I’m always a fan of a marketing campaign that actually helps someone first and sells someone second. Here is a genius campaign set out by Cheil Worldwide in which they set out to solve a problem in South Korea.

A large number of humans jump off the Mapo Bridge in South Korea and ultimately end their life. Samsung Life Insurance and Cheil Worldwide wanted to change their minds. Rather than preventing them from jumping, they wanted to touch their hearts. Instead, they placed inspirational messages that lit up as a person walked by. The goal was to move their heart and remind the person of the joys of life.

Not only does the campaign attempt to save a life, but it also reminds people of the services that Samsung Life Insurance provides. Pretty cool! What do you think?

Credits

Advertising Agency: Cheil Worldwide, Seoul, South Korea
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Joohoon Lee
Art Directors: Jinwoo Ryu, Hyungkyun Oh, Jaeyeon Kim, Minjoo Kim, Jiyeon Choi, Chaehoon Lee
Copywriters: Youngjun Kim, Yukyung Joo, Yongkyu Choi, Jieun Park
Producer: Dukwon Jang
Designers: Chang-hwa Yeo Taejin Kang, Myeongjoon Joo, Jaechul Lee, Yunsung So, Byoung-hee Kang, Dongwook Kim, Jaehyuk Yoo, Dohyun Kim, Seung-goo Kang, Seukho Lee,Heesoo Kim, Jaedeok Kang, Jinho Lee, Jiwon Choi, Joonho An

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Advertising isn’t just tailored to the audience or the product, it’s tailored to the medium in which the brand is presented. From computers to tablets to smartphones, technology is completely restructuring the frame of modern advertisements. Recognizing this tremendous evolution of advertising, Google created Project Re: Brief. The project asks: “What would some of the most iconic television advertisements look like if they were redesigned for our modern devices?” Here’s what they discovered.

Coca-Cola “Hilltop”

In 1971, a song now recognized by Baby Boomers and members of Generation X alike started out as a scribbled line on a napkin: “I’d like to buy the world a Coke.” Stripping away the fuzzy camera lens and retro fashion, the commercial sent a truly timeless message of unity, tolerance and hope. This core message still shines through in the updated ads, but in a more tech-friendly way. The reinvented ad combines the classic ad with an an interactive sidebar that invites you to literally buy the world a coke by clicking on an international destination on a GPS-activated map.

Volvo “Drive It Like You Hate It”

Without even the visual aid of color television, Volvo’s classic advertisement captured the hearts and minds of viewers across the country with the clever slogan “Drive it like you hate it.” The new advertisement takes a more sentimental approach about Volvo’s longevity with a video of Irv Gordon’s three million mile journey in his 1966 Volvo. Also incorporating GPS technology, the advertisement allows viewers to explore the stops by clicking along the way with Irv.

Alka-Seltzer “I Can’t Believe I Ate the Whole Thing”

Echoing a phrase that everyone can relate to, Alka-Seltzer’s droopy-eyed, raspy-voiced Ralph still can’t believe he ate the whole thing. The re-imagined ad offers several customized versions of “The Day Ralph Ate the Whole Thing,” which vary depending on the viewer’s location, interests, time of day, and other personalized factors. The new desktop and mobile ads even allow viewers to interact with Ralph, including features like shaking your smartphone to wake him up.

Avis “We Try Harder”

You wouldn’t think that an advertisement slogan recognizing the brand’s second-best status would take off with as much success as it did, but the phrase “We try harder” is still used in Avis ads today. For the Google Project Re: Brief, Avis sets out to prove that, 50 years later, they still do try harder. Using humble, hand-drawn animation, the new interactive ads allow viewers to see for themselves how people like them have benefited from personal experiences with Avis.

After overwhelmingly positive responses to Project Re: Brief, Google is expected to see even more success with projects like Google Glass and Fiber. Internet Providers claims that Fiber is already rapidly expanding from its Kansas City startup base. After already taking home the Advertiser of the Year trophy during the 54th annual Clio Awards, there’s no stopping this innovative company from changing the world.

