Check out Creative Web Solutions take on what we believe will be trending or advancing in 2012 when it comes to mobile based technology.

1] Money Transfer:
This refers to people sending money via SMS messages and other mobile means. Like mobile payments, this service has more appeal in developing markets for now. However, there WILL come a time when even using your debit card seems passé, while paying for something with actual cash seems downright ancient.

2] Location-Based Services:
Location-based services strive to deliver constant features and functionalities in tune with the user’s context, taking into account the user’s location, personal preference, gender, age, profession, intention and so on, thus offering a more-intelligent user experience than basic location services can. Gartner analysts believe context-aware services are a key trend for mobile apps, and location is a key enabler of that.

When it comes to social networking, there are still far too many services to choose from, fragmenting the market. Friends on Google are often different than those on Brightkite or on Foursquare. But LBS extends to more than social networks – it includes any application that taps into your phone’s GPS capabilities to offer up location-based services of any kind. Gartner says this will be one of the most disruptive technologies in the future, with a user base growing to 526 million next year.

3] Mobile Search:
No, mobile search isn’t new to us, but expect it to get shaken up a bit. Gartner predicts that consumers won’t necessarily be sticking with the search services they know and use on the Web (Google, Bing, Yahoo) and instead experiment with using a few different search providers that have “unique technologies” for mobile search.

To bring mobile search to the next level, the apps would allow users to take actions based on the result, such as making a call or reservation, buying a ticket, placing an order, and so on. Gartner advises search providers to build the experience around mobile to allow users access to immediate results and to take actions, given the short time span users have. Mobile device vendors should partner with or acquire promising search providers to integrate the technology, preferably at the platform layer, to offer a differentiated user experience.

4] Mobile Browsing:
Saying that mobile browsing technologies will be heavily used in the future sounds a little bit like stating the obvious. But as Gartner notes, mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%, meaning that those who are still using the app-less,more basic feature phones will still be joining the mobile web in mass numbers over the coming years. That’s also good news for web developers who can build mobile web applications to cater to this bunch as opposed to focusing all their efforts into building apps for the numerous mobile platforms like the iPhone, Android, RIM, and others.

5] Mobile Health Monitoring:
Another technology whose impact will be felt more heavily in developing markets, mobile health monitoring is still at an early stage of maturity and implementation says Gartner. Project rollouts have been limited to pilot projects for now, but in the coming years the industry will begin to monetize these efforts by offering mobile health care monitoring products, services, and solutions to various care delivery organizations.

6] Mobile Payments:
Like mobile transfers, mobile payments are more common in developing markets at the moment, but that is quickly changing. Yet even as this type of service grows, Gartner admits there will be challenges. Mobile payments will be a “highly fragmented market” where there will not be “standard practices of deployment,” notes the report. That makes it sound like this is one technology that will still need some work, even when 2012 rolls around. In order to get consumers on board, payment solution providers need to address ease-of-use for users and ease-of-implementation for customers without compromising security.

7] Near Field Communications (NFC):
More popular in some European and Asian markets than in the U.S. or U.K, NFC still isn’t a standard feature on many of today’s phones. That may be about to change, too. In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America. There are also rumours that the new P and IPhone will launch with NFC chips.

8] Mobile Advertising:
Also not new but growing fast, mobile advertising is one of the most important ways to monetize mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012. And mobile advertising will also be used by companies alongside their other campaigns including TV, radio, print, and outdoors.

9] Mobile Instant Messaging:
Gartner says that latent user demand and market conditions are conductive to mobile IM’s future adoption. It will appeal to developing markets where mobile phones are often the only connectivity device a user owns. But will it be a major app in 2012? It seems that SMS (and blackberry) is still the service to beat, especially in the developing world. Other apps that allow all mobile users to communicate include Whatsapp, which is trending extremely fast. We’ll have to wait and see on this one.

10] Mobile Music:
Sure, you have the iPhone, but what about your other options? What about mobile music services – especially those for non-iPhone devices? We’re still waiting on Spotify in the U.S., for example, and their competition too. Gartner says that we’re beginning to see new innovative models in this area that will include both device (think “Comes with Music”) and service bundles.

