Corporate Entrepreneur - The Workings

How Can We Learn From #FordKuga and Ford South Africa

2017-01-27T21:17:00.000+02:00

I love cars, more especially hot hatches to the sporty and sleek performance ones, subsequently when ‘Ford’ is mentioned to me, this is synonymous with the Focus Focus RS, Mustang GT, Shelby GT350R, and the iconic Ford GT.

In hearing about the Kuga situation in South Africa, there are some lessons which we can learn from this experience (…well this the hope.)

Here’s a brief overview of the situation:

The Delay:

From the earliest tragedy reported in December 2015 (where Reshall Jimmy died, my condolences and empathy to the Jimmy family) to the subsequent recall, there is clearly an apparent time-lag, pronounced noticeably, as to what some suggest as “the lag to act effectively”, thus ultimately this created a heighten impact of the reactions of the consumers..

It is duly understood that the source of the fire needs to be identified, although the investigation should not take about 13 months and then only to arrive at a course of action after 46 Kugas were burnt at the risk of lives.

The customers needed answers….however

Communication or the lack thereof:

As a strong sense of agitation echoed in frustration, reminiscent in the attribution of trust as there appeared to be a visible a lack of communication protocols.

This was a time for communication to inform people that their respective grievance is received, acknowledged and WILL be addressed in the shortest period as possible.

These relevant parties included the; customers, dealership networks and respective insurance companies.

Customers had an experience from the pillar to the post…although…

Planning to Deal with the situation:

The subsequent recall appears that it could’ve been executed with a sense of purpose to provide some level of comfort to the customer during a tenuous period.

It strongly appeared as people arrived at the dealerships, and courtesy vehicles weren’t available and also an apparent delay in checking-in their vehicles as per reports suggest.

Also the characteristics of the respective channels being inundated

Customer made themselves heard…

Consumers Have a VOICE & This MATTERS!

Foremost of mind is true to the experience.

This voice was powerful, bold yet swift, particularly when it was utilized in unison and this call of reverberation transfixed around into various unique geographical locations,from Genadendal to Centurion, Sandton to Berea, this had an unparalleled motion with the acceleration and top-end that was close to the limit of the chart in user-generated content.

Impact on consumers:

Their Kuga SUV provided a way to work, those memorable drop-off and pick-up runs to the school, to the quick stops at the shops and then those fascinating and scenic weekend getaways across varying terrain, their Ford Kuga enabled them with convenience and mobility.

As for some customers were counting down the days until their car was paid-off and the log book was in their hands, sadly this was changed as these unfolding events became the antagonist.

Understanding the experience from the respective customers’ perspective, according to Maslow’s hierarchy of needs, safety is right up next to psychological needs, in this particular situation there was a breach of safety, which the filtered onto the level of trust and thus the relationship could be transitioned into the compromised position.

The value of the vehicle is reported to have diminished significantly, this is denoted by over-supply (customers looking ‘to sell or trade-in amidst their safety concerns’) of the vehicle and at there’s same time decline in demand, the hopeful position is that the equilibrium would return to its original levels, herein highly dependent this would take some time .

For respective consumers this article is insightful “should there be an increasing number of vehicles on the roads with similar issues, it will result in more claims which could make it necessary to increase premiums on this of insurance” said Carolyn Thompson the head of Personal Lines at Mutual & Federal in reference to electrical and mechanical breakdown cover.

How could have Ford South Africa handled the situation could much more effectively?

Accordingly to the stats presented by Naamsa, in South Africa the total car sales had declined to 512,188 units during 2016 when compared to the 617,648 units sold in 2015 while it has been noted that Ford South Africa had experienced a significant market-share growth in October 2016 period.

Everything seemed to be on steadfast on-course but why, how did things go things venture off-track?

The above factors that are listed (The Delay, Communication and Planning) resulted in a cumulative effect, which heighten the transitional wave in the situation across the channels from social, to email support to the call-center became as the motion closed in upon the epicenter motioned by the concerns and queries by the respective customers .

The subsequent delay to act and in prioritizing the investigation into source the fire of the fire resulted in significantly reduced the brand’s foothold while there were fires burning around, this could have be adverted if findings from the insurance companies were acknowledge and then consolidated, and a time-frame for the investigation period was defined, in conjunction this ultimately had a bearing on the communication spectrum and the planning frameworks as everything had to executed in haste, reactive as opposed to proactive.

How many customers would have probably received a reply; “I/We have no idea, contact the head office.”

Where communication is needed to instill an amount of trust, there where communication gaps, enabling lines of communication to the dealership networks and to the customers could have provided an invaluable line of support during this ‘torrid’ period.

The Planning aspect from the ‘2015 Financial Report of the Ford Motor Company’, stated that Ford EMEA had about 3,000 employees;

Of those employees, how many are based in the customer facing points?

Ford South Africa was set to recall 4,556 Ford 1.6 Kugas.

Proactively looking at the CRM database, with the purpose of identifying the customers who have vehicles which are within the confined recall range, and then initialized the communication to those respective customers, via social (sponsored content) or calls or emails. Especially as the VIN numbers on a car is generally unique or can least tell about geographical location of a production line .

A situational analysis could have proved insightful:

4,556 / customer facing employees = number of direct interactions required, or the process could have been electronic;

a said customer gets an email; where they are firstly informed of the recall, and the recall procedure and it would have been highly beneficial to have a IT integrated framework, where respective customers could book their vehicle into a dealership, (or after the email was sent the contact center contacted the customer about the email and using the functionality to book in their vehicle.) This could have mitigated against the perceived shortage of courtesy vehicles, and navigated the recall-avenue, while instilling some level of trust, accountability and leadership.

For customers seeing their vehicle going up in a blaze of fire, is probably very traumatic indeed, so for the providing trauma counselling.

Conclusion:

Sometimes a PR Crises, is like a day at the beach with the radiance of the sun that embraces, a smoothening sea breeze in this distance a faint noise can be heard, suddenly the water is in retreat, start wandering in deeper then next is all that’s around is under water, now that distant noise was a siren echoing.

Are we creating situations of apathy or experiences with empathy?

Are we the plethora of pain or the radiance which delights?

Salute

Kash

Wanted Growth! Brought the Intensity

2017-01-12T16:51:00.000+02:00

With the start of the new year, comes new aspirations and hope, sometimes these are presented by the term of ‘resolutions’ (well hopeful these are reinforced with and into action.)

Personally, I don’t do this resolution stuff as, if I’ve learnt anything about Digital Marketing, it is that you’ve gotta be agile and if you see an area that needs work or to be improved upon, do it and follow through!

Although do what works for you!

As the kids have made, their returned to back school after the December vacation yesterday, and still with a sense of excitement in the air,

Here goes a story that took place recently,

Last week Friday, I was having a look at my gym completion schedule (number of times I’ve gymed in a year.)

Then this past Sunday as I was chilling, going through a Marketing Trends Forecast for 2017, I inadvertently clicked on the gyming schedule, so at around 17:15, I decide to hit the gym (the benefits of having a gym at home.)

I did a few warming-up stretches…As for the stimulus I found workout music on YT (YouTube) with the headphones plugged-in and the volume turned-up, I began warming up with some stretches for about two minutes, after which I proceed to bring the INTENSITY to the session, the session went really well, and let me tell you I worked-up quite a sweat, at around 18:20 the workout was done, then I did some cool-down stretches, still feeling phenomenal I headed straight for a nice hot shower.

Let me tell you the next day (which is Monday), oh glorious the next day! I woke up, and felt an uneasy tenderness and stiffness in my biceps (yes the plural as in both and little did I know what was going on, yeah! that Sunday session was completely shredded, although….)

“No Pain No Gain” Right? Thinking not much of it I decided to gear up for another session in the gym, this session was about 50 minutes (did what I needed to do), feeling good I headed a nice hot shower after the shower there was some great weather around, so I decided go for a walk around the area, just to stimulate the blood flow.

After a few hours remember how that session on Sunday was shredded, that same session had left its’ mark.

There something called DOMS (Delayed onset muscle soreness), basically when you strenuously hit into a higher gear too soon or quickly, this leaves one with the tenderness and soreness as experienced. When you gym ‘effectively’, you’re actually creating microscope tears in the respective targeted muscle group, if you suddenly have a strenuous workout, you placing the muscle in a temporary damaged state which must be repaired during this state there’s a muscle-adaption cycle that begins, hence the pain. That’s a brief explanation of DOMS, here’s a more detailed definition.

Suggestions especially if you’ve just started as a resolution or well just returning to the gym after a hiatus:

1. Stay hydrated pre, during and post your workout.

2. Set an adequate time to warm-up.

3. Stretch-out your muscles and joints.

4. Gradually increase weights, reps and sets over time.

5. Set targets and build up :)

6. Use cooling down exercises and stretches.

With this temporary thing called DOMS:

It hurts and things that were easy becomes a grind, stay strong this is a natural process equally this ain’t the end of the world, pick yourself up as this phase passes.

For Tuesday I just went for a walk,On Wednesday stretches dominated, interesting to note there was also some relief while doing the stretches during night I was looking for an ice-pack ended up finding fish-oil (Omega 3) capsules (the delight! I took two :) ) .On Thursday, the pain subsided just went for a walk after which a nice ice-cold shower on a hot summers day in Durban and feeling phenomenal again.

Try as much as possible stay active, as if you stay idle the pain would be top of mind.

Painkillers do alleviate some of the pain, although not all.

Applied a pain-relief ointment at night which did have a temporary soothing effect.

There’s divided opinion on hot and cold (cryotherapy) - I did find some relief when ice-packs were applied, also while in the shower alternated between cold and warm, do what works for you.

Remember that this will surely pass leading you to stronger you.

Here are some resources for you:

There are detailed info sources that could prove invaluable,such as this article by PainScience and there are many more pieces of advice that could assist you.

Keep your spirits up and remember why you gym.

Salute

Kash

Kash.KXG

Durban: After the Storm

2016-08-01T14:08:00.000+02:00

After the period of torrential rain in Durban, which was much needed, which was although fairly extreme and intense. Just a weird phenomena of weather patterns in S.A.

Sadly people during the torrential rain, lives where untimely lost, my deepest condolences to the respective families and in our sincere thoughts during this most arduous journey of picking up the pieces you shall remain!!!

On Thursday, I had a presentation to attend after the presentation and grabbing a bite to munch down on. I set forward to find my place of solace and revitalization.

While the Sun emerging radiant and enriching, while taking a walk (my treadmill), it was really energizing to feel this warmth emitted from the sun. It was such an amazing Cardio workout.

Durban is an exceptional beautiful place:

Amazing right! However, this only the beginning of this story, :)

While anticipating the place where ocean and land meet and exists, in this place that revitalizes and reinvigorates into tranquility and delights the senses, this is a special place, although upon my arrival there was something a miss, as I approached the pier, normally this is a place of activity, with bathers, swimmers and fishermen, as I continued with the walk as the pier become within the line of sight, there was only one person which I could see.

Thinking myself; “What’s going on?”

However, this question was sooner answered, as I found myself in a feeling of surreal, while trying to compute the scenery that was around me, thinking to myself; “is this real?”

This is the scenery that I’m talking about!

This lined the coastline from this pier as far as the line of sight was. As for how powerful and strong the current was!

Coming back to the person on the pier, As I proceed to walk to end of the pier to see the waves and was greeted by a humbling smile and as we exchanged pleasantries. The we began to converse, his name was Vusi Mkhize.

As we conversed, so he asked me; "What is it that I do?" to which I replied Marketing. As the conversation progressed, he asked if I knew how to create a website, now this question really intrigued me and generated curiosity, so I asked so why does he wish to create a website?

To this question I heard a most remarkable reply, which I'm sharing with you today:

“Most people who see us on the streets, think we are robbers, drug addicts, and the list goes on, however this is not the case.”

