Cornett Integrated Marketing Solutions

A&W Launches Latest Campaign on Vine

cornett — Thu, 04 Apr 2013 21:05:53 +0000

A&W Launches Latest Campaign on Vine

The restaurant chain is using the video sharing platform for a series of short clips featuring its mascot, Rooty The Great Root Bear.
…Considering the relatively recent launch of the platform, the fact that companies like A&W, Warner Bros., and GE are already active on it speaks volumes about how far brands have come in investing in new media.

Buffalotracedistillery.com

cornett — Mon, 04 Mar 2013 20:05:03 +0000

Bourbon making is a time-honored craft, and for over two centuries, Buffalo Trace Distillery has shown an uncompromising dedication to creating a fine bourbon whiskey. They have the accolades to prove it.

The goal for the new buffalotracedistillery.com was to capture the complete experience of touring the award-winning distillery, without actually visiting. For a distillery with the heritage and character of Buffalo Trace, that means a lot.

The site design features an interactive virtual tour complete with warehouse steam, moving barrels and 360° views of every building. Visitors are given an in-depth, insider look into the craft of creating fine bourbon, from start to finish. Beyond the tour, the site takes the user through the rich history of the distillery, telling the stories of the legendary craftsmen that helped make it is what it is today. It wouldn’t be complete without displaying each of the distillery’s world-renowned brands, their awards and tasting notes.

It all captures the feeling of “being there,” without actually being there. Much like the fine products it produces, the distillery can now be enjoyed across the globe.

Arronco

cornett — Mon, 04 Mar 2013 19:48:48 +0000

With over 25 years of experience in providing comprehensive, whole-house solutions for its customers, Arronco had established itself as one of the region’s top names in home energy. But the company had outgrown their look and needed to show consumers that they were more than your typical heating and cooling service company.

It started with a new logo and slogan that spoke to company’s attributes of innovation, customization, comfort and energy efficiency. But it all needed to maintain the company’s “family owned” sense of quality and service, the idea that Arronco will meet individual customer needs using cutting-edge technology in an effort to save energy, and ultimately money on the utility bill.

We invited our consumer to “get curious” about their home comfort and see how Arronco can meet their individual needs, revealing “hidden treasure”—energy savings that may be going overlooked.

It all resulted in a sleek new brand image on par with any national brand, giving Arronco the tools it needs to further grow and expand.

A&W

cornett — Fri, 01 Mar 2013 14:46:57 +0000

If you’d like to grab some attention for your business on social media, A&W Restaurants is currently providing a training manual on a fun-filled way to do it. The venerable, nearly century-old chain has refreshed its brand for young customers with witty social-media campaigns that rely on humor, self-created insults, and obvious fakery featuring its revived ’70s mascot Rooty Root Bear.

Rooty’s “Harlem Shake” video circa 1974

cornett — Fri, 22 Feb 2013 14:10:13 +0000

“…brands are getting in on the action with their own videos. Pepsi posted a video to its YouTube page yesterday, featuring a bunch of soda cans doing the moves, while Chili’s and A&W both got in on the act – Chili’s with a home-video quality performance inside a restaurant, and A&W Restaurants with a black-and-white film titled “Circa 1974″ that had The Great Root Beer shaking his stuff.

A & W

cornett — Thu, 14 Feb 2013 14:32:30 +0000

Since 1919, A&W has been a staple of American culture. The brand’s signature root beer, classic American food and of course, Rooty the Great Root Bear have all been involved in creating good times and great memories all across the country – especially among Baby Boomers, who fondly remember the “car hop” era. A new website for A&W Restaurants coincided with an effort to provide Millenials with the same level of quality brand associations that their parents have.

So we got to work in creating a highly interactive, action-driving web experience building on the heritage and nostalgic feel of A&W’s past, but presented it in a way that had appeal to a younger generation.

The site features plenty of “Fun Stuff” from a branded “Now & Then” game, showing how things have changed throughout A&W’s history, to Rooty’s Corner, featuring entertaining insight into the life of Rooty “The Great Root Bear.” We even developed the A&W “Burping Rooty” mobile app, allowing children to get to know A&W’s beloved mascot in an interesting way.

The new awrestaurants.com has helped pave the way for further engagement through traditional media and other brand efforts, as we help define what A&W means to a new generation.

Visit Web Site

UK ATHLETICS

cornett — Tue, 05 Feb 2013 14:30:49 +0000

“The Kentucky Wildcats football program took to the Super Bowl airwaves Sunday night in an attempt to create some excitement and anticipation in its fan base.”

ABR

cornett — Wed, 16 Jan 2013 16:49:55 +0000

“…a new initiative the Jockey Club and its multi-media promotional platform America’s Best Racing (ABR), are taking the experience of racing on the road – think fun, fashion, celebrity, lifestyle, and will be directly interacting and engaging with the millennials on their own turf. Starting in March 2013, six horse-racing brand ambassadors, ages 21 to 27 will venture forth to venues across the country in a fresh, essentially peer-to-peer marketing campaign targeting millennials.”

A&W

cornett — Mon, 14 Jan 2013 16:20:43 +0000

“As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging.

But a Lexington, Ky., ad agency used a tool that didn’t exist in Don Draper’s day — LinkedIn — to grab the attention of a potential client in a way that would have made Draper smile, or at least smirk.”

Buffalotracedistillery.com

cornett — Thu, 10 Jan 2013 16:29:38 +0000

“Buffalo Trace Distillery kicks off 2013 with some exciting news to share: A record number of visitors toured the Trace in 2012, shattering the previous visitor record by 28 percent. And for whiskey fans that cannot tour the 225-year-old Distillery in person, Buffalo Trace has unveiled a new website at www.buffalotracedistillery.com.”