Coup de Foudre Lingerie

Friends don't let friends wear the wrong bra size

noreply@blogger.com (Anonymous) — Thu, 21 May 2015 19:05:00 +0000

Or maybe they do?

I'm a professional bra-fitter, so I see many ladies of all shapes and sizes. Most of these women come to me for a fitting because they are experiencing discomfort or are unhappy with their silhouette, sometimes both. After having a fitting, many of these women are surprised at how misinformed they have been and leave very happy, vowing to tell their friends that they need to have a fitting, as well. "This has been life changing. I need to tell my co-workers."or"I'm bringing my girlfriend here this weekend, she definitely needs this!", exclaims Happy Customer.

But guess what? That's not exactly what happens.

The customers do end up bringing their friends, family, and co-workers back into the store, but not for a fitting. Well, not directly. Unsuspecting friends and family are apparently asked by past customers to visit our store under the auspices of picking up a gift, or perhaps another matching bottom, etc.. and surprise! Once they are in the store, these unsuspecting ladies are encouraged to get a fitting, or make an appointment for a fitting. For instance, Happy Customer says, "Well, while we're here, why don't you get a new bra, too?" I see the look of unease cross over friend's face. And sometimes I hear in response, "But I'm wearing the right bra size", or "I'm comfortable in my bra, I don't need this", "or "I don't feel like getting undressed right now." And well-intentioned friends says, "Well, lets just make an appointment for you to come back at a better time."

By now, one of our staff usually steps in and explains how a fitting works, the respect for modesty, the low key, no pressure approach with some education on fitting thrown in for future reference. Our service is complimentary and purchasing is always optional. Usually, these ladies end up getting a fitting and are thrilled they did, but it still leaves me wondering how many women never end up suggesting a bra fitting to a friend in need. Or is it even the right thing to do? Should we be suggesting to friends and family that they need a literal lift? And if so, what's the gentlest way to go about it? How would you react if someone invited you to visit a lingerie store and once there, the attention is turned on you?

Hmmm......

No more sagging breasts!

noreply@blogger.com (Anonymous) — Wed, 19 Oct 2011 17:10:00 +0000

Finding a bra after an extreme weight loss (20-30 pounds) or breast feeding can be very challenging, frustrating and time consuming. Problems range from loose skin, uneven or sagging breasts. We understand those issues very well and help customers narrow down bra size, style and best fit based on each customer’s body shape and concerns.

Tips: Be realistic with yourself. Breasts were not meant to defy gravity but we can certainly help from sagging or drooping further :-) So, schedule your bra fitting appointment today. As one of my customers said it's like getting a breast lift without surgery and without the price tag associated with it!

Best High Impact Sports Bra for D Cup +

noreply@blogger.com (Anonymous) — Tue, 16 Aug 2011 19:49:00 +0000

I don't know how many customers come in the store and blatantly admit that they exercise in their regular bra and sometimes even wear 2 normal bras because they can't find anything that will hold them during the most intense exercise (Zumba, Cardio Kickboxing or Step anyone)?

So we decided it was time to introduce some high impact sports bras (D cup +) from Shock Absorber and Freya that will stop the bouncing, provide maximum support, minimize chafing, and wick away moisture.

Freya Active Sports Bra - Available in Nude and Red

Shock Absorber Max Sports Bra Top B4490

Here are some helpful tips when you are shopping for Sports Bras:

* A good sports bra can reduce breast movement by up to 74%* according to a study done by Shock Absorber.

* Unsupported bouncing may lead to permanent damage (i.e sagging breasts).

* When choosing a sports bra, consider the type of activity - high to low impact.

* One good sports bra is better than two normal bras because sports bras are designed not only to give support but also to reduce bouncing.

* Look for moisture-wicking fabrics especially if you sweat a lot!