“South Africa is a such beautiful country, in this country we a variety of people from different walks of life, but we are just divided as a nation.

So I aim to create an organization to unite South Africans as one nation. As South Africans we need to heal and forgive.”

Later I learnt that Mr Vusi Mkhize was a Freedom Fighter.

As the conversation continued;

“You see there is “We haven’t properly forgiven, We haven’t properly healed and sadly we are not even trying you see. If it’s left like this it means how many years would it take to solve the problem of our country. Why?

If there's nothing done, it will still remain believe you and me! If there's nothing done, it will still remain!!! But once something like what I’m starting now about this organization, once you start something you bring people who are determined to work with you within it, then people start engaging and then it spreads, then people get into really seeing that you know what we have to solve, pull together and then something gets done.

Even now we need that determination now, and start something now so that as time goes on eventually the whole thing would be sorted out.“

As we went our respective ways, here was a man with just the intent to unite the people of South Africa, some really wise words that would serve South Africa well, unity among our people that makes us a unified nation WITH diversity, that drives us to the cusp of potential, which builds the foundation of the nation.

It is important for us to see and understand the impact as people, which we have on the environment.

“Sooner or later, we will have to recognise that the Earth has rights, too, to live without pollution. What mankind must know is that human beings cannot live without Mother Earth, but the planet can live without humans. “

Evo Morales

Ultimately as South Africans be exceptionally wary of those that seek to divide, talking with hatred while speaking from the poisoned chalice.

Salute

Kash.KXG

Five-step solution to starting your AMD Catalyst Control Center

2016-02-02T15:30:00.000+02:00

Solution with Five Easy Steps when your AMD Catalyst Control Center cannot be started.

Is this screen which you’re experiencing?

Time to say Goodbye to the this screen! And Hello to Switchable Graphics in this solution with five easy steps!

This worked for me as a solution on my notebook as a solution for the AMD Catalyst Control Center, and this could work for you as well.

Have you had the following experience on your notebook with switchable graphics?

AMD Catalyst Control Center cannot be started. There are currently no settings that can be configured using the Catalyst Control Center.
Trying to configure Catalyst Control Center to currently no avail.

Needed (What you’re going to need):

Note: This is only for notebooks which have switchable graphics.

a. System Restore Point.

b. Internet Connectivity.

c. Cleaning Utility (such as CCleaner) – Go here if you need the software.

d. Administrative rights/privileges; for when you run the setup.

- If you are on the move, you can either bookmark this page or if you can’t view the images for some reason, then this link is your friend to get a copy.

The Five-Step Solution:

System Restore Point, Uninstall, Download, Install and Update.

First: Create a System Restore Point.

Now that you have created the System Restore Point; here is what you do:

2. Uninstall: Completely Uninstall AMD Control Center in the Control Panel and then from your Registry {this is where you need software like CCleaner.}

2.1 Go to your ‘Control Panel’ and now click on ‘Program and Features’ (Control Panel\All Control Panel Items\Programs and Features)

2.2 Look for ‘AMD Catalyst Install Manager’, also known as the AMD Catalyst Center and then click on it.

2.3 After you have clicked on ‘AMD Catalyst Install Manager’, you are taken to a window that looks like this:

2.4 Click on ‘Next’

2.5 Now you have some options select ‘Express Uninstall ALL AMD Software’.

2.6 Click ‘Next’ again after you’ve made the selection.

2 7 After the uninstaller has completed, open up your cleaning utility (CCleaner in my case.)

2.8 Select the ‘Registry’ Tab (Make sure that everything is checked.)

2.9 Now click on ‘Scan for Issues’.

2.9.a) After the scan is completed, play particular attention to ‘AMD errors’ and then select the Fix Button (which should be a removal). There is another screen after this, which you prompts you to create save a copy of the register before you make changes generally I always save the change, it is entirely up to you.

2.10. We are nearly there: now restart your Notebook.

3. Download: The AMD Drivers Graphics from your Notebook Manufacturers’ site.

3.a. Go to your notebook manufacturer’s site:

- I’ve an HP notebook (so I went to http://support.hp.com/us-en/drivers/)

- Or search (Your Notebook Manufacturer Name) drivers just be sure to remove the brackets from the search.

Note for HP Users:

You need to get and use your HP Product Number. To do this you press the fn + esc keys, then an HP System Information Tab would pop-up, and after-which look for your Product Number.

3.b. After you got and entered on your Product Number (as the case may be) – Look for the ‘Driver Graphics’ menu/tab/field.

3.c. Download the respective AMD Package for your notebook.

4. Installing AMD Catalyst Control Center: Select “Custom Install”

i. Go to the respective downloaded location of the AMD Catalyst Control and Run the ‘Setup’ which you have just downloaded.

ii. Then select ‘Custom Install’ then ‘Next’

iii. Then you will go to the ‘Analyze Screen’

iv. Make sure that all of the boxes are checked on the ‘Customize Screen’

v. Then click on ‘Next’, and then wait for the install to be completed. As you can see from the above I have already installed the AMD Catalyst Control Center.

vi. After the installer has completed, restart your notebook.

5. Updating: Intel Driver.

i. Go ‘My Computer’

ii. Then ‘System Properties’ (Control Panel\All Control Panel Items\System)

iii. On the left-side you would see the ‘Device Manager’

iv. Open the ‘Device Manager’.

v. Select ‘Display Adapters’: you should see two listed\

vi. Right-click on the ‘Intel HD Graphics Family’ and then select ‘Update Driver Software’

vii. This takes some time, and after this has completed.

viii. Restart your notebook.

SUCCESSFULLY LAUNCHING THE AMD CATALYST CENTER:

SUCCESSFULLY LAUNCHING THE AMD CATALYST CENTER WITH SWITCHABLE GRAPHICS:

The images which contain the name, design, features and/or functionalities in the above is the property off and trademarked to the respective brand, entity, company and/or organization;

AMD: Installer, Catalyst Control Center.

Piriform: CCleaner.

Windows: Programs and Features, Device Manager.

Intel: Intel HD Graphics.

Welcome back to the high-performance mode and more importantly enjoy!

Connect with me Google+

Salute

Kash

Kash.KXG

"Aspire to Inspire
Live to Dream
Envisioning the Vision and the Opportunities."

Gaming: The Alternative Dimension

2016-01-20T17:25:00.000+02:00

In this place, you can become whatever you may like; you are the control and dwelling deeper into the progression.

In this place...you become the story and sometimes you create the story by the actions/decisions.

In this place the success depends on you. In this place we call Gaming!!! Just in the Game, this world only exists!

Strategize quickly and accomplish even faster; welcome to my world in gaming one of my many passions!

This passion really started, when I received Half-Life as a gift; launched with a visually pleasing trip to the office, while Gordon and I got acquainted, then later to a horde of baddies around the corner and sometimes you strafed around the around the corner to see no baddies in sight, only to hear a squishing sound, then in the realization you just entered a spawning point, this added to the experience, which kept me at the edge of my chair! Half-Life had been just so visually appealing for the time, there is one point which I remember after emerging from a tunnel; Gordon was on the top of a mountain.

An updated version called Black Mesa Source has been created; you can find-out more at although kindly note it’s an early access game at BlackMesaSource.com:

Ah the Memories!

Gaming Dimension with some Memories

Yes! I was Neo in Enter The Matrix, although till today I’m still wondering where the vampires came from on that level there were some really cool levels like where one had to sniper a plane’s tire.

I think it was in Medal of Honor: Frontline where you equipped a grenade and meticulously threw it, only to have the A.I volley as if it was a soccer-ball the grenade back at you.

Speaking of a soccer-ball; I have played FIFA 2010 to FIFA 2015, provided some entertaining skills and dribbles, while still on the subject of soccer I’ve also played PES 2014, sadly I still have yet to see the AI getting booked!

Was booked-off from the army in Mafia II, and explored the city as Vito Scaletta in Empire Bay while (highly) looking forward to the release of Mafia III sometime in this year.

Initialized deep undercover as Wei to bring down an empire in Sleeping Dogs, some really cool graphics were on display, really liked the environment attacks.

Stealthily used the environment to mask the attacks of Karl in Sniper Elite 3, really intense kill-cams and with some biology lessons featured as well.

Experienced an intense journey as Max in Max Payne 2: The Fall of Max Payne, the journey continued as Max again in Max Payne 3, with glimpses into the past and the present in the story progression.

Between the past and the present; I have played quite a few of the GTA (Grand Theft Auto) games (only exceptions are GTA II and III) from the early top-down versions, to Tommy in Vice City, to CJ in San Andreas (yeah! that flight-school was extreme!) to Niko in GTA IV the train stations with all of those people waiting in a row.

Queued is “Started from the Bottom” the shaping of a media-empire as {name withheld} “Boss” aka The Protagonist in Saints Row 3, the story highly entertained! This entertainment was further continued with the much more dramatic sequence of events in Saints Row 4; elected to lead, aliens meet & greet, to the simulation, also featuring an appearance by Roddy Piper.

Interesting:

It is really interesting to see how choices in a game, influence the direct-correlation of the story / progression, this keenly interests me. I believe that this is great as it would build the gamers’ experience.

What really annoys me is:

1. Needing a controller to play a PC Game. If I want to play a game with a controller, there console version of the game that I would have bought. Also mapping controls for console and then applying this for PC.

I’m actually kind-of tired of Zombies, Aliens and Zombiens games; there are only so many that one can kill before it becomes a bit, um what’s the word I’m looking for…repetitive while factoring in grinding more noticeable on games for mobile although if there is an exceptionally great storyline/plot I might be persuaded J. Note: a sniper-rifle is not generally a wise-choice when facing a horde of Zombies in closed-quarters.

Not really a fan of turned-based games although, I get why others are, “exceptionally great storyline/plot” I could be persuaded.

Next post related to gaming will be a guide how to fix your switchable graphics for the AMD Catalyst Control Center.

What games do you suggest to play? Use the comment section below or tell me on Google+

Salute

Kash

Kash.KXG

Advertising Experience & Getting the Win!!!

2015-08-06T16:45:00.000+02:00

Dearest You,

To create a powerful representation, that serves to acquire one’s attention. Sometimes brilliantly crafted; with witty and hilarious lines, it can be deep, impactful & profound, and on occasions it is a celebration.

Bringing from the onset sheer intensity; to arise distinctive, bold & into creation of an endeavour personified in the campaign, in the awaking off the senses, providing the need to discover, to the representation in seizing the second!

Advertising is what we are talking about at this very moment;

Working towards the Win!!!

Imagine: a situation when a customer walks into brand (store, office, dealership, etc.) – and no one currently knows the promotion/offer that the customer is talking about:

Insight: If a brand is doing a sales promotion – then it would be beneficial to inform the internal stakeholders (staff). “Hello we are doing a promotion, this is how it works.”

Imagine: the experience while internal stakeholders are at home, and suddenly an advert of the brand they work appears:

Insight: When a brand launches an advertising campaign (especially if its’ a significant change as to the branding, brand personality, positioning, etc.) internal stakeholders should be informed this can be done via the intranet, email, presentation, etc. Or even as internal stakeholder login into their device, the minute a browser is opened, there is a redirect to the advert and/or the campaign.

The above two could be used as examples of a currently disjointed brand - though it could be a lot more serious. Either way there is an impression formed around brand from the two above scenarios - Ultimately there are two choices you can take action & do something about, or leave things!

Firstly before we move on think about this definition of advertising “…is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering...”

Imagine: wanting to watch a 0:30 second video, then an advert of 1:00 appears:

Insight: It would have to be one enthralling advert, learn the targeting configurations for your brand’s advantage.

