So cool. So trivial!

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It advertises positions, allows you to set parameters including job type, location, salary range etc.

So when she re-set her preferences to only receive email alerts from CareerZone about jobs in the New Zealand south island – why does she continue to get ones like this?

Plus, there’s no contact information on the site, except for advertising and her emails to that address remain unanswered.

FAIL CareerZone, fail!

South Island NZ jobs for North Island NZ locations

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Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing”

Dear Marketing,

I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years.

I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected success. I’ve accused you of being out of touch with what’s really going on with our customers and prospects.

The truth is, I don’t want to be the fall guy when I don’t reach my numbers. You don’t either. You’ve been just as hard on me as I’ve been on you.

You’ve criticized my salespeople’s skills, telling everyone in the company that we’re incapable of selling value. You’ve carped about our bonuses, whined about our expenses or grumbled that we weren’t working hard enough.

Enough already. We need to stop this blame game or neither of us will be successful. Personally, I’m at wit’s end. It’s harder than ever to reach our numbers, and I don’t see things getting any easier in the future – especially when I talk to the people who buy our products and services.

You may not realize this, but most of our prospects today suffer from a severe case of Frazzled Customer Syndrome. This is a debilitating condition brought on by excessive workloads, 24/7 availability, information overload, lack of sleep and job-related stress….more

To read the full article, visit the website of Manticore Technology—a leader in demand generation software—and download the full version here.

Disclosure: This is a paid for post.

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For the original post, I referenced a very famous site, Copyblogger, in a post called “Twitter writing Contest” and below his post, he references “Sites that link to this post”.   CreativeAgencySecrets is number 71 in that list – and yet it brought a visitor to us today from fashion retailer Hennes and Moritz – wow.  How cool is that?

Copyblogger's Twitter contest linkbacks

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Agencies

Brands

• Schmidt Hammer Lassen, Architects, Denmark

And Brands who are looking for marketing agency advice include:

• Pharmaceutical company seeking to “Brief creative agency”, France
• High street fashion retailer seeking “ideas for Twitter competiton”, UK and Sweden
• Financial services seeking “ideas for banking through retail agents”, Ghana

Please get in touch if you would like to subscribe to receive the details of the brands seeking agencies. This service has been enabled by LeadsExplorer and you can try it free for your site – One month free trial

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Take a look at the following – they range from the mundane through to the inspirational.

• Air New Zealand’s AirPointsFairy – where people’s “wishes” can come true – although only in terms of goods and services offered by the airline.
• Timbuk2 bag recycling – the bag manufacturer has linked up with RED to support their work in Zambia by offering customers discounts on bags returned for reccyling and those bags get sent to health workers in Africa.  A nice touch is the encouragement to add a ‘story’ about the bag so its future can be blogged about showing former and current owners.
• Sreepur Children’s Village christmas cards – CreativeAgencySecrets helped them find a PR agency and set up social media accounts in order to get publicity for the 2010 card buying season.
• Ray Avery‘s Medicine Mondiale whose philosophy is “ensuring that those in need in the developing world have access to first world healthcare solutions at an affordable price“.   Their factory developing intraocular lens for cataract operations produces them for US$6 instead of the $300 norm – and provides employment in Eritrea for 100 people AND delivers $2 million profit per year.

I saw Ray speak about his autobiography and was particuarly impressed by his approach to funding Medicine Mondiale’s research and development work – he asks corprations to give their time and expertise free of charge.

We can all help out with this type of corporate support.

Can your brand either initiate a social change programme or provide support and free expertise to help others in their quest?

What will it do to customer perceptions of your work?

Can you use it to widen your customer base?

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“With a serious skill shortage at the top of the business professional arena, forward-thinking New Zealand companies are looking outside the square to recruit innovative thinkerswith attitude and a passion to make a difference.

And then Brannigans recruitment consultants published this advert below

“You’ll be a bit unconformist… write your own job description”

Seemed a great opportunity for Jonathan Ewing – a recently returned senior marketer who’d been working in the middle east.

He asked my help to create a proposal to send out and a formal job application.

1. We delivered the proposal through the advertised channels
2. LinkedIn and a couple of freindly helping hands got us the CEO’s email address at NZ Merino – so he got it direct as well.

Anyone needing Jonathan’s expertise – he needs more work – just get in touch.

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Agencies

• Schuster Thomsen Roehle, Marketing communications, Düsseldorf, Germany
• Shift Communications, Full service PR,  San Francisco, CA
• Eclipse Advertising, Advertising, Burbank, CA
• Grey Global, worldwide
• Media Intelligence, Bangkok, Thailand
• Cubo, brand communications, London
• The Media Foundry, PR communications for media, London, UK
• Fuse8, Design, Leeds, UK

Brands

• Media and Exhibition Centre, Sheffield, UK
• Victorian Department of State, Melbourne,  Australia
• Journal Broadcast Group, Radio station operations, USA

And Brands who are looking for marketing agency advice include:

• IT Security firm seeking a “Creative Agency”, Munich, Germany
• Law firm seeking “business development CRM”, Auckland, New Zealand
• Business consultants, “brands seeking agencies” Birmingham, UK

Please get in touch if you would like to subscribe to receive the details of the brands seeking agencies.

This service has been enabled by LeadsExplorer and you can try it free for your site – One month free trial

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This helps Google work out what is relevant for search strings that lead to your content, particularly if they produce several results from your site.  If they continue over time it strengthens your position in the search rank for that string.

We have been reviewing the site statistics and it is really encouraging when posts written in the past continue to bring in new  readers for a long time after the first publication.

Our Twitter competition ideas post written back in June is still bringing  in great visitors from organisations such as

• Interbrand
• Choice FM
• Warner Music Group

Very pleased with the outcomes from that one piece as those visitors were just from last week’s stats.

Want to learn how to do this for your website?

Read on…

Step 1

Find a subject area that already brings visitors to your site.  I go back through the analytics for CAS and find search strings that visitors have used.  For example this week I have got the following ideas from this source

• Agency integration
• VRM and behavioural targeting
• Dubai agencies
• Client surveys by marketing agency
• why can’t agency rosters do integration properly
• Firms using email surveys

Good list of diverse subjects there.  An editorial meeting would quickly sort out which are best for us to write.

Step 2

Write a post or a short series on the topic and use the titles and tags that are the words used in the search strings.  This will help to reinforce your blog as a relevant site in Google when those words are entered.

I find that it takes around 40 minutes to get new content indexed on this site now.

Step 3

Actively contact the companies who have found your site using those search terms with a tailored message based on a link to the newly created content and a specific offer for their needs.

Repeat and keep watching the statistics graph.

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