Creative Park London

The Social Media Guru

noreply@blogger.com (Creative Park) — Wed, 14 Oct 2009 09:32:00 +0000

Seasame Street x Mad men

noreply@blogger.com (Creative Park) — Wed, 14 Oct 2009 09:27:00 +0000

Pretty cool Ford video

noreply@blogger.com (Creative Park) — Wed, 09 Sep 2009 08:54:00 +0000

Lemonade: If You've Been Laid Off, This Film is For You

noreply@blogger.com (Creative Park) — Tue, 18 Aug 2009 11:03:00 +0000

More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

Crazy Starburst Ad

noreply@blogger.com (Creative Park) — Thu, 06 Aug 2009 10:21:00 +0000

Lewis Hamilton races Heikki Kovalainen for Vodafone

noreply@blogger.com (Creative Park) — Wed, 22 Jul 2009 11:22:00 +0000

The trouble with Digital Marketing

noreply@blogger.com (Creative Park) — Tue, 14 Jul 2009 09:13:00 +0000

Found this intresting presentation, thought I'd share it with you all :)

Post Digital Marketing 2009

View more documents from Helge Tennø.

R.I.P. MJ

noreply@blogger.com (Creative Park) — Mon, 29 Jun 2009 07:10:00 +0000

Not sure what exactly to write, still shocked and saddened by the whole thing.

Here's some of my favourite MJ pieces

Quote of the day

noreply@blogger.com (Creative Park) — Tue, 09 Jun 2009 13:15:00 +0000

Jeroen van der Veer, Chief executive of Royal Dutch Shell

"You have to realise: if I had been paid 50% more, I would not have done it better. If I had been paid 50% less, then I would not have done it worse."

The Beatles: Rock Band Trailer

noreply@blogger.com (Creative Park) — Tue, 02 Jun 2009 19:49:00 +0000

I just love the look of this trailer

The Beatles: Rock Band at IGN.com

Is this Alonso?

noreply@blogger.com (Creative Park) — Tue, 02 Jun 2009 08:34:00 +0000

For people who don't know what he looks like

BMW - Augmented reality project

noreply@blogger.com (Creative Park) — Fri, 15 May 2009 15:49:00 +0000

Honda - Are you a doer?

noreply@blogger.com (Creative Park) — Tue, 12 May 2009 22:45:00 +0000

I am

Kiwi's POV

noreply@blogger.com (Creative Park) — Fri, 08 May 2009 10:18:00 +0000

Ronaldo vs Bugatti Veyron

noreply@blogger.com (Creative Park) — Mon, 27 Apr 2009 16:37:00 +0000

This is an oldy but I only just found it

Enjoy

Disney shortcuts

noreply@blogger.com (Creative Park) — Fri, 24 Apr 2009 15:29:00 +0000

Spotted this page today about how Disney shamelessly copies from each cartoon.

I feel a little cheated.

See more funny videos and TBT Videos at Today's Big Thing.

Silencing the little person

noreply@blogger.com (Creative Park) — Wed, 22 Apr 2009 22:32:00 +0000

Recently the phenomenon of twitter seems to have taken over our office and it's been a pretty cool tool for just finding out about news and technology or just keeping in touch with mates, until today that is.

Today was a dark day for freedom of speech on the internet, I suppose it takes us back to the case of Ellen Simonetti, where apparently personal rights dont account for anything when you're in full time employment.

Anyway back to today, basically slightly negative things were said about a vendor which could've been taken as positive criticism to better a system, but instead the vendor decided to silence this individual.

This is like digital head in the sand don't you think? Rather than finding out what the problem is the guy decided to make a complaint to get the "said posts" removed. I only have one thing to say to big brother bullying of this kind.

Grow up and get the job done

If you can't, then I'm sure there are a million other companies willing to step up and take you place, if you spent less time silencing and more time listening then you might actually progress.

The first "Grinds my gears!" 2009

noreply@blogger.com (Creative Park) — Wed, 15 Apr 2009 20:24:00 +0000

This week has been a tough week (and it's only Wednesday) with creative deployment right on the drop date of ad circulation there was very little room for error.

Well anything that could've gone wrong did go wrong, client with last minute copy amends, branding with last minute tweaks, basically anything that could go wrong actually went wrong.

Anyway that aside we finally got the creative signed off and all we needed to do was convert the creative to a format that could be served in airports and tube screens.

We ended up outsourcing the conversion to an external company (not sure if I should mention them but if you ask I wont lie). The results were awful, and I mean awful. We ended up going back and forth around 4-5 times before they replied with "that's as good as it's going to get"

This pissed me off on another level, what the fuck !!!

"that's as good as it's going to get", who the hell says that?

I ended up learning how to use quicktime pro in 6 hours and finally ended up with the quality that we expected. But what I will say is that in this economic time it's probably wise not to be lazy and fob off you clients.

Keira Knightley Stop Domestic Violence

noreply@blogger.com (Creative Park) — Thu, 02 Apr 2009 16:36:00 +0000

Both actress and Director donated their time for this worthwhile cause, great job too :)

Spec work but not as we know it

noreply@blogger.com (Creative Park) — Tue, 31 Mar 2009 22:57:00 +0000

You're a creative, you want a good book with good brands to show off your creativity.

What do you do?

Create a spec book of course, but what do you do if you're a company?

Well ask FP7, they created an ad for Samsung (below), what's so weird about that? I hear you say.

Well a few things, lets list them shall we:

Samsung isn't their client
Samsung didn't know about this ad's existence
They (FP7) spent money to run the ad
They (FP7) then entered it into the Dubai Lynx Awards (resulting in picking up two golds and a silver specifically for Samsung work, as well as winning the agency of the year)

On top of all that they ran the ad in Lebanon which is a 50% Christian country, the exact quote about this ad was that it's "an attack against Christian symbols", smooth move boys.

Any way read the article here.

The perfect brief

noreply@blogger.com (Creative Park) — Sun, 29 Mar 2009 09:23:00 +0000

After a month of mediocre briefs I thought it would be worth writing one about what defines the perfect brief (may be just for me but it might work for some of you too).

Firstly the length of the brief is quite important, for me the shorter the brief the better but that may be because I have a low attention span but also no one wants to read a novel during a briefing.

Keep it short and to the point.

Secondly the content, obviously this is very important but often briefs are cluttered with information that lacks any type of relevance to the final task.

Finally the Proposition, easily the most important.

What's the best brief you've ever had and how many bad briefs do you have, would like to hear from you guys.

What ever happened to Takuma Sata

noreply@blogger.com (Creative Park) — Sun, 29 Mar 2009 09:16:00 +0000

For those people that don't know who he is, Takuma Sato is/was an F1 driver.

Though now he seems to have switch his driver seat for a lounge seat, I don't think the get up is doing him any favours.

American fantasy football

noreply@blogger.com (Creative Park) — Wed, 25 Mar 2009 09:29:00 +0000

Samsung SSD viral

noreply@blogger.com (Creative Park) — Tue, 24 Mar 2009 23:41:00 +0000

little sprout

noreply@blogger.com (Creative Park) — Mon, 23 Mar 2009 09:28:00 +0000

The Little Sprout™ from Eleanor Cleverly on Vimeo.