Imagine: taking an advert on mass-media, and then sponsoring/promoting this into online-realm:

Insight: Well, if it a well-supported campaign that might be one of the reasons. Though in all consideration, I would suggest that experience is “< or = ” (less-than or equal) to the other experience especially if the advert has being viewed prior, the experience has remained relative to the same-level…

There are only f-i-v-e seconds; - as the viewer would have to decide;

Click on the “Skip” button the moment it is presented.

Continue watching!

Would you agree; what is done in this first f-i-v-e seconds is absolutely crucial?

Now let us explore this “persuade an audience”

Are audiences all the same? I believe that different audiences need (and actually required) unique communication-strategies, to acquire their interests. Oh! Look a silver cloud! Now we click there - Yeah!

Therefore: Create one for mass-media and tailor the copy for the audience with additional info, content, context, etc. Then promoted the latter one!

Have something on your mind about "Advertising Experience & Getting the Win!!!" then have you say in the comment section below.

I’m Kash; great to meet you! Focused on providing and acquiring Wins! I am passionate about Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship & I aspire to be the Leader in those respective Industries.

Fortitude Arising!!!

Salute

Kashveer “Kash” Gobichund

“Aspire to Inspire

Live to Dream

Envision the Vision and the Opportunities.”

Inspired Greatness - Strategy

2015-07-31T12:58:00.000+02:00

Dearest You,

Whom inspires you?

To dream, to rise up again,

To follow the path of your life,

To be the best that you can,

To challenge yourself,

To push yourself,

There many heroes and heroines exist, in all forms various types – many have started in the places with intense challenges, faced the odds and emerged victorious. Along the journey becoming the source of inspiration, and provided an intense spring of hope!

Presenting the: Inspired Greatness Strategy ©

The Vision of Inspired Greatness ©: The Athletes and the Sporting Teams and Institutions that are affiliated and associated to the respective brand, these pinnacle performance athletes, and teams and institutions are someone’s’ heroes whom inspired them to dig-deep and to be committed. There many amazing athletes and institutions at the pinnacle of performance, whom know about the effort it takes, this would link the Athlete or the Institution to their Aficionado to the respective brand…

The Strategy can be viewed here: https://drive.google.com/file/d/0BxufdrvxqCyodXVMUlFYbExmUG8/view?usp=sharing

Fortitude Arising!!!

Salute

Kash

Kash.KXG

“Aspire to Inspire

Live to Dream

Envisioning the Vision and the Opportunities.”

For the power of 48 hours

2015-07-23T16:00:00.000+02:00

Dearest You,

In the power of 48 hours: Think about this:

Are we South Africans or cant’s? ARE WE SOUTH AFRICANS OR CANT’S?

Imagine when you go to your favourite blog – which is no longer there,

Imagine when you go to a site which inspires you to achieve and to envision – it has disappeared,

Imagine the ramifications of this – within power of retrospection,

Imagine the perception of S.A, and the attitude in-relation to South Africa,

Imagine the feeling when you go to view a video – and you can’t,

Imagine a society with rights enshrined into a constitution – where your voice is on mute, stunted, and silenced,

Imagine the realization of all content being subject to approval, busy glazing at nova of stars, comes to the foremost mind,

Imagine the paradigm of the democracy when there is silence, and muted-ness unveiled,

Imagine S.A without the free-thinkers, those whom express themselves as the care, those live with zeal!

We have 48 hours, and we have this very moment to make our voices heard!

Kindly sign this petition right-here: https://secure.avaaz.org/en/48_hours_to_save_sa_internet_/?twi

Fortitude Arising!!!

Salute

Kash.KXG

Kash

“Aspire to Inspire

Live to Dream

Envisioning the Vision and the Opportunities.”

Unified Africa

2015-04-17T17:02:00.000+02:00

Dearest You,

This is a challenging time in S.A with the xenophobic attacks, and some of the scenes that have being viewed are really surreal. I am optimistic that voice of reason, words of inspiration, and action of creation - will prevail and succeed!

If this to continues; think about a team like Orlando Pirates that has an upcoming match in Africa - Think about the next time a South African Team or a National Team has a match in Africa!

Think about the values, the ethos and the philosophy late president Madiba stood for, and live for, and strived for! Even if it is just for a minute, think about that!

The sense of belonging in the eyes, personified in voice – the broken and shattered spirit, standing in remnants of what-once-was; a life, a livelihood, a home, innocence - while searching for the familiarity of embracing eyes. This day is enshrined to the heart and mind for a generation, and a generations’ generation and this day would live forever told from generation to generation.

The hope for a place to call home, searching for a place to belong, across thousands of kilometres, leaving all the familiarity behind – the family, friends, loved and dearest ones. The strange and a vast new land became a home, while remembering the distance of being away from family, friends and the loved and dearest ones, while taking recognition of each and every passing moment, almost overwhelming at times.

Dearest: I am really sorry to all the respective people, and the respective countries that have being adversely impacted upon by this terrible plague of Xenophobia, Sadly to those whom have lost loved and dearest ones, my deepest sympathies and condolences to you and to your family. Please know that this action is on the part of a few – and is not, NOT and I repeat NOT supported by brands (or companies) in S.A.

I know that there could be some resentment, towards South Africa as a nation and towards the brands, and the respective countries that S.A trades with – I am truly apologetic about this and please understand that is the tumorous action and the doing is on the part of a few.

Remember that these citizens off the respective countries that are being attacked provided shelter for South Africa - in the time of need, especially when it was required the most.

When deeply embedded internalized anger becomes a volcanic eruption of blood-seeking-rage – know with this kind with anger of that magnitude, there is an abandonment of control, which is manifested in the actions off a few. Take the diligence, responsibility and the heed to understand this internalized anger in the present moment, as well as in the future and long term context.

Thank you!

Unified_Africa

Arise Forth!!!

Salute

Kash

Kash.KXG

“Aspire to Inspire

Live to Dream

Envisioning the Vision and the Opportunities.”

Personified Contact Connections (The Contact Form 28.03)

2015-02-09T16:02:00.000+02:00

Dearest You,

Are you going to be busy in a meeting, so it is best to reach you via email?

Or

Are you going on a trip, so it is best to reach you via a call?

What is your communication preference, today?

Now: What are your customers/clients’ communication preferences?

This is about placing the “contact” back into the form, and building upon the journey and sometimes rejuvenation and re-invigoration are required to create the change which is and has always being envisioned.

The journey has always being about continuously learning, understanding and growing. I believe in value and I love challenges – more especially arising to the occasion, and create opportunities!

The Contact Page is there for “one” to contact “another” – Right? Sometimes there is form provided and sometimes there is an email address provided (especially the like email@brand.com for connecting and provision of service and retention delivery amongst all channels/sections/and departments of the brand).

In the world of Instantaneously, if a brand wants a prioritize turnaround time of within 15 minutes (optimistically!) in regards of responding to a query, experience, situation and providing feedback having a general form or providing an general email address is not going to cut it, as there is a delay in activating the request and providing the greatest level of retention and service.

If a customer completes a contact form and provides both their email and mobile number – which is their personal preferred current method of being contacted? What if a potential customer provides their email and mobile number and is only going to be accessible via email and then a call is made – Is the basing attributed? That potential customer is not interested!

If Alex; provided both her email and mobile number and only going to be accessible via calls, then email is sent to her!

If Kash; provide both his email and mobile number and only going to be accessible via email, then a call is made!

Presenting the Personified Contact Connections (The Contact Form 28.03) ©

The values are envisioned by:
To create direct-feedback to the respective department.
To support the retention capacity.
To enable prompt action (from the time the email is received, read, and responded to with feedback). To (positively) influence the experience of the customer.

Acquire your copy of the Personified Contact Connections (The Contact Form 28.03) © via: https://drive.google.com/file/d/0BxufdrvxqCyodzhWS2Z3Yk1CcVU/view?usp=sharing

Salute

Kash.KXG

Kash

“Aspire to Inspire

Live to Dream

Envisioning the Vision and the Opportunities.”

Essence Arising in Presence (Marketing)

2015-01-13T14:13:00.001+02:00

Dearest you,

The Day becomes Night…The Night becomes Day….As Seconds….gives us minutes…As Minutes…gives us Hours….As Hours…gives us Days…As Days…gives us Weeks…As Weeks…=…to the opportunity continuously learn, add-value, grow, and understand.

I believe that to create the greatest experience, a brand must be inherently interrelated.

“The day we come upon this universe we have a Presence, then we are set upon an amazing, and exhilarating journey to discover, to grow, to learn and to understand the Essence of ourselves and the universe.”

Think about this:
Do you have a preferred sporting event? Do you have a preferred, brand of device? Do you have a preferred gaming title? Do you have a preferred gaming console? Do you have a preferred app? Do you have a preferred sporting team/person? Do you have a preferred brand? Do you have a preferred T.V program? Do you have a preferred social-media profile? Do you have a preferred movie? Do you have a preferred type of music? Do you have a preferred newspaper, book, and/or magazine?

Understanding Presence and Essence

Why is that? It is because - Yes! They have a Presence, but another one of the reasons is that, there is some meaning and value to and for us (because there is an Essence for us!) as we continuously learn, grow, understand and add-value, as we are encountering/or encountered situations and as we experience or experienced.

Remember the question of “Why one brand is preferred over another?” Sometimes there is a deep affinity towards that brand and sometimes it is based on the experiences and situations of others (which we hold dearly - which could be in-turn based on the perceptions of others) and sometimes it is a matter of life-cycles and stages.

Direct and first-hand experiences count! How does one as a brand encourage the customer to actually experience the brand?

Environment and the Brand:

Inherently the Environment creates the Culture within the brand, and to change the Culture, one would have to change the Environment first.

Presence and Essence:

To instil confidence, trust and show the commitment of doing business with the brand. The motion begins with the: understanding the “whom.”

The Exploration:

To understand the customer, as an individual. As a brand to better to relate across all channels (or channels that are leveraged) to the customer as an individual – for an improved ROI.

Key Insights – In summary:

·        The customers’ preferred content type – that would amplify your message.
·        The advertising that inspires OR moving enough – that would encourage the customer to do business with your brand.
·        The opportunity for your customer to make their “voices” heard and listened-to via surveys, etc.
·        The opportunity to instil confidence in the brand – for example: inviting to view that newly created campaign.
·        Acknowledging the reputation of your brand and creating the vision of change and envision this into the environment of the brand.
·        Always build the listening, and watching elements of the brand to improve the brand.

Discovering the Meaning, building and creating the Understanding and always expanding the Understanding and Meaning continuously.

I am passionate about Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship in Durban, in S.A and in the World.

Salute

Kash.KXG
Kash

“Aspire to Inspire
Live to Dream
Envisioning the Vision and Opportunities.”

The Future of Brands Reloaded - Generation Next 2014

2014-10-09T12:06:00.001+02:00

Dearest you,

As we proceed, remember whom you are, whom inspires you, remember what you are going to achieve – envision this as your as source of inspiration, remember the potential that you inherently have. Venture to dream boldly and distinctively for you – believe in those whom believe in you as much they believe in you. As the start of a new dawn arises, as the clock ticks along delivering the journey of present, and of the future tense, while aiming for the moon of an alternate universe. Remember to rehearse, live every verse as you have achieved it already.

The Generation Next 2014 is created by HDI Youth Marketeers, Waltons (whom are “breeding success” amazing motto) and Monash South Africa respectively. An amazing thank you goes to Jason and Mokebe for time and effort. Also thank you to all those whom worked in the gathering of this amazing insights.

I acquired this for you via the team at HDI Youth Marketeers – a big thank you goes to all those whom assisted in the creation.

The Commitment by HDI Youth Marketeers:

“HDI aims to connect brands to youth for the mutual benefit of both. We are in the business of understanding what makes the mind of a young person tick, and in this way offer our clients a value-driven service, which translates into business advantage in doing what we do best. The only way to get this right (or as right as we can) is to have a first-hand understanding of what it is that works, and what doesn’t work in the minds, hearts and lives of youth.

