Copywriting.com

Copywriting domain names for sale!

Miguel Alvarez — Wed, 06 Oct 2010 16:44:37 +0000

While doing a little house cleaning of my entire online business, I found a bunch of domain names related to copywriting that I secured a long time ago and not using… so I’ve decided to sell them (for cheap). If you’ve been looking to start offering your own copywriting services or to sell some copywriting [...]

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You SHOULD use hype in copywriting!

Miguel Alvarez — Mon, 16 Mar 2009 19:14:22 +0000

When it comes to employing hype in your copywriting, and whether or not you should, the answer is YES. The reason the answer is yes is worth looking at with some careful thought. Properly defined, hype is technically the act of using hyperbole, which means to exaggerate an example for the purpose of making a [...]

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5 Grammar rules it’s OK to break

Miguel Alvarez — Thu, 29 Jan 2009 16:18:29 +0000

Okay… this one has rules attached to it! There are indeed times when we need or want to communicate an idea that is better served by using grammatical tools and functions that are usually employed for other, (more correct) purposes. This won’t work in every copywriting scenario, but for many pieces where you are aiming [...]

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Do you have copywriting schedule?

Miguel Alvarez — Mon, 26 Jan 2009 22:19:51 +0000

When it comes to copywriting, there’s little doubt that we need to be our best, most cogent selves when attempting to compose our latest masterpieces, whether they be for a simple classified ad or a high-end technical piece. It just doesn’t fly to operate on two cylinders when we need to generate top copy. There [...]

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Copywriting for Twitter

Miguel Alvarez — Thu, 22 Jan 2009 21:41:05 +0000

A good marketing buddy of mine asked: “Do you use copywriting on Twitter and all the other microblogs? Would that be microwriting?” The answer is a sound “Yes” – But not in the way that copywriting is commonly perceived by old-school internet marketers. Twitter has a strict limit of just 140 characters and that requires [...]

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Ted Nicholas on headlines

Miguel Alvarez — Sun, 18 May 2008 03:53:40 +0000

If a copywriter sold $6 billion worth of products over the years, would you listen to what he had to say about headlines? I would think so. One of the best ways to educate ourselves as copywriters is to listen to the advice of marketers who started selling products long before the internet age. And [...]

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Copywriting: What’s your biggest question?

Miguel Alvarez — Sat, 23 Feb 2008 15:59:13 +0000

As you may have noticed, I have been away for a few weeks. Truth is things have been incredibly hectic around here… between working with a couple of copywriting clients and a few joint ventures that I’m working on, I was left with virtually no time to post on this blog. Fortunately, all the craziness [...]

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Moo! Exploring our conformity to groups

Miguel Alvarez — Fri, 14 Dec 2007 22:29:20 +0000

Whether we like it or not, groups of humans act a lot like herds. In action, opinion and even feelings, people are natural followers of the particular group they belong to. Even in the most extreme situations, group-think tends to overcome individualism. As a copywriter and marketer these are good news for you, because by [...]

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3 Easy steps to become an online authority

Miguel Alvarez — Fri, 30 Nov 2007 01:02:05 +0000

It’s a fact of life. Everybody looks up to, follows and most importantly obeys authority figures. It doesn’t matter if we’re talking about business, music or even about religion; authority figures exist in virtually every realm of our existence. And if you think about it for a few minutes, you’ll come to realize that in [...]

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Top 10 ways to drive traffic to a new blog

Miguel Alvarez — Thu, 22 Nov 2007 18:43:04 +0000

Once you’ve launched a blog, added good content to it and have a few blog monetization strategies in place, you’ll need a constant stream of targeted traffic to build your readership. If we narrow things down to the very basics, there are only two types of traffic that you can generate: paid traffic and free [...]

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The only 2 ways to monetize your blog (Part 2)

Miguel Alvarez — Mon, 19 Nov 2007 20:04:58 +0000

In part 1 of this quick glance at blog monetization we talked about earning cash directly from your blog’s content. While I still think that monetizing a blog through its content is the more effective strategy in the long run, there is one sad fact to consider… That the majority of the visitors who land [...]

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The only 2 ways to monetize your blog (Part 1)

Miguel Alvarez — Wed, 14 Nov 2007 19:17:08 +0000

Once you have a blog up and running, you’ll want to find a few ways to make money with it. Even if you are blogging out of pure passion, you can’t deny that enjoying a hobby that makes you money while having fun is one of the best things that could happen to you… right? [...]

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7 WordPress plug-ins you shouldn’t be without

Miguel Alvarez — Thu, 08 Nov 2007 16:41:51 +0000

WordPress is one of the most popular blogging platforms in the world. It is a great application, but in my opinion, what makes it stand out from the rest is the amount of fan-made plug-ins that have enhanced its original toolset. While there are literally thousands of WordPress plug-ins out there, there are seven particular [...]

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How to pick a winner theme for your blog

Miguel Alvarez — Tue, 06 Nov 2007 18:27:38 +0000

Selecting a good theme (design) for your blog can be fun, but it is also a critical factor regarding the overall success of your blog. There are a few key elements that you must keep in mind when selecting your blog’s theme. It doesn’t matter if you’re working with WordPress, TypePad or any other blogging [...]

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How to give your new blog the upper hand

Miguel Alvarez — Sat, 03 Nov 2007 22:27:02 +0000

Starting a new blog from scratch can seem like a colossal task. Watching that brand new WordPress installation with the ubiquitous “Hello World” post can make even the most prolific writer tremble in fear – as he feels a mind-numbing case of writer’s block creep slowly down his spine. Fortunately, things don’t have to be [...]

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How to find the best niche for your blog

Miguel Alvarez — Wed, 31 Oct 2007 23:17:15 +0000

The Copywriting Forum members have been asking a few questions about how to start and run a successful blog… and while the tips shared have been great, I feel that some background information is missing to build a solid foundation for new bloggers to rely upon. For that reason, I’ve decided to write a series [...]

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Method copywriting – Your ultimate goal

Miguel Alvarez — Thu, 25 Oct 2007 16:40:22 +0000

Have you ever watched a movie so arresting that it made you completely forget that all you were watching is fictional? We all have, plenty of times. Actors like Anthony Hopkins, Sean Penn and Robert DeNiro seem to have the natural ability to cause that effect on command… and they can, but their ability is [...]

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Is it time for a copy re-write?

Miguel Alvarez — Tue, 23 Oct 2007 21:13:43 +0000

Once you’ve written your award-winning copy, you’re all done, right? Well… not exactly. Wise marketers always keep an eye toward the future. While your product might remain the same in the months to come, people will not. Their needs will change, technology will change and their goals will be adjusted to fit their lives better. [...]

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The advertising formula that always works

Miguel Alvarez — Wed, 17 Oct 2007 16:30:56 +0000

If you’ve studied copywriting for any length of time at all, you have probably stumbled across the acronym AIDA. That stands for Attention, Interest, Desire and Action. This formula has been used by copywriters (especially direct mail copywriters) for years and years. However, I find that it is a bit incomplete. While I recommend that [...]

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What’s the key to effective communication?

Miguel Alvarez — Sat, 13 Oct 2007 18:26:28 +0000

Listen to a few conversations during the course of your day and you’ll likely make a few interesting observations. When telling a story, some people give you just the facts. Others provide intimate details. When you offer information to them, some will stop you and say, “Oh, let me write this down,” a few will [...]

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