New Features in the Shopmium App

Shopmium, Quotient’s cash back app, launched in the United States last fall and has since gained a community of dedicated users. Now, with the integration of Venmo, Shopmium is offering consumers more choice in how they use the app and widening its potential user base. Venmo over-indexes for people ages 18 to 34—presenting an opportunity for younger audiences to use Shopmium and for brands to reach these consumers.

The Venmo integration and other in-app enhancements are aimed at creating a seamless user experience, making it easier for consumers to discover brands and save money on the products they love. The app offers brands high-visibility areas that maximize offer exposure and boost overall brand awareness.

Want to learn more about Shopmium and how consumers can discover your brand’s next offer on the app? Contact us today at hello@quotient.com.

Quotient’s DOOH Brand Safety Capability

In traditional out-of-home (OOH) advertising, advertisers had to be delicate with their messaging—while they could handpick the locations and screens for their ads, the lack of control over nearby stores and venues could undermine an ad’s effectiveness and potentially damage brand image.

With Quotient’s Brand Safety capability now part of our planning platform, advertisers can ensure that DOOH ads are not displayed in contexts that might damage their perception or campaigns. Advertisers can include or exclude venues from their activation, such as liquor stores, adult stores, casinos and dispensaries, allowing them to activate their DOOH campaigns with precision.

Quotient’s Brand Safety capability empowers brand marketers with confidence and transparency, whether they’re planning standalone DOOH campaigns or integrating the channel as part of an omnichannel strategy. With more control over DOOH ad placements, advertisers can ensure that their campaigns are relevant and targeted to their exact intended audience.

Interested in seeing how Quotient’s Brand Safety capability can help your brand activate more effective DOOH campaigns? Contact us today at hello@quotient.com to request a demo.

Empowering Advertisers with Data

The nature of the shopper journey continues to evolve as consumer behaviors change, becoming less linear and containing more touchpoints. And while measurement and reporting were traditionally siloed across various media channels, Quotient Analytics offers a solution by measuring multiple channels—including digital out-of-home (DOOH), promotions and media—and attributing each shoppable moment’s impact on sales.

Quotient Analytics can combine promotions and media measurement to present advertisers with a clear view of how these channels work together—an industry-leading capability that provides deeper insight into return on investment (ROI). All of these features of Quotient Analytics give clients valuable campaign insights, enabling them to gain a deep understanding of consumer touchpoints and their impact on conversions and empowering them to optimize their campaigns.

Interested in using Quotient’s measurement capabilities to optimize more effective campaigns? Learn more about Quotient Analytics or contact us today at hello@quotient.com. 

Revolutionizing Retail Advertising

As DOOH advertising spend is expected to grow by 15% by 2025 and 22% by 2026, Quotient’s DOOH demand-side platform (DSP) allows retailers to offer this dynamic channel to brands and advertisers, helping them reach high-intent shoppers at physical-world touchpoints on their purchase journeys.

Through this new solution, retailers can integrate their first-party data with Quotient’s location-based intelligence and media measurement. These insights can help them identify the right DOOH inventory to reach the right consumers—boosting store visits and sales. With over 580,000 screens and 150 million mobile devices in our network, Quotient’s DSP provides advertisers with a huge inventory to reach consumers wherever they are.

Interested in learning more about Quotient’s DOOH platform or seeing a demo? Contact us today at hello@quotient.com.

Sophisticated DOOH measurement enables advertisers to better understand their audiences, including their demographics, attention time and engagement levels. Mick Holleran, Director, Strategy and Insights at Quotient, explained how Quotient’s measurement solution, Quotient Analytics, works to help advertisers measure DOOH.

The data reported back to advertisers gives them powerful insights into campaign performance. For example, an advertiser could use the data to determine which creative or which screen types performed the best. This enables brands to conduct A/B testing on smaller-scale activations, refining their strategies before implementing these insights into larger and more extensive campaigns.

Quotient Analytics also enables advertisers to measure DOOH alongside other touchpoints in omnichannel campaigns, including digital promotions and sponsored search. This helps them determine a combined return on investment (ROI) without double-counting shoppers who engage with multiple channels. All these measurement capabilities empower advertisers with data and insights to optimize future campaigns.

Interested in learning more about measurement and other DOOH innovations? Click the button below to watch the CPG DOOH Day 3.0 webinar.

This year also brings new trends in adult bev. Mocktails continue to trend, and tailgating season is the perfect time for autumnal flavors and party-size mocktail punches. Alcoholic options like hard cider and sangria will be popular, as well as a classic tailgating staple: beer. In the food category, boards continue to trend, and not just charcuterie—consumers are craving butter, dessert, wing and other themed snack boards.

