Press Releases

Mobile Rich Media Pioneer Crisp Media Announces Acquisition of Smart Device Media Creating Integrated Mobile Advertising Powerhouse for Premium Advertising

caitlin.oconnell — Wed, 07 Dec 2011 18:33:45 +0000

Smart Device Media Co-Founder and Former Ziff Davis CEO Jason Young to lead the Combined Company

NEW YORK -- For immediate Release -- Two leading mobile advertising organizations, Crisp Media and Smart Device Media today announced that they have combined to create a full-service mobile advertising powerhouse. The combined company will continue doing business under the name Crisp Media. Jason Young, Smart Device Media co-founder and former Ziff Davis CEO, will assume the role as CEO of Crisp Media.

This combination brings together Crisp's market leading rich media advertising paltform with Smart Device Media's unparalleled media marketplace of targeted, brand safe, premium inventory. As a combined business, Crisp will offer brands, agencies, and publishers a unique set of product solutions to enable high quality brand advertising to successfully extend to mobile and other emerging device platforms.

With the mobile ad market in the U.S. expected to grow to over $4 billion by 2013 according to Forrester Research, the activity level of larger brand marketers is ramping quickly. "We are seeing the inflection point of major brand marketers starting to embrace mobile platforms as an important part of their marketing mix," said Tim Bajarin, President of Creative Strategies, a leading technology and mobile research firm.

Crisp Media expects to offer significant and unrivaled benefits to publishers and advertisers, including:

Crisp's industry leading HTML5 based rich media platform and Crisp Engage, the self service mobile ad management framework, which together enable the building, serving, and measurement of high impact rich media advertising on mobile and other emerging device types using open, industry ad formats (ORMMA, MRAID).
The combined scale of the Smart Device Media and Crisp Select media marketplaces, matching premium brand advertisers with premium mobile inventory.
An experienced services organization capable of executing award winning creative campaigns globally.

"As our clients look to extend their advertising activities into mobile environments we need partners that can offer turnkey solutions delivering best of breed capabilities in ad formats, ad targeting, and ad measurement," said Michael Collins, CEO of Joule, a mobile marketing agency that is part of the WPP Group. Crisp Media will be uniquely positioned to offer open, scalable, and efficient solutions to meet these needs.

Crisp Media will provide publishers with a comprehensive solution set to help them create compelling advertising experiences that will provide high levels of reader engagement and maximum yield for their inventory. "As our audiences interact more frequently with our content brands via mobile based platforms, we are focused on creating the very best advertising solutions for our marketing partners," said Cameron Clayton, EVP Digital, The Weather Channel.

"The mobile ad market is at the critical stage where the premium brands are starting to play significantly," said the newly appointed Crisp Media CEO Young. "Yet because barriers to buy still exist, the premium market demands an integrated set of solutions optimized for its unique needs. Crisp Media will be a catalyst for the industry, by bringing together an unrivaled combination of platform, products, services, and team expertise."

Borid Fridman, the outgoing CEO of Crisp Media, will continue to serve as a board member. "The combination of these two perfectly complementary businesses fulfills the vision Crisp Media has been working toward. The new Crisp Media will be an even stronger partner for the brands, publishers, and agencies we serve today," added Fridman.

About Crisp Media

Crisp Media is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, an interactive ad platform designed to deliver the slickest ads to multiple screens, enable agencies to easily build, manage, and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands -- including GM, Ford, Toyota, VW, IBM, Intel, HP, Procter and Gamble, Unilever, Coca-Cola, HBO and Paramount Pictures -- have run Crisp ads. For more information visit www.crispmedia.com

About Smart Device Media

Smart Device Media is a leading provider of mobile, premium display, special interest advertising channels, Smart Device Media offers brand marketers the ability to reach premium, targeted audiences at scale within high-quality editorial environments, and publishers an unparalleled ability to monetize their premium ad inventory with transparency.

Company web site: www.smartdevicemedia.com

Crisp Media Opens Singapore Headquarters and Hires Industry Veteran Rosalind Tan to Lead Asian Expansion of its Mobile Rich Media Business

tamara — Fri, 18 Nov 2011 16:35:07 +0000

November 21, 2011, SINGAPORE and NEW YORK, Crisp Media, a pioneer in HTML5 mobile advertising, has opened for business in Singapore and would like to introduce Rosalind Tan as General Manager of Crisp Media's Singapore office and welcome her to the team.

Crisp's expansion to Asia, which is a result of an investment by EDBI earlier this year, will include the addition of research and development resources to continue development of the Crisp Engage platform in Singapore, as well as new business development for Crisp's rich media business in the APAC region, led by Rosalind Tan.

The unprecendented growth of iOS and Android devices in Asia is the basis for introducing the Crisp Engage platform to Asia now, as the market begins to demand richer advertising experiences on digital content. Crisp Engage is the most flexible platform for making, managing, and measuring HTML5 rich media ad campaigns, and Crisp plans to work with regional agencies headquartered in Singapore and throughout APAC to deliver the best advertising campaigns on connected devices.

