http://www.corinagonteanu.com Be lowly wise, think only what concerns thee and thy being.-- John Milton, Paradise Lost Thu, 09 Apr 2009 15:18:17 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Business/Management & MarketingCorina GonteanunoBe lowly wise, think only what concerns thee and thy being.-- John Milton, Paradise Lost http://feedproxy.google.com/~r/CorinasConcerns/~3/n-cVQPMux_U/ http://www.corinagonteanu.com/?p=107#comments Thu, 09 Apr 2009 15:16:49 +0000 Corina Gonteanu http://www.corinagonteanu.com/?p=107 Definition: Conversational blindness is a phenomenon whereby listeners fail to notice when speakers respond to a different question than the one they are asked. So why is this important? Because as spokespeople for an organization, as well as private individuals, we are incessantly faced with questions that we do not want to answer, and would much [...]]]> http://www.corinagonteanu.com/?feed=rss2&p=107 3 http://www.corinagonteanu.com/?p=107 http://feedproxy.google.com/~r/CorinasConcerns/~3/r7xgegf7ix4/ http://www.corinagonteanu.com/?p=105#comments Fri, 20 Mar 2009 18:26:04 +0000 Corina Gonteanu http://www.corinagonteanu.com/?p=105 Seth Godin writes about the difference between PR and publicity, in a week old post that has somehow escaped my notice until now. His style, always incisive, sharply divides the two, classifying publicity as the process of getting media coverage, and PR as the art of crafting the message (story) of the organization. Some of his [...]]]> http://www.corinagonteanu.com/?feed=rss2&p=105 1 http://www.corinagonteanu.com/?p=105 http://feedproxy.google.com/~r/CorinasConcerns/~3/ZnhCcgRi2fY/ http://www.corinagonteanu.com/?p=102#comments Mon, 16 Mar 2009 15:13:52 +0000 Corina Gonteanu http://www.corinagonteanu.com/?p=102 As my Twitter followers know, I’ve been reading hundreds of resumes lately, since I’m recruiting for a marketing specialist position in my department. Based on this recent experience, here’s my rant about things that I never want to read or see in a marketing CV again: 1. “I think I can do a good job in [...]]]> http://www.corinagonteanu.com/?feed=rss2&p=102 0 http://www.corinagonteanu.com/?p=102 http://feedproxy.google.com/~r/CorinasConcerns/~3/0K-G-Dy8jN4/ http://www.corinagonteanu.com/?p=95#comments Tue, 17 Feb 2009 15:42:45 +0000 Corina Gonteanu http://www.corinagonteanu.com/?p=95 Two things converged to create this post: a weekend course in “Managing Intangible Assets” and the ongoing debate about rate-card equivalency at www.strategic.ro (that I’ll read only after I write this post, to keep my ideas untainted by those of others). The one thing that most intangibles (whether they are human capital, brand, or reputation) have [...]]]> http://www.corinagonteanu.com/?feed=rss2&p=95 2 http://www.corinagonteanu.com/?p=95 http://feedproxy.google.com/~r/CorinasConcerns/~3/-c1dGj0BlS8/ http://www.corinagonteanu.com/?p=88#comments Sat, 14 Feb 2009 12:18:19 +0000 Corina Gonteanu http://www.corinagonteanu.com/?p=88 Briefly put, there are two main schools of thought in terms of managing a company in times of recession: survivalism and forethought. Survivalism means steering the company through the recession with a steel hand on costs, and a focus on keeping the company afloat despite the economic troubles. Forethought entails management with a post-recession goal in mind. [...]]]> http://www.corinagonteanu.com/?feed=rss2&p=88 1 http://www.corinagonteanu.com/?p=88 Corina Gonteanunonadult