The tools will include metaphors for the film making process and a game-based exercise for editing. They will enable the students to build their skills in the area as well as develop new techniques in a virtual world format. The course is expected to run from September 2009. We’ll post more as the build develops.

The ceremony will take place in the Whitworth Room of the Second Life Island that we created for Manchester Business School. During the ceremony the avatars (controlled by their real life BP personas) will climb the stage to receive their certificates and scripted handshakes will enable them to be congratulated by the Dean.

They will also be given a hyperlink to download certificates and following the event will receive a machinima (filmmaking in a virtual space) souvenir film of the ceremony. We’ll be managing the event and audio streaming on the day.

Creamfields 2009 takes place on 29 and 30 August and promises a weekend of live music, world class DJs and entertainment. It will be promoted throughout the UK using a variety of tools including posters, press ads, flyers and online marketing. The campaign is expected to go live in March 2009 and run for six months so watch this space.

With more than 20 years’ experience in the marketing services industry, Mark is proprietor of marketing consultancy, Think Hard. Previously he was Group Account Director at The Leith Agency before leaving to form his own highly succesful agency, 1576 Advertising. Mark is also Chairman of Scottish Marketing Association.

For this seasons website we wanted to differentiate each of the separate events. To achieve this we’ve added an events profile page where each event has its own personalised flyer representing the style of that particular night. Around 80% of these we’re designed in house with the remaining few produced by the external promoters of their event. Below are a few of my personal favourites, which coincidentally are the nights I’m most looking forward too.

The main branding for The Warehouse Project 08 is an ‘Acid House Dove’ that has been psychedelically dyed (Photoshop, not ink. No doves we’re harmed in the making of this image) in the Warehouses recognisable colours, giving it a fresh take on the styling that has gone before but whilst still retaining the same image sensibilities. Why the dove? well the brief this year was to look back at the Acid House era and original warehouse parties that swept through Britain in the late 80s, we thought anything that used the Acid Smiley would have been too clichéd so instead delved into the fashion and paraphernalia surrounding those heady days and came up with ‘Acid House Dove’. Top one, sorted, nice one geezer… etc.