1] Your Website Looks Exactly Like Your Competitors Websites

You need to ensure that your website (and in fact your business overall) is clearly differentiated from your competition. If your website is the same as your competitors, it won’t help your product or service stand out from the crowd.

2] You’ve Spent Too Long Worrying About The Look Of  The Website

People want information and they want it fast. While most good looking website will get a visitors attention, it wont keep them reading or convert them into a lead. At the end of the day, they are visiting to get answers to their questions, you will generate more business more quickly by playing with the content, rather than the design.

3] Your Website Content Is All About You Rather Than The Customer

An effective website is filled with information that potential clients will consider highly valuable. Make sure your content is written for them and is not just about you or your company.
Think the way they do: Why are they interested in your solution?
What questions are they likely to have?
Write content that answers their questions, and presents what ever you sell as the answer.

4] You Don’t Have Any Way To Drive Traffic To Your Website

Just creating a website isn’t enough. You need to drive traffic. There are many ways to do this: You can optimise your website to perform better in Google Searches; advertise using pay per click advertising such as Google AdWords; send email broadcasts; generate links from other websites; and use online and offline PR.

5] You Don’t Have Any Ways To Capture Visitors Contact Details

You must have some form of data capture on your website, even if it’s only as simple as a newsletter sign-up. When you have someone;’s contact details, you know that they are a prospective client and you can then carry out direct marketing to them.

The easiest way to get people’s data is to offer them something free in return, such as a piece of free information like a report, a booklet or tips, or maybe an industry guide.

People who really want the information will happily hand over their name and email address to get it. They are effectively declaring themselves a qualified lead, worthy of following up and spending sales time on.

The difference between Facebook likes and Google +1 recommendations is that Google’s +1 actually helps the user find what they are looking for rather than just sharing the content with friends. For example, say you are looking for a recipe, when you do your search you might now see a result with a +1 next to it from a friend of yours who is interested in food. If you don’t have a friend who’s interested in food then Google may show you the results with the amount of times the button has been pressed next to it. From the perspective of a site owner this is beneficial as people are more likely to click on the link that has the most +1′s next to it.

As I mentioned earlier in the post, The Google +1 button is just the first step, in coming months Google will extend this even further with the introduction of the + Project:

Google Circles

Circles allows you to break your contacts into separate groups. Google believe that all online relationships are not created equally, there are things that we share with some but not others which is essentially true. You might want to show a select few of your friends the pictures from the night before, however, you wouldn’t want your boss or parents seeing them! Well with Google Circles you can literally break your contacts up just like your friendship circles allowing you to share your information with as many or few people as you want.

Google Sparks

Sparks is essentially a huge RSS feed aggregator – you simply type in your interests and are presented with everything about the subject and of course you can share any of this with the friends that you select.

Google Hangouts

Google describes hangout as the online equivalent of having friends over or meeting them in a bar – its online real time video chat for up to 10 people at a time.

Google + Mobile: Instant Upload

Google created instant upload which will work as a phone app. They believe pictures are meant to be shared and with the new service, your pictures will instantly be uploaded as they are taken to a private album in the cloud. From there you can share the images with whoever you want.

Google Location
Location allows you to add your location to any message or post on the plus network. This is great if you want someone to know where you are.

Huddle

Huddle is a group messaging program that allows you to chat in real time. Google appreciate that plans can change at the last minute but with Huddle you can keep a select circle of contacts up to date.

Access to the Google + Project is currently limited to select users with an official release slated for later in the year.
Do you think this is likely to sway you from Facebook and Twitter or is it just another failing like Google Wave ?

Let us know your thoughts below…

It has been recently reported that only 22% of local businesses say they have actually used Facebook’s Advertising network, nearly two-thirds of those who have used Facebook Ads (64.9%) say they would definitely use the service again. Meanwhile, 65.7% of local businesses say they only use Facebook for general marketing and not for ad’s.

Below is additional research from MerchantCircle’s quarterly Merchant Confidence Index and is based on a survey of 4,942 small, local businesses.

When asked why they would use Facebook Ads again, surveyed local businesses pronounced ease of use (66.5%), followed closely by the flexibility to pause and restart campaigns at will (64.8%).

More than one-half of the surveyed local businesses (53.7%) chose Facebook’s targeted display ad function as a reason for continuing with Facebook Ads and 49.3% said it was good for finding new business customers.