We are interested in knowing what young people think, especially in a South African market where more than 50% of the population, is youth. It’s absolutely necessary for marketers to know what drives youth, and we have taken on the (awesome) role of helping provide the insights that drive campaigns to accomplish these connections.”

The communiqué which we need to hear to see, and see to hear:

This goes out to the brands and as well as those whom are in Marketing & Digital Marketing

“It’s important not to paint all youth with the same brush. There are very many differences between kids, teens, and young adults; and marketing to these groups may need some tailoring. The youth market is very tech-savvy and smart. They are prosumers (rather than consumers) who know and understand the concepts of value, and convenience, and can see right through brands who try to be “cool” but lack authenticity. Youth are not fans of hard-sell, and are likely to turn away any brand that gets the balance between value, and a great offering wrong.

This is something to keep in mind especially when trying to attract youth to your digital platform. Youth want to be engaged with as “equals”, or customers who know what they want.”

The Financial Power of the Youth Market:

This is based on the amalgamated spending power (i.e. the spending power are added-up)

In 2013 the amalgamated spending power was just over R105 Billion per annum. In 2014 the amalgamated spending power was in excess of R111 Billion.

Useful Links for HDI Young Marketeers:

The website is: www.hdiyouth.co.za
On Facebook: https://www.facebook.com/pages/HDI-Youth-Marketeers/173365499399109
On Twitter: https://twitter.com/hdiyouth
On YouTube: http://www.youtube.com/user/HDIYouth
The BizCommunity Press Office: http://www.bizcommunity.com/PressOffice/News.aspx?i=138360

Remember that you can acquire Jason Levine’s detailed insights and many more amazing insights via and full detailed report. http://www.hdiyouth.co.za/downloads/2014_Generation%20next_Supplement%202.pdf

The Future of Brands List – Reloaded:
To all the brands and teams within the various brands – Congrats!

Brand Overall
BMW
Coca-Cola
Nike
Samsung
Apple
Adidas
Mr Price
Blackberry
Mercedes-Benz
McDonalds

Animated Brand/Entertainment Character	Cartoon Show
SpongeBob SquarePants	Phineas &Ferb
Phineas &Ferb	Tom & Jerry
Hello Kitty	SpongeBob SquarePants
Smurfs	Dragon Ball Z
Goku	The Boondocks
Minions	The Simpsons
Ben10	Regular Show
Barbies	South Park
Mickey Mouse	Naruto
Garfield	Adventure Time

Bank
FNB
Standard Bank
ABSA
Nedbank
Capitec bank
Old Mutual Bank
African Bank
Investec Bank
Post Bank
Other

Brand Slogan
Just Do It (Nike)
A Taste for Life (Spur)
I’m lovin it (McDonalds)
Impossible is Nothing (Addidas)
Unleash the Best (Monster)
Gives you wings (Red Bull)
So Good (KFC)
Enjoy Every Moment (Wimpy)
Have a break. Have a Kit Kat (Kit Kat)
So Much More (DStv)

Breakfast Cereal
Kellogg's Corn Flakes
Nestle Milo
Kellogg's Coco Pops
Jungle Oats
Muesli
Kellogg's Rice Krispies
ProNutro
Kellogg's All-Bran flakes
BokomoWeet-Brix
Future Life

Celebrity International	Celebrity Local
Drake	Trevor Noah
Beyone	Mi Casa
Nicki Minaj	Leon Schuster
Lil Wayne	AKA
Kendrik Lamar	DJ Kent
Eminem	Zahara
Rihanna	Dj Cleo
Chris Brown	DjSbu
Cristiano Ronaldo	KhuliChana
Katy Perry	Minnie Dlamini

Cellphone	Cellphone App
Apple iPhone	WhatsApp
Samsung	Blackberry Message (BBM)
Blackberry	Facebook
Nokia	Mxit
Sony Ericsson	YouTube
Huawei	Google
HTC	Instagram
LC	Angry Birds
Motorola	Twitter
Other	Opera Mini

Chewing Gum
Infinity
Stimorol
Orbit
Dentyne
Airwaves
Chappies
Clorets
Big Time
Beechies
Five

Chocolate
Bar One
Ferrero Rocher
Aero
Cadbury Bubbly
Kit Kat
Lunch Bar
LindtLindor
Milkly Bar
Cadbury Slabs
PS

Clothing Brand	Clothing Store
Nike	Mr Price
Adidas	Edgars
Guess	Woolworths
Sissy Boy	Sportscene
Puma	Identity
Billabong	Truworths
Identity	Jay Jays
Louis Vuitton	Cotton On
Versace	Legit
Diesel	Factorie

Coffee Shop
Mugg& Bean
Wimpy
McDonald's McCafe
Cappuccino's
Milky Lane
Nescafe
Wild Bean Café
News Café
Coffee Break Café
Dulce Café

Cold Drink
Coca-Cola
Fanta
Iron Brew
Appletiser
Twist
Lipton Ice Tea
Sparletta Cream Soda
Stoney
Sprite
Pepsi

Community Program
Soul Buddyz
Add Hope (KFC)
Khumbul'ekhaya
MySchool (Woolworths
loveLife
M-Net Cares
Pick n Pay School Club
CANSA
Youngblood 5 (5fm)
Santa Shoebox Project

Company
Google
BMW
Apple
Nike
Woolworths
DStv
Adidas
Coca-Cola
McDonald's
Microsoft

Computer Brand	Console/Computer Game
Samsung	FIFA 14
Apple Mac	Grand Theft Auto (GTA)
Sony	Need for Speed
LG	Angry Birds
HP	The Sims
Acer	Plants vs. Zombies
Lenovo	God of War
Dell	Call of Duty
Toshiba	Pacman
Alienware	Assassin's Creed

Current TV Program
Generations
iSibaya
Vampire Diaries
Top Gear
Dragon Ball Z
The Big Bang Theory
The Simpsons
7 de Laan
Rhythm City
Idols

Dairy Product
UltraMel Custard
Yogi Sip
Nestle Milo
Nutriday
Super M
Clover Tropika
Inkomazi
Melrose Cheese
Nestle Nesquick
Clover Vanilla Mmmilk

Deodorant Male	Deodorant Female
AXE	Playgirl
Playboy	Dove
Adidas	Adidas
Hugo Boss	Pink Happiness
English Blazer	Hoity Toity
Shield	Shield
Nivea for Men	Nivea
Brut	Yardley
Old Spice	Exclamation!
Status	Fire & Ice

Domestic Airline
SAA (South African Airways)
Mango
BA (British Airways)
Kulula.com
Other

Eat-Out Place	Fast-Food Place
Spur	McDonald's
Wimpy	KFC
Nando's	Debonairs
Mugg& Bean	Steers
Ocean Basket	Nando's
Panarottis	Burger King
Cape Town Fish Market	Roman's Pizza
News Café	Fish & Chips
John Dorys	Chicken Licken
Mike's Kitchen	Scooters Pizza

Energy Product
Monster
Red Bull
Energade
Play
Powerade
Dragon
Nestle Milo
Lucozade
Enerjelly babies
Score

Female Hygiene Product
Always
Kotex
Li-Lets
Stayfree
Lifestyle
Tampax
New Freedom
OB
Other

Fragrance
Adidas
Guess
Pink Happiness
Gucci
Hugo Boss
Dolce &Gabana (D&G)
English Blazer
Justin Bieber-Someday
1 Million PacoRabanne
Solo

Grocery Store
Pick n Pay
Woolworths Food
Game
Checkers
Spar
Makro
Shoprite
Food Lover's Market
Fruit & Veg City
OK

Haircare Product
Dark & Lovely
Avon
TRESemme
Nivea
Head & Shoulders
Sofn'free
Dove
L'Oreal
Easy Waves
Revion

Hi-Tech Gadget
Samsung Galaxy Tablet
Xbox
iPad
PlayStation
Laptop
iPhone
3D TV
iPod
Blackberry Cellphone
Samsung Cellphone

Hotel Group
Protea Hotels
Sun International
Hilton Hotels
City Lodge/Town/Road
Holiday Inn
Tsogo Sun (ex-Southern Sun)
Forever Resorts
One & Only
Other

If you could watch anything on TV
Movies
Music
Comedy
Cartoons
Sport
Series
Reality Shows
Soapies
Sitcoms
Other

Job / Career
CEO (The Boss)
Doctor
Own Business (Entrepreneur)
DJ (Club or Radio)
Actor/Actress
Lawyer
Engineer
Sportsperson
Fashion Designer
Singer

Kids TV Channel/Block
Disney XD (DStv 304)
Disney (DStv 303)
Cartoon Network (DStv 301)
Nickelodeon (DStv 305)
Boomerang (DStv 302)
Disney Junior (DStv 309)
YoTV (DStv 191)
Learning Channel (DStv 193)
Kids Co (DStv 308)
CrazE (DStv (194)

Local DJ (Radio or Club)
Black Coffee
DJ Zinhle
DJ Kent
DJ Fresh
DJ Sbu
DJ Cleo
Goldfish
DJ Ganyani
DJ Euphonik
Gareth Cliff

Local Entertainment Destination	Local Holiday Destination
Sun City	Sun City
Gold Reef City	Cape Town
uShaka Marine World	Durban
Rantanga Junction	Kruger National Park
Montecasino	Johannesburg
Canal Walk	Port Elizabeth
Virgin Active	Warmbaths
Carnival City	Drakensburg
Gateway	Mossel Bay
Sibaya	Knysna

Local Female TV Star	Local Male TV Star
Minnie Dlamini	Trevor Noah
Pearl Thusi	Leon Schuster
DineoRanaka	DJ Sbu
Jeannie D	MenziNgubane
BonangMatheba	Proverb
BoitumelaThulo	VuyoMbuli
KhatlegoDanke	LungaShabalala
Connie Ferguson	Thomas Gumede
Sophie Ndaba	Mandoza
Noleen	Mo Flava

Local Music Star (Band or Person)
Mi Casa
The Soil
Big Nuz
AKA
Dj Kent
DjSbu
Liquideep
Zahara
Locnville
DJ Cleo

Local Sportsman	Local Sportswomen
Chad Le Clos	Natalie du Toit
SiphiweTshabalala	Caster Semenya
ItumelengKhune	Roxy Louw
AB de Villiers	Amanda Dlamini
Oscar Pistorius	Portia Modise
Bernard Parker	Zola Budd
Bryan Habana	Cody Chetty
AndileJali	Penny Heyns
Bennie McCarthy	Pietie Coetzee
HashimAmla	Bridgitte Hartley

Mazagine Female	Magazine Male
YOU	Top Gear
Teens	Car
Drum	World Soccer
People	YOU
Teen Zone	Speed & Sound
Cosmopolitan	FHM
Move	Drum
Vogue	NAG
Heat	People
Top Gear	Move

Makeup Brand
Avon
Revlon
L'Oreal
Yardley
MAC
Elizabeth Arden
Justine
Bobbi Brown
Estee Lauder
Smashbox

Motor Vehicle	Ultra-Luxury Motor Vehicle
BMW	Lamborghini
Mercedes-Benz	Bugatti
Audi	Ferrari
Range Rover	Porsche
Jeep	Aston Martin
Mini Cooper	Rolls-Royce
Volkswagen	Jaguar
Toyota	Bentley
Land Rover	Other
Subaru

Music Retailer Online / Physical Store
Musica
mp3skull
iTunes (Online)
ToxicWap
Tubidy.com
ZAMOB
MP3 juices
Look & Listen
ZONKEWAP
SoundCloud

Newspaper Daily	Newspaper Weekly
Daily Sun	Sunday Times
The Times	Sunday Sun
The Star	City Press
Daily News	Soccer Laduma
Sowetan	Sunday World
The Voice	Cape Argus
The Citizen	Rapport
Cape Argus	Sunday Tribune
New Age	Sondag
Die Burger	Other

