Creative Directions

The 10 Most Laughably Misleading Ads

noreply@blogger.com (David Griffith) — Tue, 15 Jan 2008 05:48:00 +0000

So you're an inventor, and you've just created a product that sucks quite a bit more than the ones people are already using. How do you sell it?

Why, by creating a infomercial that portrays everyday tasks as being next to impossible without your product. As seen in the 10 most laughably misleading ads on TV.

Xerox: The Copying Company

noreply@blogger.com (David Griffith) — Tue, 15 Jan 2008 05:02:00 +0000

Xerox is attempting to update its image by launching a new brand identity. After spending millions of dollars on research (evidently with Xbox customers) the new brand is intended to show the "human" qualities of Xerox -- and its long-time spirit of innovation.The new sphere-shaped symbol is sketched with lines that link to form an illustrative "X," represent Xerox's connections to its customers, partners, industry and innovation." That's funny because to me it still says "we are the copier company."

Shift Happens

noreply@blogger.com (David Griffith) — Tue, 15 Jan 2008 04:29:00 +0000

My wife showed me this "Shift Happens" video that was presented at a conference she recently attended. It does a great job of dramatizing the impact technology and the internet are having on the world we live in, but for some reason every time I watch it I have the desire to purchase an XM radio.

When Good Creative Directors Go Bad...

noreply@blogger.com (David Griffith) — Mon, 07 Jan 2008 07:50:00 +0000

To be a good creative takes a thick skin and the ability to look at your work objectively. This piece reminds me of many creative reviews I have attended. It is also hysterically funny. check it out.

Eye Candy

noreply@blogger.com (David Griffith) — Mon, 07 Jan 2008 07:12:00 +0000

CANDY is an independent magazine developed to showcase exceptional creativity worldwide. I look forward to each issue and am always blown away by the level of creativity packed into each issue. You can subscribe for free at www.candycollective.com and make sure you visit the archive and download the previous issues.

Are You Linked In?

noreply@blogger.com (David Griffith) — Fri, 04 Jan 2008 22:38:00 +0000

Linkedin could be the most valuable networking tool on the internet. As a creative director I find it extremely useful for finding talented people & keeping in touch with friends and colleagues I have worked with over the years. If you are not a member, join now! When you're done, check out this posting from Guy Kawasaki on Ten ways to Use LinkedIn.

Vonster Illustration

noreply@blogger.com (David Griffith) — Fri, 04 Jan 2008 06:43:00 +0000

After many years as a Creative Director I tend to spend more time directing and less time creating. But I still love to design. I recently came across these t utorials from illustrator Von Glitschka, better known as Vonster. These tutorials are a great resource providing illustrative techniques you can use in Photoshop and illustrator.

Presidential Campaign 2.0

noreply@blogger.com (David Griffith) — Fri, 04 Jan 2008 06:03:00 +0000

The 2008 presidential campaign is in full swing and for the first time ever candidates are leveraging web 2.0 to bring the issues and their messages to life in ways never before possible. Barack Obama is leading in the charge both online and in the poll's, his online campaign is a shining example of what a presidential 2.0 site should be combining websites, video, email, mobile and social networks to deliver a powerful message and keep constituents informed & coming back for more.