NEW: Chantelle Lingerie Fall Collection 2011

noreply@blogger.com (Anonymous) — Mon, 25 Jul 2011 21:28:00 +0000

Preview: Lingerie Fall Trends 2011:

This Fall, my favorite collection from Chantelle is the Masculin Feminine:

Chantelle Masculin Feminine 3510

Why? It has an edge with its pin-stripe details and lacy top. Very corporate, if you ask me! Perfect if you want an interesting black bra with an edge and still want to keep it corporate underneath (as in lawyer). Hurry up this high fashion Chantelle collection inspired by menswear is only available in Specialty stores.

Chantelle Eternelle

Chantelle Eternelle Passion Red 3620

Why: If you are looking to add a deep red/burgundy lingerie set to your drawer, this should be it. It is a very sophisticated and mature red. This should get his attention.
The Chantelle Eternelle Collection is made from the exclusive handmade “Calais Lace", which provides a guarantee of high quality and an exceptional level of workmanship.

Chantelle Rive Gauche

Chantelle Rive Gauche- 3080- Sapphire/Navy

Why: This is by far one of our best sellers. It combines a great fit, comfort and lift especially in the bigger cup size (up to an H cup in style 3281). Love the Navy color! It is a nice change from Black if you are looking to diversify a bit.

Chantelle Icone

The Chantelle Icone collection is a great collection and the color this Fall does not disappoint: Dark Purple/Plum. It's the perfect color for cheering up a drab autumn day! This looks great on any skin color. Try it!

Chantelle Icone Iris

Why: Absolutely love the color!

What's your love at first sight business story?

noreply@blogger.com (Anonymous) — Tue, 19 Jul 2011 01:12:00 +0000

Recently, I noticed the ad pictured above in the window at the Citibank located immediately next door to our European bra-fitting store, at 11th and E Street, NW, Washington, DC. Citibank's ad uses the theme, "What's your love at first sight story?," to appeal to small business owners to help them secure financing to launch or expand their business. Ironically, the name of our store, Coup de Foudre, pronounced "koo de fudre," means "Love at First Sight"! Coincidence?

This ad also reminded me of my dear friend, fellow entrepreneur, Kassie, the owner of SimplySoles, an on-line & catalog shoe business with 3 retail locations! It's like the ad was targeted directly at Kassie and Simply Soles!

Coup de Foudre and Simply Soles are proof that launching your own small business is truly a "love-at-first-sight" story!

Why do we have discrete shopping bag?

noreply@blogger.com (Anonymous) — Thu, 09 Jun 2011 02:29:00 +0000

The shopping bag. Do it right and you can have customers advertising your brand time and again.

We could have gone crazy (like this one below- when properly carried, this shopping bag makes it look like you’re in your underwear) and brand our shopping bag with our logo and drawn attention to it. After all, isn't it the best way to advertise your store around town? When a well-designed shopping bag gets toted all around, it provides wide-reaching advertising and public relations for your store. This is a no-brainer --except that we discovered early on that what seemed to be a good idea, was actually not.

Lingerie Shopping Bag

Why: Coup de Foudre Lingerie is located in the Business District of Washington, DC (near Metro Center) home to many prestigious and conservative law firms (Arnold & Porter, Crowell & Moring, Hogan & Hartson, DLA Piper), Capitol hill, White house (4 blocks away) and financial firms. Most of our customers shop during their lunch hours and don't want to come back to their office with a shopping bag that spells the very nature of their purchase. I don't know how many men have asked what type of shopping bags we have! They feel relieved that our shopping bags are not pink or branded.

Who would have thought?

Sexy coffee cup sleeve for Earth Day!

noreply@blogger.com (Anonymous) — Fri, 22 Apr 2011 15:00:00 +0000

When I first opened Coup de Foudre Lingerie, seven years ago, a friend of mine, Amy A, gave me the most original and thoughtful gift- a pink & black corset purse! It was perfect...and so in line with my new business venture.

However, I would not dare to wear the corset purse because I thought I would get a few stare. We currentlyuse it as a unique accent in the store. Have you seen it? It's hard not to notice it. Many customers have commented on it over the years.