But not every business has found success with Facebook Ads. Among the 35% of local businesses who say they would no longer advertise with Facebook, 69.0% claimed Facebook Ads didn’t help them to find new customers or clients and 34.5% say the ad network was far too expensive to operate.

Digital Marketing Channels

Facebook is the preferred digital channel among local businesses (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).

Meanwhile, location-based marketing dropped in the previous quarter: 22% of local businesses say they are now

using Facebook Places to market their business, compared with the 32% who said so in MerchantCircle’s 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11.

Local businesses have also been cautious about using top group-buying sites such as Groupon (4.3%) and Living Social (3.6%) for marketing their business through discounted promos.

Group-Buying Marketing Low, but Favorability High

1 in 10 local businesses (9.4%) say they have used a groupon style site within their marketing strategy; of them, 77% admit that they would definately offer a 1 day promotional deal again :

And 8.4% of local businesses plan to use group-buying sites in the next six months.

Among the local businesses who said they would not use group-buying sites again, 42% say that their deals didd not bring them any new customers, 25% stated that the costs where way too high, and 24% say that groupon style sites is are a no win strategy.

Evolution of The Group-Buying Market

Within the rapidly evolving group-buying community, familiarity with well-known brands Facebook and Google may give those brands a long-term advantage over current market leaders Groupon and LivingSocial: 52% of local businesses say such familiarity would lead them to choose Facebook Deals or Google Offers over other competitive offers like Groupon.

Other reasons for choosing Facebook Deals are a bigger audience size (26%) and better local targeting (21%). Those more likely to use Google Offers stated Google’s bigger audience (42%) and Google’s brand reputation (34%).

Mobile Marketing?

Very few local businesses are experimenting with mobile: only 18% of local business owners reported doing any sort of mobile marketing or advertising.

We believe this is down to a lack of understanding as a barrier to mobile marketing strategies: a massive 71% of business owners say they don’t have a clue of how to reach new consumers using mobile marketing.

Not surprisingly, most local businesses say they neither have the funds or time for marketing:

• 61% are spending less than $2,500 a year on their marketing campaign.
• 73% have amde no plans to increase their marketing budgets this year.
• 37% stated lack of time and resources as their main marketing challenge.

About the data: Findings are based on the sixth Merchant Confidence Index survey, fielded online from April 30 to June 6, 2011 among 4,942 local business owners ; 78% of respondents employ fewer than five people.

Firstly, What works perfectly for another business may be a recipe of disaster for your business.
Secondly, a number of internet marketers and SEO professionals pitch themselves as social media experts.

If you are a business pondering over how or why you should work with a social media marketing provider/consultant, consider the following 5 key points before you take the plunge.

1. Business Goals

At the end of the day, you have a business to be run. And no business is successful unless it generates profits. You MUST have crystal clear objectives in mind about your social media campaign before you start working on it. Are you trying to revive your company’s online reputation with social media? Do you want to use social media as an alternative means of customer service? Or is brand-awareness the primary objective of your social media plans. Once you have clear goals, it’s much easier to evaluate and choose a relevant social media marketing provider/consultant for your business needs. An if the social media provider consults you and helps you decide your objectives then your definitely on to a winner as they are likely to know a great deal about branding and business development as well.

Social Media Marketing can help grow your business BUT it’s not all point and click.

2. Resources

Working with a social media marketing provider/consultant helps streamline your social media strategy. However, there’s a cost associated with it. And it’s not just the monetary aspect, there’s a time investment as well. If you are fully committed to social media, a provider/consultant can help you succeed. If you are unsure and adopt half measures, the results will be half as good. Of course, hiring a social media marketing provider saves you valuable time which is better spent on managing your business.

In-house or External?

Will your business benefit from creating an in-house social media marketing team or hiring an external provider/consultant? For starters, I strongly advise working with an external provider/consultant till your in-house team has developed the required expertise, not just about how to operate social media platforms but also how to use them effectively for your business. A provider/consultant makes you aware of the best practices as well as crucial pitfalls that your business should avoid. Working with a “Been there, done that” provider/consultant minimizes risk and also helps groom your in-house social media team,.

