Creative Guerrilla Marketing

Schweppes Makes Smart Dress That Showed How Often Women Got Groped

Ryan Lum — Wed, 05 Dec 2018 16:06:56 +0000

Schweppes, a beverage company, partnered with Ogilvy Brazil to create aÂ smart club dress that was outfitted with sensors that records every time the wearer is touched. In a new campaign titled, â€œThe Dress for Respect,â€ three women wore these dresses to a nightclub in SÃ£o Paulo to track how oftenâ€”and with what degree of […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

McDonald’s Flips It’s Golden Arches for International Women’s Day

Ryan Lum — Tue, 20 Nov 2018 19:35:11 +0000

McDonald’s celebrated women on International Women’s Day back in March in the most iconic way, by flipping their famed double arches upside down to make a W. At McDonald’s, over 60% of McDonald’s managers are women. To celebrate women, over 100 female owned McDonald’s stores nationwide flipped their logos, updated their apparel and packaging. To […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Hyundai Eco parking, the First Parking Meter That Allows Payment by Recycling

Ryan Lum — Mon, 12 Nov 2018 21:24:54 +0000

Plastic pollution is reaching alarming levels with over 9.5 million tons of plastic being dumped into our oceans each year. Reports also show that 87% of the waste accumulated on beaches is due to plastic. Hyundai, an automotive brand, is working to make their vehicles more environmentally friendly. They partnered withÂ Havas PR in Madrid, Spain, […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

3 Ways Virtual Reality Is Reshaping Marketing

Contributor — Tue, 10 Jan 2017 22:36:15 +0000

Virtual reality is finally catching on, and itâ€™s transforming the nature of marketing. The virtual reality market will grow from a compound annual growth rate of 57.8 percent between 2016 and 2022 from $1.37 billion in 2015 to $33.90 billion in 2022, projects Markets and Markets. The growing availability of VR accessories for popular mobile […] More

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Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

4 Ways Merging Guerrilla Marketing with Your Web Design Can Boost Your Online Brand

Contributor — Thu, 01 Dec 2016 16:00:55 +0000

Itâ€™s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of their websiteâ€™s visitors. Their goal is to get more web customers by being promoted […] More

Original Post by Contributor
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Is Guerrilla Marketing Good for Your Business?

Contributor — Thu, 01 Dec 2016 07:32:29 +0000

Marketing is too broad to define. Some people think itâ€™s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. Itâ€™s about strategies in getting the attention of target customers. Apparently, it is focused on effective advertising more than just effective selling. When we […] More

Original Post by Contributor
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters

Ryan Lum — Tue, 01 Nov 2016 00:49:04 +0000

Netflix knows that some peopleÂ would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix. By following the DIY instructions on theirÂ makeit.netflix.comÂ landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor will […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Going Guerilla: Get Inspired by the Latest Street Art Trends

Angela Goodin — Sat, 22 Oct 2016 15:00:13 +0000

Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and retaining the interest of your target audience, and guerrilla marketing is the perfect way […] More

Original Post by Angela Goodin
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Marketing and Manufacturing: What Does the Future Hold?

Contributor — Wed, 28 Sep 2016 18:47:59 +0000

Mobile technology has made a transformative impact on both manufacturing and marketing. The two industries have never been exclusive (both falling under the larger umbrella of supply chain management), but today’s digital world has brought the two together in ways that could not have been dreamed of 50 years ago. Current trends in digital supply […] More

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Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

The Berry Company Hits the Streets and Makes People Feel Good in Latest Social Experiment

Ryan Lum — Tue, 27 Sep 2016 15:00:42 +0000

The Berry Company, a family run food business, decided to hit the streets of London to brighten people’s day in their latest marketing campaign. Apparently, 8:12am has been identified as the time by which you know whether or not yourÂ day will be a good one. With the help of W Comms and Gas and Electric, […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Tactical Optics: 4 Proven Branding Strategies That Just Plain Work in Business

Contributor — Wed, 14 Sep 2016 15:00:58 +0000

Maybe you helped develop your company name, designed the logo and wrote every product title and tagline. But none of that necessarily equates to creating a brand on its own. In fact, as a business owner, you don’t own your brand, as brand ownership is truly in the hands of your customers, clients and/or business […] More

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Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Six Online Marketing Strategies that Really Work

Brooke Chaplan — Mon, 12 Sep 2016 15:00:33 +0000

With the application of technology in marketing and advertising, a paradigm shift has been realized. The internet specifically has had a profound effect on marketing and has completely revolutionized how businesses are noticed and gain customers. To take advantage of these online marketing platforms, your business has to institute effective strategies and below are some […] More

Original Post by Brooke Chaplan
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

9 Really Annoying Ad Trends That Just Won’t Die In Peace

Ryan Lum — Thu, 04 Aug 2016 15:00:34 +0000

Source: Esquire.com Advertisers strive to create a perfect ad that would draw prospectâ€™s attention and make a clear statement, but somehow they often end up getting on their audienceâ€™s nerves. Why? Maybe because being too creative not always pays, while tried methods seem to do their job. However, some ad trends are too outdated to […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

How Guerilla Marketing Works for Small Businesses

Ryan Lum — Thu, 04 Aug 2016 00:47:02 +0000

Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take â€œthe consumer by surprise, make an indelible impression and create copious amounts of social buzz,â€ which means that, in a time where â€œmeaningfully different brands […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Kellogg’s Krave Creates Live Art Installation using Cereal at Comic-Con

Ryan Lum — Mon, 01 Aug 2016 15:00:57 +0000

Comic-Con is a comic book convention that is held every year since 1970 in San Diego, CA. It’s a time where thousands of comic book fans come to hear the latest from the industry and share experience with other like-minded individuals. It’s also a great place for companies to get some major buzz around their […] More

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.