Oct. 22, 2009 at 12:44pm

Think before you bash

Posted by Kacie McKinney in Strategic Communications
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Bank-bashing ads. Smart move?

Psychologist Maya Bourdeau’s How We Influence Series brings an interesting perspective. (If you’re in the Seattle area, King County Chapter of Credit Unions is hosting a webinar Oct. 27).

Sep. 23, 2009 at 3:38pm

National CU brand? Good luck!: Individual CUs must brand themselves differently–from banks and each other

Part 3

Posted by Kurt Jacobson in Strategic Communications
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In two recent posts I said a national credit union branding campaign would probably not work, and that national promotions might.

Aug. 24, 2009 at 11:38am

National CU brand? Good luck!: If not a national CU brand, how about national promotions?

Part 2

Posted by Kurt Jacobson in Strategic Communications
Comments (2)

I recently said that a national CU branding campaign probably won’t work. See last post here. Those who left comments made some great points.

If a national branding campaign won’t work because a powerful differentiator will be hard to find, maybe an ongoing series of national promotional campaigns will work.

Aug. 17, 2009 at 12:18pm

National CU brand? Good luck!

Part 1

Posted by Kurt Jacobson in Strategic Communications
Comments (6)

“No Money, No Campaign-ey” is how Credit Union Journal Publisher Frank Diekmann expressed why CUNA CEO Dan Mica believes there will be no national credit union branding campaign.

Aug. 10, 2009 at 11:00am

Invest in your brand: It's now or never

Posted by Kurt Jacobson in Strategic Communications
Comments (1)

Did you participate in the Q1 2009 Financial Services Survey webinar sponsored by Interbrand and Thomson Reuters? It should give credit unions the steel spines they need to invest in their brands: it’s now or never. Credit unions need to take advantage of the fact that confidence in financial institutions is declining and make an impression about the credit union difference.

Jul. 20, 2009 at 4:46pm

Tactile tactics

Posted by Kurt Jacobson in Differentiation is Key, The Power of Creativity
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One of my associates mentioned that her eye clinic has overly bright fluorescent lights in the restrooms, which can be quite painful when your eyes are dilated. Another colleague mentioned the awkward and uncomfortable chairs in the waiting room of her chiropractor’s office. These seem almost ironic and raise the question, why isn’t the patient experience a major marketing aspect for the service industry?

Jun. 29, 2009 at 9:52am

What does chronic mean?

Posted by Kurt Jacobson in Strategic Communications, Talking to Members
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What does “chronic” mean? Or “20 percent chance of rain?”

It turns out that a large percentage of us—20 or 30 percent—don't understand what a 20 percent chance of rain means in a weather report. My point: Lots of people don’t understand much of what is being said to them.

Jun. 4, 2009 at 10:21am

Steal this campaign and create talk

Posted by Kurt Jacobson in Integrated Marketing, Strategic Communications, The Power of Creativity
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Here is a campaign we created for an insurance company that you can steal and use anywhere except Washington state. Read more

May. 19, 2009 at 3:40pm

Spring into Wesabe

Posted by Kacie McKinney in Differentiation is Key, New Members, Strategic Communications
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When I first found Wesabe, I was blown away. I had been using an Excel sheet to track my finances (okay, well I started to for about a month and then realized I was never going to take the time to actually update it). And then realized what a great tool Wesabe is—and how much I actually use it.

That’s why I was so excited to see the recent news about its partnership with Delta Community Credit Union. Wesabe has been around since 2006, but recently launched Wesabe Springboard, a tool that allows credit unions to integrate Wesabe’s management tools directly into their Web sites. And it has the potential to grab those web-savvy generations.

May. 13, 2009 at 9:15am

Lesson from the USS Nimitz: Trust your communication advisor

Posted by Kurt Jacobson in Strategic Communications, What We're Up To
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Thanks to Frank Diekmann and the Credit Union Journal’s Grow Show for opening my eyes to what the private sector and credit unions can learn from the Navy.

Plenty more in the Archives