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	<title>Create Hype</title>
	
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	<description>Marketing Tips for Creative Women Entrepreneurs</description>
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		<title>Link Hype 5-18-12</title>
		<link>http://createhype.com/link-hype-5-18-12/</link>
		<comments>http://createhype.com/link-hype-5-18-12/#comments</comments>
		<pubDate>Fri, 18 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1990</guid>
		<description><![CDATA[This week has been SO exciting for the creative world because there were tons of video chats and collaborations taking place.  If you missed them, we&#8217;ve got them below for you!  You&#8217;ll learn some amazing tips to set up an effective pricing system and learn how to say YES! to opportunities that come your way. ...]]></description>
			<content:encoded><![CDATA[<p><strong>This week has been SO exciting for the creative world because there were tons of video chats and collaborations taking place.  If you missed them, we&#8217;ve got them below for you!  You&#8217;ll learn some amazing tips to set up an effective pricing system and learn how to say YES! to opportunities that come your way.  </strong></p>
<p><strong>We&#8217;re also getting ready for June so if you want to see someone interviewed for our Wednesday posts, let us know in the comments below!  Or, if you&#8217;d like to guest post for us, shoot us an email at info@createhype.com.  Happy reading!</strong></p>
<p>This week Tara Gentile and Megan Auman joined up in the Etsy Labs to share <strong><a href="http://www.etsy.com/community/online-labs" target="_blank">The Art of Pricing for Profit</a>.</strong>  It&#8217;s an hour and a half long talk that you NEED to watch.  Click the Success videos link below the video screen and it will be the first video.</p>
<p>We stumbled on this great short post this week that cuts through the &#8216;lies&#8217; we tell ourselves about our time and why we can&#8217;t say yes to the opportunities that come our way.  The Born Creative Blog wants you to ask yourself, <strong><a href="http://www.bourncreative.com/are-you-missing-opportunities-to-improve-and-create-success" target="_blank">Are You Missing Opportunities to Improve and Create Success?</a></strong></p>
<p>Competition and comparison can kill a business.  Man vs. Debt shared an amazing guest post this week that explains <strong><a href="http://manvsdebt.com/the-danger-in-comparing-yourself-to-others/" target="_blank">The Dangers in Comparing Yourself to Others</a></strong>.</p>
<p>On Monday, Tara Gentile, Mayi Carles, April Bowles, Jessika hepburn, and Megan Auman sat down with Srinivas Rao from Blogcast FM to chat.  They covered how to create killer video content, how to run your blog like a business, how to make creative collaborations, and how to price appropriately.  You&#8217;ll want to watch this<strong> <a href="http://blogcastfm.com/handmade-bloggers/" target="_blank">great video</a></strong> (located below the advertising and sign-up box).</p>
<p>If you&#8217;re a bit nerdy, you&#8217;ll love this post by Mailchimp.  They&#8217;ve done a ton of research surrounding how people interact with and use <strong><a href="http://mailchimp.com/resources/guides/html/email-on-mobile-devices/" target="_blank">Email on Mobile Devices</a></strong>.</p>
<p><em>{Featured image via <a href="http://www.etsy.com/listing/79769532/i-like-big-books-and-i-cannot-lie-custom?ref=v1_other_1" target="_blank">Pamela Fugate Designs</a>}</em></p>
<p><a href="http://createhype.com/link-hype-5-18-12/" rel="bookmark">Link Hype 5-18-12</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 18, 2012.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/neoayAD1YeSzgr-hMSnL614QrWk/0/da"><img src="http://feedads.g.doubleclick.net/~a/neoayAD1YeSzgr-hMSnL614QrWk/0/di" border="0" ismap="true"></img></a><br/>
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		<title>3 Easy-to-Make Google Analytics Mistakes</title>
		<link>http://createhype.com/3-easy-to-make-google-analytics-mistakes/</link>
		<comments>http://createhype.com/3-easy-to-make-google-analytics-mistakes/#comments</comments>
		<pubDate>Thu, 17 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Liz</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1987</guid>
		<description><![CDATA[Google Analytics is by far my favorite free tool for small businesses online. You can learn SO much about your business just by adding just a wee bit of tracking code to your site. However, unless you correct these three things with your Google Analytics account, you might be in for a little analytics trouble...]]></description>
			<content:encoded><![CDATA[<p>Google Analytics is by far my favorite free tool for small businesses online. You can learn SO much about your business just by adding just a wee bit of tracking code to your site.</p>
<p><strong>However, unless you correct these three things with your Google Analytics account, you might be in for a little analytics trouble down the road.</strong></p>
<p>Don’t worry &#8211; they’re easy to fix. Let’s walk through it:</p>
<p>(Don’t have GA set up yet? Check out my <a href="http://www.lizlockard.com/how-to-set-up-google-analytics-3-essential-steps-for-the-beginner/" target="_blank">beginner’s tutorial for setting up Google Analytics</a> for an easy step-by-step)</p>
<h3>1 &#8211; No Second Admin User</h3>
<p>Are you the only admin user for your Google Analytics account? Even if you’re the only person in your business, I strongly recommend linking another (backup) gmail address to your account. This gives you a backup plan if, for whatever reason, you lose access to your Analytics email account or your login fails. (Try googling “can’t access google analytics” to see how many people have had this dreaded problem)</p>
<p><strong>Having a second admin user (even if it’s just a second email address you own) means you’ll still have access to your data if your primary login fails.</strong></p>
<p>How do you add a second admin user?</p>
<p>1 &#8211; Once logged in, head to Admin<br />
2 &#8211; Select the Users menu under Profiles<br />
3 &#8211; Click +New User<br />
4 &#8211; Enter the email address and be sure to select Administrator for Role<br />
5 &#8211; Click Create User</p>
<p>And you’re done! This person can now log in to <a href="http://www.google.com/analytics" target="_blank">www.google.com/analytics</a> with their email and password and see your account just like you can.</p>
<h3>2 &#8211; Not Filtering Internal Traffic</h3>
<p>Ever have a lot of code work done on your website then wonder why you got such a big spike in traffic in Google Analytics? For a lot of small business owners (especially ones with new-to-low traffic sites), you and your team are one of the biggest sources of traffic to your site.</p>