Petrol Station
Engen
Shell
Caltex
Total
BP
Sasol
Other

Radio Station
Metro FM
5FM
YFM
94.7 Highveld Stereo
94.5 KFM
Good Hope FM
UmhloboWenene FM
Ukhozi FM
East Coast Radio
Kaya FM

Reality TV Show
Idols
SA's Got Talent
Wipeout
X Factor
America's Next Top Model
The Amazing Race
Keeping up with the Kardashians
Survivor
Tia & Tamera
Mo Love

SA Fashion Brand
Identity
Urban
Aca Joe
Legit
Ama Kip Kip
Red
Ginger Mary
RT
Ooh la la
Free 2BU

Shoe/Footwear Brand
Nike
Converse All Star
Addidas
Vans
Carvela
TomyTakkies
Jordan
Puma
Chuck Taylor
Sissy Boy

Shopping Mall
Sandton City
Canal Walk
Gateway Theatre of Shopping
V&A Waterfront
Maponya Mall
Rosebank Mall
N1 City Mall
Clearwater Mall
The Pavillion Shopping Centre
Eastgate Shopping Centre

Skincare Product
Nivea
Avon
Dove
Vaseline
Lux
Pond's
Johnson & Johnson
Clearsil
Garnier
Clearsil

Snack
Doritos
Lay's
Simba Chips
Oreos
Pringles
Takis Biltong
Bakers Biscuits
Niknaks
Jumpin Jack Popcorn
Fritos

Soap Bar
Dove
Dettol
Protex
Lux
Nivea
Lifebuoy
Sunlight
Johnson & Johnson
Vaseline
Sanex

Social Media Platform
WhatsApp
BBM
Facebook
Mxit
Instagram
Twitter
YouTube
Google+
Skype
WeChat

Specialist Health & Beauty Store
Clicks
Woolworths
Edgars
Dis-Chem
Body Shop
Red Square
Link Pharmacy
Other

Sports Brands
Adidas
Nike
Puma
Reebok
New Balance
Canterbury
Asics
Saloman
Other

Streetwear Brand
Nike
Adidas
Converse
Vans
Puma
Reebok
Superga
Other
New Balance
Onitsuka Tiger

Sweet
Jelly Tots
Astros
Smarties
Pin Pop
Maynards Wine Gums
Fizzer
Manhattan Sour Worms
Jelly Beans
Maynards Jelly Babies
Cadbury Choc Eclairs

Telecoms Provider
Vodacom
MTN
Cell C
8ta
Telkom
Virgin Mobile
Neotel
Other

Toothpaste
Colgate
Aquafresh
Sensodyne
Pepsodent
Close-Up
Other

Top Thing You Need
Family & Friends
Cellphone
Clothes
Music
Money
Happiness
School
Friends
Girlfriend/Boyfriend
Love

Top Birthday Present
Car
PlayStation 4
Samsung Galaxy Tablet
Money
Clothing
iPhone
Laptop
iPad
Blackberry
Celebrity meet & greet

TV Channel
Trace (DStv 325)
Disney Channel (DStv 303)
Comedy Central (DStv 122)
Supersport Channel
Cartoon Network (DStv 301)
MTV Base (DStv (322)
VUZU (DStv 116)
Mnet (DStv 101)
Mzansi Magic (DStv 161)

TV Music Channel
Trace (DStv 325)
MTV Base (DStv (322)
Channel O (DStv 320)
MTV (DStv 130)
Mzansi Magic Music
One Gospel (DStv 331)
SABC 1 Live (DStv 191)
VH1 Classic (DStv 323)
Kiss (TopTV 501)
Other

TV Soap
Generations
iSibaya
7de Laan
SkeemSaam
Isidingo
Muvhango
Rhythm City
YizoYizo
Scandal
The Bold and the Beautiful

University or College
University of Cape Town (UCT)
University of Johanesburg (UJ)
University of Witwatersrand (Wits)
University of South Africa (UNISA)
Rhodes University (RU)
University of Stellenbosch
University of Pretoria (TUKS)
Boston College
University of Kwa-Zulu Natal (UKZN)

Thank you;

To you; for wanting to understand, learn, explore, discover and venturing forth into the world and the universe with continuous commitment, enthusiasm and passion – which is personified in your DNA and Presence.

To HDI Youth Marketeers Team (especially to Jason and Mokebe for their gracious time and effort.)

To Waltons and Monash South Africa the Sponsors of Generation Next 2014.

To those whom shared insights, andadvice in the report.

To the various Brands whom created those amazing adverts in the report.

Salute

Kash
Kash.KXG

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”

Exchange Rate Alliance Strategy

2014-10-07T13:50:00.000+02:00

Dearest You,

“As We Explore - We Learn! As We Seek - We Find! As We Learn - We Grow! As We Find - We Understand! As We Know – We Define! As We Begin - We Walk!”

As a Financial Institution - how would you like to;

a.       Increase the Global Presence?
b.      Acquire Interest at the respective Source?
c.       Acquire a Global Following?
d.      Be positioned to an individual (and many more individuals) by being on their favourite Global Site?

The Exchange Rate Alliance Strategy would provide:

a.       Building Alliances with Global Sites.
b.      Creating value for “the financial institution” and the Global Sites.
-          Building the Online Profile as“the financial institution”.
-          Increasing the site-traffic as“the financial institution”.
-          Creating Visibility as“the financial institution”
-          Promote Awareness as “the financial institution”brand.
-          Acquiring a direct-source of interactions on the “the financial institution’s”site.
-          Effective targeting and with personalization at the source.

This strategy is for financial institutions that wish to grow their presence and essence. Currently there are new frontiers being explored and ventured upon.

Introducing you to Warren, Robert, Michael, Andrew, Kelly,Kash and Gareth, and be transported upon their respective journeys.

Warren is the Blogger Extraordinary.
Robert is the COD (Call of Duty) Fanatic.
Michael is the avid online shopper.
Andrew is the Fitness Enthusiast.
Kelly is the Social Media Star
Kash is the one passionate about Marketing, and Digital Marketing
Gareth is the Game of Thrones® fanatic.
The above highlights just some of the persona's.

Get a copy of the Exchange Rate Alliance Strategy here: https://drive.google.com/file/d/0BxufdrvxqCyodDBYbFY4dzV3RE0/view?usp=sharing

Salute

Kash.KXG

Kash

“Aspire to Inspire

Live to Dream

Envisioning the Vision and the Opportunities.”

The Rhinos Serenity

2014-09-16T16:08:00.000+02:00

Dearest You,

“In the still of silence, the serenity that illuminates the senses, from the frogs cloaking, to the crickets chirping, the combined ambience of the (various) sounds is a soulful song!”

“In the still of silence, the serenity that illuminates the senses; from the roars, to the chirping, to the buzzing, to the meeting of the hooves to the ground, which instils aplethora of euphoria for the senses!”

“In the distance, in the blink of an eye, and earth-shattering bangs…BANG…BANG…BANG…BANG…BANG!!! are heard (almost as if there was a thunder storm of epic portions was approaching)! The Tranquillity has being transported into, scurrying in different directions!”

What has being so tranquil, is now gone! Then in dead-of-silence, which is interjected by the faint cries off sheer-agony, heard in the distance! There is an overwhelming sense of anguishradiates on the faces of all!!!

The disturbing question which perturbs the mind is; “How many would it be today” or “How many would it be tonight?” Would it just be one or an entire family? When knowing that even one is just too many!

The scourge of Rhino Poaching is a reality especially for those whom are on the front-lines such as the game-rangers. In thisbattle-of-battles thatneeds to be won by those whom work with passion, enthusiasm, dedication and commitment to protect and serve the Rhinos and their sanctuaries, and as well the various other of the fauna and flora in the kingdom of the majesty!!!

To the Plague of the Poachers massacring animals (such as the Rhinos) – you may feel powerful, but you may be suffering with a case of a mental illusion or delusion; it is difficult to decipher which! And maybe a change in career or profession would be beneficial to you.

Salute to the various brands! Salute to the Game-Rangers!

I am appreciative of your efforts and thank you all for your effort, time and commitment to protect the Rhino and the sanctuary of this magnificent animal!!!

Remember the role that technology has as an enabler!

Salute

Kash
Kash.KXG

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”

Understanding & Categorizing Financial Institutions

2014-08-20T13:24:00.000+02:00

Dearest You,

To effectively evaluate and acquire insights in regards to a particular “financial institution”, it would be imperative to understand the characteristics and the traits of the respective brand, that would be truly informed decision-making;

I would strongly advise one to make provision(s) the information presented below – kindly the note that the below is summarized;
1.       The Business Model of the “financial institution”.
2.       The Brand Positioning of the “financial institution”.
3.       The Product Offering(s) of the “financial institutions”.
4.       Financial Position of the “financial institution”.
5.       The Lending Criteria in the provision of loans by the “financial institution”.
6.       The Clients’ Profile of the “financial institution” – Confidential.
7.       The Repayment Frequency by the Clients’ of the “financial institution” – this should be accessible via the Accounting Team (has the repayment term has shortened, or has the term broadened?) - (i.e. once a client acquires a loan from the “financial institution”, how long does it take for the client to pay-back the loan?) – Confidential.

a.      Has the Repayment Frequency (of the clients) shortened?

b.      Has the Repayment Frequency (of the clients) stayed the same?

c.       Has the Repayment Frequency (of the clients) broadened?

d.      In Days: How quickly do the “financial institution” clients service their respective loan (and/or loans)?

e.       In Days: How quickly does a “financial institution” client pay-off their respective loan?

f.        In Days: How quickly do “financial institution” clients service their respective loan, in comparison to other brand(s) in the Industry?

g.      In Days: How quickly does a “financial institution” client pay-off their respective loan comparison to other brand(s) in the Industry?

If a “financial institution” has being currently downgraded (depending on level of the downgrade) then queries such as are going to arise and could arise:

·         How solvent is the “financial institution”?
·         Concerned/worried about the grading of the “financial institution”?
·         What does grading mean for the “financial institution” and for the Clients?
·         How safe is my business/money with the “financial institution”?
·         How fluid (liquid) is the business model of the “financial institution”?

The above could also be utilized to answer some of the questions that are going to be posed to the “financial institution” (by kindly note that point number (6. to 7.) and all points (from a. to g.) thereof should be confidential.

The provision of the opportunity, to allow the financial brand (or brands), to provide the above info directly or via their respective Reserve Bank, should be incorporated, as this would provide the details in the working of the respective brand and the actions that have being envisioned, and that will follow. An added dimension could be the Provision of Feedback which would be enabled and then the feedback can be communicated directly to the relevant “financial institution” or via the respective Reserve Bank.

I believe that every brand is unique in its own way, and consequently the manner(s) in which revenues and profits are generated are equally unique (i.e. the Business Model) have a correlation on the aspects of supply and demand.

“We are Unique, Unique is in Us!!!!”

Salute

Kash.KXG
Kash

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities”

Internalized Insights Acquisition

2014-08-06T12:06:00.000+02:00

Internalized Insights Acquisition

Dearest You,

Imagine if there was a magnitude of insights that where readily and easily accessible, Imagine if it was just a matter of time, and effort in acquiring those insights, imagine if those insights where shared for the brands’ benefit and improvement. There is amazing knowledge within and around a brand and channelling those inherent insights into understanding, and into strategy.

Internalized Insights Acquisition – fancy sounding name, right? But this is simply achieved by acquiring the insights, of the internal stakeholders (i.e. the Staff) within a brand. This could be in the form of a survey, or via email. There should be an aspect of confidentiality applied during all stages.