Social Media Marketing Skills

I’m often quizzed about what specific social media skills are crucial to be labeled as a social media marketing provider/consultant. While there is no definitive answer to that question, a social media provider/consultant should know how to leverage the leading social networks including Facebook, Twitter and others for boosting your business. They should also have knowledge in Branding, Marketing and Business Development, after all when you think about you want social media marketing to grow your business. One of the key considerations before working with a social media marketing provider/consultant is determining their ability to measure performance or ROI of the planned social media strategy.

Innovation

I strongly believe that social media marketing  thrives on innovation. Just being able to build an impressive Twitter profile or Facebook Fan page or show people how to operate social media networks isn’t equivalent to being a social media provider/consultant. Unless they have a “wow factor” associated with thier social media marketing campaign, it’s  just another member in the crowd. Seek a social media provider/consultant with a proven track record of innovation, it pays!

Conclusion

Are you a business planning to work with a social media marketing provider/consultant?
How do you evaluate prospect candidates?
Do you think building an in-house social media team is more effective than hiring external social media providers/consultants?
Please share your opinion by leaving a comment below this post.

The world of digital media branding has rushed up on businesses like a speeding bullet train. As well as many businesses not understanding how to utilise it, the heavy weight corporate companies are now using their financial muscle to hire the best people to develop this new age of communication. It’s not just businesses that have been taken aback by the rise in social media. Just recently Saatchi and Saatchi, the biggest marketing company in the noughties, announced the creation of a digital marketing company. They realise the importance of this fast moving new age of marketing and the need to offer this service!

The biggest and most confusing area in digital marketing is social media and the social networks. So why should you be involved with social media. Well, let’s look at the bigger picture of how to create a brand. Branding is what differentiates a corporate company from a small company and the number one reason many of the corporate companies such as Nike, Apple and Google etc. spend money on marketing. Creating a brand builds trust; many small and medium businesses do not focus on this part of their business and are usually price driven in value. Let’s use the current pound store trend as an example. Soon they became 99p stores, what will be next 97p, then 59p? how about 49p? How long do you think it will be before there is a better Primark?

The point I am trying to make, is if you are a price driven small or medium business with no aspiration to become a brand, sooner or later someone will undercut you and steal your business. Social media is a great way to build brand awareness and communicate your U.S.P (Unique Selling Point). The problem is that its free, so many S.M.E (Small and Medium Enterprises) do not value it. If you haven’t yet started using social media, ask yourself why the big brands are now spending millions to ensure they are connecting to their consumers. Do they know something you don’t?

So what should you do to make sure you are positioned to take part in this digital branding age? Firstly think of it as just another form of marketing. It’s not so scary then! At the least; you should be on Facebook and Twitter.

1. Add this to your yearly marketing calendar (Use Hoot suite to print off your stats and analyse them quarterly to see what is working)
2. If you have staff? Allow them 5 hours a week to manage your social media. (Content is King…Emotional content is golden)
3. Tracking your statistics is vital, many SME’s that I talk to have no idea how many people visit their website and from where. Social media if done correctly will increase this by 10% on average. But if you don’t know your website stats you will quickly say social media doesn’t work!

Free Social Branding Tools

· Twuffer: Store Your Tweets
· Twittwall: If you don’t have a blog this is great.
· Bitly: Another Tool For Tracking

When you attend a creative web solutions workshop, you will be shown how to create strategic content for your social media based around your product, using the chart below. It’s too much for this article but we would be happy to share this with you at one of our branding workshops.

OpenNetworker.com helps you build larger, more diverse and more valuable networks on the world’s top social networking sites. People who are part of OpenNetworker.com are people like you – they know the incredible value of being open to new opportunities and new connections – and are some of the world’s most helpful and connected people.
Each social networking site has its own OpenNetworker.com Invite Me List.
There are Invite Me Lists for LinkedIn, Facebook, Twitter, MySpace, Ecademy and more.

http://www.aweber.com

The top rated email marketing software that’s easy to use & only $1 to try. Send email newsletters & autoresponders and more importantly build your customer list.

http://www.hootsuite.com

Social Media Dashboard. With HootSuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.

http://www.twitbacks.com

In less than 2 minutes… Brand yourself on Twitter by creating your very own Twitter background.

http://www.twuffer.com

Twuffer allows the Twitter user to compose a list of future tweets, and schedule their release.