<p><strong>But who cares what you and your team are doing on your site?</strong> We want to use Google Analytics to measure the behavior of potential customers.</p>
<p>How? By adding a simple IP address filter.</p>
<p>Don’t worry if you don’t know what an IP address even IS &#8211; just have you and your team visit <a href="http://www.whatismyip.com/" target="_blank">www.whatismyip.com</a> from their work locations (not via mobile) and send you the number they get. Easy peasy.</p>
<p>To set up that filter?</p>
<p>1 &#8211; Once logged in, head to Admin<br />
2 &#8211; Select the Filters tab under Profiles<br />
3 &#8211; Click +New Filter<br />
4 &#8211; Name the filter &#8211; something like “Joe (web design) IP address” works.<br />
5 &#8211; Under Predefined Filter, select Exclude and Traffic From the IP Addresses and That Are Equal To<br />
6 &#8211; Enter the appropriate IP address<br />
7 &#8211; Click Save</p>
<p>Done and done. Make sure to add more than one IP filter for yourself if you do a lot of work from home or a second location in addition to an office.</p>
<p>Without these filters, it’s easy to get an inaccurate picture of what’s going on with your website visitors. With these filters in place, you’ll get to make better decisions based on more honest data.</p>
<h3>3 &#8211; No Privacy Policy</h3>
<p>Did you know that as part of setting up Google Analytics on your site, you agreed to disclose certain information in your online privacy policy on your website? It’s true &#8211; check out the <a href="http://www.google.com/intl/en_uk/analytics/tos.html" target="_blank">terms and conditions</a>.</p>
<p>To quote Google,</p>
<p>“You will also use reasonable endeavours to bring to the attention of website users a statement which in all material respects is as follows:</p>
<blockquote><p>‘This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating&#8230;’”</p></blockquote>
<p>That’s not all of it &#8211; go check out <a href="http://www.google.com/intl/en_uk/analytics/tos.html" target="_blank">the ToS</a> to see it all!</p>
<p>Google reserves the right to review your site at any time to ensure you are in compliance &#8211; and, in theory, could revoke access to your account. So go ahead and make sure your privacy policy is up-to-snuff right now!</p>
<p><strong>DISCLAIMER:</strong> This is by no means legal advice and you should absolutely consult with your own legal counsel to ensure compliance with laws (privacy and otherwise) in your area.</p>
<h3>Your Turn</h3>
<p>What about you? Have you come across any other easy-to-make mistakes with Google Analytics? Were you making any of the ones in this post? Did you find this useful? Let us know in the comments!</p>
<p><em>{Featured image via <a href="http://www.semiologic.com/software/google-analytics/" target="_blank">Semiologic</a>}</em></p>
<p><a href="http://createhype.com/3-easy-to-make-google-analytics-mistakes/" rel="bookmark">3 Easy-to-Make Google Analytics Mistakes</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 17, 2012.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/ALXK6i4Rl_90uxRFDPhWzWLq9Rg/0/da"><img src="http://feedads.g.doubleclick.net/~a/ALXK6i4Rl_90uxRFDPhWzWLq9Rg/0/di" border="0" ismap="true"></img></a><br/>
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		<title>Interview with Sapna Mehra</title>
		<link>http://createhype.com/interview-with-sapna-mehra/</link>
		<comments>http://createhype.com/interview-with-sapna-mehra/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1982</guid>
		<description><![CDATA[I met Sapna Mehra at Tara Gentile&#8217;s Art of Earning LIVE event back in February and I was immediately bowled over by her gorgeous work and the philosophy behind it.  You are going to love the story of this amazing jewelry designer and her mission to make jewelry for people who have passed through fire...]]></description>
			<content:encoded><![CDATA[<p><em><strong>I met <a href="http://www.sapnamehra.com/" target="_blank">Sapna Mehra</a> at Tara Gentile&#8217;s Art of Earning LIVE event back in February and I was immediately bowled over by her gorgeous work and the philosophy behind it.  You are going to love the story of this amazing <a href="http://www.sapnamehra.com/" target="_blank">jewelry designer</a> and her mission to make jewelry for people who have passed through fire to become gold.</strong></em></p>
<p><strong>In case people don&#8217;t know you and your amazing business, would you mind sharing what you do?</strong></p>
<p>I’d love too! I’m a designer and I collaborate with master artisans in Rajasthan, India who render my designs into jewelry that’s handcrafted using 400 year-old techniques that are passed down over generations. A special form of purified 24k gold called kundan is used to set natural, hand cut gems on one side and the reverse embellished with my original enameled motifs. Kundan is made by repeatedly firing unrefined gold at extreme temperatures till all impurities are burned away.</p>
<p>There’s a proverb from Rajasthan that speaks to how kundan is created and inspires my work:</p>
<p>“Gold becomes kundan only after passing through fire.”</p>
<p>My work is a tribute to my heritage, to perseverance, to overcoming. In overcoming the most impossible challenges, we discover our strength, courage and grace. My jewelry is for anyone who’s passed through fire, to wear as an emblem of triumph.</p>
<p><strong>I think you are the first jewelry designer, not jewelry maker, that I have met.  What made you decide to go into design?</strong></p>
<p>I came to becoming a designer via a circuitous path. I can’t say I always knew what I wanted to do but throughout my life I kept pursuing the things and subjects that I found engaging. I let my passion and curiosity lead me.</p>
<p>Eventually, my curiosity pulled me back to the land of my parents’ birth &#8211; Rajasthan. An opportunity arose for me to work with traditional jewelers and I became immersed in studying traditional jewelry making techniques that are kept well-guarded and are passed on over generations.</p>
<p>I found the craftsmanship of the region to be stunning and steeped in history. I was fascinated by how traditional jewels were still crafted using the same techniques, tools and designs that were used over 400 years ago. While I loved the jewelry, I found that I wasn’t able to wear any of the pieces in my everyday life because they were so ornate and opulent. But I really wanted to! So that’s when I designed my first necklace, using craftsmanship and materials that I adored but in a design that suited my lifestyle.</p>
<p>I still have that necklace and I still get complimented on it every time I wear it. That’s what inspired me to start my own collection. And after passing through more than a few fires of my own, I was able to design my first line of jewelry.</p>
