<?xml version='1.0' encoding='UTF-8'?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/" xmlns:blogger="http://schemas.google.com/blogger/2008" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr="http://purl.org/syndication/thread/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-9089864960621847593</atom:id><lastBuildDate>Thu, 03 Oct 2024 16:41:04 +0000</lastBuildDate><category>logo</category><category>CSS</category><category>Tech</category><category>Brandmark</category><category>Emblem</category><category>Lettermark</category><category>Wordmark</category><title>Creative Designers</title><description></description><link>http://designer-groups.blogspot.com/</link><managingEditor>noreply@blogger.com (Anonymous)</managingEditor><generator>Blogger</generator><openSearch:totalResults>6</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><item><guid isPermaLink="false">tag:blogger.com,1999:blog-9089864960621847593.post-7143846339008842029</guid><pubDate>Mon, 01 Sep 2014 11:10:00 +0000</pubDate><atom:updated>2014-09-01T04:18:19.847-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">CSS</category><category domain="http://www.blogger.com/atom/ns#">Tech</category><title>Magic CSS Animation</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
Magic Effects&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Magic&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Twisterindown&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Twisterinup&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Swap&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
Bling&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Puffin&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;puffout&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Vanishin&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Vanishout&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
Static Effects&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Opendownleft&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Opendownright&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Openupleft&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Openupright&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Opendownleftretourn&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Opendownrightretourn&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;openupleftretourn&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
&amp;nbsp;openuprightretourn&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
Static Effects Out&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Opendownleftout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;opendownrightout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;openupleftout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
&amp;nbsp;openuprightout&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
Perspective&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Perspectivedown&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Perspectiveup&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Perspectiveleft&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Perspectiveright&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Perspectivedownretourn&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Perspectiveupretourn&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Perspectiveleftretourn&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Perspectiverightretourn&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
Rotate&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Rotatedown&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Rotateup&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;rotateleft&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Rotateright&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
Slide&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Slidedown&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;slideup&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Slideleft&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Slideright&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Slidedownretourn&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Slideupretourn&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;Slideleftretourn&lt;br /&gt;

 &lt;/li&gt;
&lt;li&gt;Sliderightretourn&lt;br /&gt;

&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;Math&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Swashout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Swashin&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Foolishout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Foolishin&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Holeout&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;Tin&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Tinrightout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;tinleftout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