Boris Fridman, CEO of Crisp media, said, "We recognized the enormous opportunity for brand advertising in APAC on mobile devices and there is no better place than Singapore to serve our clients in the region."

Rosalind Tan joins Crisp with over twenty years of delivering proven results to multinational companies and extensive experience in startups. Rosalind spent 10 years as Publisher and VP, Custom Publishing at WebMediaBrands (Nasdaq: WEBM) in the U.S.. In 2009, Rosalind started iCre8mediabrands, which helped international publishers create advertising solutions across online and mobile platforms. With experience in premium and performance marketing models in both the U.S. and Asia, Rosalind has the perspective to drive business growth for Crisp from its new Singapore base.

About Crisp Media

Crisp creates mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, an interactive ad platform designed to deliver the slickest ads to multiple screens, empowers agencies without disrupting their workflow to build, manage, and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of ORMMA, the open source group responsible for writing the IAB endorsed MRAID specification, that enables HTML5-based rich media ads to serve into native applications. Leading brands including GM, Ford, Toyota, VW, IBM, Intel, HP, Proctor and Gamble, Unilever, Coca-Cola, HBO, and Paramount Pictures have utilized Crisp ads.

Crisp Media Brings Adhesion HTML5 Ad Units to the iPad

tamara — Tue, 04 Oct 2011 14:05:49 +0000

Launching 3D in an Effort to End Banner Blindness

New York -- October 4, 2011 -- Crisp Media, a cross platform rich media advertising provider, announced today that it has added several new interactive features to its AdhesionTM ad units -- including 3D, video, and animation campaign capabilities. Adhesion is a persistent, above the fold overlay ad placement that outperforms standard banners by more than 2 to 1, and enables publishers to sell premium mobile inventory more effectively and at higher prices. Adhesion is the perfect springboard for mobile rich media campaigns on smartphones as ads are kept in view while scrolling vertically up and down the page.

Adhesion for iPad expands the value proposition for advertisers whowant to run rich media on tablets. Safari is the most popular app on iPad, but it suffers from a major formatting problem -- publisher sites cannot control the ad experience when users pinch and zoom desktop formatted pages, leaving ads missing from the page or pixelated. Adhesion corrects this problem. Beyond being an advanced placement, Adhesion layers on a bevy of new interactive features aimed at driving up dwell time, without overloading the user on the mobile network. Adhesion's new features include enhanced video performance, animated creative without Flash, and accelerometer controlled 3D effects without plug-ins.

Over the summer Crisp launched a wide set of rich media campaigns that leverage Adhesion's new design flexibility and deep device functionality.

"The introduction of these new features provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with mobile consumers," said Boris Fridman, CEO, Crisp Media. "Adhesion ads are built on Crisp Engage, a flexible, standards-ready rich media platform that publishers and agencies alike can trust to run their campaigns across any HTML5 capable device."

"As the premier digital media company, Yahoo! is dedicated to working only with trusted partners to deliver innovative advertising solutions for the world's top brands. Crisp has been one of those strong partners for us in the mobile and tablet space," Alex Linde, Director of Mobile & Tablet Advertising, Yahoo!. "Crisp offers a compelling ad format for both advertisers and users -- in fact, it's been at the heart of some of the highest performing campaigns across Yahoo!'s mobile experiences."

"Adhesion is the most advanced placement on the market. It ends banner blindness on any sized screen," added Fridman. "Finally, publishers can monetize desktop sites viewed in iPad Safari with rich media ads, and advertisers can stop wasting money on banners that are invisible or distorted on the iPad."

About Crisp Media

Crisp Media is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, an interactive ad platform design to deliver the slickest ads to multiple screens, enables agencies to easily build, manage, and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands -- including GM, Ford, Toyota, VW, IBM, Intel, HP, Proctor and Gamble, Unilever, Coca-Cola, HBO and Paramount Pictures have run Crisp ads.

ORMMA Gains MMA Support on Open Standards for Rich Media Mobile Advertising

tamara — Wed, 15 Jun 2011 20:40:12 +0000

MMA Support Broadens the Reach of ORMMA Internationally; Making it Easier for Advertisers to Run Campaigns Across Multiple Publishers and Applications

NEW YORK – June 16, 2011 – ORMMA, the Open Rich Media Mobile Advertising initiative, today announced that the MMA ( Mobile Marketing Association) will support the ORMMA rich media mobile advertising initiative. ORMMA is an initiative driven by a consortium of companies from across the mobile advertising spectrum that collaborate to resolve interoperability and technology issues which hamper the growth and scale of rich media mobile advertising by creating an open standard and set of industry best practices. By showing its support for ORMMA, the MMA extends the reach of open standards internationally and lends its weight to overcoming the fragmentation plaguing mobile advertisers. Since ORMMA was founded in 2010 by Crisp Media and The Weather Channel; the initiative has grown to more than 20 member companies from across the mobile advertising ecosystem, including AdMarvel, Admeld, Celtra, Gannett, Goldspot Media, mOcean, Nexage, PointRoll, Ringleader Digital, Rhythm NewMedia and others.