The Journey to achieving this: Part One

1.      The Survey is designed or the email address is set-up to collect the responses.

2.      The Survey and Email design; this provides the opportunity for those whom are within the brand (i.e. the internal stakeholders) to share insights, strategies, and brands that enthuse them;

a.      Survey – with the following:
i.                 Name:
ii.                Email Address:
iii.               What brands do you like?
iv.              Why do you like those brands?
v.                What do you believe we are doing well?
vi.              Where could we improve?
vii.             Interesting Strategies, Technologies, Insights that you like to share
-        Kindly note that the above questions are in a basic form and summarized.

b. Email: The Template is predefined, one would have to acquire the template from the intranet site of the brand (i.e. the template is uploaded on the intranet): Kindly view point (a. from i to vii) above and insert that as the template. Subject to your preferences.

3.      Someone or a team within the Brand or an external organization is/are nominated/or appointed to collect, gather, and analyse the results – based on the size of the brand.
4.      In the various departments someone is assigned in that department to receive the results.
5.      Incentives as well could be utilized.
6.      Then an email is sent to the internal stakeholders – encouraging participation.
7.      The Results are then tabulated, via the one whom was appointed to collect, gather, and analyse the results.
8.      Once all of the insights are acquired, and formulated then the results are forwarded to the respective departments.
9.      Privacy should be applicable at all times.

That is the first part of the journey; the above would provide deep insights and understanding. You now have knowledge, and which can provide you with the required and needed actions, to achieve the favourable result. This would also encourage those whom view themselves as the custodians of the brand to step-up and arise. This should be a continuous exchange.

Salute

Kash.KXG
Kash

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”

The Fans Cup - Be the Coach - The Carling Black Label Cup

2014-06-18T11:42:00.000+02:00

Dearest You,

The fans form part of the game - Whether celebrating or enthralled in amazement by that “so-so close” moment. The fans are the personification of support for a team and the players – the cheering, the laughter, and the full stadium adds to the elation of the game.The Songs, the Chants, the Cheering and the Voices combined to create an orchestra of atmosphere!

I just found this tournament amazing, in terms of bringing together the Fans, the Clubs and the Brand, and enabling an environment where the passion fans whom live and breathe their respective clubs, whom know each and every player, have the opportunity to become and the take-on the role to directly shape the destiny of the club in this one-of kind tournament, this is The Carling Black Label Cupis a brilliant endeavour -the ultimate tribune to the Fans that make the “beautiful game.”

The Carling Black Label Cup: intrigued and naturally amazed and inspired by this awesome phenomenon, there are two teams Kaizer Chiefs and Orlando Pirates, but the fans are the leading lights as their votes determine whom is going to be in the respective team starting line-up (the XI). Interesting! I told you, that this is amazing! The fans can even make substitutions during the match, Brilliant!

Thanks to all whom acquired this and also those for support;

Carling Black Label & Sport:

“The Carling Black Label Cup is one of many ways that Carling Black Label demonstrates it’s positive involvement in people through a sport that is loved by many in the country. Carling Black Label prides itself in bringing fans together under one banner of football”

The Rising of the Carling Black Label Cup:

“The Carling Black Label cup was launched in 2012 by Carling Black Label and it was launched with the aim of bringing fans closer to their teams by putting them in the coach’s seat and allowing them to play a huge part in the teams they support.”

The Game-Plan of the Carling Black Label Cup:

“The competition was officially launched on 12 May 2014 at the FNB Stadium which is where the Carling Black Label Cup will take place. The voting process for fans was open way before the competition was launched this year and votes were already at more than 1 Million, proving how popular the competition is.

Voting will close on the 22^nd of July which will be followed by the starting XI player reveal on the following day. However, fans will still be involved in the competition where they will be allowed to make substitutions using a convenient sms system to select their players that they would like to see on the pitch.”

Voting ActionTime – For the Fans:

Fans over the age of 18 can start by purchasing a Carling Black Label beer and they can either dial*120*764* or go into the website www.carlingblacklabel.co.za. They must then enter their unique code found on the underside of the bottle cap or can pull ring (with no spaces in between) followed by # key, and can then choose the team they would like to manage, and the players they would like to see start.

“The current number of votes for players is sitting at more than 8.1 million.”

The Results:

“This is the fourth edition of the Carling Black Label Cup. Orlando Pirates won the first two editions through penalties while Kaizer Chiefs won it for the first time in 2013.”

This upcoming instalment of the Carling Black Label Cup is set to be anadrenaline-charged encounter. Remember that “Tickets can be purchased at all Computicket Outlets.”

Useful links:

Website: www.carlingblacklabel.co.za
Facebook: https://www.facebook.com/CarlingBlackLabelSA
Twitter: https://twitter.com/blacklabelsa
YouTube: http://www.youtube.com/user/carlingblacklabelsa

With the Orlando Pirates currently leading the results standings with 2 Wins and Kaizer Chiefs currently with 1 Win. With more than 8 million votes currently, the fourth chapter is set to be intense – will Orlando Pirates make it 3 Wins or will Kaizer Chiefs add to their solitary victory and make it 2 Wins. Your team needs you, can you lead, and inspire you team to victory? #BeTheCoach

Victory to those whom created this endeavour, whom ventured into the new – whom then proceeded to create dynamic change, and encouraged engagement and interaction and continuously do so!

Kindly remember to follow the prescribed advice mentioned above!

“Exploring to Discover
Growing to Adapt
Building the Dream
Seeking the Opportunities.”

Salute

Kash
Kash.KXG

“Aspire to Inspire
Live to Dream
Envisioning the Vision and the Opportunities.”

My Passion - Marketing

2014-03-28T13:03:00.000+02:00

Dearest You,

I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship in Durban, then in South Africa and then the World. I know that passionate is somewhat clichéd (or overused) – but maybe being passionate is the perspective of being part of the greater, which is being realized by many individuals.

I know that the above vision and strategic intent seems a bit broad, but I believe in challenges and I believe in rising up to challenges and far surpassing the challenges via a solutions and internally – and asking for assistance and guidance when the need arises, and sometimes adversity makes exceptional Leaders. I believe in Dreams and Goals as these magnificent facets – which encourage thinking, questioning, understanding, belief, confidence, and to be aware of the potential we have as an individual and also within a Brand.

The 2014 Insights for Marketing – Coming to a Brand near you!!!

·         Social
·         Information (I called it Information – but it known more commonly as Data)
·         Mobile Marketing
·         Customer Experience
·         Personalization
·         Multi-Channel
·         Native Advertising
·         Localized and Geo-Targeting
·         User Experience (UX) Testing and Optimization
·         Micro-Targeting
·         Micro-Messaging

Kindly note that the above isn’t in any particular order – and sometimes to enable one of the above and to be brilliant - it would be beneficial to have another (or others) working in synergy (alignment) so that the Favourable Result is envisioned and Foundationsare set to build upon – and the Journey for the Brand is there.

Marketing – My Beliefs

1.       Marketing for me is inclusive of Digital Marketing, Marketing, and Mobile Marketing, Online and Offline (in other words)
2.       Whether it is on the Radio, or T.V, or via Social, or via Mobile, or via Niche, – there is an amazing opportunity for the Brand to show the positioning of Brand in relation to the experiences and situations of the individuals whom are currently customers/clients and whom have the potential to become customers/clients.
3.       I believe that in Marketing – it is imperative to continuously learn, understand and seek guidance and assistance where the need might arise
4.       I focus of the seven p’s of Marketing which are (a. People, b. Price, c. Product, d. Promotion, e. Passion, f. Place, g. Processes) – to best understand the brand, and also for the teams to understand, and also for the customers and clients to understand the brand.
5.       Greatness is derived within the Brand via the Team, the Strategies, the Learning, the Understanding, the Enablers and when times get challenging the Fortitude to pursue the Favourable Outcome.
6.       I believe that there is amazing insights, knowledge and that are being created
7.       I believe in Creativity and Analytical Understanding – to see opportunities, to understand the opportunities, and then to seek these opportunities with the relevant plans, concepts, or strategies.
8.       I believe in Technology as an Enabler to accelerate smarter and strategic business – but I believe that it is imperative to have a Foundation, so that the Technology is fully leveraged to the best of its ability.
9.       I believe in continuously Learning, Understanding, Growing – so that I am in a position to assist the brand, and the team within the Brand and also so that I can further understand the position, the situation, and the experiences of clients and customers as an individual.
10.   I respect the Channels that are leveraged by Brand, but there is an element of Neutrality which impacts upon the Brand and with my understanding of the experiences and situations of individuals – I believe that the following must be asked;
a.       When current customers/clients and potential customers/clients watch your brand on T.V – does your content related to them?
b.      When current customers/clients and potential customers/clients listen to your brand on the Radio – does the voice evoke the sense to do business with?
c.       When customers/clients and potential customers/clients follow you on Social Media – do they feel as part of your audience?
d.      When customers/clients and potential customers/clients see your graphical presentation in a Book, a Magazine or a Newspaper – do they feel that the presentation is appealing to them?
e.      When customers/clients and potential customers/clients view your Online Ads – do they feel the quality of doing business with you?
f.        When customers/clients and potential customers/clients visit your site – do they feel excitement?
g.       When customers/clients and potential customers/clientshears your Brand Name – what does it mean to them?

There are just some of the questions that are needed to be answered, the role of authenticity and trust are important elements in Marketing, The greater the level of authenticity and trust the greater is the potential of the brand.

I am a Marketing, Digital Marketing Strategist – I have design the Authentic System (to protect you as the client of a Bank so that you are safe), Brand Motion Interact (to enable a Brand to come more Learning Centric in regards to your experiences and situations – and understands you better), I also the created the Totality of Digital Synergized Presence - this campaignwhere I acquired the site analytics and social media stats and presented this to the respective brand and there where more than 25 brands.

Remember the foundations of Momentum, Agility, and Fortitude has upon you and your brand in the respective journeys to reach the desired destination(s).

I trust that you have enjoyed the content, is there any content that you would like to add?

Rate your experience with the blog at; https://www.surveymonkey.com/s/M7M5Q8G

Take part in the Banking Security Survey at https://www.surveymonkey.com/s/MKY6Y55

“Take the time to understand yourself

Believe in Yourself
There is only one, You!"

It starts with a second, that leads to a minutes, that leads to hours, that leads to a days, that leads to weeks, that leads to months, that leads to years – Let us seize the moment to create greatness, and far-surpass our full-potential and creating a legacy!!!

Salute

Kash.KXG
Kash

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”

The Foundations

2014-03-12T16:09:00.000+02:00

Dearest You,

· To build a Home – it is imperative that you have a well-founded Foundation

· To build a Fortress – it is equally imperative to have well-founded Foundations
· To create a magnificent Brand – it is imperative to have a strong Foundation within the Brand.

I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship in Durban, in S.A and in the World.

Industries and Brands are continuously evolving in terms of new insights, new knowledge and increased understanding – which makes it even more strategic to have the right Foundations within the Brand to enhance the Brand’s dynamisms, proactive-ness and innovative-ness.

If a Brand has a strong Foundation – Brand can move vertically and horizontally with the Strength, Agility and Flexibility in acquiring the opportunities.

The Understanding of Foundations;

Foundations are the ground-work that provides the acceleration for the Brand forward into opportunities, understanding, insights and being innovative. Foundations create the Brand as an organization. The Foundations are there to create Agility and Flexibility in achieving opportunities, the Vision and Mission of the Brand – and when challenges occur – the Foundations provide the aspects of action, learning, the understanding, and the resources to far-surpass the challenges which give rise to opportunities.

What are Foundations? Foundations are;

·        The Brand Values of the Brand
·        The Teams within the Brand
·        The Human Talent of the Brand
·        The Continuous Improvement of the Brand
·        The Processes of the Brand
·        The Resources of the Brand
·        The Network of the Brand
·        The Strategies of the Brand
·        The Understanding of the Brand
·        The Thinking of the Brand
·        The Leadership of the Brand
·        The Learning of the Brand
·        The Alignment (Synergy) of the Brand
·        The Environment of the Brand
·        The Reputation of the Brand
·        The Action/s of the Brand
·        The Time of the Brand
·        The Innovation of the Brand
·        The Agility and Flexibility of the Brand
-        All of these are united in the Brand as an Organization.

