Crestline Press Releases

Crestline Gives Back to the Community

Crestline — Thu, 20 Aug 2009 08:00:00 EST

Crestline Custom Promotional Products donates tens of thousands of dollars, and hundreds of working hours, to local charities.

LEWISTON, Maine – Throughout the 12 years since it relocated to central Maine, Crestline Custom Promotional Products, a direct marketing company that sells custom imprinted promotional products, has worked closely with the Share Center, an Auburn, Maine-based non-profit, to distribute its business surplus items to teachers in area classrooms. In the last three years alone, Crestline has donated more than $150,000 worth of items to area schools through the Share Center. The gift of these items has helped to relieve some of the pressure on local school budgets at a time when state lawmakers are working to reduce the amount of money needed to fund public education.

"I believe strongly in the importance of supporting public education and giving young people the tools they need to succeed," said Judy Paradis, vice president and general manager of Crestline.

"An investment in children's future is an investment in our company's future."

An avid reader with a passion for promoting a love of the written word, Paradis has also donated money and products from Crestline to ProLiteracy (formerly Literacy Volunteers of America), a national organization that promotes "literacy to end poverty, injustice, discrimination, and violence" and strengthen communities and families.

During the same three-year period, Crestline associates volunteered more than 500 hours at Montello Elementary School, a K-6 school serving more than 800 students in the Lewiston Public School District. Crestline associates have given their time to Montello students in numerous ways, including helping beginning readers brush up on their skills, building relationships during an after-school mentoring program, running a math club for gifted students, having students shadow them at work, exchanging email correspondence, serving picnic food during an outside fun day, and helping to organize an annual Oscar-style "Night of the Stars" celebration for the school's most talented young writers. A majority of associates' volunteer hours took place during the workday.

In addition to these volunteer hours, Crestline associates also raised money for the Montello School fund, which helps to pay for special purchases and events to benefit Montello students. The company also routinely donates holiday gifts to area children through the local Salvation Army.

"This is where my heart is. Being able to give something back is what makes doing business worthwhile," said Paradis.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

Crestline is the Source for Great Green Giveaways

Crestline — Fri, 20 Feb 2009 08:00:00 EST

Crestline Custom Imprinted Products, a direct marketing promotional products company, offers a specialty store filled with environmentally friendly custom imprinted items.

Lewiston, ME, February 19, 2009 -- Crestline Custom Imprinted Products, a direct marketing promotional products company that trades on its easy, customer-friendly ordering process, offers scores of custom imprinted products made from environmentally-friendly materials.

"More and more consumers are becoming concerned about whether their purchases are harmful to the Earth," said Kim Beaudin, Crestline Product Manager.

Crestline's green specialty store carries a wide variety of products that can be personalized with a company's custom logo, art or message and are made from Earth-friendly recycled, natural, biodegradable, or reusable materials.

Buying recycled products is one easy way to protect the environment. Not only do products made from post-consumer materials mean fewer natural resources are consumed, they also reduce the waste-stream, meaning less land is needed for landfills. Crestline offers many recycled products, including journals, pencils and pens, like the popular Ecolutions™ pen by Bic®.

Items made from biodegradable materials, which decompose over time, are another category of products that help to reduce the waste-stream. Many Crestline products, such as convention bags and the miniMax™ Highlighter, are now being made from revolutionary new biodegradable plastics.

Another popular category of green products are those made from natural or organic fibers, such as the Siam Tote, made from natural jute, or the Roll 'Em Up Organic Lunch Sack, made from unbleached organic cotton canvas. Environmentally conscious consumers often prefer such products because they are made from renewable resources, and without the use of potentially harmful chemicals or pesticides.

Reusuable products that replace traditionally disposable items are another popular variety of green promotions. As more states outlaw or tax plastic grocery bags, reusable grocery totes have become one of the most popular promotional items.

Crestline offers many green items priced under $5, making them perfect for cost-effective giveaways. Lower cost green promotional items include Bic® Eco Sticky Notes, Enviro-Cups, and dozens of others.

In addition to the thousands of products available on the company's Web site, Crestline has access to a network of hundreds of thousands of other items, virtually guaranteeing that, no matter what customers are looking for, they will be able to get their hands on just the right custom imprinted item.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

Crestline offers exciting imprinted gifts, perfect for holiday giving

Crestline — Wed, 17 Sep 2008 08:00:00 EST

Crestline Custom Imprinted Products, a direct marketing promotional products company, offers a specialty store filled with dozens of items tailor made for use as promotional giveaways during the holiday season.