<p style="text-align: center;"><a href="http://createhype.com/?attachment_id=1984" rel="attachment wp-att-1984"><img class="size-full wp-image-1984 aligncenter" title="il_570xN.289875954" src="http://cdn.createhype.com/wp-content/uploads/il_570xN.289875954-e1337101384475.jpg" alt="" width="500" height="500" /></a><strong><a href="http://www.etsy.com/listing/87058595/delicate-triple-garnet-dew-drop-recto" target="_blank">Delicate Triple Garnet Dew Drop Necklace</a></strong></p>
<p><strong>You blend so much mythology, storytelling, and mysticism into your work.  Did these things play a big role in your upbringing?  (Or, alternatively, what about them fascinates you?)</strong></p>
<p>Growing up in New Jersey, as the child of immigrants, it was important to my parents that we learned as much about Indian culture as possible. Our world was colored with the telling of folk tales, epics, myths and legends. I learned about gods and goddesses, their virtues and faults, and absorbed the lessons learned from their adventures. In college and later, I learned about the power of symbolism and iconography in Eastern religions and philosophies.</p>
<p>Myths and symbols are like the designs and patterns woven into a handloomed textile. They illuminate our lives with color and meaning and serve as an archetype of human experience. At different periods in my life, there have been different symbols or myths that take on particular significance and speak to me in a deep way. They become like guides, helping me find direction and meaning. It’s what creates a feeling of home for me.</p>
<p>Lately, I’ve been very interested in tantric symbols and diagrams. They seem like very simplistic geometric shapes, but are in fact powerful symbols that are informed by a complex philosophy of the nature of the universe.</p>
<p><strong>Do you have any new product lines in the works?  Or do you have a big goal for your business this year? </strong></p>
<p>I’m so excited to really to focus my efforts on a couple of things this year. First, I’d really like to expand my visibility and reach. I think each of us has a very special story of triumph that has shaped who we are. My jewelry, especially my <a href="http://www.sapnamehra.com/pages/Discover-Your-Number.html" target="_blank">Asmi collection</a>, is a way to celebrate and honor that story and I’d love to share that message with so many more people, here and all around the world!</p>
<p>The second is to start working on collaborative projects. I’ve met so many amazing people who are doing such incredible work and it’s really inspired me. I’d love to offer my contribution as a jewelry designer to help develop projects that deliver enriching, empowering, transformative experiences that endure. Experiences that help you identify, cultivate and celebrate the strength and beauty that is inside you. Experiences that stay with you, and become a part of your story.</p>
<p>My kundan jewelry designs are poetic, powerful and graceful metaphors that capture the beauty of an experience for a lifetime.</p>
<p style="text-align: center;"><a href="http://createhype.com/?attachment_id=1985" rel="attachment wp-att-1985"><img class="aligncenter size-full wp-image-1985" title="il_570xN.293649103" src="http://cdn.createhype.com/wp-content/uploads/il_570xN.293649103-e1337101490929.jpg" alt="" width="500" height="500" /></a><strong><a href="http://www.etsy.com/listing/88037908/faceted-amethyst-flower-petal-earrings" target="_blank">Faceted Amethyst Flower Petal Earrings</a></strong></p>
<p><strong>You and your business have grown so much over the past few years.  Was there ever a time when you worried about failing?  How did you overcome it?</strong></p>
<p>Yes, absolutely! Of course, there have been so many moments of doubt, of just feeling completely deflated, times when I thought I should just hang it all up. What has gotten me through all those times is perseverance, determination and surrounding myself with an amazing network of support. There are all sorts of voices and people around us all the time and I think over the years, I’ve become very skillful at gleaning the voices that are truly uplifting from those that are steeped in fear and insecurity.</p>
<p>I also find incredible motivation and strength in the Rajasthani proverb I mentioned earlier:</p>
<p>“Gold becomes kundan only after passing through fire.”</p>
<p>We all pass through our own fires and I really believe that when we are faced with seemingly insurmountable challenges, it’s really the universe offering us an opportunity to become a master. There is so much joy in pushing through and coming out on the other side, in coming to understand your own strengths and abilities, in really knowing who you are and who you can be. Struggle is a part of life, but how you emerge from the struggle is what creates your unique story. I get inspired by friends, loved ones and also from writers, bloggers and artists that are sharing their wisdom and stories online and in books.</p>
<p><em><strong>Aren&#8217;t you totally inspired!?  I know we have all passed through our individual fires and <a href="http://www.sapnamehra.com/" target="_blank">Sapna</a> really understands the importance of letting the world know you have come out great for it.  You will definitely want to take a peek through <a href="http://www.sapnamehra.com/" target="_blank">her collections</a>.</strong></em></p>
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<p><a href="http://createhype.com/interview-with-sapna-mehra/" rel="bookmark">Interview with Sapna Mehra</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 16, 2012.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/Bequ2E0T91nH8YsXi_CjO_r3t2Q/0/da"><img src="http://feedads.g.doubleclick.net/~a/Bequ2E0T91nH8YsXi_CjO_r3t2Q/0/di" border="0" ismap="true"></img></a><br/>
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		<title>Why Etsy Users Should Also Start Their Own Website</title>
		<link>http://createhype.com/why-etsy-users-should-also-start-their-own-website/</link>
		<comments>http://createhype.com/why-etsy-users-should-also-start-their-own-website/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Steve Chou</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1945</guid>
		<description><![CDATA[Don&#8217;t get me wrong. Etsy is a fantastic place to get your feet wet with online selling. But when it comes to growing and expanding the sales of your products, relying solely on Etsy as your main sales channel will drastically stunt the growth of your business. Here&#8217;s why&#8230; You Have No Control On Etsy...]]></description>
			<content:encoded><![CDATA[<p>Don&#8217;t get me wrong. Etsy is a fantastic place to get your feet wet with online selling. But when it comes to growing and expanding the sales of your products, relying solely on Etsy as your main sales channel will drastically stunt the growth of your business. Here&#8217;s why&#8230;</p>
<h3>You Have No Control On Etsy</h3>