“ORMMA addresses two key stumbling blocks facing mobile advertisers – ad SDK interoperability and consistent measurement across applications and sites. By having open standards we are making it easier for agencies to run rich media campaigns across applications to achieve greater reach, without having to adapt their creative formats or ad serving,” said Michael Becker, managing director of North America for the MMA. “On behalf of our members, the MMA will analyze the contributions of ORMMA, identify additional needs and contribute to its proliferation across our global membership.”

“The Weather Channel adopted the ORMMA standard to get rid of the headache of incorporating multiple ad SDKs into our apps and to make it easier for our advertisers to deliver HTML5 rich media ads to our audience,” said Cameron Clayton, executive vice president of digital products for The Weather Channel. “To the delight of our creative team, we recently rolled out our first ORMMA-compliant campaigns, which deliver a robust user experience and greatly improved ad tracking. Without all the ad vendor integrations, we are now able to roll out application updates more frequently to better satisfy our customers.”

The goal of ORMMA is allow ad developers to create one campaign that can run across a universe of mobile applications and sites, without sacrificing a rich user experience. Since its founding, ORMMA has developed a specification for an open API that unlocks all native capabilities for iOS and Android devices, allowing advertisers to create ads using HTML5 standards that can access all the native features of the device, such as location, shaking, and more. ORMMA is also developing capabilities that ORMMA-compliant developers can include in their advertising SDKs, including support for ad caching, polite loading, and increased privacy controls. In addition to support from the MMA, the Interactive Advertising Bureau (IAB) has adopted the ORMMA API to create the MRAID standard, which creates an ad interface definition that enables ad units to communicate with the medium they are served on using a standard API.

“The MMA’s support of ORMMA is a big step forward to creating an industry standard that makes rich media ad serving easier for everyone,” said Xavier Facon, chief technical officer of Crisp Media. “Publishers and developers won’t have to worry about another SDK to implement and advertisers have the peace-of-mind of knowing that their ads will run and work consistently across apps, sites, and devices.”

Companies interested in joining ORMMA should visit the ORMMA blog, join the Discussion Group, or visit the Google Code Project.

About ORMMA

ORMMA, or the Open Rich Media Mobile Advertising initiative, was founded in November 2010 to simplify the serving of rich media ads into mobile applications by creating an open standard and set of industry best practices. Founded by leading mobile advertising companies Crisp Media, The Weather Channel, TringApps, Jumptap, and PointRoll, the open initiative has grown to include over 20 member companies. Through an open source forum, ORMMA has released three-levels of standards and best practices for adoption by publishers, developers, and vendors. For more information visit http://blog.ormma.org.

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Crisp Propels Rich Media Mobile Advertising Forward with New Program for Digital Ad Agencies Worldwide

tamara — Tue, 03 May 2011 01:10:15 +0000

The Crisp Engage™ Charter Program Leverages its Open Rich Media Ad Management Platform to Speed Adoption of HTML5-based Mobile Advertising

NEW YORK – May 3, 2011 – Crisp Media, the leader in cross-platform rich media advertising, today introduced the Crisp Engage™ Charter Program, to give top creative agencies, publisher ad operations, and ad network partners access to the HTML5-enabled Crisp Engage platform. The Crisp Engage Charter Program is designed to fast-forward the mobile ad industry through the learning curve of building, serving and measuring dynamic ad campaigns across mobile platforms.

Crisp Engage allows anyone, even those without HTML5 expertise, to easily create rich, engaging campaigns that reach a broader audience without installation of any proprietary SDKs or ad servers. Crisp Engage customers can easily create everything from Crisp Adhesion^TM banners to full page video-enabled interstitials for smartphone and tablet apps. Crisp Engage also streamlines ad operations so that it is dead simple to share tags with publishers, and gain access to detailed, real-time engagement reporting.

“We are facing many of the same challenges in mobile ad serving today that the online advertising industry faced and solved nearly ten years ago,” stated Xavier Facon, CTO of Crisp Media. “More than an ad creation platform, Crisp Engage propels agencies past these obstacles by using open standards and providing the tools needed to build, serve, and measure rich media ads that run across browsers and mobile apps, without requiring any proprietary SDKs or ad servers.”