LEWISTON, Maine, October 13, 2008 – Crestline Custom Imprinted Products, a direct marketing promotional products company that trades on its easy, customer-friendly ordering process, offers dozens of custom imprinted products that make perfect gifts for the holiday season.

"Holiday gifts are a great way to show your appreciation to employees, clients, or service providers," said Kim Beaudin, Crestline Product Manager.

"While you're at it, why not give yourself the gift of a little self-promotion, by choosing gifts imprinted with your custom logo or message. That way, every time a recipient uses your gift, they'll be sure to remember who gave it to them."

Crestline's corporate gift store carries a wide variety of products, most of which can be personalized with a company's custom logo, art or message. Popular categories include ornaments and other holiday decoration, food items such as candy, cookies, nuts and fruitcake, attractive desk accessories, keepsakes, electronics and more. Many items are priced under $5, making them perfect for cost-effective giveaways to prospects.

In addition to the thousands of products available on the company's Web site, Crestline has access to a network of hundreds of thousands of other items, virtually guaranteeing that, no matter what they're looking for, customers will be able to get their hands on just the right custom imprinted gift.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

Crestline's got the goods for a safe, fun, profitable Halloween

Crestline — Wed, 17 Sep 2008 08:00:00 EST

Crestline Custom Imprinted Products, a direct marketing promotional products company, offers a specialty store filled with dozens of items for use as promotional giveaways during the Halloween holiday season.

LEWISTON, Maine, September 17, 2008 – Crestline Custom Imprinted Products, a direct marketing promotional products company that trades on its easy, customer-friendly ordering process, recently unveiled a new specialty store to help business and institutions capitalize on the upcoming Halloween holiday.

"Halloween is the second most profitable holiday season of the year for retailers. It's also a perfect opportunity to get your logo out there, by distributing custom imprinted promotional products," said Kim Beaudin, Crestline Product Manager.

Crestline's new Halloween store carries a wide variety of products, all of which can be personalized with a company's custom logo, art or message. Many products can be distributed to parents in the weeks leading up to Halloween to help promote safety. In addition to flashlights, glow-in-the-dark and reflective items, which ensure that little ghouls and goblins can be easily spotted in the dark, Crestline also offers coloring books and plastic treat bags printed with useful safety tips.

"Keeping kids safe is crucial during the Halloween holiday. Parents are sure to remember any company that helps them protect their children," said Beaudin.

Businesses can get their message into trick-or-treaters' homes via custom-wrapped candy, microwave popcorn and other food items. For those wishing to promote wellness, Crestline carries plenty of other fun giveaways that aren't edible, such as temporary tattoos, crayons, Halloween-themed pens and pencil topper, lip balm and more.

"If you're going to give away Halloween treats anyway, why not treat your company to a little self-promotion," said Beaudin.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

Crestline Has Access to Hundreds of Thousands of Items

Crestline — Thu, 3 Jul 2008 08:00:00 EST

Crestline Custom Imprinted Products, a direct marketing promotional products company, is tapped in to a network of more then 3,000 factories, offering hundreds of thousands of customizable products.

LEWISTON, Maine, July 1, 2008 – With hundreds of products readily available in its catalogs and on its Web site, Crestline Custom Imprinted Products, a direct marketing promotional products company, has something for just about any promotion or campaign.

Occasionally, though, a customer is looking for something special they just can't find among Crestline's usual lineup of fun, innovative, and useful promotional items. But that doesn't mean they have to give up Crestline's easy, customer-friendly ordering process to shop elsewhere.

"Just because an item isn't in our catalog or on our Web site doesn't mean we can't get it," said Mike Truchon, Crestline Sales and Operations Manager.

"We're not a retail business. You can't call a typical retailer and say, 'I found this great shirt somewhere else. Can you get that for me?' But you can do that with us."

Crestline utilizes a network of more than 3,000 factories, and has access to hundreds of thousands of promotional products, both domestic and international.

Crestline's research team has more than 45 years of experience in hunting down just the right products to meet customers' special requests. In addition to themed items, Crestline can get name-brand apparel, items with a specific type of imprint, and much more.

"So, if you don't see it, call us; we can get it. If you see it somewhere else, we can find it. So, if we already have your art, and you like doing business with us, there's no reason to go elsewhere," said Truchon.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

Crestline Introduces Exclusive Tradeshow Kits

Crestline — Fri, 25 Apr 2008 08:00:00 EST

Crestline Custom Imprinted Products, a direct marketing promotional products company, introduces a brand new exclusive pre-bundled display kit for tradeshow exhibitors.

