Webinars, Webcasts, and Demos - Oh My!

Free webinar promotion & webinar search engine

Bill — Fri, 18 Jun 2010 05:43:22 +0000

Need to promote your web seminars?

Now you can promote them for free through a LinkedIn Group and your web seminar will automatically be added to the webinar search engine Webinar Today.

The Webinar Today search engine has already indexed over 1 million pages, primarily at industry hubs and selected webinar service providers. To continue to grow the depth and quality of our listings we need the participation of individual businesses that produce their own web seminars.

Marketing and event managers can simply post their own webinars at the Webinar Today LinkedIn Group. They will then be added to the search engine.

There is no charge for any of this – just think of us when your business needs require a live video webcast production team, or you want help incorporating video into your next web seminar.

To recap, simply join our LinkedIn Group and create a new discussion using the event title as the subject and add a short description. Make sure to include the link to the webinar landing page. (That link gets added to our search engine so it should include a description of the event, not just a registration form.) That’s all there is to it!

Linked In Group to Promote Your Webinar Free

Webinar Today Search Engine

If you have any questions, just post them at the LinkedIn Group or in the comments below.

Live Event Webcast Clip – Social Media Trends

Bill — Thu, 13 May 2010 18:11:41 +0000

This webcast clip is from a live event featuring Jeremiah Owyang on ‘Social Media Trends for 2010“.

Jeremiah was an analyst with Forrester before joining the Altimeter Group, and is a thought leader in the social media space. He makes some good observations in this video, and is always an entertaining presenter.

Coreography is a sponsor of the SVAMA, and produced this clip from one of their panel events. This is a good example of how you can record an event and then create clips to increase your reach and drive awareness and visibility. You could also use this approach to generate leads by capturing registration before providing access to the complete archive.

PowerPoint and the Military

Bill — Fri, 30 Apr 2010 22:03:21 +0000

On viewing the slide below, Gen. Stanley A. McChrystal, the leader of American and NATO forces in Afghanistan, remarked, “When we understand that slide, we’ll have won the war!”

This would be funny if the consequences weren’t so serious. In this recent article in the New York Times, they reveal the growing use of PowerPoint within the military and the backlash it’s creating.

In essence, PowerPoint is being used to replace more in-depth briefing papers, and its templated design encourages the elimination of complex details and nuanced conclusions.

The real argument is not against a complex graphic if its needed to support or clarify your argument, but the use of bulleted lists that cause the author to over-simplify and state conclusions like fact. The simple reality is that PowerPoint is not a good replacement for a written report, whether your in business or the military!

Read the complete story “We Have Met the Enemy and He Is PowerPoint” to learn more.

Is Adobe Flash really dead? What You Need to Know About HTML 5.

Bill — Thu, 01 Apr 2010 23:32:34 +0000

Apple has made a lot of noise recently with its decision not to support Flash on the iPad, supporting HTML 5 playback instead. There has been finger-pointing between Apple and Adobe relative to the performance aspects of Flash versus HTML 5, which requires browser support to work. Some pundits are even stating that Flash is dead! But a closer look makes us think otherwise.

First, third party testing shows that where Flash can access GPU-based hardware acceleration (i.e. Windows), its performance is equal to HTML 5 and MPEG4. (Read more about the test at the Streaming Learning Center.) Its clear Apple has its own agenda here, and only time will tell if consumer complaints over flash support will move Apple to open its platform.

Second, Microsoft’s Internet Explorer, still with 50%+ market share across all versions, does not support HTML 5 – this includes the most current version Internet Explorer 8 shipping with Windows 7. So HTML 5 playback is not an option for these users.

Finally, since Adobe Flash penetration still exceeds 99%, Flash is going to continue to be the preferred video playback medium on the web for the foreseeable future. Long-term Flash dominance is not as clear as mobile devices become increasingly important, but any change will be gradual.

If reaching Apple iPhone and iPad users now is critical, encode your on-demand content in MPEG4/H.264 format and it should playback fine. The HTML 5 specification, still in draft, does not yet support live streaming. For now you will need to use a proprietary client to stream live to iPhone and iPad devices.

Your event video online; Are you breaking the law?