Crisp Engage Charter Program Members are offered:

Access to Crisp's next generation ad management platform via an easy and self-service web based tool featuring:
- multi-platform ad assembly tool for building HTML5 mobile rich media ads and support for third-party ad creation tools
- open ad templates which users can populate with components such as expansion, location, social networking, data collection, video, tap-to-call, and more
- extendable components that can use custom HTML, CSS and JavaScript so agencies can build upon them to deliver their own HTML5 features and gestures
- ad tester to streamline testing, device memory optimization and certification across sites, apps, and devices
- one-click ORMMA certification for running campaigns in mobile apps
- creation and sharing of universal ad tags with support for industry-standard ad servers
- real-time campaign performance analytics
Training for ad creators on all the tricks that makes designing cross-platform ad creative easy
Access to Crisp benchmark data on touch screen optimized ad formats and their effectiveness on web and in app
Insight into best practices for unified reporting from media tablets, smart phones and desktop
Access to a large universe of premium publishers and ad networks

The Crisp Engage Charter Program is free, but for now limited to approved Charter members. Creative agencies, publishers, ad networks and app developers from across the globe are welcome to apply at http://www.crispmedia.com/content/crisp-engage-charter.

"For a long time it was accepted that mobile and desktop advertising had to work differently," said Boris Fridman, CEO of Crisp Media. "At Crisp, we unify those two worlds with an easier work flow and technology, empowering agencies to deliver innovative ad creations on multiple publishers’ apps with ease."

About Crisp

Crisp is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, a self-service ad management platform, enables agencies to easily build, manage and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands including GM, Ford, Toyota, VW, IBM, Intel, HP, Proctor and Gamble, Unilever, Coca-Cola, HBO, and Paramount Pictures, have utilized Crisp ads. For more information visit http://www.crispmedia.com.

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Crisp Media Raises $6 Million in New Capital from Meritage, Intel, and Singapore's EDBI to Fund Growth and International Expansion

tamara — Thu, 28 Apr 2011 02:52:48 +0000

Investment Supports Global Sales of Crisp Engage, the Industry’s Only Open Rich Media Ad Management Platform

NEW YORK – April 28th, 2011 – Crisp Media, the leader in cross-platform rich media advertising, announced today that it has raised $6 million in growth capital. Existing investors, Meritage Funds and Intel Capital were joined in the financing by Singapore’s leading global fund EDBI (EDB Investments Pte Ltd). This growth capital will be used to fund international expansion and propel the growth of Crisp Engage, the company’s recently introduced self-service rich media ad management platform. In order to better serve its growing international customer base, Crisp intends to set up a presence in Singapore, to be co-located with the Asian headquarters of global advertising agencies, and to serve rapidly increasing display advertising demand from booming mobile markets across the APAC region.

Ms Chu Swee-Yeok, CEO of EDBI said: “Crisp has an impressive track record of top notch premium publishers leveraging on its open advertising platform to deliver innovative and branded mobile rich media advertising campaigns worldwide. The decision to locate its Asian headquarters in Singapore accelerates the rollout of Crisp’s solutions to its customers and partners in Asia, and strongly positions Crisp to ride the wave of rapidly growing demand for smart mobile devices in Asia. EDBI looks forward to actively assisting Crisp to navigate the regional markets and tap on new business opportunities in Asia to expand its global footprint.”

“Brands everywhere want to engage with mobile consumers.” said Boris Fridman, CEO of Crisp Media. “This funding allows us to meet the growing demand of global agencies and publishers for rich media ads and to drive the diffusion of the Crisp Engage platform throughout the Asia Pacific region.”

Crisp delivers award-winning mobile display advertising campaigns across premium publishers such as CBS, CNN, ESPN and Yahoo!; and top ad networks like Jumptap, Millennial and Mojiva. This unparalleled reach is why agencies have chosen Crisp for their mobile ad serving needs. Top brands like GM, Ford, Toyota, VW, IBM, Intel, HP, P&G, Unilever and Coca-Cola and many others use the Crisp platform to extend their digital campaigns to mobile.

We are pleased to have EDBI join the investment syndicate at Crisp,” said Derek Pilling, Managing Director of Meritage Funds. “Crisp has established itself as the leading unified rich media ad delivery platform. This financing will enable the Company to bring its best of breed rich media ad serving capabilities and open, publisher-friendly architecture approach to native apps and browser environments across the globe.”

About Crisp

Crisp is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. The new Crisp Engage, self service ad management platform, enables agencies to easily build, manage and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. For more information, visit http://www.crispmedia.com.

About EDBI

EDBI (EDB Investments) is a leading strategic investment firm headquartered in Singapore with a worldwide presence investing to drive growth opportunities within the knowledge and innovation-intensive sectors of Biomedical Sciences, Clean Technologies, Internet & Digital Media, as well as other strategic industry clusters with commercial potential. As a value adding investor, EDBI creates sustainable and synergistic partnerships with its portfolio companies, leveraging on its broad network of resources and experience to facilitate the companies’ organic growth in Asia and the world, through their operations in Singapore. For more information on EDBI, please visit http://www.edbi.com.

About Meritage Funds

Founded in 1998, Meritage Funds is a Denver-based manager of private investment funds. The Meritage Team is a unique blend of investment and operating talent. We contribute both capital and expertise to every investment that we make, working as a partner with entrepreneurs to accelerate the growth of their businesses. We invest in companies that leverage connectivity to offer services that enable communications, deliver content, or facilitate commerce. In total, Meritage Funds manages three investment funds representing more than $600 million in committed capital.