—

Charles Clark - Chuck is a technical writer who lives in the Ft. Worth, Texas, area.

Original Post by Contributor
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Bus stop advertisements are not dead, and we can thank the creative folks at Abby Norm, the agency responsible for  this awesome bus top advertising campaign.

Abby Norm got photographer and retouching artist, Erik Johansson to take photos of people waiting for the bus stop from a mysterious white van. He then edited the photo in real-time and had it display on a bus stop ad while the victim waited. The person would see a work of art appear before his/her eyes in real-time.

During the live session, the hashtag #CreativeDay was displayed over the work so that users could follow the conversation and learn more about the event, Adobe Creative Day.

This is definitely one of the more creative examples that i’ve seen in awhile. What do you think of this campaign? Let us know by commenting below!

Agency: Abby Norm
Starring: Erik Johansson – Photographer & Retouch Artist
Music by: Hannes Lidén & Bessem Bedziri
Production company: We Are Digital Sthlm
Film production: Autoboys

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Deriş Patent wanted to use their booth in the International Brand Conference to:

• Establish their expertise
• Establish their relevance to the younger market
• Collect data
• Draw the audience for a more active and intimate interaction with their brand

All in the QR Code

They didn’t come up with anything ground breaking. They put it all on the QR Codes. They filled their booth with framed QR codes. They also  had people put QR codes on boxes on their heads go around the venue.

It’s Quick and there is Variety

The one great thing about the strategy is the variety they offered. Since people need to only take a shot of the QR code, move out of the booth and get whatever it is they are supposed to get, it allows them to draw more people to their booth. The traffic moves fast which doesn’t frustrate people. There are also a lot of QR Codes hanging around which means they can go back over and over and still have different experiences.

It also helps that there is nothing complicated about the whole process. You take a photo of the code and watch your phone send you the message that you’re supposed to get. It’s pretty much a one-step process and the reward is instant. All you need to do is take a photo and you will get the reward. It’s not all up to chances, it’s not even up to skill. The reward is handed to you.

Results and Lessons

There are four things marketers need to pick up from the whole effort:

You don’t need a super creative concept to draw people to your campaign and that’s the first lesson. All you need to do is:

• Provide variety in lieu of creativity. If you think you don’t have one big theme, give the audience a lot of options
• Make it simple. Don’t go giving out a car because there are a lot of people who are turned off by “luck”. If you want to give them something, give it to them with not conditions
• Device a way on how to make it convenient for people to hang around your product or brand

Get those four down and you are on your way to one of the most rewarding even concept you will ever have.

More information can be found here.

Credits

Client: Deriş Patent

Agency : No Comment (www.nocomment.com.tr)

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Perhaps it’s a new trend. Surprise test-drive guerrilla advertising. The recipe? Get an unsuspecting person to get into a car and drive like a madman. This campaign reminds me of the when NASCAR driver, Jeff Gordon, took an unsuspecting car salesman for a test-drive for a viral pepsi advertisement video.

Here we have an unsuspecting actress that thought she was on set for a new advertisement video. Little did she know,  she’d be the the star of the video sooner than expected. With the help from Happiness Brussels, Toyota released this great video of an off-road test drive in the center of one of Belgium’s largest cities, Ghent. They hired an actress that was told she would be there to record a normal testimonial of a test drive with a RAV4. What she didn’t know was that this test drive was not like all others.

So, what do you all think of this campaign? Let us know by commenting below!

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

After seeing all these creative marketing campaigns from Coca-Cola, I’ve become a huge fan. They have the recipe for success. Make people happy and share more.

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—”yes”, the Coca-Cola can itself.

Such a simple change to the product that definitely alters the way people see the product! So cool.

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

NIVEA with the help with the creative folks at Giovanni + Draftfcb has created a very unique and one of a kind print ad. It is a solar panel built into a print ad that allows readers to charge their iPhone in the sun.

