tag:typepad.com,2003:weblog-519178 2011-07-05T14:29:04-05:00 When all you have is a craphammer, all tasks are basically... no wait... TypePad Craphammerhttp://feedburner.google.comHi! You appear to have a browser that does not support RSS feeds. Use one of the services to the right, or just scroll down to view the latest activity on the craphammer blog. tag:typepad.com,2003:post-6a00d8341c9abf53ef01538fab4402970b 2011-07-05T14:29:04-05:00 2011-07-05T14:28:42-05:00

It's finally out! Our paper (deck, really) on using SM Monitoring to find relationships. We wanted to do more on the qualitative front but ran out of time/cycles. We dug enough to show the people we are finding are likely of value to the brand. Social Media Monitoring - Finding Relationships Love to know your thoughts/reactions.

Sean Howard <div xmlns="http://www.w3.org/1999/xhtml">It's finally out! Our paper (deck, really) on using SM Monitoring to find relationships. We wanted to do more on the qualitative front but ran out of time/cycles. We dug enough to show the people we are finding are likely of value to the brand. <div id="__ss_8505596" style="width:425px"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/eportelance/social-media-monitoring-finding-relationships" target="_blank" title="Social Media Monitoring - Finding Relationships">Social Media Monitoring - Finding Relationships</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/8505596" width="425"></iframe> <div style="padding:5px 0 12px"> Love to know your thoughts/reactions. </div></div></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=YIsARJJR4dU:xtVEWZkmN3o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Craphammer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=YIsARJJR4dU:xtVEWZkmN3o:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Craphammer?i=YIsARJJR4dU:xtVEWZkmN3o:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Craphammer/~4/YIsARJJR4dU" height="1" width="1"/> http://www.craphammer.ca/2011/07/social-media-monitoring-finding-relationships.html tag:typepad.com,2003:post-6a00d8341c9abf53ef01538f2fac1e970b 2011-06-17T11:17:00-05:00 2011-06-17T11:17:00-05:00

Want to be a great leader? Watch this video. The Creative Leader – What To Do When the Way’s Not Clear from Ben Stone on Vimeo. I love Michael too much. I think I have a man crush. :) Sean

Sean Howard <div xmlns="http://www.w3.org/1999/xhtml"><p>Want to be a great leader?</p> <p>Watch this video.</p> <p><iframe frameborder="0" height="300" src="http://player.vimeo.com/video/22111615?title=0&amp;byline=0&amp;portrait=0" width="400"></iframe></p> <p><a href="http://vimeo.com/22111615">The Creative Leader – What To Do When the Way’s Not Clear</a> from <a href="http://vimeo.com/rpoconsulting">Ben Stone</a> on <a href="http://vimeo.com">Vimeo</a>.</p> <p>I love <a href="http://michaelcwagner.com/" target="_self">Michael</a> too much.  I think I have a man crush.  :)</p> <p>Sean</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=nSZ1HxGrKRY:G5qW_t7cYik:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Craphammer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=nSZ1HxGrKRY:G5qW_t7cYik:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Craphammer?i=nSZ1HxGrKRY:G5qW_t7cYik:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Craphammer/~4/nSZ1HxGrKRY" height="1" width="1"/> http://www.craphammer.ca/2011/06/how-to-be-a-creative-leader.html tag:typepad.com,2003:post-6a00d8341c9abf53ef01538f2f92ea970b 2011-06-14T11:06:07-05:00 2011-06-14T11:06:07-05:00

Or the five hardest questions I've ever been asked. Rethinking Digital and Social Marketing for the Arts The presentation that I gave today to the International Society for the Performing Arts.

Sean Howard <div xmlns="http://www.w3.org/1999/xhtml"><p>Or the five hardest questions I've ever been asked.</p> <div id="__ss_8303116" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/craphammer/rethinking-digital-and-social-marketing-for-the-arts" title="Rethinking Digital and Social Marketing for the Arts">Rethinking Digital and Social Marketing for the Arts</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/8303116" width="425"></iframe></div> <p>The presentation that I gave today to the International Society for the Performing Arts.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=0z7VSo-Za3g:AoMhfxX46yo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Craphammer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=0z7VSo-Za3g:AoMhfxX46yo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Craphammer?i=0z7VSo-Za3g:AoMhfxX46yo:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Craphammer/~4/0z7VSo-Za3g" height="1" width="1"/> http://www.craphammer.ca/2011/06/rethinking-digital-and-social-marketing-for-the-arts.html tag:typepad.com,2003:post-6a00d8341c9abf53ef014e88a89970970d 2011-05-25T07:52:32-05:00 2011-05-25T07:52:32-05:00

First, an amazing shout out to Mark and Claire as planning-ness 2011 was beyond inspiring. This event remains the top planning/strategy conference on the planet and I look forward to attending every year. If there was one theme from this year's planningness, it was about flipping the AIDA model on its head and to start with action. I had the...