Individuals and Foundations;

But we to also have Foundations as individuals – based on our experiences and situations our Foundations are unique,

For Me Foundations Are;
·        Our Goals and Dreams
·        Our Values and Beliefs
·        Our Knowledge
·        Our Skills
·        Our Experiences
·        Our Situations
·        Our Understanding
·        Our Networks
·        Our Thinking
·        Our Role-Model/s
·        Our Insights
·        Our Resources
·        Our Learning
·        Our Actions
·        Our Time
·        Our Reputation
·        Our Passions
·        Our Processes
·        Our Continuity

So are you going to build and enhance your Foundation today?

I trust that you have enjoyed the content, is there any content that you would like to add?

“Ask to Learn

Learn to Understand
Understand to Grow
Grow to Believe
Act to in Doing
Doing to Grow
Believe to Know
Know to Ask
Ask to Learn.”

Rate your experience with the blog at; https://www.surveymonkey.com/s/M7M5Q8G

Take part in the Banking Security Survey at https://www.surveymonkey.com/s/MKY6Y55

Salute

Kash.KXG
Kash

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”

The Business Plan – The Journey of Your Brand(s) - Understanding why you need a Business Plan

2014-03-12T15:51:00.000+02:00

The Business Plan – The Journey of Your Brand(s)

Dearest You,

As you are reading this posting, some of you are going to be venturing into new endeavours, industries, or opportunities – and you owe yourself and those whom support you along your passionate and inspired Expedition to far-surpass your full potential and greatness.

The year is 2014 and we live in a constant evolving environment which is enthused by additional insights, opportunities, knowledge and understanding.

There is a perception that the Business Plan is not required, there are many perspectives of reasoning. I believe that it is fundamental to have a Business Plan for a Start-Up as a Brand, and also for new Business Ventures so that the opportunities are fully capitalized upon.

Will you go somewhere, without knowing where you are going? Will you go there, without knowing where “there” is? So why do this, by not having a Business Plan?

Exactly! The Resource of Time is one of the most precious commodities.

The Brand & Time & Change & Effort:

The more Effort one puts into succeeding, the more understanding that you would have with Time, and the more dynamic you would be at Leadership when the Changes do occur.

I believe that the Business Plan is a guide for a Journey to get to the Visualized Destination in achieving the Favourable Result.

Time, Effort and Change provide the opportunities - to grow – to learn – to know – to understand - to think – to question while envisioning the Favourable Result along the Journey to get to your Destination.

A Business Plan should be Flexible and Agile as there are changes in the environments.

The business plan shows the understanding of the Brand in relation to yourself and the Industry. Note the Business Plan is subject to changes via Micro and Macro environments.

In the 21^st Century there always new insights and additional knowledge that emerges (sometimes we have known all along.) Remember the dynamic role of Feedback (especially of those whom want you to succeed) has on your Brand.

What does the Business Plan mean to you?

Think of the Business Plan as a Navigation System – that creates a Journey for your Brand to get to the favourable destination.

So you are the Driver. The Brand is the Vehicle. The Navigation System is your Business Plan. The Journey is opened to individual interpretation and understanding and is unique (in accordance to the experience and situation that you might or have-yet experienced or that is awaiting.) – Are you going to drive your brand and your respective Industry?

Believe in the Business Plan as a Resource that aligns your dreams and goals as the entrepreneur to the Processes (also referred to as Systems) that are required to build the brand that you have envisioned, all of these are amalgamated with the time and effort and resources.

Also the need for Succession Planning which is an imperative exercise to keep the Brand as fluid and agile as possible in the Market, and also understanding and learning about the Brand to continue the magnificent aspects of the brand, and creating improvements where needs are or might arise to acquire the Favourable Result….

Remember to Believe in yourself…

Remember to Know and Understand yourself…

Remember to Understand your brands’ offering…

Remember to Ask, Reflect, Act and Understand….

Remember to stay ahead of the Curve or just the reinvent the Curve…

Remember to create an environment that is conducive to productivity, to your vision, to your goals, to your processes (systems)

All of the best to you and your brand!!!

I trust that you have enjoyed the content, is there any content that you would like to add?

Rate your experience with the blog at; blogspot https://www.surveymonkey.com/s/M7M5Q8G

Take part in the Banking Security Survey at https://www.surveymonkey.com/s/MKY6Y55

Salute

Kash.KXG

Kash

“Aspire to Inspire

Live to Dream

Envisioning the Vision and the Opportunities.”

The Impact of Social Media on Brands

2014-01-12T09:11:00.000+02:00

The Impact of Social Media on Brands,

Music Artists, Movie Franchises, Authors, Brands, TV Shows, and Individuals leverage Social Media as a greater strategy to interact, to share and to communicate, to encourage debate (sometimes) and conversations, to network, to build and to enhance relationships, and to add value – which brilliant.

The Brand proposition ultimately – would have influence on the social media platforms leveraged by the Brand.

I know that I have said that Social Media isn’t the right platform for customer retention, but I love the embracive role the Social Media has created in the uniting of the client/customer as an individual to the Brand.

As Social Media has the potential to create a bond (well, there should be a bond and if there isn’t something within the Brand as an organization went wrong along the journey – but there are always solutions) between the Client/Customer as an individual and the Brand,

There is a mutual flow of info that Social Media has derived – which is amazing, the amazing feedback and the manner in which some brands process the info into strategy, in the creation of an enhanced brand is adrenaline-charging.

Within the Brand on Social Media – has always being somewhat of a challenge for some Brands in terms of Accountability and Responsibility - is the responsibility of Social Media on Marketing, or Digital Marketing, or Communications or a combination of the various facets? The answer is generally dependent on the Brand itself, the manner in which the Brand approaches and embraces Social Media (remember when I said to “perceive Neutrality” in the previous post entitled Marketing Insights and Strategy – “an individual client/customer is draw to the Brand initially by the Branding, and the experiences and situations that have transpired in the past – but if currently the Brand doesn’t place emphasis on the audience as an individual – the customer/client as the audience may become distant or hostile.”)

But I do believe as a result of Social Media – some brands have begun or are beginning to focus on Customer Retention as key strategy in the provision of the magnificent brand for the clients/customers as individuals, and for the various other stakeholders within the Brand.

….The Audience as an individual and the Brand are united by the Level of Trust, the Authenticity, the Sincerity, the Reach, the Sentiment, the Strength, and the Passion of the Brand – but all are interconnected by a magnificent aspect or by magnificent aspects….

As you know that I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship in Durban, in S.A and in the World.

The Role of the Recruitment Strategy, and Human Capital in Social Media within the Brand?
I am of the belief that there is a role – but it depends on the brand, and the nature, skills and traits that are required by the Brand, and there is a greater role and there are significant opportunities in this regard – but it is equally amazing that only a few on a global scale have identified this, individuals are attracted to different brands for different reasons with some individuals are just looking for a job, but other individuals are attracted to the Brand, because their envision themselves being with that brand, or the brand represents something which is held dear to that particular individual – so think Career Pages with Career Advice, etc. or via Apps on Social Media Platforms - for a brand to show what it is like to be within the Brand, to create content for those whom aspire to be in the brand. Also Crowding Sourcing Recruitment sites such as Hiring Bounty could have an even greater role to play in the Human Capital (HR) strategy in the Brand as an organization. And kindly note that I am not (in any form or way) implying or stating that there must only be Social Media Recruitment, the Recruitment Strategy in terms of Pre-Screening & Screening, Selection, etc. should still (well for now) apply and the Social Media platform is there to compliment the Human Capital Unit and position of greatness for the passionate.

There is an assumption on the part of some Brands that only Clients/Customers leverage Social Media – but could it be possible that Investors also leverage Social Media or monitor the Brand via Social Media, that they are (currently) affiliated to by tools and resources?

There is still the question of the Social Media impact on Brands;

Social Media is a multi-dimensional platform that influences the augmentation of the Brands’ message and positioning (to an extent) in relation to perceptions, situations and experiences by the clients and the customers as individuals as the Brand’s Audience. Think in terms of the Awareness vs. the Exposure of Brand which can either supercharge and/or turbocharge (also known as amplify) the Brand’s message to a particular individual – that there is where the opportunities are and then to the audience) or Social Media can be the magnifying glass that can adversely impact on the Brand.

Ultimately it would depend on the vision, on the mission and on the strategy in which Social Media is leveraged in relation to the Brand;

Social Media provides an opportunity to be truly innovative like for example a Movie Franchise emphasising the leveraging of the Social Media platform like creating two or more scenes and then asking the audience as individual to indicate which scene is preferred, the same could apply to brands - create Advertisements (or scenes within the Advert) and the brand ask the individual audience to indicate the one that they prefer.

Social Media provides some interesting debates and conversations, as an individual remember to have perspective and draw influence from your own unique experiences and situations. And for Brands remember there is only one brand that has the name, the brand, the characteristics and the traits so be authentic, sincere and innovative with acknowledging the Brand of You.

I hope you have enjoyed the content, but what is your perspective?

I know that Facebook (sometimes affectionately known as FB) has being mentioned in various publications, platforms, etc. (online and offline) – but there are always three-sides to a story or a situation, with Facebook being a listed Brand, and to take that sort of exposure risk (which has been indicated) is bewildering – I have followed Facebook and other Social Media Platforms brands closely – and always looking at the strategies, the functionalities and the enhancements that are being envisioned – I am surprised and I don’t believe currently that a brand as an organization such as Facebook would knowingly and intentionally adversely impact upon the level of the trust, reputation, strength, reach, passion, and sentiment that being created over time especially in regards to other developments that have occurred.

Is the Brand - Social Media ready should be asked on a continuous basis?

Rate your experience with the blog at; blogspot https://www.surveymonkey.com/s/M7M5Q8G / wordpress https://www.surveymonkey.com/s/HZ9LY82

Take part in the Banking Security Survey at; https://www.surveymonkey.com/s/MKY6Y55

Kindest Regards

Kash.KXG
Kash

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities”

The Favourable Result

2014-01-10T11:58:00.000+02:00

Greetings to you as an individual,

Decisions….Decisions…..Results…Action

Results……Results…..Decision…..Action

With the start of 2014 – It is an exhilarating time as there are new opportunities, new solutions to challenges, new products, new services, new alliances, enhanced insights and knowledge with the aspect of time….

Salute to those, whom are passionate and dream uniquely…

Decisions sometimes lead to Outcomes and Sometimes Outcomes lead to Decisions – so there is an interconnected interlocked correlative relationship;

….. Could it be that there is a probability rate of 33.33% or 1 in 3 regards of achieving? But then surely the probability rate would variable and dependent upon?..

Think 3 outcomes (decisions) but 1 Favourable result;

Life
Business
Sports
Poker
Share Investment Trading
- Are more interrelated than one might believe

The Outcomes/Decisions;

In Live – we have three decisions;
1.      Yes, 2. Maybe 3. No

In Business – we have again three rewards;
1.      Profit, 2. Break-Even, 3. Loss

Some Sports - we have again three outcomes;
1.      Win, 2. Draw. 3. Loss

Poker – we have three decisions to make (I am still learning the game)
1.      Raise, 2. Call, 3. Fold

You invest in a Brand via Shares or Stock;
1.      Appreciation in value, 2. No Change in value, 3. Depreciation in value,

You design a new Product/Service – and then you approach Brands to utilize and leverage this product/service, to create an enhanced positioned influenced Brand. The Brand/s could say the following in regards of your product/service;

1. Yes, 2. Maybe, 3. No

Decisions….Decisions….. Action… Results
Results……Results…..Decision…..Action
- Depends on the situation/s or the task/s at hand or the experience -

The Decision is influenced by;

Us and with the answer/decision is dependent; on the question asked, whom is asking the question, the intention of the question posed. The decisions we make today influence the outcome of the Brand in the future (in terms – Profit, Break-Even or Loss.) The physical and mental preparation is amazing; the teamwork combined with the individual talent is remarkable, the amount of training impacts on the result to Win, to Draw, to Lose. The decision to Call, Raise or Fold is generally made of the Cards in your hands, the hand you have in relation to the Flop, and also those whom you are playing against.