In order to promote their sun block product, NIVEA features this unique iPhone charging print ad so that beachgoers can stay in the sun and still have plenty of energy to stay connected. I’ve never heard of such a thing and it’s definitely quite a unique print ad. What do you think?

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

There’s something utterly fantastic in the simplicity of “gentleman” gestures. A shake of a hand is to signify a binding contract stronger than any inked paper. A bow is a display of respect, an acknowledgement of someone’s value as a member of society. A tap in the shoulder is to acknowledge someone’s achievement, an unprecedented expression of admiration.

Another one of those traditions is the clicking of a glass. To modern times, a clicking of a glass is the beginning of a drinking session but in the olden times, it was a sign of friendship. It is sad that the younger generation don’t really get to experience the original essence of such gestures.

Budweiser is bringing the tradition back… sort of.

Budweiser created a glass, the Buddy Glass, that has a chip at the bottom. The chip contains the owner’s Facebook information. The minute the glass touches about glass with Facebook chips, the two becomes connected on Facebook allowing the casual acquaintance to possible lifelong friendship… or Facebook friendship.

It is not clear yet on how long, how far or how deep Budweiser would want to take the Budddy Glass. It is not clear whether they will mass produce this and make it available on WalMart or device a way on how they can be used in bars only or whether to give away as an exclusive items. What is clear is that they will most likely be using this for events that they will be sponsoring.

In all likelihood, the technology is already patented and it won’t be a surprise to know that the patent includes all social networking sites and not just Facebook.

The potential is endless. The glass could do so much and with a bit of reprogramming, it could go beyond social networking. It could be used for market and consumer research. Every person that holds that glass may be a variable to the research.

It may be used for security purposed and even investigation. It may also be evolved to become bracelets, watches and jewelleries. Of course, there are things to be considered in terms of legality but the potential is there.

Coming up with something like this will certainly stretch out the marketing potential for Budweiser. Imagine having a product go out to the market that is owned by a brand.

As of now, Budweiser needs to hurry up and get this to the market.

Credit

Media: TV
Category: Alcoholic Drinks
Agency: Africa
Brand: Budweiser
Geo: Americas, Brazil
Advertising Agency: Agencia Africa, Brazil
Copywriter: Henrique Martins
Art Directors: Rafa Oliveira, Pedro Chequer
Creative Directors: Sergio Gordilho, Rodrigo Saavedra, Vico Benevides
Projects Creative Director: Evandro Soares
Executive Creative Director: Sergio Gordilho
Digital production: Hassan Ayoub, Marcos Valeta
TV Producer: Stella Gafo
Account directors: Marcio Santoro, Marcello Passos, Ana Carolina Boccia, Diogo Cunha, Fernando Bernardo, Carlos Larotonda
Technology company: Bolha Innovation Studio
Video production company: Fuego

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking our product at the same time. That’s where the Pepsi Like Machine comes in. Pepsi teamed up with the wonderful people over at TBWA Brussels to create this unique vending machine.

This vending machine doesn’t accept money, only Facebook Likes.  Basically all you have to do is like the page on your smartphone (or on the built-in touchscreen), then select which kind of Pepsi you want. It’s just that easy!

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

INCREASING EMAIL SUBSCRIPTION – WHAT NEEDS TO BE DONE

You have a tough job ahead as it requires you to constantly keep on adding fresh contacts to your email marketing campaigns so as to ensure that you can keep your graph on the rise. Here are a few of the proven techniques on how you can consistently build up and maintain that your list of email subscribers.

