downsized business world, the catchword is outsourcing. Many companies are asking: Why pay salaries and benefits when freelancers offering a range of talent and fresh outsider perspectives give us only what we need, and only when we need it? In TWFW, you ll learn what those writing projects are, where they are, how to land them, and how to get hired again and again (even with less-than-brilliant writing ability...). Have an unusual niche? Live in a small town? Need to start part-time? Terrified of sales and marketing? It's all here. Follow this step-by-step blueprint for leveraging your background into a profitable writing practice that moves light years beyond starving writing. The Well-Fed Writer - 2010 Awards: Winner (First Place): Next Generation INDIE Book Awards (Writing/Publishing) Winner (Silver Medal): Axiom Business Book Awards (Reference/How-To) Winner (Silver Medal): IPPY (Independent Publisher) Awards (Writing/Publishing) Winner (Silver Medal): Foreword Magazine Book of the Year Awards (Writing)
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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:31:00 +0800

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas description

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:

No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:

Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:

Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:

Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

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The Entrepreneur's Guide To Getting Your Shit Together review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:31:00 +0800

The Entrepreneur's Guide To Getting Your Shit Together description

As soon as the Web became viable for entrepreneur marketers in the early 2000’s, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers…

… as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online.

This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you’re about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche.

No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments… and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up.

If you have a great product or service, then shame on you if you don’t learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome.

It’s your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest.

About the author:

John Carlton’s notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:

He started out as the “bad boy” freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn’t pull off (because they didn’t understand street-level salesmanship)…

He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)… while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)…

And he pioneered the now-common use of killer “old school” persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs.

John’s been called “the most respected and ripped-off copywriting wizard alive”, because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.)

And for over a decade now, John has been the “go-to-teacher” for helping entrepreneurs learn how to craft ads that get results. His first book, “Kick-Ass Copywriting Secrets of a Marketing Rebel”, is still cited as a primary resource by the best writers working today.
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The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:30:00 +0800

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung description

Discover this little-known marketing technique for targeting prospective customers by archetype to kindle an emotional response and trigger the sale. The reasons people buy are not well known and are frequently misunderstood. That’s because most people don’t really know why they make a preferential decision for one product or service over another. They may think they understand their process for making a purchase decision, but it generally happens in the unconscious mind. Psychologists and neurologists have made startling discoveries that help to explain human behavior — including why people buy — with models that are at once both new and eerily familiar. If you adopt the archetype model for defining and explaining the values and motivations of human beings, you can create products, brands and marketing campaigns with specific appeal to clearly defined, targeted customers.
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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:30:00 +0800

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas description

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

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The Idea Writers: Copywriting in a New Media and Marketing Era review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:30:00 +0800

The Idea Writers: Copywriting in a New Media and Marketing Era description

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.

While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations.
A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice.

Filled with interviews from top creatives including:
Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!

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Copywriting: Successful Writing for Design, Advertising, and Marketing review and best price

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:29:00 +0800

Copywriting: Successful Writing for Design, Advertising, and Marketing description

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters review and discount

noreply@blogger.com (Aldric Tinker) — Mon, 1 Jul 2013 15:29:00 +0800

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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