LEWISTON, Maine, May 19, 2008 – Crestline Custom Imprinted Products, a direct marketing promotional products company that trades on its easy, customer-friendly ordering process, recently unveiled "Tradeshow to Go," a new exclusive pre-bundled tradeshow kit, featuring some of Crestline's most useful display accessories.

"We've put some of our bestselling tradeshow items together in this kit, in order to make things easier on our customers," said Kim Beaudin, Crestline Product Manager.

"This truly is one-stop shopping. With just one click, tradeshow exhibitors can get everything they need to outfit their booths."

For one low price, customers can order Crestline's "Tradeshow to Go" kit, featuring a Fast Trak® paneled tabletop display with graphic header and carrying case, trade show table throw with carrying case, and a literature display with carrying case. The kits also come in one of two size options – with either a 6' or 8' table throw and a 4' or 6' Fast Trak. And, because the items are bundled as a single product, they are shipped together, so the customer doesn't have to wait for several individual shipments.

Crestline also carries many other custom imprinted promotional products to give customers the competitive edge at tradeshows, including lanyards, badge holders, giveaways, apparel and many other items, including each individual component of the "Tradeshow to Go" kit. "We have access to each of these products on their own, too, and can put them together in any combination that works for a specific customer's needs," said Beaudin.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

Crestline Introduces Exclusive Lanyard Designs

Crestline — Fri, 25 Apr 2008 08:00:00 EST

Crestline Custom Imprinted Products, a direct marketing promotional products company partners with SnugZ USA to offer an exclusive line of custom imprinted lanyards.

LEWISTON, Maine, March 31, 2008 – Crestline Custom Imprinted Products, a direct marketing promotional products company that trades on its easy, customer-friendly ordering process, recently unveiled a new line of exclusive lanyard designs, to be produced by SnugZ USA, the industry's leading lanyard supplier.

"With all of the security concerns facing us these days, almost everyone is wearing lanyards now – at tradeshows and events, in schools, in hospitals and even in the corporate world," said Kim Beaudin, Crestline Product Manager.

"We wanted to put together a good assortment of stock background designs that would appeal to customers from across a broad spectrum of professions."

The proprietary designs were created by Crestline's in-house team of graphic artists, and reflect a range of industries, including education, healthcare and technology, as well as a special starburst design, perfect for celebrations and other events.

"We have more than just a customer relationship with Crestline; they're a true partner. So, it made perfect sense for us to work together to bring their designs to life," Charley Johnson, Sales and Marketing Vice President for SnugZ.

Crestline's exclusive artwork is printed onto SnugZ's trademark super-soft polyester lanyards through a special dye sublimation process that results in not only crisper lines and more vibrant color, but also a more durable, long-lasting imprint.

"Lanyards have really saturated the market, and we've been looking for ways to make lanyards exciting again, and to show people they're good for more than just tradeshows," said Johnson.

"These lanyards really spice things up. The customer pays one setup charge and gets as many colors as they want."

The specialty designs join Crestline's already substantial selection of dye sublimated lanyards from SnugZ, which offers customers a selection of 13 other stock background designs to accompany their logo or message, as well as the opportunity to submit a their own fully custom artwork.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

About SnugZ:
Since 1989, SnugZ USA has been one of the most recognized names in the promotional products industry, first known for its customizable line of eyewear retainers. The SnugZ product line-up has since grown to include not only its highly popular, and often imitated, lanyards, but also the Z Collection, a selection of personal care products, such as lip balm, sunscreen and hand sanitizer. In 2007, the Advertising Specialty Institute, a professional association of the promotional products industry, named SnugZ the best lanyard supplier, best health and beauty supplier and best family business. That same year, The Corporate Logo, an industry resource, named the company the year's Best Business. SnugZ employs more than 200 people at its Salt Lake City headquarters. For more information, visit www.snugzusa.com.

Crestline's new Online art library makes customization even easier

Crestline — Fri, 25 Apr 2008 08:00:00 EST

Crestline Custom Imprinted Products, a direct marketing promotional products company, unveils a new Online clip art library, designed to make product customization process easier on customers.

Lewiston, ME, February 24, 2008 -- Crestline Custom Imprinted Products, a direct marketing promotional products company that trades on its easy, customer-friendly ordering process, recently unveiled a Web-based clip art library, full of dozens of attractive, copyright-free images ready to be added to any logo or message.

"We've always prided ourselves in our willingness to go the extra mile for our customers in order to make it as painless and hassle-free as possible for them to get the right custom imprinted products to promote their company or organization," said Mike Truchon, Crestline operations manager.

