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	<title>Copywriting Tips And Tricks » Copywriting, Sales Letters, Direct Marketing Tips by Copywriter Ray Edwards</title>
	
	<link>http://www.webcopy-writing.com/blog</link>
	<description>... from the pen of the "gets results copywriter!"</description>
	<pubDate>Wed, 17 Jun 2009 17:50:55 +0000</pubDate>
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		<title>Forget Benefits!</title>
		<link>http://www.webcopy-writing.com/blog/2009/06/17/forget-benefits/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/06/17/forget-benefits/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 17:50:55 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=218</guid>
		<description><![CDATA[Many years ago, as a high school teacher, I sold snacks to the
students in order to raise money for a sports club.  When the
need to help the club expired I decided to continue selling the
snacks and keep the profits for myself to help my meager
teacher’s salary.
There was one kid nicknamed Chalky who was not [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/06/17/forget-benefits/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Most Powerful Copywriting Concept In The Universe</title>
		<link>http://www.webcopy-writing.com/blog/2009/05/14/the-most-powerful-copywriting-concept-in-the-universe/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/05/14/the-most-powerful-copywriting-concept-in-the-universe/#comments</comments>
		<pubDate>Thu, 14 May 2009 22:51:15 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=216</guid>
		<description><![CDATA[Well that&#8217;s one title for a post but I believe this to be true and I&#8217;ll tell you WHY even if you don&#8217;t agree with me.
Now first let me explain what I mean by &#8220;concept&#8221;. Before you start writing a sales letter you must have the main angle, idea, USP, offer in mind. All those [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/05/14/the-most-powerful-copywriting-concept-in-the-universe/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Swipe Successful Sales Letters</title>
		<link>http://www.webcopy-writing.com/blog/2009/05/11/how-to-swipe-successful-sales-letters/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/05/11/how-to-swipe-successful-sales-letters/#comments</comments>
		<pubDate>Mon, 11 May 2009 17:28:09 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Boosting Conversion]]></category>

		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=209</guid>
		<description><![CDATA[ 


About every copywriter would boast about his collection of successful sales letters gathered from the masters of persuasion. This collection of winning sales copy is commonly referred to as a swipe file.
The reason behind collecting and studying these winning pieces is to provide inspiration for writing successful letters, sharpening your own writing skills and [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/05/11/how-to-swipe-successful-sales-letters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Moving Sale!</title>
		<link>http://www.webcopy-writing.com/blog/2009/04/22/moving-sale/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/04/22/moving-sale/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:11:55 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=207</guid>
		<description><![CDATA[MOVING SALE &#8230;


I&#8217;m giving away a TON of video tutorials from my Copywriting Coaching Program in celebration of my move back to sunny Florida from cold Michigan. For just one week you have the opporutnity to take part in this virtual garage sale!
See the details here.

]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/04/22/moving-sale/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Every Copywriter Should Know About Editing</title>
		<link>http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:27:00 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/</guid>
		<description><![CDATA[Copywriting, like any other type of writing, requires revision.  No writer can say what he wants to say in the most succinct way the very first time. Even when the sales letter may be passed on to a final editor the copywriter should still do a final review before the copy is placed into [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Most Ripped-Off Article In Internet Marketing History</title>
		<link>http://www.webcopy-writing.com/blog/2009/03/23/the-most-ripped-off-article-in-internet-marketing-history/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/03/23/the-most-ripped-off-article-in-internet-marketing-history/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 01:38:19 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[My Musings]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=184</guid>
		<description><![CDATA[RE: My stolen article on tons of websites: &#8220;7 Secrets To Building Your Online Credibility&#8221;
That title may seem a little over-the top but there&#8217;s no better way of describing it as far as I am concerned.  This travesty of justice all came to my attention when I submitted an article I had written about 7 [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/03/23/the-most-ripped-off-article-in-internet-marketing-history/feed/</wfw:commentRss>
		</item>
		<item>
		<title>21 Ways To Keep Readers Glued To Your Sales Letter</title>
		<link>http://www.webcopy-writing.com/blog/2009/03/10/21-ways-to-keep-readers-glued-to-your-sales-letter/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/03/10/21-ways-to-keep-readers-glued-to-your-sales-letter/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 00:07:48 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/03/10/21-ways-to-keep-readers-glued-to-your-sales-letter/</guid>
		<description><![CDATA[Boredom is probably the greatest threat to any sales letter.  It is often said that a letter can never be too long, just too boring.  So in this article I want to look at 21 ways you can cut boredom from your sales letters.


Begin your letter with a question which will engage the [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/03/10/21-ways-to-keep-readers-glued-to-your-sales-letter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing To Sinners</title>
		<link>http://www.webcopy-writing.com/blog/2009/03/02/marketing-to-sinners/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/03/02/marketing-to-sinners/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 21:31:38 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/03/02/marketing-to-sinners/</guid>
		<description><![CDATA[What people say can often be miles apart from what people do.  We are hypocrites in one way or the other.  There is the &#8216;ideal&#8217; and there is the practiced and never the twain shall meet in this life.

So who is you marketing targeted to? Do you really know your target market?  [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/03/02/marketing-to-sinners/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tame Language Makes Tame Sales</title>
		<link>http://www.webcopy-writing.com/blog/2009/01/22/tame-language-makes-tame-sales/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/01/22/tame-language-makes-tame-sales/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 21:58:56 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/01/22/tame-language-makes-tame-sales/</guid>
		<description><![CDATA[As a copywriting coach I am often called upon to review and critique my students&#8217; sales letters.  There is one common defect I come across often and it&#8217;s the use of general language where more specific words can bring the copy to life.  But instead the language is often tame, hesitating and noncommittal.

First, [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/01/22/tame-language-makes-tame-sales/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Copywriting Power Tip</title>
		<link>http://www.webcopy-writing.com/blog/2009/01/13/a-copywriting-power-tip/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/01/13/a-copywriting-power-tip/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 01:09:59 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=129</guid>
		<description><![CDATA[A Thesaurus is an indespensible tool for any writer since it saves you from using the same term over and over again.  But when writing copy along with using a thesuarus you should also use benefit-packed terms as a substitute noun (pronoun) for your product.
I explain this all in the following video clip &#8230;

Ramp up [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/01/13/a-copywriting-power-tip/feed/</wfw:commentRss>
		</item>
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