Recently, I came accross some Coffee Corset sleeve...they are cute...and sexy- and if you know me-I am really into my coffee. So, why not dress up my coffee cup for fun ? It's also a fantastic alternative to the wasteful cardboard sleeves typically used with disposable coffee cups to insulate your hands from your hot drink.

It really gives my skinny latte a stylish and sexy touch! The sleeve is a "one size fits most" like the Hanky Panky Low Rider thong or the Cosabella Never Say Never thong!

Now, I need to figure out which one my coffee cup sleeves I should wear!

Coup de Foudre Lingerie QR code?

noreply@blogger.com (Anonymous) — Wed, 30 Mar 2011 23:11:00 +0000

Have you noticed a weird looking black and white square image showing up in ads in magazines? To some it looks like a crazy crossword puzzle or a postage stamp on steroid but this is how a QR, or Quick Response looks like. If you scan the below QR Code with your smartphone it will take you to the Coup de Foudre Lingerie web site! Crazy, hum?

Introducing Marlies Dekkers!

noreply@blogger.com (Anonymous) — Thu, 24 Mar 2011 20:00:00 +0000

Happy to introduce a new brand and collection to our store: Marlies Dekkers Dame de Paris

Marlies Dekkers Dame de Paris

Why we like this collection: We love the understated allure of this spectacular piece! It's unique, stylish yet functional and can be worn everyday under the tighest T shirt. The signature straps are tone-on-tone and frame the cups. They met to mimic the gothic arches of the famous Notre Dame Cathedral in Paris. The smooth moulded cups will ensure a perfect fit. It's definitely a show stopper!

Come and try the Marlies Dekkers Dame de Paris Collection. Available in size 32-36 BCD

A look at Simone Perele Spring Collection 2011

noreply@blogger.com (Anonymous) — Fri, 04 Mar 2011 17:22:00 +0000

Here's a look at the Simone Perele Lingerie Spring Collection 2011.

Color of the Season Spring 2011: Coral Rose or Coral Crush! Surprisingly, this is actually a color that is universally flattering. I love it! The shade is just bold, energetic and vibrant! A great way this spring to experiment with this fabulous color is to spice up and dazzle your underwear drawer with this stunning Simone Perele Avant Premiere bra and panty set in Coral (Available in store in April)

Simone Perele Avant Premiere Coral

Discover your soft and romantic side with the Simone Perele Nina Collection in Violine (Mauve color). It is inspired by japanese origami, fine pleated knit brings to light the delicate lines of a flower. Designed for daily seduction, attractive floral leavers lace harmonizes with sophisticated pleated knit for true comfort and visual richness. (Available in store mid March)

Simone Perele Nina Violine/Mauve

Coup de Foudre Lingerie guest post on Capitol Hill Style Blog

noreply@blogger.com (Anonymous) — Fri, 18 Feb 2011 19:27:00 +0000

Get ready for Valentine's day Contest

noreply@blogger.com (Anonymous) — Thu, 13 Jan 2011 18:04:00 +0000

Valentine's Day Contest:

This Chantal Thomass iphone case (Model 3G only) or etui can be yours! Two very lucky winners will each win one. How do you win? Well, the winners will be chosen at random from all entries.

Earn entries by doing the following:

1) Follow Coup de Foudre on Twitter and re-tweet RT @coupdefoudredc Get you & your iphone ready for Valentine's day!

2) Like Coup de Foudre Lingerie on Facebook

3) Sign up for the Coup de Foudre Email List

The contest ends at midnight on February 13th, so get your entries in today. Good luck!

To win, leave a comment on this blog post, and for extra entries do one or all of the following:

Coup de Foudre mentioned on CNBC (Power Lunch) on self gifting sexy lingerie

noreply@blogger.com (Anonymous) — Sat, 11 Dec 2010 16:49:00 +0000

One for You, Two for Me - CNBC.com

What to wear Under your Wedding Dress

noreply@blogger.com (Anonymous) — Sun, 28 Nov 2010 17:53:00 +0000

Thank you Julianne Smith from United with Love for inviting us to do a blog post about "What to Wear under your Wedding dress". Read it here.

