CorporateBloggingBlog

This is now an archive

Fredrik — Sun, 09 Apr 2006 06:37:00 PDT

I have decided to focus all my attention to my own corporate blog. I started this one at a time when there were, more or less, no discussion about social media in the Swedish/Scandinavian blogosphere. Now there are and it makes more sense to be part of that.

We have also seen an explosion of international blogs on this subject. Whatever role I may have thought this blog could have, there are so many others doing it now. Keep on going. I read many of you!

But -- there's always a "but" right -- who knows what the future brings? So for the time being I'm leaving it all here as it is. Your links here won't be broken. And if you don't think it litters your feed reader too much, why not stay subscribed...?

Thanks for all comments, e-mails and other contacts. If you by some strange accident of life should wake up one morning and being able to read Swedish I really recommend reading my Swedish stuff :-)

Internal blogs not always blogs as we know them

Fredrik — Tue, 14 Feb 2006 14:25:30 PST

My point exactly: BusinessWeek writes that corporate blogging is an internal rather than external communications channel. And not only that -- the "bloggers" don't even know they're blogging.

It may not seem like they're blogging. They're simply using software to send information. Sometimes they do it from remote Internet caf�s. In time, they'll be able to file from cell phones. But each mailing, technically, is a blog post. And the program will expand to a host of Cannondale staffers and affiliates. "We're transferring our corporate content management system to blogs," Maurice says.

I believe this is a glimpse of the future. It's not necessarily the future many early bloggers long for. Blogging have until now been a very conscious act. We are deliberately (trying to be) open, we speak in a personal voice with an informal style because we see that as part of the format's great benefits. And because we want to, of course.

But if someone is just publishing, there is nothing to suggest that their style would be any different from whatever content people have produced for intranets for years. Content that is all but personal, informal, open-minded.

My conclusion? None, yet. But if the conversation and the informality is disconnected from the blog tool as such it might actually be a good thing. The important aspect is after all that we -- organisations in general -- become more humanised and that needs to go beyond a few active bloggers. We should speak with a human voice everywhere.

Internal blogs -- want to share knowledge?

Fredrik — Fri, 10 Feb 2006 00:44:00 PST

From talking to companies, I realize more and more than the main business use of corporate blogging will be internal. In numbers, of course, but probably also in result/effect.

Would you like to share your experience?

Can you tell me about your internal blog(s), how they started, how people use them, the most common subjects they write about, if they generate conversations etc?
I will write about what I learn (here, for example) but if you don't want to I won't mention your company.

Would be great to hear from you. My email address is in the column to the right.

Free download of ONE chapter

Fredrik — Wed, 08 Feb 2006 08:28:00 PST

Author Stefan Engeseth today made the first chapter of his upcoming book ONE (about consumer power) available for download. It's well worth a read -- Stefan mixes high and low, deep and shallow. He's the kind of writer that makes you think, whether you agree or not.

Swedish Television starts Pod-TV

Fredrik — Mon, 06 Feb 2006 02:02:01 PST

SVT, the Swedish public service broadcaster, has started Pod-TV. A number of programmes are available for subscription via RSS; news of course but also sports, culture, entertainment and so on.

Nice initative, and I noticed the other day that they not only make this available, they promote it quite heavily. They told about it in Rapport, which is Sweden's largest news show and described how people now can watch SVT on their PSP's and other devices. Feels like we're on the verge of mass adaption of the "subscribe to content" idea.

Blogging starts a boomerang effect for organizational change

Fredrik — Mon, 23 Jan 2006 12:52:59 PST

Internal executive blogging is internal only, obviously. But external executive blogs have major internal effects too. The E-mediator blog talks about the boomerang effect of corporate executive blogging, and it's a discussion worth thinking about for those organisations about to start blogging.

"...external executive blogging is an efficient management change mechanism useful to co-orient organisational members towards new strategic objectives. The feedback loop will mobilize an external force to influence employee sense making which has a different effect on their internalization of the messages from the top. External audiences and media influence provides a powerful force in terms of employee acceptance and strategy elaboration. As they are secondary sources they often twist the change narrative away from corporate language towards more comprehensible sub cultural languages that resonate with employee lifeworlds."

Podcasting At Events

Fredrik — Mon, 23 Jan 2006 12:43:20 PST

SocialTwister.com:: "To date, we've done a poor job really capturing those conversations but the times and technologies are quickly making it possible for us to not turn our backs on the undeniable."