Cornett Integrated Marketing Solutions

AdRants – Eagle One Creates Online Car Show

cornett — Fri, 11 May 2012 18:33:22 +0000

Car aficionados will love this one. Eagle One, with help from Cornett Integrated Marketing Solutions is out with an online car show app on Facebook. Car owners can upload photos of their vehicles, view other car show vehicles and rate many aspects of the car such as wheels, paint job, glass and more. Weekly and monthly prizes are awarded which can be posted to the car owners timeline.

Now Even Baby Naming Gets Social, With Facebook-Linked Name Maker

cornett — Fri, 04 May 2012 17:32:06 +0000

The Central Baptist Hospital in Lexington Kentucky just had a Baby Name Generator app constructed for it, designed to help expectant mothers work out the “world’s most perfect” or merely “super-cute” names.

Its code centers on social media influencers, tech starts, sci-fi characters, notable vampires and so on…and once you’ve juggled together the world’s most SEO-able, Klout-friendly name you can pin it on a virtual blanket and then pin that to Pinterest or share it on Twitter, Facebook and so on.

And if you can’t decide yourself, the app even lets your Facebook friends crowdsource a name for you by voting on your potential choices.

Restaurant Management Magazine

cornett — Fri, 27 Apr 2012 14:05:10 +0000

At Thomas & King every day brings something new, interesting.

After nearly a quarter century as a successful casual-restaurant franchisee, Mike Scanlon still finds the business exciting.

And challenging.

“There are a lot of casual restaurants out here, and each one is trying to be relevant and stand out in the crowd,” says Scanlon, 57, president and chief executive of Thomas & King, one of Applebee’s biggest franchise operators. “It does make every day interesting.”

Chicago Sun Times: Cervical Cancer – There’s An App For That

cornett — Tue, 21 Feb 2012 21:12:53 +0000

When Mary Jo Payne hears about efforts to educate the public about cervical cancer, she thinks back to her own encounter with the disease at age 38. For stage IIB cancer, Payne had surgery that lasted seven hours or more to remove the organs in her pelvic area …

Read entire article on Chicago Sun Times

USA Today: Cervical Cancer – There’s An App For That

cornett — Tue, 21 Feb 2012 21:08:43 +0000

The app is part of the Cervical Cancer-Free Kentucky Initiative Cause the Movement campaign, which promotes education as well as prevention.

The Facebook application, which can be found at causethemovement.org, incorporates pictures of users Facebook pals into an educational video on cervical cancer.

Read entire article on USAToday.com

Introducing the world’s first LINtegrated marketing agency

cornett — Thu, 16 Feb 2012 19:09:42 +0000

Agency rebranded after Jeremy Lin truly LINtegrates his game with clutch 3 pointer at the buzzer

LEXINGTON, Ky. – Cornett Integrated Marketing Solutions announces a complete rebranding of the 27 year old agency located in the epicenter of college basketball, Lexington Kentucky. The long-time agency of record for University of Kentucky Athletics assumes the title of Cornett LINtegrated Marketing Solutions, inspired by Jeremy Lin of the New York Knicks. “Like Mr. Lin, we are an under-the-radar entity. Although Cornett represents national brands such as Valvoline’s Eagle One, Buffalo Trace Bourbon among others, the world hasn’t experienced the agency’s game-changing work just yet. The world has yet to experience our supreme LINtegrated marketing approach. Although they’re showing no LINperfections, we’re going to keep our new branding until Lin’s New York Knicks lose.” said Kip Cornett, President of Cornett LINtegrated Marketing Solutions.

Lin’s stats are LINsane. There’s not a CMO in the country that wouldn’t give up their first-born son for some of Lin’s LINtegrated marketing mojo. There’s not an agency in the world that wouldn’t trade in their entire digital department for Lin’s Google search results. Since the rise of LINsanity, the sales and web traffic for the Knicks online store has increased more than 3000%. According to Google, “Searches for [ Jeremy Lin NBA ] have increased 1,850% in the past 30 days, and the top rising searches related to [ NBA ] are about Jeremy Lin”. He’s been trending like Bieber fever on Twitter. Memes of Lin are running rampant on the Internet – LINsanity, The LIN King, The ShaoLIN Warrior, Super LIN Tendo, LINdsay Lohan, vioLIN, All I do is LIN, To LIN-finity and beyond, and Everyday I’m ShumpaLIN. LINfographs are beginning to replace infographs. Photos of Lin shirtless are beginning to surface on Buzzfeed. Before we know it we’ll be logging on to the LINternet. We want all of this.

Through this re-branding we’re confident Cornett LINtegrated Marketing Solutions will travel deep into the 18^th dimension of LINsanity.

“It wasn’t until his clutch game winning 3, in the final seconds versus the Raptors that we realized… Jeremy Lin has a truly LINtegrated game… just like our team”. – Kip Cornett

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UK “see blue.” Campaign Websites

cornett — Mon, 09 Jan 2012 22:06:03 +0000

http://www.seeblue.com
http://www.applyuk.com

Canadian Hunter Whiskey

cornett — Thu, 05 Jan 2012 18:17:42 +0000

Our latest work for Canadian Hunter Whiskey. The first two ads in a series of the burly “Canadian Hunter” character and his dogs defying death and crushing it in the wild. Inspired by stag magazine covers from the 1950’s and 1960’s (Man’s Life, Man’s Action, True Adventure, and Stag magazine). Enjoy.

Applebee’s Cracks QR Code, Spreads Word-Of-Cat-Mouth

cornett — Thu, 03 Nov 2011 15:41:15 +0000

What is a business person to do when she is sitting in a restaurant booth waiting for her lunch order… after checking email, Facebook and a weather app on her smartphone, that is? Well, there’s a good chance there will be a tent card on her table with a QR code superimposed on a cat’s mouth. Might as well snap that and see where it leads. And the payoff is a full screen video of a talking cat mouth you can fit over the tent card or your own mouth to kill those 14 minutes or less in which the chain restaurant guarantees delivery on select items.

Read the entire article from Media Post

Applebee’s franchisee increases lunch sales by 9.8pc with QR codes

cornett — Mon, 31 Oct 2011 13:23:59 +0000

Restaurant chain Applebee’s Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service.

The QR code-enabled materials are being used in the Applebee’s-owned Thomas & King franchise locations across the United States in an ongoing campaign that began in June and has boosted lunch sales by 9.8 percent. The company is working with agency Cornet Integrated Marketing Solutions on this initiative.

Read entire article on Mobile Commerce Daily