The Factors that influence the decision/outcome;

So all of the above are somewhat indicative that there is a probability rate of 33.33% or 1 in 3, but is that a fair representation of Live, Business, Some Sports, Share Investment Trading and Poker, I believe not;

Life, Business, Sports, Share Investment Trading and Poker are unique, Opened to interpretation in regards the team, the vision, the mission, the traits, the personality and the individuality and equally subject to the aspect of time (the greatest gift in the world - if we knew what we know now, would we then change our approach, strategy? Will time prove us right or incorrect? Is time on our side?)

In Share Investment Trading – the outcome is derived by a number of Human Capital, Economic, Financial, Marketing, and various other factors in the Brand, and sometimes the positioning of the Brand in terms of the other Brands, the Industry, the Team within the Brand,

….. Could it be that there is a probability rate of 33.33% or 1 in 3 regards of achieving? But the probability rate is variable and dependent upon….But what about?

Us and the willingness and eagerness to learn more about our passions
Our Passions
Our Understanding
Our Resources
Our Strategies
Our Unified Network/s
Our Insights
Our Traits
Our Individuality
Our Time
Our Resolve
Our Fortitude
Our Beliefs
Our Inherent Nature/Nurture
Our Learning
Our Experience
Our Situation

Think of an Artist (Singer, or MC, etc.) or a Movie Director, some have a niche of creating and recording content which that relates to the audience (as a viewer, as a listener), based on the individual whom is listening and/or watching and the experiences, situations that audience (as a viewer, as a listener, as an individual) is going through, and sometimes the song/movie is inspiring, sometimes comical, sometimes interesting, sometimes fun, sometimes provide an opportunity to dream, and sometimes it is an amalgamation of all and more characteristics which makes it 100% entertainment to someone. Yes, it is amazing and a brilliant strategy to have Brands illustrated in Music, Music Videos, and Movies representatively.

Maybe it is a matter of gaining dynamism in life and in regards of our passions, forwarding it into our skills, talent, resolve and the fortitude to be the best and greatest that we can be at that given point in time through the situations and experiences that might and could arise, and continuing to pursuit Greatness in the present of Adversity, to ensure Our Greatness, Our Influence is always alive, and to be the best that we can be to ourselves, and those whom believed and backed us - so that we can achieve what we set out to achieve when the journey began. After all it is our Greatness and our Potential against Mediocrity and with own passions and interest as own guide then Accomplishment shall be ours always!!!

I hope you have enjoyed the content, is there any content that you would like to add?

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Kindest Regards
Kash.KXG
Kash

“Aspire to Inspire
Live to Dream
Envisioning the Vision and the Opportunities”

1918 to 2013 to Beyond

2013-12-09T13:19:00.001+02:00

To a much adored Global Icon,

Dearest Mr Mandela, Dearest Madiba,

Born on the 18^TH of July 1918

He was and is;
A Son,
A Father,
An Uncle,
A Grandfather,
A Great Grandfather,
A Great-Great Grandfather,
A Former President of South Africa,
A Mentor,
An Advisor,
A Legendary Icon,
A magnificent Global Leader.

You have provided the world, with amazing insights and perspectives that can related to almost any experience and situation,

The Lives you have Touched, Shaped, and Influenced,

The Lives you have Inspired,

When you spoke; We (South Africa) listened,

When you smiled; You showed an ethos of warmth, affection, and a sense of caring,

When you spoke; The World listened,

When you smiled; You warmed the Hearts of many across the world,

The Walk you had taken was a long and an arduous one; But you always believed in the Vision and Mission, and prevailed and succeeded

You united and built a Nation and the World,

There is always so much respect for you; For you are truly a remarkable Individual,

I salute you,

One of the few politicians that have respect on a Global scale,

Your compassion to assisting, helping, and inspiring continues

You have a Foundation that is truly great,

You Dream to build and create a Children’s Hospital,

Via your Foundation, Your Legacy and In-Spirit you remain,

Even though you have passed-on,

You live in the Hearts of many,

Even though you have passed-on,

Your story is dear to many,

Even though you have passed-on,

Your Reputation remains via your actions, personality, words and individuality,

Even though you have passed-on in body,

In spirit, in your reputation and via your Legacy you remain an eternal light for the world,

Your long walk to being immortalized from the past, currently in the present and into the future, Your immortal Legacy, Reputation and Spirit, May we always celebrate your Legacy, Reputation and Spirit.

When you become the President of South Africa, you united a Nation and the World,

Now you have passed-on, you have still unite South Africa and the World in remembering you, in celebrating you in the world and on Social Media,

With Keywords on Social Media such as;

·         nelsonmandela
·         nelson
·         mandela
·         restinparadise
·         madiba
·         ripnelsonmandela
·         tribute
·         africa
·         peace
·         president
·         mandelas

With an average of from 5 to 56 seconds per mention.More than 1157 messages sent in your memory,

With the Top Hashtags;

·         nelsonmandela
·         madiba
·         ripnelsonmandela
·         restinparadise
·         rip
·         freedom
·         peace
·         freedomfighter
·         africa
·         southafrica
·         love
·         hero
·         legend
·         inspiration

With tributes from and many other individuals;
·         sabcdigitalnews
·         eNCAnews
·         WSJDigitalNetwork
·         AssociatedPress
·         Vanessa702
·         The New York Times
·         PBS NewsHour

On Platforms such as;
·         twitter
·         photobucket
·         delicious
·         youtube
·         answers_wiki
·         flickr
·         facebook
·         ask
·         Yahoo News

I salute you, Mr Mandela – may you rest in paradise

Salute
Kash

Kash.KXG

“Aspire to Inspire
Live to Dream
Envisioning the Vision and the Opportunities.”

Brand Values Alignment & Synergy in Marketing, Digital Marketing, Communication & Advertising

2013-12-06T13:32:00.000+02:00

Brands which are admired, Brands which are Epic – the Brands that set trends and that are truly legendary,

But every journey is not easy, there is time, effort and dedication that went in to overcome the endeavour, there are many (metaphorical mountains, and waves) that where present on the path to success/es – but there was a Vision (the dream), and a Mission (the now aspect – what must be done now to reach the dream, the goals) and also Strategic Intent (the values in which the Mission, and the Vision is completed)

The Vision, Mission, and Strategic Intent are equally important; these core factors assist one in the journey.

I hear you asking, but “what has this got to do with Business, Marketing, Communications and Advertising?”

The truth is that it has everything to do with Business, and with Brands from Marketing, to Communications, to Digital Marketing to Advertising, there is an internal and an external perspective,

The internal is the Vision, the Mission, and the Strategic Intent of the brand, the external is how the brand is perceive by those whom form part of the market,

Sometimes it is great to view a message being told in a humorous and then sometimes in an entertaining manner, and sometimes it is great to view in an uplifting message and sometimes a positive message, is all that is takes for a smile to be shared,

At the end of the day if every brand had the same message to tell or share, it would most likely be diluted and predictability not be viewed,

But a situation arises when Marketing, Advertising, Communication and the Digital Marketing message is viewed only and the Vision, the Mission and the Strategic Intent is left out of the message,

Okay, let us take an example,

Let us take a concept which is easy to explain – everyone has clothes (well more or less, less or more depending) – and everyone has to wash their clothes at some point, so let’s take washing power as an example

So we now manufacture and distribute washing power (laundry care product)

· The Brand is positioned as Green (Eco-Friendly, as being Environmental Sustainable)

· The Brand’s posts on Social Media as geared towards that,

· But in an advert – it is shown that only one item of clothing is placed into the washing machine, to remove a stain so in other words the same volume of water is used to wash just one item of clothing that could be used wash a full load of clothes, there is disconnection between what is being said and what is being illustrated,

So keep calm, I was just using the above as an example besides I know why you as an individual acquire washing powder ….And it is not to remove stains…..I believe not …..

So in truth the advert doesn’t reflect the Strategic Intent of your Brand, and there is a disconnect in regards to the Marketing, Digital Marketing, Advertising, Communication in relation to the Mission, the Vision and the Strategic Intent of the Brand,

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Kind Regards

Kash.KXG

Kash

“Aspire to Inspire

Live to Dream

Envisioning the Vision and the Opportunities.

The Adobe Generation - “It is inspiration with preparation.”

2013-11-13T12:04:00.000+02:00

There is excitement, there is passion, there is belief, there is a purpose in Adobe and the drive to inspire a generation and the reason is ... the Adobe Generation has returned “It is inspiration with preparation.”

We all have played awesome games.

We all have seen amazing images.
We all have viewed brilliant videos.
We all have been moved by incredible animations.
We all have used scintillating apps.

Now imagine that you creating those awesome games, those amazing images, those brilliant videos, those incredible animations and those scintillating apps. Sounds brilliant

Adobe a global iconized brand and with the Adobe Generation endeavour, as a brand as an organization they want to assist and guide those whom have a passion for Photo Imaging, Animation, Video, Game and App Design.

“We are changing the world through digital experiences.” Is bold, moving and influential vision on their Facebook profile and this is respective of Adobe’s core business,

Dearest Young Individual

The Adobe Generation is an amazing endeavour by Adobe as a brand, as a dynamic organization. This is an opportunity that is made available for you by Adobe®

If you want to know how to create stunning images, amazing animations, captivating videos, cool games and absorbing app designs then these courses are perfect for you!

Gear to towards young individuals whom have that desire, that belief, and eagerness to learning more and understand the creative atmosphere

The Adobe Generations is a platform that provides five online courses in Photo Imaging, Animation, Video, Game and App Design, which will take place consecutively, from November 2013 through to June 2014. Read the blog and visit the website for the dates

The Structure of the Course;

Each course is five sessions long, with one live, online session per week lasting 90 minutes. These sessions will take place on a Tuesday evening, starting at 7pm UK time. All the sessions are recorded and are made available to everyone who has registered for the course, so if you miss the live event you can watch again at a time that suits you. You can sign up for all or just one of the courses

The experience that you could look forward to if you seize this opportunity;

Every week, a piece of work will be set to complete and should take approximately 3 hours of your time. Weekly prizes will be awarded for the best work submitted and you may even see your work displayed on this website. At the end of each completed course you will also receive an Adobe certificate. This is truly exciting and with a sense of euphoria with exhilaration.

Now for the pricing of the courses – the courses are provided by Adobe for free

Register at Adobe Generation website at http://www.adobegeneration.com/ - by going to the website, then registering your details and then selecting the course/s that inspire you or which are going to inspire you.

Be inspired by the blog – with insights from Lydia Odai (a previous Adobe Generation Leader) whom created the ‘Falling from the Sky’ game and you can also acquire additional information about the courses and the industry experts here.

So are you inspired? Show that inspiration on Twitter with #AdobeGen

This is your challenge - can you turn this into opportunity?

So are you going to seize this?
Are you willing to be the best that you can be with this prestigious opportunity?

So I would like to thank you for using this opportunity, a big thank you goes to Adobe and the team at Adobe for developing and creating this is amazing endeavour that positively influence the lives of those whom use this opportunity.

Sites;
Website: http://www.adobegeneration.com/
Blog: http://blogs.adobe.com/uk/tag/adobe-generation/
Twitter: #AdobeGen

Adobe Generation -“It is inspiration with preparation.”

Kind Regards

Kash.KXG

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”