http://www.wildfireapp.com

With Wildfire companies & agencies can easily build & launch social media marketing campaigns within minutes. Campaign formats include quizzes, contests, coupons, virtual gifts and more. Easy-to-use design features enable you to create layouts & designs that fit your needs, publish your social media marketing campaign on Facebook Fan Pages, Twitter and your Website with just a few clicks.

http://www.surveymonkey.com

We make it easy for your customers to provide the feedback you need to move business forward:

• Measure customer satisfaction
• Get feedback on new or existing products
• Understand purchase behavior

http://www.animoto.com

Turn your photos & videos into pure amazing. Animoto automatically produces beautifully orchestrated, completely unique  video pieces from your photos, video clips and music. Fast, free and shockingly easy.

http://www.lastpass.com

LastPass is an online password manager and form filler that makes web browsing easier and more secure. Generate unique passwords and have lastpass remember them, Iphone and Andriod apps.

http://www.dropbox.com

Dropbox allows you to sync your files online and across your computers automatically.

• 2GB (8GB max) of online storage for free, with up to 100GB available to paying customers.
• Sync files of any size or type. Automatically syncs when new files or changes are detected.
• Sync Windows, Mac, and Linux computers.

http://www.woopra.com

Best and most simple to read analytic software for your website (FREE)

http://www.jing.com

Take a picture or make a short video of what you see on your computer monitor and share it instantly via web, email, IM, Twitter or your blog, simple and free, Jing is the perfect way to enhance your fast-paced online conversations.

http://www.picnik.com

Picnik is photo editing online, in your browser. It give real people photo editing superpowers.
It’s fast, easy and offer tons of powerful tools.

http://www.flickr.com

Flickr is almost certainly the best online photo management and sharing application in the world.

It is know that FBML Facebook Fan Pages has now been depreciated and it is no longer  possible to add the Static FBML application to pages. Static FBML is what many of us have used to create custom Facebook tabs in the past. But have no fear,existing FBML tabs will still continue to work and it will be possible to edit them but you can no longer create new pages using this application. I don’t know how long Static FBML will work before Facebook takes it away completely but i believe they will in a few months once everyone has got used to using the iframe app and developer have produced dynamic ways of using iframe in facebook pages.

So how to you create a fan page using iframes? Read below.

Before we continue you should know that there are currently 2 ways to add iframe app to your facebook fan pages,
1. through facebook developers and
2. through the wildfire iframe app.

The wildfire app is easier to implement but it has some major compatibility issues and you cannot integrate normal html text into this app as it does not allow, align, cell spacing, cell padding, javascript, script or type html attributes which is quite poor. It does however allow you to easily create a landing page for non fans and hide content that only fans will see without having to input any fancy coding like before.

For more options and dynamic content it is best to use the facebook developers iframe app, as you can add whole html pages straight from your hosting as well as java, jQuery, flash and any other type of coding you can think of

Creating Dynamic Facebook Fan Pages Tab with iframe

1. Make a html, php, flash or other type of web page and then upload the document to you server (make sure all the files sits within the same directory). Instead of pasting the code directly into the Static FBML app, the iframe application will be pulling or streaming if you like the page that sits on your server to Facebook. This page will still need to be the correct Facebook size limit of 520px wide.
2. Go to the Facebook Developers website.
3. Create a new app by clicking on the ‘Set Up New App’ button.
4. Give the new app a name. I recommend naming it what you want the name of the tab to be. Agree to the Terms of Service and click on the ‘Create App’ button.
5. Now for the fun part – the security check with the  annoying unreadable captcha.
6. Next fill in your application profile details.
7. Give your new application a description and upload your own icon or log if you choose to. I recommend at least using the icon because in the list of tabs on your page, your icon will appear rather than the iframe or static fbml icon. This is all we *have* to fill in on the About Tab.
8. The next tab we fill out is VERY important. This is integrating your application into Facebook Fan Pages.
9. Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash Example:  http://www.creative-websolutions.com/creative-fanpage-template/
10. Canvas Type – select,  iframe.
11. Iframe Size – unless you want ugly scroll bars select auto re-size. Removing the scroll bars completely requires additional steps.
12. Tab Name – this is the name you want your tab to be called, such as Welcome, About, Products, etc. The first time I tested this my tab name was ignored and the name of the Application was used, which is why I recommended naming the application what you want the tab to be called. I’m not sure why this happened or if I did something wrong the first time so if someone can clarify this, please let me know.
13. Tab URL – this is the name of the page file you uploaded. In my example it is index.html
14. The Click on Save Changes.
15. You will now be on the screen with information about your new application. You do not need to submit it to the directory. Actually, you probably don’t want to do this because than anyone could add you custom iframe tab to their page – I don’t know why anyone would want to do this but you just never know.
    