About Intel Capital

Intel Capital, Intel's global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.8 billion in over 1,100 companies in 48 countries. In that timeframe, 189 portfolio companies have gone public on various exchanges around the world and 258 were acquired or participated in a merger. In 2010, Intel Capital invested US$327 million in 119 investments with approximately 44 percent of funds invested outside the United States and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.

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Media Contact:

Tom Limongello

VP, Marketing

Email: tom@crispmedia.com

Office: (646) 839-0723

Rich Media and Mobile Ad Sales Veteran Joins Crisp Media Team

tamara — Tue, 01 Mar 2011 17:21:10 +0000

Alexandra Jorissen, Former Jumptap and Eyeblaster Ad Sales Exec, Named New VP of Ad Sales

NEW YORK – February 24, 2011 – Crisp Media, a leading rich media ad platform provider, announced today the new hire of Alexandra Jorissen as Vice President of Ad Sales. Alexandra, who hails from Jumptap, a leading mobile ad network, and Eyeblaster (now Mediamind), a rich media advertising vendor, will lead the Crisp Ad Sales team and build strategic relationships with agencies and brands. This newly created role will report to the Chief Revenue Officer and be responsible for overseeing the rapid growth of rich media ad campaigns.

“Mobile advertising has moved beyond the experimental phase. Our business is rapidly growing, fueled by campaigns from some of the largest marketers in the world,” stated Tom Foran, Chief Revenue Office for Crisp Media. “Alexandra will lead a growing Ad Sales team to manage new business and be responsible for building relationships with leading agencies and the brands they represent.”

Prior to joining Crisp, Alexandra ran East Coast sales for Jumptap, and managed campaigns for over 50 clients in every vertical market, becoming a driving force for innovation in the mobile advertising industry. Alexandra started out her digital advertising career with Eyeblaster (now MediaMind), where she helped the company from a rich media ad server to a full service technology partner for agencies globally. In 2010, Alexandra was named one of the "Women to Watch in Mobile," by Mobile Marketer.

“With the growth of rich media in mobile and the need for true cross-platform solutions that reach across browsers, devices, and app platforms, Crisp is in a great position in the market,” said Alexandra Jorissen, VP of Ad Sales for Crisp Media. “I’m energized to bring my background in mobile and rich media advertising to Crisp just as this market is exploding – expect to see some amazing things in the next year!”

About Crisp

Crisp offers a universal ad platform for building, serving, and measuring integrated campaigns across all devices, browsers, and application platforms. Crisp’s innovative ad formats and its Adhesion™ fixed placement technology empower brands to engage with consumers and drive interaction across various channels, while simplifying creative development, streamlining ad serving, and unifying reporting for agencies. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. Crisp has over 700 certified sites and apps, and has partnered with leading publishers including CBS, CNN, Hearst Magazines, The Wall Street Journal Digital Network, The Weather Channel, and others. For more information visit http://www.crispmedia.com.

Media Contacts:

Tom Limongello

VP Marketing, Crisp Media

tom@crispmedia.com

m: 646.549.7110

The Weather Channel, Crisp, and TringApps Announce ORMMA, The First Open Standard for Serving Rich Media Mobile Advertising

tamara — Wed, 17 Nov 2010 23:53:40 +0000

ORMMA Breaks Down the Barriers to Large-Scale Media Buys by Enabling Cross-Device/Cross-Platform Rich Media Ad Serving through a Single Open Ad Technology

NEW YORK – November 18, 2010 – ORMMA, the Open Rich Media Mobile Advertising initiative, today unveiled its rich media advertising specifications and open source code to any publishers who want to serve rich media campaigns across all mobile platforms and devices. Launched by founding members The Weather Channel, Crisp, and TringApps, the ORMMA initiative is being adopted by leading players including PointRoll, Jumptap and others. The initiative is under review by the Mobile Marketing Association (MMA), which is expected to release a whitepaper and evaluation of ORMMA within the next three months.

“The current model for serving ads into mobile apps is broken. Publishers and app developers need to work with numerous vendors and SDKs to run campaigns across multiple platforms and devices, which greatly limits the ability to plan large-scale, mobile rich media ad buys,” stated Cameron Clayton, senior vice president of mobile and digital applications for The Weather Channel. “The mission of ORMMA is to simplify the serving of rich media ads into mobile apps by creating an open standard and industry best practices that gain contribution from – and are adopted by – leading publishers, developers and vendors.”

ORMMA proposes a vendor-agnostic approach to solving the fragmentation that exists in the mobile advertising industry--extending desktop ad serving technology to mobile apps. The ORMMA specifications utilize existing HTML5 standards, enabling ad units to be created and delivered in a simplified manner so they are compatible across all devices and platforms.

