C.P.I Lead Generation

Second video in the 6 part video guide to google Adwords

2012-05-12T11:31:00.001+01:00

Here is your second video. This video is about the different match types you get for keywords/phrases

Some Quick Tips

2012-05-09T10:42:00.002+01:00

Here are 9 quick tips for you, when using Google Adwords

Include negative keywords in your campaign to stop your ad showing when you don't want it to.
Make sure you set your daily budget to what you can afford
Test and measure your ads to see which ones get the best results.
A good capture form on your website will make all the difference.
Make sure you use analytics in your website to track your visitors.
Use all the different types of matches for each keyword, Broad Phrase and exact matches
Always use at least two ads for ad group you create in Adwords. This is so you can split test and see which one performs better.
Think about your keywords from the customers view
Use the google keyword tool and type in "restaurants in london" and take a look at how many people are typing in these keywords, in one month. Now try it with keywords relating to your own business and see what QUALIFIED traffic you are missing out on. Remember this is just one set of keywords! imagine if you had 10 or even 100. Cool isn't it!

Keywords Video

2012-05-08T10:30:00.001+01:00

It is important that you understand the various methods in using google Adwords. So I have put together 6 videos, to show how to put together an Adwords campaign.

Here is the fist video which is about Keywords and phrases.

Keep an eye out for the second video.

Enhanced Ad Sitelinks

2012-02-17T10:38:00.000+00:00

Google have been talking about, how useful ad sitelinks can be within an Adwords campaign. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. Google continued experimenting with new ways to make sitelinks even better. It works by incorporating text from ads in your account that are related to your sitelinks. The easiest way to understand things is with an example:

Say you've created sitelinks for your pizza restaurant campaign, and your ad displays sitelinks as shown here:

Now, let's say your account also includes the following text ads:

With this enhancement, your ad could now look like this:

To be eligible, your ad with sitelinks must show above Google search results (the top three positions) and your account must contain active ads closely related to the sitelinks in your campaign. What you are essentially doing is showing ads within ads.

In testing, people reported that ads with enhanced sitelinks were more useful and relevant, and clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.

If you’re not already using ad sitelinks and would like to get started contact C.P.I Lead Generation and we will see how we can help.

Recent changes to Adwords

2012-02-08T15:26:00.000+00:00

Google has recently made changes to top ads that allows you to display more information where it’s most likely to be noticed which would be in the headline. By taking information from the first description line and moving it to the headline, Google found that they were able to create a better user experience and improve advertiser performance. In fact, they found that, ads with longer headlines receive a 6% average increase in click through rate compared to the same ads with a standard headline and description. To increase the chances that your ad will appear with the longer headline, make sure that description line 1 is a complete phrase or sentence and ends in punctuation (e.g., a period or question mark). This will push your first description line up and show with the headline.

All your ads that appear in the top three positions above the free listings will now look like this

If you require help with your Adwords campaign please feel free to contact me you can also visit our
website here

Terms of Adwords and What They Mean

2012-01-24T14:30:00.000+00:00

Campaign

Campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Your AdWords account can have one or many ad campaigns running.

Ad group

A set of keywords, ads, and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad groups.

Daily Budget

Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day.
On any single day, the AdWords system may deliver up to 20% more ads than your daily budget calls for. This helps make up for other days within the same billing period in which your daily budget is not reached.

Keywords

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.

The keywords you choose are used to show your ads to your people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people who are more likely to become customers you want.

Cost-per-click (CPC) bidding

Cost-per-click (CPC) bidding means that you pay for each click on your ads. You set CPC bids to tell Google how much you're willing to pay for each click.

Impressions

How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

Bulk Traffic Generator

2012-01-16T21:31:00.001+00:00

Any business throughout history has needed to market to attract customers. These days this has not changed. The difference now is that a lot of this is now done online with the rise of the internet and the growing ease to purchase products online.

If you have no customers you will have no sales and with the amount of people now advertising online, it has become even more competitive. The trick is to know how you can generate these customers and leads. The more people you get to visit your website the more sales you are going to make. It really is not rocket science to understand this. A lot of people over look the fundamentals that customers = sales.

We at C.P.I Lead Generation have now done the hardwork for you. We have a number of lead generation systems available for anybody to try.

If you would like to find out more then please visit our website here

Our latest system is the "Bulk Traffic Generator" which will show you how to send thousands of unique visitors to your website, you can find out more about the Bulk Traffic Generator Here

Do You Need Help?

2012-01-12T15:38:00.000+00:00

I would like to ask if anyone is needing help with or needing to create a Google Adwords campaign to drive qualified traffic to thier website. I am giving a FREE initial consultation to see how I could help. If you would like to take up this offer, please visit my website and submit an enquiry on the contact us page.

http://cpileadgeneration.com/

Creating your Adverts

2012-01-04T10:27:00.000+00:00

Before we get into creating our first ad, it is important that we cover the basics of copywriting. Copywriting is extremely important not just for your ad but also for your website and any other advertising you may be doing in conjunction with your Adwords campaign. Getting people to visit your website is one thing, but you must also be able to keep them there and get them to input their details.

