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	<title>Copywriting Tips And Tricks » Copywriting, Sales Letters, Direct Marketing Tips by Copywriter Ray Edwards</title>
	
	<link>http://www.webcopy-writing.com/blog</link>
	<description>... from the pen of the "gets results copywriter!"</description>
	<pubDate>Tue, 01 Jun 2010 15:34:13 +0000</pubDate>
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		<title>What Are You Really Trying To Say?</title>
		<link>http://www.webcopy-writing.com/blog/2010/06/01/what-are-you-really-trying-to-say/</link>
		<comments>http://www.webcopy-writing.com/blog/2010/06/01/what-are-you-really-trying-to-say/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 15:33:24 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=232</guid>
		<description><![CDATA[ 

Writing is a strange art. 
We have ideas in our heads and must first communicate those ideas in writing so that (hopefully) our original thoughts will end up in the reader’s head. Scary, huh? Only if there was a short-cut to this process so we didn’t have to communicate in the first place—telepathy? At [...]]]></description>
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		</item>
		<item>
		<title>The Answer Is In Questions</title>
		<link>http://www.webcopy-writing.com/blog/2010/04/04/the-answer-is-in-questions/</link>
		<comments>http://www.webcopy-writing.com/blog/2010/04/04/the-answer-is-in-questions/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 21:11:42 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=227</guid>
		<description><![CDATA[
One of the best ways to begin a sales letter is with a question. Sales people know that asking their prospects questions not only builds trust but also extracts important information on which to base their appeal.
Consider this opening of sales letter for a fictitious product that restores hair in bald men:

Dear Friend,
Are you worried [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2010/04/04/the-answer-is-in-questions/feed/</wfw:commentRss>
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		<item>
		<title>Copywriters Are Salespeople</title>
		<link>http://www.webcopy-writing.com/blog/2009/10/29/copywriters-are-salespeople/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/10/29/copywriters-are-salespeople/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 16:15:52 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=225</guid>
		<description><![CDATA[I received a query for a sales letter rewrite from a well-respected online
marketer. He is having poor conversion from his website. I took a
quick glance at the website and saw right away why the sales were
doing poorly.
And it wasn&#8217;t:

 the salescopy &#8212; that was fairly good
 the product &#8212; it&#8217;s in demand
 the layout - [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/10/29/copywriters-are-salespeople/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sales Letter Preparation Procedures</title>
		<link>http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:29:58 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/</guid>
		<description><![CDATA[Few copywriters would discuss the research that’s necessary to write great copy. But a persuasive sales letter doesn’t just jump into a copywriter’s head at will. It takes planning and a lot of research. In fact, I spend over 80% of my time in crafting a sales letter in this research stage and less than [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/10/27/sales-preparation-procedures/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Price Your Copywriting Services</title>
		<link>http://www.webcopy-writing.com/blog/2009/07/27/how-to-price-your-copywriting-services/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/07/27/how-to-price-your-copywriting-services/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 20:38:53 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/07/27/how-to-price-your-copywriting-services/</guid>
		<description><![CDATA[When I first started offering online copywriting services I was faced with how I would price my work.  Part of this research led me to the websites of other copywriters as to get an idea of the average other copywriters were charging for their services.

I also found a website that gave the industry averages [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/07/27/how-to-price-your-copywriting-services/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Forget Benefits</title>
		<link>http://www.webcopy-writing.com/blog/2009/07/27/forget-benefits/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/07/27/forget-benefits/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:04:01 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/07/27/forget-benefits/</guid>
		<description><![CDATA[Many years ago, as a high school teacher, I sold snacks to the students in order to raise money for a sports club.  When the need to help the club expired I decided to continue selling the snacks and keep the profits for myself to help my meager teacher&#8217;s salary.

There was one kid nicknamed [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/07/27/forget-benefits/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Most Powerful Copywriting Concept In The Universe</title>
		<link>http://www.webcopy-writing.com/blog/2009/05/14/the-most-powerful-copywriting-concept-in-the-universe/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/05/14/the-most-powerful-copywriting-concept-in-the-universe/#comments</comments>
		<pubDate>Thu, 14 May 2009 22:51:15 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=216</guid>
		<description><![CDATA[Well that&#8217;s one title for a post but I believe this to be true and I&#8217;ll tell you WHY even if you don&#8217;t agree with me.
Now first let me explain what I mean by &#8220;concept&#8221;. Before you start writing a sales letter you must have the main angle, idea, USP, offer in mind. All those [...]]]></description>
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		</item>
		<item>
		<title>How To Swipe Successful Sales Letters</title>
		<link>http://www.webcopy-writing.com/blog/2009/05/11/how-to-swipe-successful-sales-letters/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/05/11/how-to-swipe-successful-sales-letters/#comments</comments>
		<pubDate>Mon, 11 May 2009 17:28:09 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Boosting Conversion]]></category>

		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=209</guid>
		<description><![CDATA[ 


About every copywriter would boast about his collection of successful sales letters gathered from the masters of persuasion. This collection of winning sales copy is commonly referred to as a swipe file.
The reason behind collecting and studying these winning pieces is to provide inspiration for writing successful letters, sharpening your own writing skills and [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/05/11/how-to-swipe-successful-sales-letters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Moving Sale!</title>
		<link>http://www.webcopy-writing.com/blog/2009/04/22/moving-sale/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/04/22/moving-sale/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:11:55 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/?p=207</guid>
		<description><![CDATA[MOVING SALE &#8230;


I&#8217;m giving away a TON of video tutorials from my Copywriting Coaching Program in celebration of my move back to sunny Florida from cold Michigan. For just one week you have the opporutnity to take part in this virtual garage sale!
See the details here.

]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/04/22/moving-sale/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Every Copywriter Should Know About Editing</title>
		<link>http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/</link>
		<comments>http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:27:00 +0000</pubDate>
		<dc:creator>Ray Edwards</dc:creator>
		
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/</guid>
		<description><![CDATA[Copywriting, like any other type of writing, requires revision.  No writer can say what he wants to say in the most succinct way the very first time. Even when the sales letter may be passed on to a final editor the copywriter should still do a final review before the copy is placed into [...]]]></description>
		<wfw:commentRss>http://www.webcopy-writing.com/blog/2009/04/15/what-every-copywriter-should-know-about-editing/feed/</wfw:commentRss>
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