“Large publishers have gone to great lengths to make it possible to serve rich media ads into their mobile applications,” said Boris Fridman, CEO of Crisp Wireless. “ORMMA is an elegant, open-source based approach that bridges the gap between desktop and mobile and simplifies the process of serving rich media across multiple platforms and devices.”

Each of the founding members has played an integral role in development of the ORMMA initiative, with The Weather Channel leading the native implementation specifications, TringApps spearheading the multi-platform implementation, and Crisp creating the ad implementation specs.

“This technical standard avoids requiring applications to be integrated with multiple ad serving SDKs at once. We will save on time and effort by providing this universal option to our customers,” says Tarun Gaur, CEO of TringApps.

ORMMA is now open for all publishers and developers to join and contribute to the open source community, which will allow for quick development and adoption of standards and specifications. Milestones, news and blog posts will be available on the ORMMA website at www.ormma.org, which also directs users to the ORMMA Google Code Project wiki. The wiki provides an overview of the SDK and covers the proposed standards for interoperable rich media display advertising in mobile applications.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel^® is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com^® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 45 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

About Crisp

Crisp offers a universal ad platform for building, serving, and measuring integrated campaigns across the desktop and mobile Web, mobile apps, and tablets. Crisp’s innovative ad formats and its Adhesion™ fixed placement technology empower brands to engage with consumers and drive interaction across various channels, while simplifying creative development, streamlining ad serving, and unifying reporting for agencies. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. Crisp has over 700 certified sites and apps, and has partnered with leading publishers including CBS, CNN, Hearst Magazines, The Wall Street Journal Digital Network, The Weather Channel, and others. For more information visit www.crispwireless.com.

About TringApps

Tringapps is an embedded software and solutions development company. Besides turnkey mobile applications development Tringapps also has in-depth expertise in mobile content management, hosting and delivery. A number of Fortune 100 companies use Tringapps for end-to-end app development and hosting services. Internet enabled TV is the new Vista Tringapps is actively working on in partnership with some of the largest OEMs. Tringapps has development and R&D centers in New York and New Jersey. For more information please visit www.tringapps.com.

Crisp and AdMarvel Partner to Bring New Richness to Mobile Ads

tamara — Wed, 22 Sep 2010 13:30:00 +0000

Publishers, Developers, Ad Networks and Agencies to benefit from Crisp’s Rich Media Ads and Analytics

NEW YORK – September 22, 2010 – Crisp Wireless, a universal rich media ad platform provider, and AdMarvel, a global leader in mobile advertising services, today announced a partnership to bring Crisp’s rich media ads to AdMarvel’s customers.

AdMarvel now supports Crisp rich media ad formats both in-app and on the Web. AdMarvel will be able to deliver Crisp ads to smartphones and tablets, including Google Android devices and Apple’s iPhone and iPad. AdMarvel publishers will now benefit from being able to run Crisp rich media ads, allowing advertisers to create cross-platform campaigns with rich ad formats and unified engagement reporting.

“Crisp rich media ads leverage the unique capabilities of smartphones and tablets to deliver a level of richness and interaction in mobile ads that enhances our ability to deliver innovative ad units to our publishers,” said Mark D. Fruehan, EVP of Sales & BD of AdMarvel. “The combination of AdMarvel’s ad serving and optimization technology and Crisp’s ad formats and analytics gives our network of publishers and developers more rich media options to maximize mobile revenue and user engagement.”

Crisp Wireless rich media ad formats include expandable, location-aware, tap-to-video, interstitials with embedded video, ads with social media capabilities and can run in-app or on the web through AdMarvel. Crisp also features a fixed placement ad technology, Adhesion, which runs on mobile and desktop websites across smartphones and tablets.

“Today’s agreement with AdMarvel reinforces our broader strategy of enabling agencies to develop engaging ads that can run across platforms and devices,” said Tom Foran, Chief Revenue Officer of Crisp Wireless. “Our unified report provides a holistic view of campaign performance across the entire spectrum of devices – smartphones, tablets and even PCs.”

AdMarvel powers many of the leading developers on iPhone, iPad, RIM, BREW and Android platforms. AdMarvel works on behalf of more than 700 publishers and carriers globally to source, manage, optimize and serve advertising from over 70 ad Networks and Agencies.

About Crisp Wireless

Crisp offers a universal ad platform for building, serving, and measuring integrated campaigns across the Web, mobile Web, and mobile apps; on smartphones, tablets, and other connected devices. Crisp’s innovative ad formats and its Adhesion™ fixed placement technology empower brands to engage with consumers and drive interaction across various channels, while simplifying creative development, streamlining ad serving, and unifying reporting for agencies. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. Crisp has over 700 certified sites and apps, and has partnered with leading publishers including CBS, CNN, Hearst Magazines, The Wall Street Journal Digital Network, The Weather Channel, and others.

About AdMarvel

AdMarvel makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities. AdMarvel is a wholly owned subsidiary of Opera Software ASA. For more information, visit www.admarvel.com.