Bill — Thu, 01 Apr 2010 01:14:41 +0000

Increasingly all our events are ending up online in one form or another. Here is a good article by John Foster that discusses your copyright obligations. John is a lawyer specializing in music licensing and discusses how to get permission to use copyrighted music.

For our part, we always use royalty-free music in our webcasts and recordings, but that is not always the case for our client presentations.

So in a nutshell:

Search ASCAP, BMI, and SESAC to see if anyone holds the copyright. These organizations represent over 95% of all songs ever written, including foreign songs. You can search by song title or performer.
Then follow the instructions at the site and pay your license fee. Fees for a copyright song range from $80 to $6,450 per event.

For more details, please read John Foster’s article or consult your own lawyer!

Social Media Map

Bill — Wed, 17 Mar 2010 22:05:43 +0000

For those of you that need a quick and easy guide to social media sites, I highly recommend the CMO’s Guide to The Social Landscape.

This is a one-page review of the largest established social media sites that makes a handy reference tool. A great way for social media experts to educate co-workers too.

Download the current version here, or head on over to CMO.com.

Webinar Service Provider Redux

Bill — Wed, 23 Dec 2009 22:43:47 +0000

My last posting generated some offline discussion related to explaining the benefits versus the capability. How about this alternative copy:

WEBCAST SERVICE PROVIDER

Coreography

Coreography extends your reach, accelerates communication, and lowers your costs using a combination of live and on-demand webcasts, web seminars and demonstrations. Our production expertise ensures quality and lowers your overall multimedia expense.

Learn More
http://www.coreography.com/sm/blog.php

Our original thinking was that the Streaming Media magazine audience already knew the benefits of webcasting and related services, so our focus was on the service offering versus the benefits. Thoughts welcome…

Webcast Service Provider – 50 Words or Less!

Bill — Wed, 16 Dec 2009 22:55:09 +0000

We get most of our business through positive word-of-mouth from our customers, but you still need a presence on the key industry sites. We just purchased a small advertisement space (about 1/8 page) in Streaming Media Sourcebook that most likely will be dwarfed in size by other advertisements. (For reference, here is an example. We are limited to 50 words.)

So what’s the best way to use this small space. Here are three options we are considering. Your thoughts welcome!

WEBCAST SERVICE PROVIDER - FIRST OPTION

Coreography Live and On-Demand Webcasts

Coreography delivers high-quality, trouble-free live and on-demand webcasts. Our clients include leading multi-nationals and SME’s in the United States and Europe.

Learn More
http://www.coreography.com/sm/blog.php

WEBCAST SERVICE PROVIDER - SECOND OPTION

Coreography Live and On-Demand Webcasts

Why such a small ad? We put our money into people and technology so we can offer high-quality, trouble-free webcasts and webinars at a reasonable price. Our clients include both multi-nationals and SME’s in the United States and Europe that see the value in our approach.

Learn More
http://www.coreography.com/sm/blog.php

WEBCAST SERVICE PROVIDER - THIRD OPTION

Coreography Live and On-Demand Webcasts

Coreography delivers high-quality, trouble-free live and on-demand webcasts and web seminars. Our clients include leading multi-nationals and SME’s in the United States and Europe. We offer Managed Enterprise Webcasting Solutions, HD Event Webcasts, Videoconference and Skype Broadcasts with PowerPoint, and more.

Learn More
http://www.coreography.com/sm/blog.php

Event Recording Tip #1

Bill — Fri, 04 Dec 2009 06:03:10 +0000

It’s not easy to keep the names and affiliations of a large panel of speakers straight. Not only is this confusing to your local audience, it can prevent them from asking directed questions to specific members of your panel.

When Coreography webcasts an event, we place the current speakers name and title on the live video (called lower thirds). But unless we send our program feed to the main projector, this does not help the local audience.

So what can you do?

If its a group panel discussion seated behind a table, consider using name placards in front of each speaker’s microphone. This takes a little pre-planning to execute, but should eliminate your local audience’s confusion.

Video and storytelling for webcasts

Bill — Tue, 01 Dec 2009 16:58:07 +0000

Great tips on telling your story in this video with NPR’s Scott Simon. There are takeaways here for any presenter delivering presentations via video webcast or audio webinar.