&amp;nbsp;tinupout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Tindownout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Tinrightin&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Tinleftin&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Tinupin&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Tindownin&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;Bomb&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Bombrightout&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Bombleftout&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;Boing&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot; style=&quot;margin-bottom: 0in;&quot;&gt;
Boinginup&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div align=&quot;LEFT&quot;&gt;
Boingoutdown&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;On The Space&lt;br /&gt;
&lt;ul&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceoutup&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceoutright&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceoutdown&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceoutleft&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceinup&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceinright&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceindown&amp;nbsp;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div style=&quot;margin-bottom: 0in;&quot;&gt;
Spaceinleft&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;div align=&quot;CENTER&quot; style=&quot;margin-bottom: 0.2in;&quot;&gt;
&lt;a href=&quot;https://github.com/miniMAC/magic&quot;&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;Magic
Css Animation Download&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;/div&gt;
</description><link>http://designer-groups.blogspot.com/2014/09/magiccssanimation.html</link><author>noreply@blogger.com (Anonymous)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-9089864960621847593.post-8918094569126225325</guid><pubDate>Mon, 01 Sep 2014 11:02:00 +0000</pubDate><atom:updated>2014-09-01T04:08:11.827-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">CSS</category><category domain="http://www.blogger.com/atom/ns#">Tech</category><title>CSS</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnHvhn8zjy17qepGb9nz4USkd2HIxvxEqjfeqbwQ09DZqaKSUZVC8oOdfRXRXHm8-vtCkwphlssRx1m1es1nzoyC92TAdkLyA3FOOwAwSAC7xBhw4Bk4lHanD3epMnpJ3-z5AohNi20d0/s1600/css_text-animation.JPG&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnHvhn8zjy17qepGb9nz4USkd2HIxvxEqjfeqbwQ09DZqaKSUZVC8oOdfRXRXHm8-vtCkwphlssRx1m1es1nzoyC92TAdkLyA3FOOwAwSAC7xBhw4Bk4lHanD3epMnpJ3-z5AohNi20d0/s1600/css_text-animation.JPG&quot; height=&quot;106&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;h4 class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-family: Verdana,sans-serif;&quot;&gt;&lt;span style=&quot;color: #666666;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;Animate css&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h4&gt;
&lt;h4 class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-family: Verdana,sans-serif;&quot;&gt;&lt;span style=&quot;color: #666666;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&amp;nbsp;Just-add-water CSS animations&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h4&gt;
&lt;h4 class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;b&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-family: Verdana,sans-serif;&quot;&gt;&lt;a href=&quot;http://daneden.github.io/animate.css/&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;Download &lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/h4&gt;
&lt;/div&gt;
</description><link>http://designer-groups.blogspot.com/2014/09/css.html</link><author>noreply@blogger.com (Anonymous)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnHvhn8zjy17qepGb9nz4USkd2HIxvxEqjfeqbwQ09DZqaKSUZVC8oOdfRXRXHm8-vtCkwphlssRx1m1es1nzoyC92TAdkLyA3FOOwAwSAC7xBhw4Bk4lHanD3epMnpJ3-z5AohNi20d0/s72-c/css_text-animation.JPG" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-9089864960621847593.post-6586975203539232497</guid><pubDate>Mon, 01 Sep 2014 10:51:00 +0000</pubDate><atom:updated>2014-09-01T03:53:31.080-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Emblem</category><category domain="http://www.blogger.com/atom/ns#">logo</category><title>Emblem</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
Although the words &lt;i&gt;emblem&lt;/i&gt; and &lt;a href=&quot;http://en.wikipedia.org/wiki/Symbol&quot;&gt;&lt;i&gt;symbol&lt;/i&gt;&lt;/a&gt;