<p>As a company with investors and pressures to grow, Etsy does not necessarily have the same goals as an individual seller. For example, if Etsy decides that they need to boost profits, they can raise their transaction fees at any time and drastically reduce your margins.</p>
<p>If Etsy wants to, they can make arbitrary design changes without warning that may or may not reduce the visibility of your online shop. In fact, every change that they make can have a negative impact on your sales and the worst part is that it&#8217;s completely arbitrary and could happen at any time. You have absolutely no control over what they decide to do and your sales could disappear at a moments notice!</p>
<p>The best way to future proof your business is by creating something that you do own and have full control over which is creating your own website.</p>
<h3>Plan Your Transition And Start Thinking About Your Website Now</h3>
<p>So does that mean you should drop Etsy right away and start your own online store? Absolutely not! If you are making a decent number of sales on Etsy already, then by all means you should keep listing your products there. However in the background, you should begin working on your own website.</p>
<p>If creating your own shopping cart website sounds daunting and expensive at first, don&#8217;t be discouraged. In fact, you can start your own online store for as little as 5 bucks a month. The reason that it&#8217;s so cheap is because there are many open source shopping carts out on the market that are completely free. You simply have to find a webhost, install the shopping cart and you are ready to go.</p>
<p>Once your online store is up and running, you can then begin the process of drawing your customers away from Etsy and having them shop at your store directly.</p>
<h3>Funneling Customers To Your Shop</h3>
<p>The easiest way to lure customers away from Etsy to shop at your own online store is to offer incentives. First off, I would price the goods for your own shop at prices that are slightly below your Etsy store prices. Then, every time you ship an order to one of your Etsy customers, you should insert a business card or a coupon encouraging them to bypass your Etsy shop to buy from your store directly.</p>
<p>Because it will be cheaper and more convenient to shop at your own online store, repeat customers will naturally gravitate away from Etsy and pay you directly. Not only does this save you from having to pay Etsy&#8217;s transaction fees but you will slowly begin amassing an army of loyal customers.</p>
<p>Another good way to take advantage of Etsy&#8217;s marketplace is by including the URL of your online store within your product listings. While it&#8217;s strictly prohibited from linking directly to your site from Etsy, you should be able to insert your website address or your store name in a subtle manner to draw additional traffic to your shop.</p>
<h3>Is This Really Doable?</h3>
<p>The sooner that you come to realize how important it is to own your website, the sooner that you can take action and begin. In case you have any doubts on whether this strategy is doable, I thought that I&#8217;d share with you my own personal ecommerce story.</p>
<p>Once upon a time, I used to <a href="http://bumblebeelinens.com/ladiesHandkerchiefs.php">sell a wide selection of handkerchiefs for women</a> on Ebay and I made a pretty good side income in doing so. But one day, Ebay decided to drastically increase their selling fees to about 12-15%. All of sudden, my profit margins became razor thin so I was pretty much forced to transition away from Ebay and start my own website.</p>
<p>Taking advantage of cheap webhosting and free open source software, I started my online store Bumblebee Linens in 2007. Using the same methods described above along with some search engine optimization, I managed to grow the traffic to my online store and made a six figure profit within my first year of business!</p>
<p>Beyond that first year, my store has been growing in the double and triple digits. And since then, I&#8217;ve expanded my product line from selling just handkerchiefs to <a href="http://bumblebeelinens.com/cotton-linen-napkins-c-22.html">selling linen napkins specifically catering to the wedding industry</a>.</p>
<p>By having my own website, I have a huge advantage over the other sellers on Ebay. For one thing, I have full control over the look and feel of my product pages. And the best part is that my products aren&#8217;t being compared to thousands of other similar looking product listings. Once I have a customer on my site, I also have the ability to upsell and cross sell additional products as well!</p>
<p>Overall, my profits are higher because I don&#8217;t have to pay any transaction fees. While I kept up my online store and my Ebay shop for quite some time, eventually I closed my Ebay operation because the profit margins were so much better on my own website. Plus, it made sense to focus my energies where I had control of my own destiny. After all, no one could shut me down, switch layouts or raise prices because I owned my own shop.</p>
<h3>Conclusion</h3>
<p>So if you are making a decent income from your Etsy shop, it&#8217;s probably a good time to think about diversifying your sales channels and starting your own website. As with any business, getting traffic to your website takes time. But the sooner you begin, the sooner you can take charge, own your business and stop relying on marketplaces like Etsy.</p>
<p><a href="http://blog.compete.com/2012/03/15/etsy%E2%80%99s-page-views-surpass-other-ecommerce-sites/" target="_blank"><em>{Featured image via Compete Pulse}</em></a></p>
<p><a href="http://createhype.com/why-etsy-users-should-also-start-their-own-website/" rel="bookmark">Why Etsy Users Should Also Start Their Own Website</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 15, 2012.</p>

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		<title>The $100 Startup by Chris Guillebeau</title>
		<link>http://createhype.com/the-100-startup-by-chris-guillebeau/</link>
		<comments>http://createhype.com/the-100-startup-by-chris-guillebeau/#comments</comments>
		<pubDate>Mon, 14 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1978</guid>
		<description><![CDATA[Ever wanted a book that tells you exactly how over 1,500 people like you build businesses earning $50,000 or much more from just a $100 investment?  If so, Chris Guillebeau&#8217;s book MUST be on your reading list.  It distills all the valuable lessons Christ gained from interviews and surveys with entrepreneurs over the past year. ...]]></description>
			<content:encoded><![CDATA[<p><strong>Ever wanted a book that tells you exactly how over 1,500 people like you build businesses earning $50,000 or much more from just a $100 investment?  If so, Chris Guillebeau&#8217;s book MUST be on your reading list.  It distills all the valuable lessons Christ gained from interviews and surveys with entrepreneurs over the past year.  It tells you exactly how to take what you love and turn it into something people can&#8217;t live without.<br />