Black Friday Promotion

noreply@blogger.com (Anonymous) — Tue, 16 Nov 2010 21:37:00 +0000

We will participate in the Small Business Saturday with a special "Black Friday Promotion". Make sure you sign up for our newsletter to receive the promotion.

Marie Jo Avero in a new Fall Color: Chocolate

noreply@blogger.com (Anonymous) — Wed, 13 Oct 2010 00:39:00 +0000

We are excited.....we will receive tomorrow the Marie jo Avero bra in Chocolate. The daisy flowers continue to spread their magic touch over the shoulder and the necklines of thousand of women in Washington, DC. This chocolate color is THE color of the Fall and is subtly seductive under any Fall outfit.

Wenge/Chocolate

Marie Jo Avero Plunge Multiposition -Chocolate

Feedback from customers: It's pretty, comfortable, a wonderful fit and looks great under T-Shirt too!
Fit Tip: The Marie Jo Avero Plunge bra is tighter in the band then the Marie Jo Avero Strapless bra.

Two options are available: Strapless or Multiway including halter.

Reserve yours today!!

Why does it take 30 minutes for a bra fitting?

noreply@blogger.com (Anonymous) — Thu, 23 Sep 2010 21:53:00 +0000

Customers sometimes wonder why it takes 20-30 minutes for a bra fitting. Well, the short answer is that we don't just measure. We try on different style, brand, size and determine the best fit, support and shape for your body. We will adjust on you every single bra from straps to band and will let you know why it fits or doesn't fit. You will try between 10-15 bras within your size range. Some customers come in with different concerns -sagging or uneaven breast (very common), straps digging or underwire poking- every one is different. We do our best to address your concerns and make sure you are happy with the fit and your purchase.

Schedule a bra fitting apt and help fight breast cancer

noreply@blogger.com (Anonymous) — Sat, 18 Sep 2010 15:19:00 +0000

Coup de Foudre Lingerie will donate $5 to Susan G Komen for the Cure for each prospective customer that schedules a bra fitting appointment online during the month of October, up to $2,000 .

DC Susan G Komen 3-Day for the Cure. Oct 8-10th, 2010

Why: Come find your true bra size and knock out breast cancer

Free Gift: Breast Self Awareness Card (one per customer)

When: All month of October, 2010

Where: 1001 Pennsylvania Avenue NW, Corner of 11th & E Street NW, Washington, DC 20004- 202-393-0878

Chantelle Lingerie Fall Collection 2010

noreply@blogger.com (Anonymous) — Mon, 13 Sep 2010 21:16:00 +0000

Take a look at the latest Fall 2010 Collections from Chantelle Lingerie: Chantelle Haute Couture & Chantelle Icone, and Chantelle Romance.

Chantelle Icone: Why we like it? The autumn-inspired palette of rich purple is definitely a trend to watch. It's the perfect color for cheering up a drab winter day!

Chantelle Icone Purple/Violet Demi Cup Bra+Boyshort

Chantelle Haute Couture: Why we like it? We love the dual tone lace, mix of transparency and opacity and color.

Chantelle Haute Couture Demi Cup Bra, Waist Cincher & Thong (Black/Red)

All available now in our store. Come visit....

New Fall Collection from Simone Perele

noreply@blogger.com (Anonymous) — Fri, 13 Aug 2010 18:56:00 +0000

Insider preview of Fall collections with Simone Perele.

We are expecting several collections from Simone Perele this Fall: Illusion, Merveille, Tresor and Avant Premiere.

Here's a sneak preview of what to expect. Please note that with many Simone Perele fashion collections this Fall we will not be able to re-order so make sure you come in early or call us to hold your size.