are often used interchangeably, an emblem is a pattern that is used
to represent an &lt;a href=&quot;http://en.wikipedia.org/wiki/Idea&quot;&gt;idea&lt;/a&gt;
or an individual. An emblem crystallizes in concrete, visual terms
some abstraction: a deity, a tribe or nation, or a virtue or vice.&lt;br /&gt;
An Emblem is&amp;nbsp;an object or a representation that functions as
a symbol. Much info can be placed inside the badge/emblem like
establishment date, location, address, tag line, and much more.&amp;nbsp;Many
businesses use emblems as their permanent logo design. Some logo
designers frown upon this, because the lack of simplicity/the
argument of visibility when re-sized, while others praise it. The
bottom line is that if you attack this task correctly, the outcome
should be beautiful.&lt;br /&gt;
Emblem based logos are an ongoing trend that is getting an
enormous amount of traction. Today we will showcase some
incredible/successful examples of this orientation. You will notice
that most logos are based upon a circular format, including a wide
use of&amp;nbsp;texture and patterns. Most of the following logos were
crafted inside Adobe Illustrator. So if you are in need of
inspiration for your project, you’ve arrived at the right place.&lt;/div&gt;
</description><link>http://designer-groups.blogspot.com/2014/09/emblem.html</link><author>noreply@blogger.com (Anonymous)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-9089864960621847593.post-6036422938369318807</guid><pubDate>Mon, 01 Sep 2014 10:45:00 +0000</pubDate><atom:updated>2014-09-01T03:53:21.404-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Brandmark</category><category domain="http://www.blogger.com/atom/ns#">logo</category><title>Brandmark</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
A simple but strong graphic symbol, often abstract, that complements an aspect of a business or service and represents a company by association. (Think of NIKE or Apple.)&lt;br /&gt;
&lt;br /&gt;
You should consider a symbol only when:&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;You need an emblem on a product. &lt;/li&gt;
&lt;li&gt;Your name is too long, too generic, doesn&#39;t translate well globally, or has no personality. &lt;/li&gt;
&lt;li&gt;You need to link subsidiaries to the parent and can&#39;t easily use the name. &lt;/li&gt;
&lt;li&gt;You can afford to teach the public what the symbol means.&lt;/li&gt;
&lt;/ul&gt;
&lt;div style=&quot;text-align: left;&quot;&gt;
&lt;br /&gt;
Iconic Logotype&lt;br /&gt;
&lt;br /&gt;
Iconic logotypes are also referred to as combination marks. An iconic logotype generally combines a brandmark symbol with a wordmark. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A well designed iconic logotype can effectively communicate what a company does as well as reflect the company personality. &lt;br /&gt;
&lt;br /&gt;
Choose an iconic logotype when:&lt;/div&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;You are a startup enterprise or small business with limited funds. &lt;/li&gt;
&lt;li&gt;Your name is reasonably distinctive but not (yet) a household word. &lt;/li&gt;
&lt;li&gt;You need an emblem on a product, but want more than just a symbol. &lt;/li&gt;
&lt;/ul&gt;
&lt;div style=&quot;text-align: left;&quot;&gt;
&lt;br /&gt;
Since Iconic Logotypes communicate more readily than other logotypes, less marketing is required for the logo to be effective. Therefore, iconic logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.&lt;/div&gt;
&lt;/div&gt;
</description><link>http://designer-groups.blogspot.com/2014/09/brandmark.html</link><author>noreply@blogger.com (Anonymous)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-9089864960621847593.post-3247990113413086975</guid><pubDate>Fri, 22 Aug 2014 12:48:00 +0000</pubDate><atom:updated>2014-09-01T03:52:58.378-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">logo</category><category domain="http://www.blogger.com/atom/ns#">Wordmark</category><title>Wordmark</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;h2&gt;
&lt;a href=&quot;http://conversations.marketing-partners.com/2013/03/logo-design-101-the-wordmark/&quot;&gt;&lt;b&gt;What is a Wordmark?&lt;/b&gt;&lt;/a&gt;&lt;/h2&gt;
Logos that use only type are generally referred to as wordmarks. Here are a few examples:&lt;br /&gt;
&lt;img src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/wordmarks_669.jpg&quot; title=&quot;Wordmarks of various industries, including technology, internet, automotive and news media.&quot; /&gt;&lt;br /&gt;
&lt;a href=&quot;http://conversations.marketing-partners.com/2013/03/logo-design-101-the-wordmark/&quot;&gt;http://conversations.marketing-partners.com/2013/03/logo-design-101-the-wordmark/&lt;/a&gt;&lt;br /&gt;
