Corporate Logo Articles

BIC – An Enduring Brand Makes Itself Indisposable

Mon, 06 Jul 2009 09:12:02 PDT

BIC has been in the ad specialty headlines lately with its acquisition of Norwood Promotional Products. However, since its European beginnings in 1950, the global leader in manufacturing ballpoint pens is no stranger to high-profile acquisitions and a diversified portfolio. BIC is also the world’s No. 1 manufacturer of pocket ...(185 words)

Bullet Line Transitions to 24-Hour Service

Thu, 02 Jul 2009 11:01:15 PDT

Miami-based supplier Bullet Line, a member of the Polyconcept Group, recently transformed into a 24-hour service company. This is not temporary or an offering on a select number of products; it’s the standard turn-time for all orders, with very few exclusions. “We are more than pleased with our first five ...(513 words)

Five Forces of Small-Business Success

Thu, 02 Jul 2009 08:41:14 PDT

“It is the best of times; it is the worst of times,” immortal words written by Charles Dickens more than 200 years ago. Numerous businesses are struggling with both profits and productivity. While the current recession weighs heavily, many organizations are doing well despite the storm. There are a variety ...(1195 words)

Customer Loyalty: How to Earn It

Wed, 01 Jul 2009 12:49:25 PDT

There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important than ever to keep the customers you have.When we surveyed our user base of engineering, technical, manufacturing and industrial marketers ...(764 words)

Web Traffic Equals Sales, Revenue

Wed, 01 Jul 2009 09:34:45 PDT

Most businesspeople develop Web sites and then sit around and wait for good things to happen. If this is your online approach, you probably will not have success with traffic growth, thus your Web site won’t be a money-making asset.If your business’s Web site allows people to purchase your products ...(171 words)

Harnessing the Power of PR: Prepare Your Business for Media Opportunities

Tue, 30 Jun 2009 15:32:53 PDT

By Julie A CajigasWith the collective tightening of belts and advertising budgets, public relations is becoming increasingly important for distributors looking to publicize their products and services. Use the following reactive public relations techniques to generate a buzz.If you’ve ever wondered about the effectiveness of public relations, consider this question: ...(1969 words)

The Importance of Empathy in Leadership

Thu, 25 Jun 2009 14:31:06 PDT

By Dr. Rebecca SchalmWe are starting to hit a new stage in the global economic crisis, one that has historically caused problems for organizations – the classic “management vs. workers” paradigm. For those at the top, the stress and anxiety associated with managing in a tumultuous economic environment is starting ...(770 words)

A Cup for Every Budget

Wed, 24 Jun 2009 11:05:29 PDT

By Rob YelvingtonWhen you sit before your customers and they ask you about drinkware, what sort of thoughts roll through your brain? “What’s the budget?” “How many are you looking to order?” “How do you intend to use them?” There’s also, “What am I doing in this line of work?” ...(1925 words)

Creating a team huddle with a distributed sales force (Remote Control)

Wed, 24 Jun 2009 09:39:57 PDT

By Fred AlbrechtThere are many challenges to managing a distributed sales force. From keeping your team motivated to ensuring that they are representing your brand well, it’s important to keep the lines of communication open.Whether you have sales professionals spread across the tri-county area, the state or nationwide, managing a ...(1016 words)

4 Elements of Good, Action-Producing E-mails

Thu, 18 Jun 2009 12:36:37 PDT

Whether you are e-mailing customers and clients about business opportunities or you’re e-mailing a colleague/superior/employee, e-mails almost always demand action. Yet too many of them, writes BusinessWeek’s Stacey Hanke, fall flat in actually producing action.Here are four elements of good e-mails that get people to do something:Attention-grabbing subject line.Good document ...(77 words)