"Now, with the new clip art library at our customers' fingertips, that process will be simpler than ever before. We tried to make this function as clear cut and user-friendly as possible, so it's easy to find exactly the right image."

The clip art library, which can be found at clipart.crestline.com, is a valuable resource for customers who want a visual image to accompany their text or logo on their promotional items, but don't have the budget, desire, or time to have an original piece of art designed. Customers with existing art that is not production-ready -- that is, in a format that can be quickly turned into an attractive custom imprint -- will also benefit.

"The uses could range from a school that wants a good-looking version of their mascot for spirit items, to a company that needs art to promote a one-time event," said Graphics Manager Leo Nieter.

The individual pieces of art in the library were selected by Crestline's graphics team, in consultation with the sales reps, because they represented a cross section of the most popular types of images requested by customers over the years. They include various types of animals, and other popular team mascots, education or industry-specific symbols, holiday images, religious symbols and more. The mix of images included in the library will likely change over time as usage information offer the graphics team greater insight into ordering trends.

"These are the most popular images right now, in terms of what customers are asking for, but tastes change over time, and we intend to stay ahead of trends," said Nieter.

Those who can't find the right image in the new clip art library needn't worry, however. As always, Crestline's sales and support staff are prepared to do the legwork necessary to help customers find the right art for their promotion.

"There is almost no limit to what we can do. This is just one more tool we have to streamline the process, make it that much simpler for the customer, and get the products in their hands even faster," said Nieter.

Once selected, the customer's art and logo or text can be printed onto any one of the hundreds of products, including apparel, drinkware, office supplies, travel accessories and more available through Crestline's Web site, www.crestline.com, and print catalog.

About Crestline:
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products.

Crestline Selects Integrated Online Marketing Leader Oneupweb for Pay Per Click Advertising Campaign

Crestline — Fri, 25 Apr 2008 08:00:00 EST

Oneupweb partners with Crestline, a leading provider of custom imprinted goods, to develop paid search solutions increasing site visits and conversions.

Traverse City, MI (Vocus/PRWEB ) September 26, 2007 -- Integrated online marketing leader Oneupweb has been selected by Crestline, a leading provider of custom imprinted goods, to develop a paid search program.

"Crestline is a company known for its customer service, and at Oneupweb, customer service is something we focus on every day," says Oneupweb CEO Lisa Wehr. "Our two companies clicked right away."

According to Crestline E-Commerce Manager Larry Chasse, Crestline was looking for a search engine marketing company to help them increase the number of unique visitors to their site, reach new markets and bring in qualified traffic resulting in conversions. They were in the process of creating vertical markets that meet customers' diverse needs, such as providing customizable products tailored to education and health care. Crestline recognized the need for their website to support these markets and be a top online destination for consumers.

"Crestline is great in terms of customer service, but we needed to extend our reach into new markets," notes Chasse. "It's easy to drive traffic to a website, but we wanted to drive quality traffic that would result in sales."

To Chasse, Oneupweb stood out as the company that most understood Crestline's goals and seemed best equipped to help them successfully achieve these goals.

"Oneupweb is a company with a proven record and the tools to do the job right," he explains. "Having a partner that knows the pay per click and search engine optimization worlds as well as they do has been invaluable."

To meet Crestline's goals, Oneupweb has already developed a strategic pay per click advertising program to reach targeted prospects. "We have tried to match Crestline's level of service in every interaction. The ad copy we've created for them focuses on their superior level of service and their product quality," says Wehr. "Within a month's time, we've already seen their average click through rate rise and conversion rates improve in a very competitive market."

Oneupweb uses its proprietary technology, ROI trax®, to monitor, track and improve Crestline's campaigns. The conversion tracking and reporting technology has helped to monitor pay per click ad performance, letting them know what's working and what isn't.

"Oneupweb watches our site very closely. They make adjustments quickly and seamlessly when needed, all the time letting us know what they're doing and why," says Chasse. "We're confident that we will continue to see more qualified traffic and greater conversion rates as we continue to develop our relationship with Oneupweb. To me Oneupweb is more than a vendor; they've really been a partner for us."

About Crestline
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the institutional and business-to-business sectors, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive website, Crestline has become a one-stop destination for custom imprinted products. Crestline employs more than 60 associates at its Lewiston, Maine, headquarters, including several who have achieved the rank of Certified Advertising Specialist, the promotional products industry's only recognized professional certification. Since 1997, Crestline has been a division of Geiger, the nation's largest privately owned promotional products company. In 2006, Geiger/Crestline was named to the inaugural class of "Best Places to Work in Maine."