16. Click on the link on the right of the application information page that says ‘Application Profile Page’.
17. You now need to add the application you created to your page. This is like adding any Facebook application, such as Static FBML. Click on the link on the left under the profile image that says ‘Add to My Page’. If you are an admin for multiple pages, you will need to select the correct page to add the new iframe page application to.
    
18. Go to your page and you will see the new tab in the list under the page photo and, if you uploaded your own icon, you will see that next to the name of the new iframe page tab.
19. Click More> Edit at the bottom of the list and you can move the tab higher up the list but it can’t go higher than Wall and Info.
20. You can make this the default landing tab by going to Edit Page > Manage Permissions.

Negatives of New Facebook Fan Pages

1. You will have to make one of these for every custom tab that you want to make – if your Facebook Fan Pages is going to have three custom tabs you will need to make three iframe apps for it.
2. It is my understanding that if you are not logged into Facebook, you will not be able to see a custom tab created with iframe. This is not good for google searches that were locating our custom Facebook Fan Pages tabs. If I am wrong about this, please let me know.
3. I have not yet figured out how to use code similar to visible to connection that is used to hide content from people who haven’t liked the page, if you know how to do this drop a comment for everyone below.

Benefits of New Facebook Fan Pages

1. More code flexibility – pretty much anything that will work on your server will work on your iframe tab. For example, you can see that I added javascript and flash to mine that shows a mini website in effect. You can also add a video with the embed code and don’t have to use the FBML code for video. Other scripts and widgets will work too.
2. You can add your Google analytics tracking code just like you would to any web page!
3. You could make different pages in advance and quickly swap them out by simply changing the Tab URL in the application settings.
4. Other? – You tell me.

You can visit the iframe facebook fan page tab I made here. I made a flash coded html page, which is only 60% finished but you can see the benefits of using iframe application.

If you would like assistance creating iframe tabs or transitioning your current tabs to iframe or would like a flash enable mini website as your facebook  fan pages landing tab, please contact me for prices.

• marketing and achieving sales for the client, without being ‘tacky’ or ‘blatant’
• make sure that the users are navigated around the site in a pragmatic way, that leads to a sale, but is also interesting for the user
• primarily focus upon what some US pundits refer to as the ‘user experience’
• reduce the Bounce Rate, increase the crawl depth and time and increase return visitors
• if the website can, with the aid of the Search Marketing Group, become authoritative – people will bookmark the site and this will only help to increase trust factor

Informative content and news articles are needed, so that the client’s site enthuses people to link to it naturally, but also to represent the valid interests of the site.

Having personally trained many people in SEO over the years, there is one fundamental truth to search marketing and that is, in Google’s own words, websites should be written for the user, not for search engines themselves as most SEO companies do.

One other factor to consider, is that whilst outbound links can haemorrhage Page Rank, it is important to have outbound links and to be engaged in a constructive link building community. To this end, other sites will link to you if you have a good level of high quality content. We would always recommend that anyone selling jewellery for example, should have an outbound link to the British Jewellery Association or similar body for the purposes of SEO.

‘Market Research (src wiki), includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.’

Your business exist because people do. Businesses are not fixed and static ‘entities’, just like people themselves are not.  People and brands are part of this complex world we live in. And with the growth of Internet medias, social networks, and online marketing, mentalities are changing and they’re changing fast.

What do customers want?
What are their expectations?
What information do they need?
What encourages them to buy?
What prevents them?…

Ultimately there’s only one way to find out the answers to these crucial questions: speak to the customers directly. Market research in a very important component of a business strategy. It is essential to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is on the agenda of many organisations, whether they be large or small.

What about you? Find Out More About Market Research