1. Create unique and engaging content for your email that will inspire people to stay subscribed and even inspire them to forward it to their friends, family, and colleagues who perhaps aren’t there on your email list.
2. Take initiative to promote an online contest like a free giveaway, early bird prizes, etc. and ensure a process that makes it obligatory for entrants to either sign up or submit their email address.
3. You can also create an innovative lead generation offer like a free e-book or white paper that will require visitors to provide their email address in order to download it.
4. Another way is to create a free, online tool or resource and have users sign up with their email address.
5. It is a great idea to collect email addresses at offline events like trade shows and exhibition; and later import them into your database. But make sure to send these contacts a welcome email so as to confirm their acceptance to opt-in for your email subscription.
6. Include social sharing buttons to your email and encourage your current email subscribers to share and forward your emails. Also add “Email to a Friend” button so their networks, friends, and colleagues can sign up for your list. Moreover, including a “Subscribe” link at the bottom of your emails is also a great way to increase email subscription.
7. Another proven method is to create multiple email subscriptions types that you can use to send more targeted content to definite segments of your contacts based on specific interests. So, the benefit of creating multiple, targeted subscription types is that it improves the prospect of visitors subscribing to at least one of them.
8. Another proven method to improve email subscription is to host an online webinar and collect email addresses at registration.
9. You may also use your Facebook business page to promote an offer that calls for an email address submission. Besides that, you may also promote offers in your timeline and encourage your leads to ‘share’ and ‘like’ your offers on Facebook by adding a social sharing button on your landing pages and thank-you pages.
10. Target collecting email addresses from fresh source by running a promotion on a partner or affiliate website.
11. Unleash the Twitter edge to increase your email subscription by promoting one of your lead generation offers there. All you need to do is create a Twitter campaign (that requires an email address to redeem) to promote an offer like an e-book or a free resource for your Twitter ‘followers’.
12. Add calls-to-action and URLs at the end of the videos of your company’s YouTube channel and encourage people to subscribe to your list. You may then include links to relevant landing pages in your videos’ text descriptions.
13. Another innovative way to increase email subscription, slowing catching up amongst many companies is to create a Google AdWords email capture ad or simply influence paid search ads to link to a landing page with and email sign-up.
14. Increase email subscription manifolds by promoting offers and email signup through your Google+ Business page by utilizing your Google+ updates and your Google+ About section.
15. Another proven method for improving email subscription is to include appropriate call-to-action and link for readers in your author byline, when creating content for guest blogging opportunities – so as to subscribe to your site’s blog or email database.
16. Does your website have great products on display and for sale? Well, consider adding a button saying “Subscribe to our weekly newsletter and stay informed about the deals discounts and freebies of the week”. Everyone loves discount sale and is a winning formula to increase email subscription.
17. You need to tell people what they are missing. Be outgoing. Share or tweet on social media to encourage your followers to join your email subscription list. You may even share your incentive, some feedback or even teasers of emails.
18. Subscribing via Comment box is a great way to increase email subscription. As a matter of fact, increasing conversions is all about reducing the number of steps between the visitor and your desired action. So, when a visitor enters his/her email address in a comment box, you may encourage the visitor to add a check mark to also subscribe to your newsletter, and improve the chances of conversions.
19. Adopt innovative contest idea by teaming up with your service providers/businesses who serve the SAME target audience as you, but aren’t your competitors. For this technique to be most effective, you have to consider your partners carefully – in terms of your own positioning and audience match.
20. Make sure to add link to Offers that capture email signups throughout your website; and keep your offer visible at strategic location like – the website’s homepage, the main page of your blog, ‘About Us’ page, and ‘Contact Us’ page, so as to ensure better conversion.

I’m sure these pointers will help you increase your email subscription. Also, do write to us if you have more proven methods to achieve the same.

—

Ellis McGrath is Digital Marketing Manager of VITEB – a professional web development company that has been well-recognized to outsource web development and mobile application development projects by global clients.

Original Post by Contributor
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

The Bank of Garanti in Turkey wanted to build more publicity about their bank, so they hired the wonderful people over at Ikarus Events to help them launch with a new campaign.

They hired someone to fly in a mini one person glider to drop mini packages throughout the city. It almost looks like a bunch of paratroopers dropping in on a secret mission. The packages contained a small stuffed animal attached to a small branded parachute.

It’s definitely a fun approach that got people scrambling to get a free stuffed animal!