</strong></p>
<p><strong>Product: <a href="http://createhype.com/loves/the100startup/" target="_blank">The $100 Startup<br />
</a></strong></p>
<p><strong>Creator:</strong> Chris Guillebeau</p>
<p><strong>Claim to Fame:</strong> Author, world traveler, and blogger behind <a href="http://chrisguillebeau.com/" target="_blank">The Art of Non-Conformity</a><strong><br />
</strong></p>
<p><strong>Star Rating:</strong> 5 stars!!!</p>
<p><strong>What it includes:</strong></p>
<ul>
<li>285 page book</li>
<li>25 case studies</li>
</ul>
<p><strong>What I loved about it!</strong></p>
<p>I don&#8217;t even know where to start!  Chris gives you all the information and breaks down every step for you to go from a $100 investment to $100,00 profit!  He goes very in-depth into how you need to find the crossroads of your passion and what people need.  Once you have that, Chris goes on to share his individual advice on writing a one-page business place, creating an offer your fans can&#8217;t refuse, and launching like a pro.  There are tons of checklists that really explain ever step of making your business plan or crafting an offer.  Plus, every chapter ends with several questions for you to answer and expand upon before you continue.</p>
<p><strong>What makes <a href="http://createhype.com/loves/the100startup/" target="_blank">Chris&#8217;s book</a> unique?</strong></p>
<p>Besides Chris&#8217;s advice, this book is packed full of inspiring stories and case studies.  Every chapter contains at least three stories of entrepreneurs who are living their dreams and running creative businesses.  These stories really helped me see that anything was possible because if they could do it, so could I!</p>
<p><strong>Best of the best!</strong></p>
<p>Chris doesn&#8217;t end his book with a successful launch but instead goes on to address how you can tweak small things to increase your income, how to franchise, and how to know when your company is big enough.  I found all of this incredibly helpful because it means I can keep coming back to this book again and again as my company grows.</p>
<p><strong>Honestly, I don&#8217;t know how to express how amazing this book is!  Chris has poured his whole heart, soul, and brain into <a href="http://createhype.com/loves/the100startup/" target="_blank">The $100 Startup</a>.  You will not only learn how to craft a business around your passion that brings in a stable (and perhaps completely unimaginable) income but you&#8217;ll be blown away by the success stories contained within the book.  How can you not be inspired when so many people are living their dream?<br />
</strong></p>
<p><a href="http://createhype.com/the-100-startup-by-chris-guillebeau/" rel="bookmark">The $100 Startup by Chris Guillebeau</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 14, 2012.</p>

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		<title>Link Hype 5-11-12</title>
		<link>http://createhype.com/link-hype-5-11-12/</link>
		<comments>http://createhype.com/link-hype-5-11-12/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1976</guid>
		<description><![CDATA[ We hope May is treating you well and bringing some pep and passion to your business!  Summer is nearly here and that means craft fair and wholesale show season.  While you&#8217;re getting ready for all of that, we&#8217;ve found you some great articles to help you sustain your passion for your work and tweak how...]]></description>
			<content:encoded><![CDATA[<p><strong> We hope May is treating you well and bringing some pep and passion to your business!  Summer is nearly here and that means craft fair and wholesale show season.  While you&#8217;re getting ready for all of that, we&#8217;ve found you some great articles to help you sustain your passion for your work and tweak how you&#8217;re using social media to ensure you&#8217;re telling a story, not just advertising.  Happy reading!</strong></p>
<p>This week Spin Sucks shared a great guest post that lists the <strong><a href="http://spinsucks.com/entrepreneur/three-things-your-new-company-needs-in-order-to-dominate/" target="_blank">Three Things Your New Company Needs In Order To Dominate</a></strong>.  These 3 things apply to new businesses and existing businesses alike because there&#8217;s no way you can grow without them.</p>
<p>Feeling like you need a boost to get your passion for your work back?  Rachelle of Magpie Girl has some great ideas to help you remember that <strong><a href="http://www.magpie-girl.com/20120509/small-powerful-sustainability/" target="_blank">Small Is Powerful: Sustainable Passion.</a></strong></p>
<p>We all know we should be telling stories, not just shouting our deals.  A Storied Content released an amazing article, <strong><a href="http://astoriedcareer.com/2012/05/ways-to-optimize-story-driven.html" target="_blank">A Dozen Ways to Optimize Story-Driven Social Content: Marie Forleo and Corbett Barr</a></strong>.  You won&#8217;t want to miss this one.</p>
<p>All of us feel like a failure every once in a while.  This week Marie Forleo explained why that&#8217;s not necessarily a bad thing with her post on, <strong><a href="http://marieforleo.com/2010/06/feel-failure-good/" target="_blank">Feel Like a Failure?  Here&#8217;s Why That&#8217;s A Good Thing.</a></strong></p>
<p>In a bit of reverse engineering, Social Media Today gives some advice on how to engage with your fans via social media by looking at why it doesn&#8217;t always work for big box companies.  You&#8217;ll enjoy their post, <strong><a href="http://socialmediatoday.com/markbigdot/504376/brands-using-social-media-without-engagement-isnt-just-traditional-advertising" target="_blank">Brands Using Social Media Without Engagement &#8211; Isn&#8217;t That Just Traditional Advertising?</a></strong></p>
<p><em> {Featured image via <a href="http://www.postcrossing.com/user/nposto/gallery/favourites" target="_blank">Misza</a>}</em></p>
<p><a href="http://createhype.com/link-hype-5-11-12/" rel="bookmark">Link Hype 5-11-12</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 11, 2012.</p>

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		<title>Pinterest and Copyrights – What You Need to Know</title>
		<link>http://createhype.com/pinterest-and-copyrights-what-you-need-to-know/</link>
		<comments>http://createhype.com/pinterest-and-copyrights-what-you-need-to-know/#comments</comments>
		<pubDate>Thu, 10 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Andreea</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1944</guid>
		<description><![CDATA[You’re probably already familiar with Pinterest’s popularity and you might have heard about the controversy surrounding Pinterest’s Terms and Conditions when it comes to copyrights. Here are some of the issues around this topic, along with what you need to know and how you can protect yourself and your business while on Pinterest. Who Owns...]]></description>