Advertising Strategies for Tailgating Season

Designing multi-layer, omnichannel strategies is the key to catching consumers’ attention during the tailgating season. A channel that has proven to pair well with sports is digital out-of-home (DOOH). In a campaign that ran during the 2022 Stanley Cup Playoffs, Tincup Whiskey and agency Grand Visual deployed dynamic DOOH creative around Denver’s Ball Arena. Co-branded with the Colorado Avalanche, the creative featured live countdowns to home games and shifted at puck drop to show live scores. By aligning with the hockey team’s branding and the buzz of the playoffs, Tincup tapped into fandom, emotion and cultural moments to engage with consumers.

Digital promotions is another tried-and-true channel for connecting with consumers hosting gatherings. PepsiCo used the channel ahead of the holiday season to increase basket size by cross-promoting Pepsi beverages and Frito-Lay snacks. The campaign centered around an offer of $3 off the combined purchase of five products from either brand—providing value to consumers stocking up for the holidays and boosting sales of multiple brands in PepsiCo’s portfolio.

Leveraging social media can also help advertisers connect with highly engaged audiences. Mondelēz International used influencers from Quotient’s network as part of a campaign aiming to boost sales of its snack brands. Influencers created content featuring Mondelēz snacks, and amplified the content with paid social. Repurposing this content programmatically on DOOH screens and mobile display ads helped Mondelēz reach its target audiences at multiple touchpoints and drive sales of its snack brands.

Feeling inspired by these tailgating trends and advertising strategies? Contact us today at hello@quotient.com, and we’ll help you score a touchdown with your next campaign!

2023 Holiday Trends and Marketing Strategies

• “Snow-princess” makeup
• Themed charcuterie
• Mocktails’ continued popularity

Retail Media Pain Points for Brands

As more and more brands—including CPGs—diversify their media mix and invest in retail media, they are better positioned to capitalize on the expanding digital landscape. However, the surge in retail media expansion has created some pain points for brands.

Lisa Obaidullah, Head of Commerce Media Investment and Activation at Bayer, agreed that retail media presents challenges with measurement, targeting and adapting to a rapidly evolving space. To overcome these challenges, they’re focused on educating their teams and planning for the future of retail media.

How to Thrive in the World of Retail Media

David Fanska, Senior Director of Analytic and Data Product at Quotient, discussed how Quotient is helping brands tap into retail media through our Retail Ad Network. This innovative solution streamlines retail media campaigns by consolidating them onto a single platform.

Quotient’s demand-side platform activates all Retail Ad Network campaigns. Programmatic technology then serves target consumers dynamic, co-branded creative with the right messages and offers to drive results.

Interested in learning more about how Quotient can help your brand harness the power of retail media? Contact us today at hello@quotient.com.

Increasing Brand Awareness with Programmatic DOOH

The advent of programmatic technology has revolutionized the way CPG brands approach DOOH within their omnichannel campaigns. The channel now presents a highly effective means to activate, target and measure DOOH media alongside other channels.

Recently, Danone and Wavemaker leveraged the channel to drive awareness of Danone’s new Two Good smoothies. Using programmatic technology, the campaign strategically targeted consumers who would be most likely to purchase the product and activated DOOH media on screens such as billboards and urban panels.

DOOH measurement is another key advantage inspiring more brands to invest in the programmatic capabilities of the channel. Advertisers can capture data like number of views, dwell times and ad interactions. These metrics enabled the Two Good campaign team to quantify a nearly 50% lift in awareness and 40% increase in recall—impressive results that highlight the power of the programmatic DOOH channel.

Want to learn more about this campaign and other DOOH campaigns from top brands? Click the button below to watch the CPG DOOH Day 3.0 webinar.

Placing Importance on Ethics and Sustainability 

The discussion kicked off with a focus on how consumers are increasingly prioritizing ethics and sustainability in their purchasing decisions. Notably, the Gen Z cohort, now in their mid-20s, holds a significant influence as consumers. A McKinsey study revealed that 70% of Gen Z respondents actively seek out products from companies they perceive as ethical.

Armitage shared insights from her network, highlighting a shifting conversation from fast fashion and consumerism to minimalism. Consumers are seeking products of higher quality, aligning with brands that demonstrate social and environmental responsibility. This shift is characterized by a preference for fewer, well-curated items, rather than amassing numerous identical pieces. It’s about making conscious choices and feeling confident in supporting brands with transparent sustainability practices.

The Evolving Landscape of the Modern Consumer

Recognizing the fluid nature of consumer habits, the conversation emphasized the importance of anticipating continuous evolution. Krepsik suggested that the era of singular campaigns is behind us. Instead, advertisers need to adopt a network approach, delivering messages across multiple channels. With an average consumer encountering seven to 10 touchpoints before making a purchase, a well-choreographed and consistent approach becomes crucial to supporting and engaging consumers throughout their path to purchase. 

As consumer behaviors continue to evolve, brands, agencies and retailers must adapt their strategies to effectively connect with the modern consumer. The first episode of AdTech Talk provided valuable insights into the rising importance of ethics and sustainability, the shift towards minimalism and the necessity of a network approach to reach consumers authentically.

To explore more ways to engage the modern consumer and develop effective strategies, reach out to us at  hello@quotient.com to start the planning process.