http://www.webcopy-writing.com/blog ... from the pen of the "gets results copywriter!" Tue, 19 May 2015 17:45:42 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 http://www.webcopy-writing.com/blog/2015/05/19/the-persuasive-power-of-two/ http://www.webcopy-writing.com/blog/2015/05/19/the-persuasive-power-of-two/#comments Tue, 19 May 2015 17:45:42 +0000 http://www.webcopy-writing.com/blog/?p=319 How many stories can you recall from your childhood that had two competing characters? The Tortoise and the Hare, The Ant and the Grasshopper, Beauty and the Beast. The Bible is also filled with stories of two–Cain and Abel, Abraham and Lot, Jacob and Esau, The Rich man and Lazarus, Prodigal Son and his brother […]]]> http://www.webcopy-writing.com/blog/2015/05/19/the-persuasive-power-of-two/feed/ 0 http://www.webcopy-writing.com/blog/2015/05/05/the-tipping-point-of-the-sales-process/ http://www.webcopy-writing.com/blog/2015/05/05/the-tipping-point-of-the-sales-process/#comments Tue, 05 May 2015 17:44:34 +0000 http://www.webcopy-writing.com/blog/?p=316 Ever heard about the Three Card Monte street hustle? As a university student in Barbados, I was warned by fellow students about these street hustlers on the streets of Bridgetown. If you are familiar with the game, then you know that the tricksters simply juggle three cards—usually two kings and an ace—and ask you to […]]]> http://www.webcopy-writing.com/blog/2015/05/05/the-tipping-point-of-the-sales-process/feed/ 0 http://www.webcopy-writing.com/blog/2015/04/23/people-would-buy-more-from-you-if-you-did-this/ http://www.webcopy-writing.com/blog/2015/04/23/people-would-buy-more-from-you-if-you-did-this/#comments Thu, 23 Apr 2015 15:50:04 +0000 http://www.webcopy-writing.com/blog/?p=313 My sister-in-law was throwing out an old push lawn mower, so I rescued the patient from the trash heap. I enjoy doing a little mechanical work and embraced the challenge to get this machine working like new again. A quick diagnostic revealed that the engine head was loose so the single-stroke chamber was losing compression, […]]]> http://www.webcopy-writing.com/blog/2015/04/23/people-would-buy-more-from-you-if-you-did-this/feed/ 0 http://www.webcopy-writing.com/blog/2015/01/30/elements-of-a-great-testimonial/ http://www.webcopy-writing.com/blog/2015/01/30/elements-of-a-great-testimonial/#comments Fri, 30 Jan 2015 17:13:36 +0000 http://www.webcopy-writing.com/blog/?p=310 Not many people seem to know what a testimonial should read like. I see poor testimonials all the time whenever I do critiques for clients. Do you know what a good testimonial looks like? An effective testimonial should have the following elements in them: 1. Specific – Be clear about what the product did for […]]]> http://www.webcopy-writing.com/blog/2015/01/30/elements-of-a-great-testimonial/feed/ 0 http://www.webcopy-writing.com/blog/2014/01/31/sneaky-marketing-trick/ http://www.webcopy-writing.com/blog/2014/01/31/sneaky-marketing-trick/#comments Fri, 31 Jan 2014 16:59:56 +0000 http://www.webcopy-writing.com/blog/?p=301 I learned this marketing trick from Terry Dean. I purchased many moons ago his Internet Marketing Protege Program resale license and he included as one of the bonuses a 30 minute personal consultation with himself. But I never used this. He “confessed” that he included it because he knew that 99% of the people buying […]]]> http://www.webcopy-writing.com/blog/2014/01/31/sneaky-marketing-trick/feed/ 0 http://www.webcopy-writing.com/blog/2013/08/12/my-biggest-marketing-mistake-in-12-years/ http://www.webcopy-writing.com/blog/2013/08/12/my-biggest-marketing-mistake-in-12-years/#comments Mon, 12 Aug 2013 16:37:48 +0000 http://www.webcopy-writing.com/blog/?p=284 I’ve been involved in online marketing for more than 12 years and it has only recently hit me like a ton of bricks that I’ve a made a fundamental mistake in my marketing. You see, I’ve taken on my task like a lecturer (maybe because I taught for so many years) and therefore outside of […]]]> http://www.webcopy-writing.com/blog/2013/08/12/my-biggest-marketing-mistake-in-12-years/feed/ 0 http://www.webcopy-writing.com/blog/2013/05/24/silence/ http://www.webcopy-writing.com/blog/2013/05/24/silence/#comments Fri, 24 May 2013 14:45:33 +0000 http://www.webcopy-writing.com/blog/?p=277 My 15-yr old son wrote this poem about the recent Moore Tornado: “Silence” by Daseph Edwards It came in late May, A huge gulf of wind: Invisible and mute, It came and went. Unknown of its being, Unknown of its crime. The most scary thing I have ever seen: A natural disaster (which means nothing […]]]> http://www.webcopy-writing.com/blog/2013/05/24/silence/feed/ 0 http://www.webcopy-writing.com/blog/2013/04/22/the-credibility-issue/ http://www.webcopy-writing.com/blog/2013/04/22/the-credibility-issue/#comments Tue, 23 Apr 2013 00:00:45 +0000 http://www.webcopy-writing.com/blog/?p=272 How do you write copy for yourself or your client when you (or your client) lack credibility in their particular market? When I don’t have credibility in the field, then I can present myself as an “ordinary guy” who has achieved extra ordinary results by a “discovery” I chanced upon. Now for simplicity I’ll just […]]]> http://www.webcopy-writing.com/blog/2013/04/22/the-credibility-issue/feed/ 0 http://www.webcopy-writing.com/blog/2013/04/11/the-i-dont-need-you-appeal/ http://www.webcopy-writing.com/blog/2013/04/11/the-i-dont-need-you-appeal/#comments Thu, 11 Apr 2013 17:33:17 +0000 http://www.webcopy-writing.com/blog/?p=268 Within the flow of the sales letter or presentation comes the close towards the end.  Here is where you actually ask for the sale.  This is the transition point from which you stop selling, pitching, persuading and get your prospect to take the action you want them to—whether to sign up for a newsletter, open […]]]> http://www.webcopy-writing.com/blog/2013/04/11/the-i-dont-need-you-appeal/feed/ 0 http://www.webcopy-writing.com/blog/2013/03/21/killer-copy-but-poor-sales/ http://www.webcopy-writing.com/blog/2013/03/21/killer-copy-but-poor-sales/#comments Thu, 21 Mar 2013 15:04:51 +0000 http://www.webcopy-writing.com/blog/?p=265 Every now and again I’ll get someone who is puzzled that his copy is so great and everything seem to be in place–great benefits, testimonials, great headline and subhead, powerful close … but few or no sales! What could be wrong? Most of the time it boils down to poor positioning. Now “”positioning” need a […]]]> http://www.webcopy-writing.com/blog/2013/03/21/killer-copy-but-poor-sales/feed/ 0