We have a simple formula for you to follow, to ensure you keep your customers on and to get them to opt in. When I say opt in, it is when the visitor to your site fills in their details on the website, allowing you to capture their details for you to market to in the future.

The formula is called A.I.D.A

A: This stands for attention. You must get the visitors attention in the first few seconds of them visiting your site, otherwise they will leave. The same applies to your ads, you must be able to get their attention or they will not click on your ad.

I: This stands for Interest. You must be able to grab the visitor’s interest, so that they will continue to stay on your site or click on your ad. You may do this by providing a solution for your potential customer.

D: This stands for Desire. You have to build the desire in order for your visitor to click on your ad or opt in. This could be by letting them know how much they would benefit from your product or solution.

A: This stands for Action. At the end of the day you want your visitor to click on your ad, to buy a product or opt in. To do this you need to give a clear and strong call to action. This could be by giving away something for free in return for them filling in their details, offering a discount on goods or for your ad selling them the solution and providing a link to your website.

The difficulty we have here is that the hardest copywrite you can write is for your adwords. Why is this I here you ask? Well you will see exactly what I mean when we move on to creating the first ad.

Right, now we have our campaign settings and we have keywords ready, it is time to create our ad. Here I am going to share some of the secrets only a few people know about. These will help your ad stand out from the rest.

You will see this page now

So the first thing you want to do is select “Text ad” now we are ready to create the headline for our ad. I will keep to the examples I have been using throughout. What you want to do here is keep to the main keyword/phrase. So for the example it would be restaurants in London. Now what you want to do here is to type it in exactly as it is in the picture below. {KeyWord:Restaurants in London} using these bits of code {} and KeyWord:

KeyWord: Using this code will allow your ad headlines to appear in bold and highlighted giving your ad an advantage straight away, over other ads. It will also highlight any of the keywords in your title, in the body of your ad as well, so for example if your next line was “looking for a great restaurant in London?” Then restaurant in London will be highlighted.

{} Using this code will allow your advert to change its headline to match what is put in by the person searching for restaurants in London. So for example if the person types into the search bar Looking for restaurants in London, then your headline will become looking for restaurants in London.

These two bits of code are not known by many people, giving you an advantage over the rest from the outset.

Now we have a headline, we need to think about our two description lines. I mentioned earlier about using A.I.D.A and how it was very difficult to use it in your ads. Well the reason for this is you can only have 35 characters in each line including spaces. You have to think from the perspective of the person searching when you are putting together your description. For this I might put “The best kept secret in dining” on the first line and “FREE bottle of wine with every meal”. Notice how I have put FREE in capital letters. This makes the word stand out and will make an impact on the person searching.

You will also notice in the ad preview, that as you type in your headline and description it will change and show you a preview of your ad.

Now all you need to do is put in your display URL, this will be your domain name of your website for example “greatdininginlondon.co.uk” once you type in your domain name it will show your website link under this.

Now you can see your full ad preview.

FREE £50 Voucher

2011-12-17T13:22:00.000+00:00

This is a crazy offer, open to all

I am giving away my "Step by Step Guide to Google Adwords" for only £17 (Normally £37)

As a christmas special, Everyone who gets the Guide will also get a £50 Google Adwords voucher completely FREE. This means you have everything you need to start advertising your business/products/services for only £17

Get your Guide here

Merry Christmas

2011-12-14T16:10:00.000+00:00

Competition Time

2011-12-14T10:47:00.000+00:00

HO, HO, HO

As it is nearing christmas I thought I would introduce a little competition, where one lucky person will win a gift from us.

Anybody that likes my page on facebook, and gets thier FREE 6 part video guide, before the 23rd December, will go into a draw, where one lucky liker will recieve a £50 voucher for thier adwords campaign, completely FREE!!!!!

Enter competition here

Good luck to all.

9 Quick Tips

2011-12-10T10:48:00.001+00:00

Here are 9 quick tips for you, when using Google Adwords

Include negative keywords in your campaign to stop your ad showing when you don't want it to.
Make sure you set your daily budget to what you can afford
Test and measure your ads to see which ones get the best results.
A good capture form on your website will make all the difference.
Make sure you use analytics in your website to track your visitors.
Use all the different types of matches for each keyword, Broad Phrase and exact matches
Always use at least two ads for ad group you create in Adwords. This is so you can split test and see which one performs better.
Think about your keywords from the customers view
Use the google keyword tool and type in "restaurants in london" and take a look at how many people are typing in these keywords, in one month. Now try it with keywords relating to your own business and see what QUALIFIED traffic you are missing out on. Remember this is just one set of keywords! imagine if you had 10 or even 100. Cool isn't it!

90% Reached by Google

2011-12-07T12:49:00.000+00:00

90% of internet users, use google to search for answers, products/services and to learn.

With over 2.5 Billion views, worldwide each day and 456 Million unique visitors each month, google is by far the biggest search engine in the digital world today.

As part of google you tube is the 2nd biggest search with 2 Billion users a day with 24 hours of video getting uploaded each minute.