			<content:encoded><![CDATA[<p>You’re probably already familiar with Pinterest’s popularity and you might have heard about the controversy surrounding Pinterest’s Terms and Conditions when it comes to copyrights.</p>
<p><strong>Here are some of the issues around this topic, along with what you need to know and how you can protect yourself and your business while on Pinterest.</strong></p>
<p><strong>Who Owns What?</strong></p>
<p>A lot of Pinterest users (and former users) have a misconception that Pinterest’s Terms &amp; Conditions state that Pinterest owns all the copyrights to all of the images and videos that are pinned on its site. That’s simply not true. In fact, Pinterest states, “You retain all of your rights in all of the User Content you post to our Service.” What that means is that you’re not giving up any of your rights or copyrights when it comes to your content posted on Pinterest.</p>
<p><strong>Pinterest Does Want Some Rights</strong></p>
<p>However, while you’re not giving up any of your rights by posting your images, videos or content on Pinterest, you agree that, “you grant us (meaning Pinterest) a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, display, reproduce, re-pin, modify (e.g., re-format), re-arrange, and distribute your User Content.&#8221;</p>
<p>That seems a bit scary if you’re an artist, photographer, designer, entrepreneur or anyone else who doesn’t want their images or intellectual property modified, reproduced or distributed. That’s where it gets a bit iffy for a lot of Pinterest users and the reason some designers, creative and bloggers have deleted their Pinterest accounts.</p>
<p>However, if you read other social media sites’ Terms &amp; Conditions, you’ll notice that a lot of them have similar terms when it comes to copyrights. This is so that they can allow others to re-pin, share and re-post content.  You’re actually granting the same rights when you use Facebook and some other social media sites.</p>
<p><strong>So Can You Pin Other People’s Stuff?</strong></p>
<p>This is where a lot of people are “breaking the rules” when it comes to copyrights and Pinterest. Pinterest’s T&amp;C state that technically you must have permission from the owner of an image, video or content before you can pin it on Pinterest. We all know that’s not the case for most of the stuff we pin. If you find a cute dress at <a href="http://www.Macys.com" target="_blank">www.Macys.com</a> you’re going to pin it to your board – you’re not going to email Macy’s and ask them for permission to pin their image.</p>
<p>So while you’re breaking the rules of Pinterest when you pin other people’s images, chances are that the owner of the images won’t come after you for copyright infringement. Most people actually want their images and content posted on Pinterest and if they don’t they can easily insert a piece of code on their website to prevent users from pinning their images (but I haven’t come across any sites yet who have implemented that).</p>
<p><strong>What Does This Mean for You?</strong></p>
<p>If you’re an avid pinner like I am, what this means is that you should always try to pin an image from the original source. It also means that if someone asks you to remove an image because they don’t want it posted, you should oblige and take it down.</p>
<p>Also, keep in mind that Pinterest is still a fairly new site and they are “learning the ropes” as they’re growing. Their Terms &amp; Conditions are always changing based both on their needs and the needs of their pinners. It’s my belief that In due time they’ll update their terms to reflect the demands of the market – after all, they do want to succeed and grow, especially since their growth so far has been phenomenal.</p>
<p><strong>In the comments below, I’d love to hear your take on the Pinterest copyright issues. Where do you stand?</strong></p>
<p><em>{Featured image via <a href="http://www.forbes.com/sites/erikkain/2012/02/23/how-storify-and-pinterest-are-cultivating-the-wild-web-and-why-social-media-will-civilize-the-internet/" target="_blank">Forbes</a>}</em></p>
<p><a href="http://createhype.com/pinterest-and-copyrights-what-you-need-to-know/" rel="bookmark">Pinterest and Copyrights – What You Need to Know</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 10, 2012.</p>

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		<title>Interview with Sara Selepouchin of Girls Can Tell</title>
		<link>http://createhype.com/interview-with-sara-selepouchin-of-girls-can-tell/</link>
		<comments>http://createhype.com/interview-with-sara-selepouchin-of-girls-can-tell/#comments</comments>
		<pubDate>Wed, 09 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1970</guid>
		<description><![CDATA[Okay, I&#8217;ll admit that I&#8217;ve had a girl crush on Sara Selepouchin of Girls Can Tell for over a year now!  Her diagram artwork has soared into popularity and recently she designed work for a food truck.  How cool is that?  Her screenprinted tea towels, coasters, lunch bags, etc. are sure to delight you.  She&#8217;s...]]></description>
			<content:encoded><![CDATA[<p><em><strong>Okay, I&#8217;ll admit that I&#8217;ve had a girl crush on <a href="http://shop.girlscantell.com/" target="_blank">Sara Selepouchin of Girls Can Tell</a> for over a year now!  Her diagram artwork has soared into popularity and recently she designed work for a food truck.  How cool is that?  Her screenprinted tea towels, coasters, lunch bags, etc. are sure to delight you.  She&#8217;s been kind enough to answer a few questions and give you some advice on how to snag a wholesale order from someone as big as Anthropologie.</strong></em></p>
<p><strong>In case some people don&#8217;t know about you and your amazing business, would you mind sharing what you do?</strong></p>
<p>I&#8217;m an illustrator &#8211; I primarily make line annotated line drawings, little diagrams of everyday things people love. I&#8217;ve designed a line of homewares + useful gifts featuring my original illustrations, called Girls Can Tell. Girls Can Tell wares are sold in museum shops + independent boutiques around the country, as well as at select major retailers. You can also find them in the <strong><a href="http://shop.girlscantell.com/" target="_blank">online shop</a></strong> + the South Philly <strong><a href="http://www.girlscantell.com/hours" target="_blank">flagship shop</a></strong>.</p>
<p><strong>You&#8217;re one of the few makers I know who has an online shop AND a local shop.  What have you gained from having a place where people can walk in and buy work from you every day while you&#8217;re printing?</strong></p>
