Covert Communications

Dr. Seuss – Advertising Genius

Christopher Tomasulo — Mon, 08 Nov 2010 03:32:33 +0000

Learn about Roy Williams concept of "Seussing" and how you can use it to turn advertising from boring and bland to exciting and unique. Also find out about a boatload of Dr. Seuss illustrated ads that you can add to your swipe file. Continue reading →

Cialdini Social Proof or Hotchkiss Imitative Suggestion?

Christopher Tomasulo — Fri, 05 Nov 2010 03:33:00 +0000

In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it "imitative suggestion". Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →

Salty Droid Clone Wars+Frank Kern Stealth Sell+Illiterate in the USA

Christopher Tomasulo — Wed, 13 Oct 2010 02:34:37 +0000

October monthly update that includes a story on how the massive success of the Salty Droid blog has spawned a bunch of clones that make a mockery of the robot. Also how a motivational blog post by Frank Kern is really a disguised pitch. And finally some feedback I received on the Bill Bonner Video Sales Letter Post. Continue reading →