Sean Howard <div xmlns="http://www.w3.org/1999/xhtml"><p>First, an amazing shout out to Mark and Claire as <a href="http://planningness.com/" target="_self">planning-ness 2011</a> was beyond inspiring. This event remains the top planning/strategy conference on the planet and I look forward to attending every year.</p> <p>If there was one theme from this year's planningness, it was about flipping the AIDA model on its head and to start with action. I had the honour of finally meeting <a href="http://www.zeusjones.com/blog/" target="_self">Adrian Ho from Zeus Jones</a> face to face and his presentation carried the shift in strategy/planning to its ultimate conclusion - less is more.</p> <div id="__ss_8083165" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/zeusjones/production-as-strategy" title="Production as strategy">Production as strategy</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/8083165" width="425"></iframe> <div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/zeusjones">Zeus Jones</a></div> </div></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=Oc51yNgm2uo:oRDNRy2M9dg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Craphammer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=Oc51yNgm2uo:oRDNRy2M9dg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Craphammer?i=Oc51yNgm2uo:oRDNRy2M9dg:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Craphammer/~4/Oc51yNgm2uo" height="1" width="1"/> http://www.craphammer.ca/2011/05/the-planningness-flip.html tag:typepad.com,2003:post-6a00d8341c9abf53ef015431f0152d970c 2011-04-26T05:59:00-05:00 2011-04-26T05:59:00-05:00

I fell in love with this movie taken from a high speed train in Japan. I've often had negative reactions to the kaleidoscope effect applied to films and music videos. But this was just plain magical. Shinkansen ver.2 from daihei shibata on Vimeo.

Sean Howard <div xmlns="http://www.w3.org/1999/xhtml"><p>I fell in love with this movie taken from a high speed train in Japan.</p> <p>I've often had negative reactions to the kaleidoscope effect applied to films and music videos. </p> <p>But this was just plain magical.</p> <p> </p> <p><iframe frameborder="0" height="300" src="http://player.vimeo.com/video/9403179?title=0&amp;byline=0&amp;portrait=0" width="400"></iframe></p> <p><a href="http://vimeo.com/9403179">Shinkansen ver.2</a> from <a href="http://vimeo.com/user1194005">daihei shibata</a> on <a href="http://vimeo.com">Vimeo</a>.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=2uMrWRa54yw:weuEBvfjD14:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Craphammer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=2uMrWRa54yw:weuEBvfjD14:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Craphammer?i=2uMrWRa54yw:weuEBvfjD14:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Craphammer/~4/2uMrWRa54yw" height="1" width="1"/> http://www.craphammer.ca/2011/04/beautiful-high-speed-train-japan.html tag:typepad.com,2003:post-6a00d8341c9abf53ef014e8810810a970d 2011-04-25T09:51:08-05:00 2011-04-25T09:48:13-05:00

It was so refreshing to see this slideshare from 22 squared. I'm not sure how I missed it until now! A hat tip to Eric for flipping this my way. And he is right. Slide 10 rocks. The True Value of Social Media View more presentations from 22squared

Sean Howard <div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://craphammer.typepad.com/.a/6a00d8341c9abf53ef01538e1ce036970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="22squared_truevalue" class="asset asset-image at-xid-6a00d8341c9abf53ef01538e1ce036970b" src="http://craphammer.typepad.com/.a/6a00d8341c9abf53ef01538e1ce036970b-550wi" style="width: 550px;" title="22squared_truevalue"></img></a> <br><br></p> <p>It was so refreshing to see this slideshare from <a href="http://www.22squared.com/" target="_self">22 squared</a>.</p> <p>I'm not sure how I missed it until now!</p> <p>A hat tip to <a href="http://www.ericportelance.com/" target="_self">Eric</a> for flipping this my way.  And he is right.  Slide 10 rocks.</p> <div id="__ss_4875006" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/22squared/true-value-of-social-media" title="The True Value of Social Media">The True Value of Social Media</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/4875006" width="425"></iframe> <div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/22squared">22squared</a></div> </div></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=W93yaRwPmhA:2My-xQ0bpXM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Craphammer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Craphammer?a=W93yaRwPmhA:2My-xQ0bpXM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Craphammer?i=W93yaRwPmhA:2My-xQ0bpXM:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Craphammer/~4/W93yaRwPmhA" height="1" width="1"/> http://www.craphammer.ca/2011/04/some-sage-and-needed-advice-on-social-media-roi.html