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Media Contacts:

LaunchSquad for Crisp Wireless

Michael Ingallscrisp@launchsquad.com

(212) 564-3665

AdMarvel

Steve Manning

steve@admarvel.com

(650) 212-2336

Intel's Drag and Drop Mobile Ad Paves the Way to a Better Alternative to iAd

tamara — Fri, 30 Jul 2010 16:38:17 +0000

As Part of The “Work Smarter” Marketing Campaign by The Hyperfactory, Intel Launches Rich Media Ads from Crisp Wireless

NEW YORK – August 2, 2010 – On the heels of Apple’s first iAds appearing to the public, mobile marketing industry leader, The Hyperfactory, and Crisp Wireless, the industry’s only cross-platform rich media mobile advertising solution, today announced a recent mobile ad campaign for Intel’s Core processors that has the richness, interactivity and polish of an iAd, without the creative restrictions and platform limitations.

As part of its “Work Smarter” marketing program, The Hyperfactory utilized Crisp Wireless’ rich media ad components to deliver an interactive rich media mobile campaign that encouraged viewers to engage with the ad to find their ideal Intel processor. The campaign, which performed better than previous campaigns, is a prime example of what agencies can accomplish, in both creative and distribution, using Crisp’s open HTML5 platform.

Intel’s interactive advertisement, which ran via an expandable banner ad, allowed users to interact by dragging and dropping icons, which then prompted a survey to determine which Intel Core Processor best-suited the users’ needs. Once a final processor selection was presented, the user could then choose to click through to an Intel “Work Smarter” micro-site or go back to the homepage from which they entered the interactive ad. Watch a demonstration here:

Intel Mobile Advertising Campaign from Crisp Wireless on Vimeo.

The Hyperfactory created the mobile Web campaign using Crisp Wireless’ platform, the only one on the market able to scale rich media ads across mobile Web and in-app, on smartphones and tablets. Using Crisp’s real-time metrics and campaign-management analytics, Intel and The Hyperfactory were able to measure interactions, completions, and site conversions, in addition to standard impressions and click-through rates.

“Just as Intel serves the world’s most powerful processors in the world, Crisp Wireless was chosen to power the mobile web component of the ‘Work Smarter’ campaign because their rich media mobile ad formats are industry leading,” said Derek Handley, CEO at The Hyperfactory. “Using the Crisp platform, we are able to create rich, iAd-like mobile ads that run across devices, publisher sites, and applications, as well as measure detailed engagement metrics across the entire campaign.”

The Crisp Wireless Platform provides unparalleled reach with premium publishers and ad networks. Over 700 sites and apps support Crisp ads, including the likes of Hearst, CBS, and The Wall Street Journal Digital Network. Crisp ad formats include expandable, location-aware, tap-to-video, interstitials with embedded video, ads with social media capabilities and can run in-app or via the Web on smartphones and tablets, including Google Android devices and Apple’s iPhone and iPad.

About Crisp Wireless

Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Estee Lauder, Skittles, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include Hearst Magazines, The Wall Street Journal Digital Network, AccuWeather.com, A&E Television Networks, Fast Company, Inc., and others. For more information visit www.crispwireless.com.

About The Hyperfactory

The Hyperfactory powers businesses and brands through the mobile medium. As the most awarded and oldest independent specialist, they are consistently setting new standards of excellence through their two divisions:

• Agency: Powering brands through integrated mobile strategy, creative, media and execution.

• Technology: Powering businesses through planning, integration and deployment of mobile technology, regardless of the platform, protocol or device.

With a history of winning more industry accolades and recognition than any agency worldwide, clients include Coca-Cola, BlackBerry, L’Oreal, Vodafone, Disney and Kraft. Privately owned and founded in 2001 by New Zealand brothers Geoffrey and Derek Handley it employs over 100 of the world’s best mobile technology and marketing experts. The Hyperfactory support and deliver globally through their network of offices in Auckland, Los Angeles, New York, Chicago, Hong Kong, Sydney and Hyderabad, India.

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Media Contacts:

LaunchSquad for Crisp Wireless

Gavin Skillman or Miko Mercer

crisp@launchsquad.com

(212) 564-3665

The Hyperfactory

Geoffrey Handley, co-founder & new business director

Geoffrey.Handley@thehyperfactory.com

Crisp Wireless Partners with Verve Wireless, Bringing Innovative Mobile Ads Local

tamara — Wed, 21 Jul 2010 01:46:29 +0000

Verve Wireless Supports Crisp’s Rich Media Ads for Over 700 Local Media Outlets

NEW YORK – July 21, 2010 – Crisp Wireless, the leader in rich media mobile advertising, and Verve Wireless, the leading mobile publishing platform for the local media industry, today announced a partnership to bring Crisp’s rich media mobile ads to Verve’s global local media and newspapers. Now, local advertisers and publishers will have the chance to leverage the rich media mobile ads that Crisp Wireless has been powering for national mobile sites and apps.