Simone Perele Illusion: Why we like it? We love the dramatic layering effect and geometric lace. Customers who want a new black bra with "a punch" will definitely enjoy this collection.

http://www.coupdefoudrelingerie.com/coupdefoudre/product.asp?s_id=0&prod_name=Simone+Perele+Illusion+Contour+Cup+Bra+198340&pf_id=PAAAIAOBONMFJKID&dept_id=3072Simone Perele Illusion (Black/Skin)

Simone Perele Merveille: Why we like it? This collection is stylishly bold and daring. We love the subtle animal print design. It's chic and classy which sometimes can be difficult when you mix animal print. We guarantee this one will sell out fast.

Simone Perele Merveille (Black/Skin)

Simone Perele Tresor: Why we like it? We love the contrast of the light (Ivory) and dark (black). The pleats are also unusual.

Simone Perele Tresor (Black)

Simone Perele Avant Premiere (Grey): This collection is one of our best selling collection. Customers seem to like it because it is femine, delicate and timelessly elegant.

Simone Perele Avant Premiere (Grey)

Looking for stylish bridal lingerie ideas?

noreply@blogger.com (Anonymous) — Sat, 03 Jul 2010 20:33:00 +0000

This Inspired Creations Contest concept from The Garter Girl by Julianne Smith features five unique high-fashion bridal lingerie concepts from Coup de Foudre Lingerie, each complete with coordinating wedding garter and accessories. It shows that lingerie doesn’t have to be trashy or intimidating and proves that today’s lingerie styles are as modern and chic as today’s brides!

Pictures courtesy of Studio Juno

Bra Building: New Engineering for Bigger Curves?

noreply@blogger.com (Anonymous) — Thu, 13 May 2010 15:52:00 +0000

Interesting article in the Wall Street Journal about Bra Building: New Engineering for Bigger Curves.

Brand: Prima Donna

http://online.wsj.com/article/SB10001424052748703339304575240382280390218.html?mod=WSJ_hp_editorsPicks

From 38DD to 36H bra size: Yes, we see it all the time!

noreply@blogger.com (Anonymous) — Wed, 31 Mar 2010 14:55:00 +0000

"A full busted women wearing the wrong bra size can do serious damage to her back and neck. A well fitting bra will alleviate the weight on your shoulder and improve your posture. If your straps are digging into your shoulders and leaving marks. try a smaller band size and a deeper cup"

FACT: 90% of the support of the bra comes from the band not the straps.

"Bras are personal but also technical, ask a professional for help".

Book your bra fitting appointment ONLINE today and see how the right bra will change how you look and feel!

Stylish Nursing Bras in Washington, DC

noreply@blogger.com (Anonymous) — Tue, 23 Mar 2010 15:54:00 +0000

Gone are the days when maternity bras were cumbersome and unflattering. We are so excited to finally introduce a stylish nursing bra that offers support and looks pretty!

This beautiful new line from Marie Jo was designed with busy on-the-go moms that don't want to sacrifice style over comfort and support. It's available in Ivory (as shown) or black.

The Marie Jo Avero Nursing Bra has a fastening on the shoulder strap just above the cup, which can easily be unfastened to allow the cup down. It is also seamless under your clothes.

We recommends purchasing three nursing bras: one to wear, one for the laundry, and one to have clean and ready in your drawer. Remember that you will be producing a lot of milk and will suffer from leaky breasts, so you will need to wash your maternity bras frequently.

You can now breasfeed with style!

P.S: Marie Jo Avero Nursing Bra Size: 34-40B, 32-40CDE, 32-36F, Color: Black, Natural (As Shown)

A look at Simone Perele Lingerie Spring 2010

noreply@blogger.com (Anonymous) — Wed, 10 Mar 2010 15:26:00 +0000

Simone Perele Lingerie Spring Collection 2010.

Here's a look now at the Simone Perele Lingerie Spring Collection 2010. We noticed many classic and feminine details (satin bow, ruffled trim, pretty cutwork, ribbon), sophisticated association of colors, subtle play of cut-outs in the lace and contrast of transparent/opaque .

Simone Perele Lingerie Spring Collection: Avant Premiere (Lilac), Prelude (White/Purple), Idylle (Anise) & Nina (Lagoon)

So, which one do you like? Which one would you wear this Spring?