Creative Lube

Creative Lube 31a: Talking About 2 Fs

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 30 Jun 2009 08:01:49 PDT

Leslie discusses two Fs you need to deal with in your business: Free and Financing. While they don't seem to go together, they are related, as she explains in this Creative Lube. She also shares some news about Creative Lube itself.
[this is a corrected posting]

Creative Lube 30: A kick in the donuts

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 27 May 2009 09:53:51 PDT

Leslie got a push and is passing that on. In this Creative Lube she talks about Art (cap A) and your work and how you need to get off your butt and make it.

Creative Lube 29: I'm Back!

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 27 Apr 2009 11:17:05 PDT

After taking a few months off for school, Leslie is back! In this Creative Lube Leslie talks about how important it is to be someone people like to work with, and makes suggestions on how to be that person.

Creative Lube 28: Fire clients from hell

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Fri, 26 Dec 2008 12:03:25 PST

Respect yourself! In this Creative Lube Leslie talks about how in hard economic times you still need to find and work with respectful clients.

Creative Lube 27: Failing is good

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Sun, 02 Nov 2008 17:43:57 PST

Time to fail! In this Creative Lube Leslie talks about how important failure is for your brain and, by extension, your business.

Creative Lube 26: Blogging

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Sun, 28 Sep 2008 18:30:22 PDT

Have you been thinking about starting a blog? In this Creative Lube Leslie talks about what buyers like best in photographer blogs and suggests ways for you to get the most out of your blogging.

Creative Lube 25: Social Networking

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Sun, 24 Aug 2008 17:31:51 PDT

Leslie offers a reading from her new book. In this Creative Lube she talks about social networking and ways to make it work for photographers...and some pitfalls to avoid.

Creative Lube 24: Have I mentioned targeting?

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Fri, 25 Jul 2008 12:12:15 PDT

Once again Leslie addresses the importance of targeting. In this Creative Lube she talks about how improving your targeting can be the best marketing move you can make.

Creative Lube 23: Downturn pressures

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 25 Jun 2008 13:48:45 PDT

Listen to the business news and you'll likely get depressed. In this Creative Lube Leslie talks about keeping perspective, assessing your business reality, and makes suggestions to improve things.

Creative Lube 22: efforts for the long term

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 27 May 2008 12:50:14 PDT

Leslie's getting in shape. In this Creative Lube she talks about the similarities between her new regime and running a creative business. Hint: it's about thinking long-term.

Creative Lube 21: Teams

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 23 Apr 2008 11:08:03 PDT

The old saying is "there is no I in team" is one that photographers could use learning. In this Creative Lube Leslie talks about the importance of having a team for your business and why working with others is good for you as well as your business.

Creative Lube 20: Evolve or Die

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 24 Mar 2008 12:51:44 PDT

Things change. In this Creative Lube Leslie talks about some of the changes in our industry and makes suggestions for how photographers' businesses can (and they must) evolve. There are opportunities if we look for them.

Creative Lube 19: Cheap versus frugal

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 21 Feb 2008 10:56:09 PST

In this Creative Lube Leslie talks about being frugal...which is not the same as being cheap. One is good and the other is very, very bad. Lots of creatives are cheap...guess which one is the bad one to be? ;-)

Creative Lube 18: Diversity and Economics

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 23 Jan 2008 13:34:54 PST

In this Creative Lube Leslie talks about diversity...not in your images, in your business. Business today is not the business of the past and you need to consider changes to stay afloat.

Creative Lube #17: Spouses/Partners and Creatives

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 20 Dec 2007 12:10:30 PST

Attention lovers, partners, and/or spouses of creatives! In this Creative Lube Leslie talks about what it's like to be with a creative as a life partner and makes some suggestions to make it a bit easier for everyone.

Creative Lube 16: Do something!

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 26 Nov 2007 15:05:12 PST

Take a risk, do something. In this Creative Lube Leslie talks about how you need to plan, yes, but you more importantly need to do. Perfection isn't necessary.

Creative Lube 15: Then and Now

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 25 Oct 2007 14:46:07 PDT

A little history and some reality. In this Creative Lube Leslie talks about how things really aren't like how they were and how you can use these changes to your business' advantage.

Creative Lube No 14: Risks

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 25 Sep 2007 15:38:21 PDT

To be in business requires taking risks. In this Creative Lube Leslie talks about our aversion to risks, some causes, some things you can do to mitigate getting "bound" by risk, and offers one of her own marketing risks as a real-life example.

Creative Lube 13--Elevator Speech

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 23 Aug 2007 14:17:57 PDT

In this Creative Lube Leslie talks about a simple marketing tool that can help build confidence and business--the elevator speech. You'll learn how to make your own and even hear Leslie's own.

Creative Lube No. 12--Transitions

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 25 Jul 2007 11:41:53 PDT

Everyone has moments of transition in her/his career, and they can be difficult to get through. In this Creative Lube Leslie talks about creative career evolution, points out where there are often difficulties, and offers a technique for handling the (big) transitions better. Whether your a photo assistant thinking about becoming a photographer or a design employee thinking about starting your own firm, this Creative Lube can help.

Creative Lube No. 11--Why be a creative?

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 21 Jun 2007 09:28:19 PDT

There are lots of easier things to be professionally, and yet, you chose to be a creative pro. In this Creative Lube Leslie talks about some things you can do to remember why you made this choice and how it was the best thing you ever did. You'll get some wise marketing ideas in the process, and maybe a (loving) kick in the dupa.

Creative Lube No. 10--Another Pricing Podcast!

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 22 May 2007 17:12:28 PDT

The second pricing-related Creative Lube is now online! This time Leslie talks about pricing corporate, client-direct and design (non-advertising) projects.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Sat, 21 Apr 2007 18:54:40 PDT

This is the first in a series of Creative Lube podcasts on pricing for commercial photographers. Sure to generate some thought and probably some debate, Leslie discusses advertising usage and pricing its licenses.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 26 Mar 2007 07:45:21 PDT

Making a couple of simple changes can significantly change your creative business for the better. In this edition of Creative Lube Leslie discusses methods for making more money--in completely ethical and honest ways, of course.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 27 Feb 2007 06:20:36 PST

Leslie asks a hard question and reveals the other side of its difficult answer in this edition of Creative Lube; after all, you have an awful lot to do with your business--why not use that to its advantage?