Sisley New Corner at Sak's Fifth Avenue

The project is the first personalized corner for a cosmetic brand at Sak’s Fifth Avenue and crowns the success of the family-owned exclusive cosmetic brand in the North American market.

Sisley Sak's Corner Before and After

As for every Sisley corner, originality, elegance and luxury are the key concepts. The Creaction team started working on a flow analysis, studying how was the corner was positioned and what where the best axes to develop given the environment. We also reviewed the sales process with Sisley management and their staff in order to create a staff that would be both elegant but also very ergonomic.

Sisley Sak's Corner - Lay-out

Sisley Sak's Corner - Elevations

Very early in our design study, the idea of a curved, smooth design was at the center of our reflection to contrast with the rest of the fixtures. The column at the center, dressing up the air-conditioning vent for the floor presented us with an interesting opportunity for signage, using it as an wrap-around canopy.

Sisley Sak's Corner - Volumetric Study

Sisley Sak's Corner - Photorealistic Simulation

After receiving the approval from Sak’s Fifth Avenue (SFA) based on photo realistic renders, we started working on the engineering of the space. The design of the column with the overreaching canopy presented an interesting challenge: SFA expressly requested that it held the weight of a person standing on top, as it regularly rented the space out to the brands for different animations.

The Engineering of the Sisley Column

The engineering led us to use a metallic structure for the column with a double-door system fitted with custom hidden hinges to provide access inside the column (for maintenance purposes) as well as in the light boxes to change quickly and easily the brand communication.

Sisley's Column Metal Structure

Regarding the finishes, the choice of materials quickly turned to white Corian® for its resistance and its perfect, smooth aspect. This enables us to create a seamless aspect all around, on the curved counters. And the use of Bisazza mosaic on the cabinetry of the consultation table brought a nice, warmer touch to the corner.

Sisley Corner in Production

The installation of the corner went smoothly, supported by a local team in New York and the result is a truly unique space, the first completely personalized at Sak’s Fifth Avenue flagship in New York.

Sisley at Sak's Fifth Avenue - Consultation Table

Sisley at Sak's Fifth Avenue - Fragrance Bar

The attention to ergonomic details (see below) quickly won the sales staff and the clients over, making it a truly convivial space to review and try Sisley Cosmetics very high-end skincare, fragrances and make-up products.

Sisley Sak's Corner - Glass Shelf and Bag Hook Pull-outs

The New Sisley Columns at Bloomingdale's 59th Street

A few months ago, Creaction Design Group completed the installation of Sisley Cosmetics’ flagship corner at Bloomingdale’s. But as the fixtures were being manufactured, guidelines had changed and Bloomingdale’s authorized the brands in the center of B’Way to extend the dressing of the columns from 66″ to 102″, giving greater visibility from the aisles of the cosmetics department.

The Illuminated Column Extensions Crown Sisley Flagship at B'Way

As Creaction went back to the drawing board, we worked closely with Sisley Cosmetics to make the best use of this unique opportunity to increase the visibility of the flagship corner. Our main goal was to create a design seamlessly integrated with the existing fixtures, something that wouldn’t look like an addition but would enhance significantly the visibility of the corner.

Sisley's Flagship at Bloomingdale's 59th Street

The result: two column extensions in lacquered wood with cut-out logos and acrylic panels engraved with Sisley’s inimitable family shield and orchid, lit up by colored LEDs from JESCO Lighting. A fine combination that crowns elegantly Sisley’s flagship corner at Bloomingdale’s.

The Color Changing LEDs From JESCO Lighting Add A Subtle Touch to The Ensemble

Manufactured in Miami by Creaction Design Group, the column extensions represented a technical challenge that required an in-depth engineering study to integrate the shape and lights in the limited space available around the existing columns. The solution chosen relies on the combination of a metallic structure (used as a cantilever) and carpentry to support the weight of the columns.

A render of the space presents the concept as it was developed by Creaction Design Group

The Illuminated Column Extensions Crown Sisley Flagship at B'Way

The Lancôme Corner at Dufry C3 Store Displays the Brand's Skincare, Make-up and Fragrances

Conviniently located airside, right after the security checkpoint for Terminal C, the new Dufry C3 store boasts the leading brands in skincare, make-up and fragrances.

The New Dufry Store in Terminal C Welcomes International Passengers

The new Yves Saint Laurent wall fixture elegantly presents the feminine and masculine signature products in a luxurious mix of wood, back painted glass and satin gold aluminum.

The new YSL design with black back painted glass, acrylic cut-out logos, wood shelves in satin gold aluminum with glossy black trays and illuminated with LED lighting

With skyrocketing sales of its staple Pliage bags, an iconic product very well suited for Travel Retail environment, the brand wantedto display more of its leather lines while increasing the visibility and branding of its newly acquired space within the DFA stores.

Longchamp Gondola with its iconic Pliage, a staple for Travel Retail locations

The result: brand new fixtures with Longchamp new corporate design for 6 of the 12 DFA stores at MIA. Easily recognizable with their iconic Pliage bags and Longchamp new line of upscale leather bags, the fixtures are clearly identifiable with illuminated logos.

Longchamp illuminated logo signals the brand from the store entrance

Leathers are elegantly displayed on Longchamp luxurious console kits, an original design from the brand, adapted here by Creaction Design for the requirements of the space at Miami International Airport.

Longchamp Leathers are displayed on a luxurious and unique console kit

The concept of Longchamp travel retail was declined to accommodate larger retail spaces like with this complete wall unit for Longchamp Pliage next to gate D25.

A complete wall of Longchamp Pliage bags

The new TAG Heuer shop-in-shop in Oranjestad, Aruba was entirely designed and manufactured by Creaction Design Group. At the heart of the emblematic Renaissance boutique hotel in Aruba, the store uses the sleek design of the leading sport watch brand to create an atmosphere of luxury and performance. This new space presents TAG Heuer’s unique identity, mixing world-class technology with great tradition and craftsmanship.

TAG Heuer's Nathalie Drevot and Creaction's Pierre Amezcua in front of the TAG Heuer boutique

The sleek design of TAG Heuer

The TAG Heuer boutique opens directly into Colombian Emeralds International

The lucky winner of a TAG Heuer Link with Colombian Emeralds staff

Nathalie Drevot (TAG Heuer), Jack Coote (CEI) and Jeanette Keith (CEI)

A happy winner of a pair of TAG Heuer sunglasses

The pictures below offer a quick glimpse into the sleek and modern new look the brand has unveiled with this unique space at Bloomingdale’s 59th street in New York, NY.

A view of the Sisley corner from BWay main alley

Inside Sisley's cabin at BLM 59th Street

Sisley Paris' corner at the heart of BLM's BWay

The make-up counters of the Sisley corner

Another view of the Sisley corner on Bloomingdale's BWay