&lt;i&gt;Figure 1. Wordmarks of various industries, including technology, internet, automotive and news media.&lt;/i&gt;&lt;br /&gt;
&lt;h2&gt;
&lt;b&gt;It’s About Type&lt;/b&gt;&lt;/h2&gt;
Whether comprised of initials (IBM=International Business Machines;  RCA=Radio Corporation of America) single words or multiple words,  wordmarks generally stand on their own with no accompanying symbol.  Their distinct character is due in part to the typeface chosen.  Typefaces, or fonts, have unique characteristics that can be used to  communicate a look and feel, make a desired impression on a desired  demographic. The variations are virtually limitless. In this example,  consider the options possible using only one typeface, Univers:&lt;br /&gt;
&lt;img src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/Univers_669.jpg&quot; title=&quot;The many faces of just one font, Univers.&quot; /&gt;&lt;br /&gt;
Figure 2. The many faces of just one font, Univers.&lt;br /&gt;
Univers is a classic, time-honored san serif typeface family with  many children. Depending on how it is used, it can impart a clean look  and feel, strong and modern, technical, delicate, or böring. That is  just one typeface, in one category. Consider what a font in these other  type categories can say about a company:&lt;br /&gt;
&lt;img src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/type_categories_669.jpg&quot; title=&quot;Typeface categories&quot; /&gt;&lt;br /&gt;
Some basic font categories. It has been estimated that there are over 200,000 fonts.&lt;br /&gt;
&lt;h2&gt;
&lt;b&gt;Creating Brand Distinction with Custom Type Design&lt;/b&gt;&lt;/h2&gt;
When designing a wordmark there are other considerations after  choosing the font. In lieu of any accompanying symbol, it is important  to create distinction in the wordmark logo with the appropriate design  decisions. Examples: whether to use serif, san serif, upper case, lower  case; what color, size and weight, etc…a designer may choose upper and  lower case for more readability—the human eye distinguishes the  letterforms more easily, at a glance, due to the ascenders and  descenders and the difference in height between capitals and lower case.  Color choice should speak to the intended audience and communicate the  brand story, and also be easily readable. In many cases, distinction is  achieved by custom typeface design. Typeface creation is an art, using  solid design principles to craft letterforms that work with each other  and express a certain flavor or feeling. Many wordmarks employ  custom-designed unique fonts or letterforms. Here are some examples of  custom calligraphy and hand-lettering:&lt;br /&gt;
&lt;div&gt;
&lt;img src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/calligraphy_669.jpg&quot; title=&quot;Wordmark logos created with custom typography, handwriting, or calligraphy&quot; /&gt;&lt;br /&gt;
&lt;div&gt;
Figure 4. Wordmark logos created with custom typography, handwriting, or calligraphy&lt;/div&gt;
&lt;/div&gt;
&lt;h2&gt;
&lt;b&gt;The Twist&lt;/b&gt;&lt;/h2&gt;
Another way to create distinctive wordmarks is using a small simple  tweak to customize the mark. It can be a ligature (two letterforms  joining), a notch, a color difference, playing with positive/negative  space, kerning or letterspacing (manipulating the standard spacing  between letters) or basically any twist that makes it unique and  different from the standard typeface. Research, intuition, and  serendipity can uncover design and strategic masterpieces, such as in  the FedEx logo, where letterforms create an arrow in the negative space  between the E and x:&lt;br /&gt;
&lt;img src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/twist_669.jpg&quot; title=&quot;Wordmarks with a distinctive small design element or type treatment&quot; /&gt;&lt;br /&gt;
&lt;br /&gt;
Figure 5. Wordmarks often employ a small design element or type treatment to make the mark distinctive&lt;br /&gt;
&lt;h2&gt;
&lt;b&gt;Using Type as the Symbol&lt;/b&gt;&lt;/h2&gt;
Typefaces contain many beautiful features, and sometimes a symbol can  be created from entire characters, pieces of charters, and/or modified  characters. Shown below are some wordmarks with accompanying iconic  symbols made from letterforms. In the next post we will cover  combination logos (type plus symbol) in more depth, but since we’re  talking about type, I’m including this unique category of logo here:&lt;br /&gt;
&lt;img alt=&quot;initials_669&quot; src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/initials_669.jpg&quot; title=&quot;Wordmarks that employ a symbol made from type take advantage of the inherent beauty of the font.&quot; /&gt;&lt;br /&gt;
Figure 6. Wordmarks that employ a symbol made from type take advantage of the inherent beauty of the font.&lt;br /&gt;