<p>You know, it&#8217;s something I&#8217;m still getting used to. I&#8217;ve gained the realization that having &#8220;regular hours&#8221; when you&#8217;re only one person is tricky &#8211; I&#8217;m out of the shop often for client meetings, retail shows, trade shows, and all of the things I&#8217;m involved in within my local communities. And I have to lock the door when I&#8217;m actually getting ready to do a print run because, as much as it&#8217;s a quaint mental image, I can&#8217;t actually have people walking in while I&#8217;m printing. (I&#8217;ve ruined more screens than I care to think about by having to stop and do something else mid-printing session). I think I&#8217;ve accidentally created a bit of an aura of mystery around my shop by having kind of erratic times when I&#8217;m actually functioning as a shop. I hear a lot of curious people talking about what they think I&#8217;m doing in here as they walk by (that&#8217;ll change this summer when I&#8217;ll have dedicated help in the shop!)</p>
<p><a href="http://createhype.com/?attachment_id=1972" rel="attachment wp-att-1972"><img class="size-full wp-image-1972 aligncenter" title="coffee_fs_new_1" src="http://cdn.createhype.com/wp-content/uploads/coffee_fs_new_1-e1336508441212.jpg" alt="" width="500" height="375" /></a></p>
<p><strong>A while back you were picked up by Anthropologie!  Now that you&#8217;ve worked with a nationwide wholesale client, if you were picked up by them again, what would you do differently?  (I&#8217;m assuming you learned some tricks to streamlining and keeping stress levels down.)</strong></p>
<p>Working with Anthropologie was a jumping off point for my business. I learned a lot from that experience, like the importance of delegating specific tasks to professionals who will do those things better than I can, and to not reinvent the wheel. I don&#8217;t need to have my hand in everything. I&#8217;m happy to be putting all the knowledge I&#8217;ve gained in the past year to use with some even bigger clients right now.</p>
<p><strong>What advice would you give a maker trying to break into wholesale?</strong></p>
<p>Are you ready to scale? Consider your dream order &#8211; the most ideal, dreamy client you&#8217;d like to work with, and think of the biggest quantities of an order you can imagine. Then double it&#8230; Could you realistically handle that type of volume? You have to be really confident in every aspect of your business and what you&#8217;re doing from soup to nuts &#8211; having your suppliers, process, invoicing, inventory, packaging, shipping systems and everything else all tuned like a well oiled machine &#8211; to make it worth it.</p>
<p><a href="http://createhype.com/?attachment_id=1973" rel="attachment wp-att-1973"><img class="aligncenter size-full wp-image-1973" title="unicorn_LB_2" src="http://cdn.createhype.com/wp-content/uploads/unicorn_LB_2-e1336508495375.jpg" alt="" width="500" height="536" /></a></p>
<p><strong>You print on just about anything, from felt coasters to food trucks!  Do you have a favorite product or project?</strong></p>
<p>I can&#8217;t play favorites with products or projects! What if the other ones find out?</p>
<p><strong>You and your work have evolved a lot over the years.  Did you ever worry about failure or encounter a difficult obstacle?  How did you get through it?</strong></p>
<p>I don&#8217;t spend time worrying about failure. Not taking risks is more of a failure than actually failing at something you try. I have a very tough love attitude toward my work + my business. I feel like I fail all the time in little ways, but I know my business is stronger, better + bigger because of those tiny failures.</p>
<p><em><strong>Do you have a crush on her now too?  Don&#8217;t forget to take a peek at <a href="http://shop.girlscantell.com/" target="_blank">her site</a>!</strong></em></p>
<p><a href="http://createhype.com/interview-with-sara-selepouchin-of-girls-can-tell/" rel="bookmark">Interview with Sara Selepouchin of Girls Can Tell</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 9, 2012.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/gZPOmm0ich2xMZXnF0HgGifrFj4/0/da"><img src="http://feedads.g.doubleclick.net/~a/gZPOmm0ich2xMZXnF0HgGifrFj4/0/di" border="0" ismap="true"></img></a><br/>
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		<title>Building A Business On Strength and Passion</title>
		<link>http://createhype.com/building-a-business-on-strength-and-passion/</link>
		<comments>http://createhype.com/building-a-business-on-strength-and-passion/#comments</comments>
		<pubDate>Tue, 08 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Genevieve</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1941</guid>
		<description><![CDATA[In the past year and a half working as creative business coaches, Shelly and I (Co- Founders of Lightbox SF) have noticed that no matter what stage of business our client is in, we always work on the same issues. This lead us to develop our business philosophy and guides the lessons we lead each...]]></description>
			<content:encoded><![CDATA[<p>In the past year and a half working as creative business coaches, Shelly and I (Co- Founders of Lightbox SF) have noticed that no matter what stage of business our client is in, we always work on the same issues. This lead us to develop our business philosophy and guides the lessons we lead each of our clients through. More recently it lead us to create a series of e-courses that will allow greater access to our knowledge.</p>
<p><strong>So what is this philosophy of ours?</strong></p>
<p><strong>First Principle: Find Your Story</strong></p>
<p>Each one of you is unique and brings something different to the table. This is key to<br />
remember in what often seems a crowded handmade market. We believe that your<br />
personality, passions, values, and strengths are what make you stand out. Focusing<br />
on them is what allows you to create a brand that feels authentic and really speaks to<br />
customers.</p>
<p>Finding your story also helps you define your ideal customer. Being clear on what<br />
sets you apart is the first step identifying a customer who cares. When you know your<br />
strengths and benefits you can clearly communicate the value of what you do to the<br />
market segment who wants exactly what you’re selling, understands what you do and<br />
appreciates the differences that set you apart from the others.</p>
<p><strong>Second Principle: Tell Your Story</strong></p>
<p>Once you&#8217;ve nailed down those strengths and benefits and can answer the<br />
question &#8220;Why You?&#8221;, you need to communicate this message in every way possible.<br />
Your brand story should serve as a guide in developing your online presence,<br />
communicating with your market, and creating social media and marketing campaigns.<br />
This story should show through in your blog posts, Twitter updates, the font you use for<br />
your business cards, and the colors you choose for your website.</p>
<p>With a clear brand story you have the ability to control how people think of and<br />
