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	<title>Copywriting Tips And Tricks » Copywriting, Sales Letters, Direct Marketing Tips by Copywriter Ray Edwards</title>
	
	<link>http://www.webcopy-writing.com/blog</link>
	<description>... from the pen of the "gets results copywriter!"</description>
	<lastBuildDate>Wed, 11 Jan 2012 17:17:32 +0000</lastBuildDate>
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		<title>How To Write Sizzling Copy For Boring Products</title>
		<link>http://www.webcopy-writing.com/blog/2012/01/11/how-to-write-sizzling-copy-for-boring-products/</link>
		<comments>http://www.webcopy-writing.com/blog/2012/01/11/how-to-write-sizzling-copy-for-boring-products/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 17:17:32 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=251</guid>
		<description><![CDATA[&#160; I’ve just completed a copywriting project for one of the most boring products I’ve ever written for—water softeners.  Now as important as water softeners are in preventing scale buildup on bathroom fixtures and destruction of household appliances, they are just not an exciting product to write about. This means that, as the copywriter, I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why You Should Never Have A FAQ (Frequently Asked Questions)</title>
		<link>http://www.webcopy-writing.com/blog/2011/11/08/why-you-should-never-have-a-faq-frequently-asked-questions/</link>
		<comments>http://www.webcopy-writing.com/blog/2011/11/08/why-you-should-never-have-a-faq-frequently-asked-questions/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 17:03:11 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=246</guid>
		<description><![CDATA[Early in my copywriting career I would take websites with several pages and make them into one long-form sales letter. Without fail the long form sales letter (which would combine the different sections of the old web page such as “About us”, “FAQ” “Order Page” etc., into one page), would outsell the first website by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Write A Sales Letter To Sell Your Software</title>
		<link>http://www.webcopy-writing.com/blog/2011/10/18/how-to-write-a-sales-letter-to-sell-your-software/</link>
		<comments>http://www.webcopy-writing.com/blog/2011/10/18/how-to-write-a-sales-letter-to-sell-your-software/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 00:32:54 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=241</guid>
		<description><![CDATA[There’s a way to sell houses, cars, food, furniture, professional services and clothing.  Even though there are similarities in selling all of these stuff, there are also important differences that a copywriter must recognize. It’s often said that a house will sell itself.  This may sound like an insult to all the hard-working real estate [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2011/10/18/how-to-write-a-sales-letter-to-sell-your-software/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Time To Boast About Your High Refund Rate</title>
		<link>http://www.webcopy-writing.com/blog/2011/09/26/time-to-boast-about-your-high-refund-rate/</link>
		<comments>http://www.webcopy-writing.com/blog/2011/09/26/time-to-boast-about-your-high-refund-rate/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 21:43:46 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=237</guid>
		<description><![CDATA[I learned a long time ago that if you have too small a refund rate this must mean that you are underselling your product. I’ve seen a ton of discussion on marketing forums about how online vendors, especially of digital download products, hate refunds. I can’t say that I love to know that a customer [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What Are You Really Trying To Say?</title>
		<link>http://www.webcopy-writing.com/blog/2010/06/01/what-are-you-really-trying-to-say/</link>
		<comments>http://www.webcopy-writing.com/blog/2010/06/01/what-are-you-really-trying-to-say/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 15:33:24 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=232</guid>
		<description><![CDATA[Writing is a strange art. We have ideas in our heads and must first communicate those ideas in writing so that (hopefully) our original thoughts will end up in the reader’s head. Scary, huh? Only if there was a short-cut to this process so we didn’t have to communicate in the first place—telepathy? At least [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Answer Is In Questions</title>
		<link>http://www.webcopy-writing.com/blog/2010/04/04/the-answer-is-in-questions/</link>
		<comments>http://www.webcopy-writing.com/blog/2010/04/04/the-answer-is-in-questions/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 21:11:42 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=227</guid>
		<description><![CDATA[One of the best ways to begin a sales letter is with a question. Sales people know that asking their prospects questions not only builds trust but also extracts important information on which to base their appeal. Consider this opening of sales letter for a fictitious product that restores hair in bald men: Dear Friend, [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2010/04/04/the-answer-is-in-questions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Copywriters Are Salespeople</title>
		<link>http://www.webcopy-writing.com/blog/2009/10/29/copywriters-are-salespeople/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/10/29/copywriters-are-salespeople/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 16:15:52 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=225</guid>
		<description><![CDATA[I received a query for a sales letter rewrite from a well-respected online marketer. He is having poor conversion from his website. I took a quick glance at the website and saw right away why the sales were doing poorly. And it wasn&#8217;t: the salescopy &#8212; that was fairly good the product &#8212; it&#8217;s in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sales Letter Preparation Procedures</title>
		<link>http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:29:58 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/</guid>
		<description><![CDATA[Few copywriters would discuss the research that’s necessary to write great copy. But a persuasive sales letter doesn’t just jump into a copywriter’s head at will. It takes planning and a lot of research. In fact, I spend over 80% of my time in crafting a sales letter in this research stage and less than [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Price Your Copywriting Services</title>
		<link>http://www.webcopy-writing.com/blog/2009/07/27/how-to-price-your-copywriting-services/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/07/27/how-to-price-your-copywriting-services/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 20:38:53 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/07/27/how-to-price-your-copywriting-services/</guid>
		<description><![CDATA[When I first started offering online copywriting services I was faced with how I would price my work. Part of this research led me to the websites of other copywriters as to get an idea of the average other copywriters were charging for their services. I also found a website that gave the industry averages [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forget Benefits</title>
		<link>http://www.webcopy-writing.com/blog/2009/07/27/forget-benefits/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/07/27/forget-benefits/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:04:01 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
				<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/07/27/forget-benefits/</guid>
		<description><![CDATA[Many years ago, as a high school teacher, I sold snacks to the students in order to raise money for a sports club. When the need to help the club expired I decided to continue selling the snacks and keep the profits for myself to help my meager teacher&#8217;s salary. There was one kid nicknamed [...]]]></description>
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		<slash:comments>0</slash:comments>
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