Corporate Logo Articles

Rid Yourself of Analysis Paralysis

Tue, 20 Oct 2009 16:24:54 PDT

Have you ever found yourself endlessly obsessing over an issue, unable to move beyond it? When dealing with a problem or potential opportunity, do you ever have dozens of seemingly unanswerable questions swirling around your brain? If so, you may be suffering from one of the most common afflictions known ...(927 words)

Sports Promotions: Decreased Budgets, Increased Creativity

Mon, 19 Oct 2009 17:06:29 PDT

William Cooper wrote an excellent article about sports promotions for SportsBusiness Journal. He pointed out that professional athletics are feeling the economic pinch just like everyone else. However, since promotional products can be an important component to drawing fans and keeping them enthused, all is not lost.Despite some drops in ...(304 words)

Cause Awareness Calls for Promo Products

Tue, 13 Oct 2009 15:16:01 PDT

Promotional products have long played a vital role in sustaining the awareness and increasing support for a variety of cause-related initiatives. From the ubiquitous breast cancer ribbon to the yellow LIVESTRONG bracelets, promotional products are key in carrying the message of these causes to the masses.This is more evident than ...(737 words)

The Future of Office Technology: Where You Should Invest

Tue, 13 Oct 2009 14:06:14 PDT

A recent article from BusinessWeek takes a look at office technology, past, present and future. Citing the fictional office of Sterling Cooper on the popular TV drama “Mad Men,” Gene Marks compares the technology of the ’60s to today and beyond. But this is more than just a whimsical look ...(247 words)

Mastering the Art of Negotiation

Tue, 13 Oct 2009 13:58:18 PDT

Negotiations take place every day in our private and business lives. Skillful negotiation plays a large part in building a successful career – especially for those in sales. According to Frank L. Acuff, author of “How to Negotiate Anything with Anyone Anywhere Around the World,” negotiations take place through the ...(353 words)

If At First You Don't Succeed (A Sales Tip…)

Tue, 06 Oct 2009 14:33:29 PDT

I suspect that you have heard the expression, "If at first you don't succeed try, try again." This adage was created many decades ago and it remains true to this day. And even though many salespeople understand it, they make a fatal mistake: They use the same approach – although ...(818 words)

Anyone for a Laugh?

Mon, 05 Oct 2009 12:51:21 PDT

If there’s one thing Corporate Logo enjoys, it’s not taking ourselves too seriously. I mean, come on, how is anyone going to get through these tough times without a sense of humor?In the past, we’ve enjoyed playing a few jokes to keep our readers smiling (remember the April Fool’s scratch ...(1347 words)

[Sales]Man vs. the Internet

Thu, 01 Oct 2009 09:15:27 PDT

Everyone in our industry has come across a buyer who can get a product on the Internet for less money than we’re offering it for. As budgets get slashed, customers everywhere are searching for cheaper prices. But what are they really looking for?What they really want is more bang for ...(1040 words)

Bad User Review? Not to Worry

Tue, 29 Sep 2009 14:44:37 PDT

There’s no such thing as bad press, right? That’s never been more true, according to a recent article from CNNMoney.com, Even Bad Reviews Boost Sales.Even products that receive poor reviews online can see a jump in sales. Why? Because consumers search for user reviews when in the market for an ...(161 words)

Don’t Rely on Referrals and Other Common Sales Misconceptions

Tue, 22 Sep 2009 12:21:57 PDT

Even the most seasoned sales professional makes mistakes. However, these mistakes result in a lost sale, a lost lifetime customer. Here are three common sales mistakes from the Open Small Business Forum, and how to prevent your staff or yourself from killing the deal.1. Don’t rely on referrals. Being referred ...(289 words)