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Everyone knows the sound of a Coke bottle being opened. But it’s been the same for over 125 years. So, Coca-Cola® decided to give the classic “psssttt” a fresh new twist and created the Coca-Cola® Remix Bottle together with DJ/Inventor Jun Fujiwara. It’s a social music project that spreads happiness wherever it goes.

A team went out and recorded sounds from everyday life, such as the sound of making taffy, boxing, skateboarding, and more. The DJ then remixed the sounds and made every open a new sound.

Credits

The Coca-Cola Company
ASEAN Marketing Director: Shakir Moin
ASEAN IMC Director: Leonardo O’Grady
SVP Sparkling & Sports, Japan: Shelly De Villiers

Ogilvy Singapore
Chief Creative Officer: Eugene Cheong
Regional Creative Director: Jeff Curry
Creative Director: Chris Gurney
Regional Executive Creative Director: Daniel Comar
Creative Group Head: Antti Toivonen
Senior Copywriter: Sharon Chan
Senior Art Director: Anna Rondolino

Ogilvy Japan
Executive Creative Director: David Morgan
Creative Director: Kosuke Hashijima
Art Director: Chie Katayama
Traffic: Atsuko Keino

Inventor
DJ-Inventor: Jun Fujiwara

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

David Karp lives our tech-obsessed generation’s American dream. The 26 year-old high school drop out founded the popular weblog site Tumblr in 2007 and recently signed an agreement with Yahoo! Inc for $1.1 billion. Upon signing and officiating the deal, Karp received a $209 million cash payment. Not bad. Let’s observe how Tumblr has the successful history to inspire ambitious tech entrepreneurs.

Monetization Without Advertising

To avoid plastering ads all over the site, Tumblr employed a unique strategy. Users who wanted posts to gain more exposure on the site would have the option of paying for that privilege. The company also created and released a mobile optimized version of the service. By connecting with people who use mobile devices to access the Internet, he’d generate more profits. Within the first three years of business, Karp managed to raise $5 million of venture capital from Spark Capital and Union Square Ventures. He also managed to save money earned by working for UrbanBaby, a company that was first owned by CNET and is now owned by CBS.

Tumblr & the Social Networking World

According to Time Tech of Time.com, “Tumblr is part microblogging, part social networking.” In 2010, Karp hired Mark Coatney, a senior editor at Newsweek to become Tumblr’s ”media evangelist.” At Newsweek, Coatney created the magazine’s social media persona on Facebook and Twitter. He added Tumblr to that mix in 2009. With creative social media freedom on Tumblr, he created witty, sarcastic and thought-provoking posts that were so popular, he quickly amassed followers. At Tumblr now, he helps media outlets determine how to use Tumblr to their advantage.

In comparing Tumblr to Facebook and Twitter, Coatney described the microblogging site as a “space between Twitter and Facebook.” On Tumblr, users have the ability to upload any type of content – photos, audio files, video clips, quotes, or text. Similar to Twitter, people follow users, re-blog posts (the equivalent of a retweet) and “like” postings with a red heart. Tumblr users also never actually see how many followers they have.

Financial Resources for Entrepreneurs

Not all entrepreneurs who start small businesses are as fortunate as David Karp. For one, he received financial backing from venture capitalists. Acquire superior credit and a small business credit card from American Express, and as a future small business owner, you may be able use credit to launch that dream business. Raising funds is no simple task though. Tumblr, unlike Facebook, never had an IPO, nor did it decide to go public to raise money. Seemingly, Tumblr grew from thoughtful, strategic planning. Facebook often launched new apps, games, and other features prematurely. So kinks existed from the get go. Facebook also made the mistake of assuming that their IPO would be a success and stock sales would soar as soon as shares hit the market. Sure, Facebook is exponentially bigger than Tumblr. But the push to go public, a less-than-desirable IPO outcome, and failing features while trying to generate revenue created challenges. Bottom line: haste makes waste.