remember your business. You leave them with an image, feeling or experience that they<br />
want to return to and share with their friends.</p>
<p><strong>Third Principle: Community</strong></p>
<p>We believe strongly in building community both in your customer base and in your peer<br />
group. Building a relationship with your customers and making them feel like they are<br />
a part of something keeps them engaged and talking both with you and about you.<br />
Gathering a group of peers and complimentary businesses around you expands your<br />
reach and broadens the benefits that you can bring to your customers, not to mention<br />
the support you have when things get tough.</p>
<p>Your community can be a source of inspiration for new product lines or services, it can<br />
spark collaborations or open up countless new opportunities, and most importantly it<br />
supports you every step of the way.</p>
<p>Embracing each of these principles and building a business based on passion and<br />
strength allows you to connect and engage fostering a relationship beyond a single<br />
transaction. You are seen as a person not just a business, someone to trust and rely<br />
upon.</p>
<p><a href="http://createhype.com/?attachment_id=1967" rel="attachment wp-att-1967"><img class="aligncenter size-full wp-image-1967" title="InkYourselfbadge" src="http://cdn.createhype.com/wp-content/uploads/InkYourselfbadge-e1336418859401.jpg" alt="" width="500" height="219" /></a></p>
<p><strong><a href="http://www.lightboxsf.com/e-course" target="_blank">Ink Yourself: Using Story to Make a Bold Impression</a></strong> is a 5-week guided e-course designed to help you with the first principle, crafting your brand story and defining your target market. We’ll guide you in discovering your strengths and the benefits only you can bring to the customer, get inside knowledge of your ideal customer’s interests and where they get their information, and bring it all together into a business identity that stands out in the marketplace. Ink Yourself allows you to work on the lessons in your own time, but still have access to direct feedback from your peers as well as Shelly and I. <strong><a href="http://www.lightboxsf.com/e-course" target="_blank">Registration</a></strong> is currently open for this 20-spot e-course, which begins May 21st.</p>
<p><a href="http://createhype.com/building-a-business-on-strength-and-passion/" rel="bookmark">Building A Business On Strength and Passion</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 8, 2012.</p>

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		<title>Sell Your Crap</title>
		<link>http://createhype.com/sell-your-crap/</link>
		<comments>http://createhype.com/sell-your-crap/#comments</comments>
		<pubDate>Mon, 07 May 2012 14:00:00 +0000</pubDate>
		<dc:creator>Megan</dc:creator>
				<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://createhype.com/?p=1943</guid>
		<description><![CDATA[Are you ready to expand your business into a spare bedroom?  Do you want to make some extra money on the side?  Adam Baker&#8217;s collection of Sell Your Crap guides offers insight and assistance to help you clean the clutter out of your home/studio and put more cash in your wallet.  Besides his motivational main...]]></description>
			<content:encoded><![CDATA[<p><strong>Are you ready to expand your business into a spare bedroom?  Do you want to make some extra money on the side?  Adam Baker&#8217;s collection of <a href="http://createhype.com/loves/sellyourcrap/" target="_blank">Sell Your Crap</a> guides offers insight and assistance to help you clean the clutter out of your home/studio and put more cash in your wallet.  Besides his motivational main guide, he includes 3 separate guides for eBay, Amazon, and Craigslist.<br />
</strong></p>
<p><strong>Product: <a href="http://createhype.com/loves/sellyourcrap/" target="_blank">Sell Your Crap<br />
</a></strong></p>
<p><strong>Creator:</strong> Adam Baker</p>
<p><strong>Claim to Fame:</strong> Blogger behind <a href="http://manvsdebt.com/" target="_blank">Man vs. Debt</a><strong><br />
</strong></p>
<p><strong>Star Rating:</strong> 5 stars!!!</p>
<p><strong>What it includes:</strong></p>
<ul>
<li>67 page e-book &#8211; Main Guide</li>
<li>41 page e-book &#8211; A definitive guide to selling your crap on Amazon</li>
<li>49 page e-book &#8211; A definitive guide to selling your crap on Craigslist</li>
<li>171 page e-book &#8211; A definitive guide to selling your guide on eBay</li>
</ul>
<p><strong>What I loved about it!</strong></p>
<p>There&#8217;s no denying that Americans have too many things.  There&#8217;s also no denying all that clutter weighs down our creativity, complicates our desire for world travel, and ties up part of our income that could go toward our business.  Adam&#8217;s guide helps you determine what to sell and how to sell it effectively online.  I finished reading his main guide and instantly created a &#8216;to go&#8217; pile!  I&#8217;ve since cleared out part of my clothes closet and moved my extra art supplies into it, making my studio a much less cluttered place to work.</p>
<p><strong>What makes <a href="http://createhype.com/loves/sellyourcrap/" target="_blank">Adam’s e-books</a> unique?</strong></p>
<p>Adam doesn&#8217;t just give you the steps and motivation to de-clutter.  He goes 10 steps further and walks you through the online selling processes for Amazon, eBay, and Craigslist.  There&#8217;s everything from photography tips to how to construct a compelling description.  Also, he tells you how to do your research to ensure you&#8217;re asking the right price for your goods.  If you&#8217;ve ever wanted to be a master seller, these are without question the books for you!</p>
<p><strong>Best of the best!</strong></p>
<p>So many guides!  I love that Adam provides a guide for all of the major sales platforms.  Each has its niche when it comes to what sells well so providing guides for each of them (packed with start-up info, selling tips, and a few tricks) ensures you&#8217;re able to sell everything that lands in your &#8216;to go&#8217; pile.</p>
<p><strong>Whether you&#8217;re cleaning out your house to make room for your expanding business or you just want to make a ton of money from your clutter, <a href="http://createhype.com/loves/sellyourcrap/" target="_blank">Sell Your Crap</a> is fantastic!  Adam has written 3 definitive selling guides for the biggest online platforms.  He&#8217;s also written one stellar guide to help you start to process by seeing what you need vs. what you think you need.  A side bonus to living a simpler life with less clutter is saving money by not buying new items to replace them.</strong></p>
<p><a href="http://createhype.com/sell-your-crap/" rel="bookmark">Sell Your Crap</a> originally appeared on <a href="http://createhype.com">Create Hype</a> on May 7, 2012.</p>

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