With this kind of audience, businesses should really get in on the act and start using Googles power to attract and keep cunsumers. With the world the way it is more and more people are turning to the internet as a means of purchasing. Targeting specific people using relevant keywords will not only give your business branding the exposure it needs but will also drive that specific, qualified traffic to your website.

Just by getting 1% of the traffic looking for your specific product or service will double your business if not more. This is why I give you lots of FREE content and hints/tips on using the best way of advertising online using Google Adwords. Start generating leads Today

To find out more about our services please visit our wbsite HERE

Negative Keywords

2011-12-01T13:46:00.000+00:00

This is something that Google Adwords has hidden away at the bottom of the keywords tab page on a campaign account.

Using certain negative keywords stop your ad showing people who you don't particlarly want to target. Let me give you an example.

Lets say one of your keyphrases were "Sell house Fast" What you don't want is your ad showing to someone who types in "Sell house fast in spain" This means that if you ad Spain onto your negative keywords Your ad will not show to that person.

Ideally you should have a couple of hundred negative keywords for your campaign, covering all keyphrases you use.

To find out more watch the video on the top right hand side of this page.

Google Adwords Express

2011-11-28T13:04:00.000+00:00

You are now able to advertise your business locally using Google Adwors Express This will allow you to choose a distance from your location, so that anyone searching for your product or service, within this location will see your ad. So if you choose a distance of 30 miles, then anyone searching within this radius will see your ad.

This is a new dimesnsion to the normal google Adwords campaign. So if you deliver leaflets in your area for lead generation, you are now able to use PPC locally either instead of or in conjunction with, other forms of advertising. With the amount of people searching the internet set to double over the next 2-3 years, you need to start advertising on it, as these people are searching for answers, products or services on the Internet.

A.I.D.A Formula

2011-11-27T12:16:00.000+00:00

It is very important that the copywrite on your website and in your Google Adwords campaign ads, for your lead generation, is spot on. You need to attract your customers attention and keep it. We can do this by following a simple formula that can apply to any form of copywriting. It is A.I.D.A.

By using this formula you can write your copywrite for Lead Generation as well as your website.

Match Types Explained

2011-11-25T11:14:00.000+00:00

There are three different match types for your Keywords. You should use a combination of all of these Match types, when setting up your group Keywords/phrases for your lead generation campaign. These types can be found on the left hand side of the Keyword tool page

1) Broad Match
2) Phrase Match
3) Exact Match

Broad Match

If someone types in a phrase which contains your keywords, keeping with the examples used, “I need to find restaurants in and around London” your ad will show up. This is because a Broad match keyword means that as long as the person has included your keywords in their phrase (in any order) then your ad will show.

Phrase match

With phrase match Keywords, any words included at the beginning or end of your keywords such as “I need to find restaurants in London” or “Looking for good restaurants in London area”. As long as the extra words are before or after you keywords your ad will show. This will be more relevant to the person searching for “restaurants in London” Your phrase match keywords are shown with [] brackets at each end of the keyword.

Exact Match

The exact match will only show if the keywords typed in are matched exactly with your keywords in your ad. For example “restaurants in London” This again is even more relevant than the phrase match keywords. Phrase match keywords are shown with “” (apostrophes) at each end of the keyword.

You will get better results using all three match types. You can learn more by visiting our website

Adwords launches Express

2011-11-24T17:39:00.000+00:00

You can now advertise on a more local level using google adwords express.
Learn how

Don't Let Google Automate it.

2011-11-24T16:26:00.000+00:00

A lot of people fall into the first trap that Google Adwords set. They let Google automate it for them. This is good if you want to loose a lot of money fast and your daily budget spent in the first 30 minutes of the day. This could be through pure laziness or just a lack of knowledge and understanding about Adwords.

Whatever you do, do not let google automate it. Take the time to make the settings yourself.

If you would like help or some information on this, you can request a FREE consultation HERE

You may also want to get your Step by Step Guide to Google Adwords

Keyword Tool

2011-11-24T14:44:00.001+00:00

When you are setting up a Google Adwords campaign you will need to target the people searching for your product/service.

So how do we do that?

Well when people are looking for a specific product or service, they type a phrase into the search engine, so if they are looking for a restaurant in london, for example they would type in that phrase. This is what we call keywords or keyphrase.

It is easy to search for the amount of monthly users searching in this term. What you want to do is go to the google keyword tool and type in the phrase. You will see a page where you can see the total monthly searches globally and locally for that phrase. So today 24/11/11 the total global search for Restaurants in london is 823,000 and locally is 550,000 Imagine just getting 1% of that traffic to your site. This is for one keyphrase, imagine now that you had ten, fifty or a hundred other keyphrases related to this.

Now you can see the potential of Google Adwords

Why Market using Google Adwords

2011-11-24T14:31:00.001+00:00

A lot of people have asked me why do you market using Google Adwords?

The answer is simple.

With the Internet users set to double over the next two to three years, I cannot afford not to. More and more people are using the Internet to search for all kinds of things from information to products and services, so it makes sense to have an online advertising campaign targeting the people who are looking for my product or service. The best thing about having a campaign are that you are getting people to your website that are specifically looking for what you are selling or offering.