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Technologies like QR Codes and Augmented Reality are old. They are not the new kid on the block anymore. They have been used, abused and overused. So when a brand decides to use it for their campaign, you know you will have to offer something extraordinary to catch people’s attention. From sharks to Victoria Secrets angels, the best seem to have already been offered by QR Codes and AR.

There are different ways on how to do it. A brand could go grand and big the size of Hulk and Optimus Prime walking on Times Street or go small but heart warming and cute the size of Mickey Mouse and Donald Duck dancing the Gangnam.

Many brands seem afraid to choose either of the paths and opts to go in the middle, the mediocre path, the safe path and that’s why many don’t succeed.

Luckily ARworks isn’t one for mediocrity. When a giant retail chain SPAR approached them, they decided to go big the size of whales, dolphins and the deep blue sea.

The Whole Campaign

The AR App was actually a part of the general campaign that involved people collecting stickers for a book called Ocean Mania. There are 200 stickers to collect. People must put the sticker on the corresponding number indicated on the book. They can get the stickers each time they buy something from SPAR. The book will form a great whole picture of the deep blue sea.

To augment the campaign, ARworks was tapped to take that book to the next level. ARworks decided that if the book can be brought back home and practically anywhere by the owner, so does the ocean. People were allowed to download the app and when they run it, they will see animated sea animals swimming around their house. That includes all the great, wonderful and scary creatures like Whale, turtle, dolphin, dugong, murena and others.

To take simulate the experience of actual diving, people must “come up for air” after 1 minutes.

The Deep Blue Sea Wherever You Go

There is something enchanting about sea creatures and it cuts across all personalities and across all segments. To be able to bring that experience to everywhere you go isn’t just entertaining for the person who has the phone but also to other people that this thing may be shared to.

ARworks went big and went creative and they won. Future AR campaigns should look at this for their next campaign. Never settle for mediocrity.

Try it!

App links: Apple Store, Google Play

via

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Just as when you though every possible creative guerrilla marketing effort has been done for car something giddily funny comes to brighten up your day.

Campaign Objective

The goal is pretty simple[r]… said than done. They wanted to introduce a new car and package it as a unique car. It doesn’t seem complicated until you realize that almost every car claims to be unique. And then you realize that the car who wants to claim to be unique has been around for decades and isn’t, in fact, unique.

The Mini is about to launch their worldwide guerrilla marketing contest and to help things kick off in Turkey, they decided to take marketing to the streets and they went all gangsta.

An Identified Driving Objective

The message is supposed to be about uniqueness – Mini is not normal. It’s  a pretty bold claim to make considering the world is packed with crazy. So the agency went out of this world with it, quite literally. Instead of getting people with extraordinary talents and perform it on or with a Mini, they decided to get aliens and do nothing but sit behind the wheel and go all cool and diva as they stride down the streets of Turkey swagging.

It’s easy to miss them especially because the car itself attracts the attention so they decided to strap the aliens’ spaceship on the car.

Painting the Night Mini

Apparently, society has come a long way since the days of E.T. Aliens don’t need to hide anymore and they can have as much sex appeal as Robert Downy Jr. whenever he wears the iron suit.

As soon as one person spotted the spaceship on the Mini, the Mini’s cool score tripled and people swarmed the car. It wasn’t just about looking at the car with a smile as it drives by. People were actually approaching the car, taking photos and videos and posting it on their social networking sites.

For one night of driving around town with two “faceless” aliens in the car, the 300,000 impressions weren’t, at all, bad.

Lessons from Aliens

It has consistently worked, craziness… silly insanity and yet, somehow, many brands still refuse to use it. They are steadfast on retaining their serious and stiff image. The fact of the matter is that if you want to stand out, you need to have some guts and a whole lot of humour to get people’s attention.

Credits

Agency: No Comment Event & Alternative Marketing
Creative: Sinan Gungoren, Sheela Kilic, Zeynep Vargil
Account Manager: Sheela Kilic, Zeynep Vargil

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.