&lt;h2&gt;
&lt;b&gt;Elegant, Sparse, Understated&lt;/b&gt;&lt;/h2&gt;
In addition to the technology, automobile, internet and media  companies shown in figure 1, luxury and fashion brands, clothing and  home goods companies also frequently use wordmarks. In each of these  logos, the absence of adornment and masterful execution—the choice of  font family, typeface, the weight, case choice, letterspacing or  kerning, and color—reflect the sophistication, class, accessibility or  utilitarian simplicity of the brands:&lt;br /&gt;
&lt;img src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/fashion_669.jpg&quot; title=&quot;Elegant simplicity of luxury, fashion, clothing and home goods wordmarks.&quot; /&gt;&lt;br /&gt;
Elegant simplicity of luxury, fashion, clothing and home goods wordmarks.&lt;br /&gt;
&lt;h2&gt;
&lt;b&gt;Music. The final frontier.&lt;/b&gt;&lt;/h2&gt;
Where would we be without the evocative typography and iconic  wordmarks of our favorite music? These marks are a perfect fit—using  genre-defining custom typographic design to reflect the personalities of  the musicians and the flavor of the music, helping to create or inform  the brand of the band:&lt;br /&gt;
&lt;img src=&quot;http://conversations.marketing-partners.com/wp-content/uploads/2013/03/rock_logos_669.jpg&quot; title=&quot;Iconic wordmarks of high-profile rock, pop, thrash, metal, and hip hop bands.&quot; /&gt;&lt;br /&gt;
Iconic wordmarks of high-profile rock, pop, thrash, metal, and hip hop bands.&lt;br /&gt;
&lt;h2&gt;
&lt;b&gt;What’s Next?&lt;/b&gt;&lt;/h2&gt;
In my next post, we will explore logo design that uses words and  symbols together, combining the best of both worlds, distinctive type  design married with iconic imagery.&lt;/div&gt;
</description><link>http://designer-groups.blogspot.com/2014/08/wordmark.html</link><author>noreply@blogger.com (Anonymous)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-9089864960621847593.post-8805134726617121264</guid><pubDate>Fri, 22 Aug 2014 11:45:00 +0000</pubDate><atom:updated>2014-09-01T03:53:11.564-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Lettermark</category><category domain="http://www.blogger.com/atom/ns#">logo</category><title>Lettermark</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;h1&gt;
&lt;a href=&quot;http://www.famouslogos.org/7-famous-lettermark-logos&quot; rel=&quot;bookmark&quot; title=&quot;7 Famous Lettermark Logos&quot;&gt;&lt;span class=&quot;firstpart&quot;&gt;7 Famous &lt;/span&gt; Lettermark Logos&amp;nbsp;&lt;/a&gt;&lt;/h1&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuoUBf2ymPTd1-ukgPO5dHm_BAuCWhz6Lodq4OX79qSlpSgwnDe7k7HhEvGIUBNMR7zXKkEz62csgM_r6Nh51PsgayF8XhCWq0_jTqXFcd5lql9HqKAZtBVIsI057YTWzrj4DTqKz3kjY/s1600/abc_logo.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuoUBf2ymPTd1-ukgPO5dHm_BAuCWhz6Lodq4OX79qSlpSgwnDe7k7HhEvGIUBNMR7zXKkEz62csgM_r6Nh51PsgayF8XhCWq0_jTqXFcd5lql9HqKAZtBVIsI057YTWzrj4DTqKz3kjY/s1600/abc_logo.jpg&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;A lettermark is a type of logo consisting wholly of an abbreviation —
 usually a company’s initials. When building a brand, companies often do
 so using lettermarks. This is especially true when a company’s name may
 be hard to pronounce, or when there is difficulty translating a 
company’s name&amp;nbsp;when doing business on an international level.&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;
&lt;/span&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;One thing to keep in mind, however, is that while the use of 
lettermarks can be very effective, they are not&amp;nbsp;an effective solution 
for &lt;i&gt;every&lt;/i&gt; company. Lettermark logos are better suited to 
companies that have a marketing budget large enough to allow them 
the&amp;nbsp;time and money needed to educate the public on what&amp;nbsp;their 
lettermark&amp;nbsp;actually means.&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;
&lt;/span&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;The lettermarks listed below have been very effective in 
strengthening their respective company’s branding efforts, so much so 
that when we see them, we immediately know which companies they 
represent.&lt;/span&gt;&lt;/div&gt;
&lt;h1&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h1&gt;
&lt;/div&gt;
</description><link>http://designer-groups.blogspot.com/2014/08/lettermark.html</link><author>noreply@blogger.com (Anonymous)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuoUBf2ymPTd1-ukgPO5dHm_BAuCWhz6Lodq4OX79qSlpSgwnDe7k7HhEvGIUBNMR7zXKkEz62csgM_r6Nh51PsgayF8XhCWq0_jTqXFcd5lql9HqKAZtBVIsI057YTWzrj4DTqKz3kjY/s72-c/abc_logo.jpg" height="72" width="72"/><thr:total>0</thr:total></item></channel></rss>