Creative Lube

Creative Lube 23: Downturn pressures

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 25 Jun 2008 15:48:45 -0500

Listen to the business news and you'll likely get depressed. In this Creative Lube Leslie talks about keeping perspective, assessing your business reality, and makes suggestions to improve things.

Creative Lube 22: efforts for the long term

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 27 May 2008 14:50:14 -0500

Leslie's getting in shape. In this Creative Lube she talks about the similarities between her new regime and running a creative business. Hint: it's about thinking long-term.

Creative Lube 21: Teams

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 23 Apr 2008 13:08:03 -0500

The old saying is "there is no I in team" is one that photographers could use learning. In this Creative Lube Leslie talks about the importance of having a team for your business and why working with others is good for you as well as your business.

Creative Lube 20: Evolve or Die

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 24 Mar 2008 14:51:44 -0500

Things change. In this Creative Lube Leslie talks about some of the changes in our industry and makes suggestions for how photographers' businesses can (and they must) evolve. There are opportunities if we look for them.

Creative Lube 19: Cheap versus frugal

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 21 Feb 2008 12:56:09 -0600

In this Creative Lube Leslie talks about being frugal...which is not the same as being cheap. One is good and the other is very, very bad. Lots of creatives are cheap...guess which one is the bad one to be? ;-)

Creative Lube 18: Diversity and Economics

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 23 Jan 2008 15:34:54 -0600

In this Creative Lube Leslie talks about diversity...not in your images, in your business. Business today is not the business of the past and you need to consider changes to stay afloat.

Creative Lube #17: Spouses/Partners and Creatives

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 20 Dec 2007 14:10:30 -0600

Attention lovers, partners, and/or spouses of creatives! In this Creative Lube Leslie talks about what it's like to be with a creative as a life partner and makes some suggestions to make it a bit easier for everyone.

Creative Lube 16: Do something!

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 26 Nov 2007 17:05:12 -0600

Take a risk, do something. In this Creative Lube Leslie talks about how you need to plan, yes, but you more importantly need to do. Perfection isn't necessary.

Creative Lube 15: Then and Now

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 25 Oct 2007 16:46:07 -0500

A little history and some reality. In this Creative Lube Leslie talks about how things really aren't like how they were and how you can use these changes to your business' advantage.

Creative Lube No 14: Risks

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 25 Sep 2007 17:38:21 -0500

To be in business requires taking risks. In this Creative Lube Leslie talks about our aversion to risks, some causes, some things you can do to mitigate getting "bound" by risk, and offers one of her own marketing risks as a real-life example.

Creative Lube 13--Elevator Speech

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 23 Aug 2007 16:17:57 -0500

In this Creative Lube Leslie talks about a simple marketing tool that can help build confidence and business--the elevator speech. You'll learn how to make your own and even hear Leslie's own.

Creative Lube No. 12--Transitions

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 25 Jul 2007 13:41:53 -0500

Everyone has moments of transition in her/his career, and they can be difficult to get through. In this Creative Lube Leslie talks about creative career evolution, points out where there are often difficulties, and offers a technique for handling the (big) transitions better. Whether your a photo assistant thinking about becoming a photographer or a design employee thinking about starting your own firm, this Creative Lube can help.

Creative Lube No. 11--Why be a creative?

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 21 Jun 2007 11:28:19 -0500

There are lots of easier things to be professionally, and yet, you chose to be a creative pro. In this Creative Lube Leslie talks about some things you can do to remember why you made this choice and how it was the best thing you ever did. You'll get some wise marketing ideas in the process, and maybe a (loving) kick in the dupa.

Creative Lube No. 10--Another Pricing Podcast!

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 22 May 2007 19:12:28 -0500

The second pricing-related Creative Lube is now online! This time Leslie talks about pricing corporate, client-direct and design (non-advertising) projects.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Sat, 21 Apr 2007 20:54:40 -0500

This is the first in a series of Creative Lube podcasts on pricing for commercial photographers. Sure to generate some thought and probably some debate, Leslie discusses advertising usage and pricing its licenses.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 26 Mar 2007 09:45:21 -0500

Making a couple of simple changes can significantly change your creative business for the better. In this edition of Creative Lube Leslie discusses methods for making more money--in completely ethical and honest ways, of course.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 27 Feb 2007 08:20:36 -0600

Leslie asks a hard question and reveals the other side of its difficult answer in this edition of Creative Lube; after all, you have an awful lot to do with your business--why not use that to its advantage?

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Fri, 26 Jan 2007 14:58:11 -0600

The January edition of Creative Lube gives some thought to self-assignments, and some hints.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Wed, 20 Dec 2006 15:10:05 -0600

This edition of Creative Lube discusses the idea of being assertive--how it's not only not a bad thing, it's important and very helpful. Being assertive can significantly help your business and it's even good for your personal life.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Fri, 10 Nov 2006 13:44:50 -0600

Today's Creative Lube talks about not taking bad deals for the sake of building your business. It's particularly appropriate for students and emerging photographers.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Tue, 17 Oct 2006 16:36:11 -0500

Today's podcast is all about giving. Simply put, it's (usually) a great thing to do.

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Thu, 28 Sep 2006 14:34:02 -0500

This podcast's subject is a question asked by a listener--about getting meetings and portfolio reviews with local versus non-local clients. Enjoy!

tuneup@burnsautoparts.com (Leslie Burns-Dell'Acqua) — Mon, 18 Sep 2006 16:05:27 -0500

Creative Lube is the new BAP podcast. Here's the first edition--the subject is, appropriately, doing something new. Enjoy!