Verve Wireless’ network of over 700 newspaper publishers in the U.S., Canada, and Europe, including properties from publishers Chicago Sun Times, Cox, Evening Post, Examiner.com, Freedom, McClatchy and Media General, now support Crisp’s rich media ad formats both in-app and on the Web. Verve publishers will utilize Crisp’s ad formats and interactive features, such as location-aware and click-to-call, and will have capabilities to deliver campaigns to smartphones and tablets, including Google Android devices and Apple’s iPhone and iPad.

“Crisp’s superior rich media technology offers our network of local publishers and advertisers the opportunity to engage consumers in new and exciting ways,” said Greg Hallinan, Chief Marketing Officer of Verve Wireless. “Working with Crisp, we are now enabling our partners to bring leading mobile advertising tools to local businesses; the sort of mobile campaigns which, up to this point, have been the exclusive domain of big national advertisers and their creative agencies.”

“We are delighted to put Crisp’s advertising and reporting platform into the hands of hundreds of local publishers and advertisers through this partnership with Verve,” said Tom Foran, Chief Revenue Officer of Crisp Wireless. “Mobile is an ideal medium for local advertisers. With the Crisp platform, Verve can easily create and deliver campaigns that leverage mobile-appropriate ad formats like location-aware ads and ads that initiate a phone call to the local merchant.”

The Crisp Mobile Ad Platform enables the creation, management, tracking and measurement of mobile campaigns for its publishers and advertisers. Crisp Wireless rich media ad formats include expandable, location-aware, tap-to-video, interstitials with embedded video, ads with social media capabilities and can run in-app or on the Web. Crisp also features a fixed placement ad technology, Adhesion, which runs on mobile and desktop websites across smartphones and tablets.

About Crisp Wireless

About Verve Wireless

Based in Encinitas, CA, Verve Wireless, Inc. and their proprietary Verve Local Content Gateway manage the largest premium local mobile content and advertising network in the country. Verve Wireless currently works with over 700 leading media companies from the US, Canada, and Europe including dailies, radio, local broadcast stations, and online properties. For more information visit www.vervewireless.com.

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Media Contacts:

LaunchSquad for Crisp Wireless

Alexis Wilson or Miko Mercer

crisp@launchsquad.com

(212) 564-3665

Verve Wireless

Greg Hallinan

info@vervewireless.com

(760) 479-0055

Crisp Wireless Adhesion Proves to be Superior Mobile Ad Placement

tamara — Thu, 03 Jun 2010 12:59:00 +0000

New Ad Placement Technology from Crisp Wireless Outperforms Standard Banners 2 to 1

NEW YORK – June 2, 2010 – Crisp Wireless, the leader in rich media mobile advertising, today announced results from campaigns utilizing Adhesion, its recently launched mobile ad placement technology for smartphones and tablets. Adhesion, which unlike typical banner ads stays fixed on the screen, delivers increased visibility for advertisers and provides premium inventory for publishers.

In just two months, Adhesion has proven that it delivers superior engagement rates compared with other mobile ads, performing twice as well as standard mobile banner ads in A/B testing. Moreover, Adhesion ads have a much longer display time compared with standard banners. The enhanced performance and brand visibility creates more value for advertisers and allows publishers to command premium pricing.

Crisp has utilized its Adhesion technology to power ads from leading brands, such as HP, Sprint, Skittles, VH1, Estee Lauder and the American Museum of Natural History. These campaigns, including tap-to-video and expandable banners, have run on Adhesion-certified premium publisher sites, including AccuWeather.com, MSNBC, E!, Cosmopolitan, Marie Claire, and Fast Company.

“Advertisers are already seeing the great benefits of using Adhesion over standard mobile banner ads, with a 2-to-1 performance advantage,” said Boris Fridman, CEO of Crisp Wireless. “Adhesion is the only cross-platform fixed ad placement available to publishers and advertisers today; allowing brands to reach consumers browsing the Web from an iPhone, Android device or iPad.”

Adhesion supports all of Crisp’s rich media ad formats including expandable, location-aware, tap-to-video, tap-to-call, data collection, and link to social networking capabilities. Adhesion measures results far beyond the click-through-rate, delivering metrics around display time, panel interactions, menu interactions, video plays and much more. Adhesion is available to any publisher, brand or agency. Contact sales@crispwireless.com for details.

About Crisp Wireless

Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Estee Lauder, Skittles, Ford, Lexus, Infiniti, Paramount Pictures, Warner Brothers, Intel, IBM, HP and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include A&E, AccuWeather.com, Cars.com, Discovery Communications, Hearst Magazines Digital Media, The Wall Street Journal Digital Network and others. For more information visit: www.crispwireless.com.

# # #

Media Contacts:

LaunchSquad for Crisp Wireless

Alexis Wilson or Miko Mercer

Email: crisp@launchsquad.com

Office: (212) 564-3665

Mobile: (646) 361-0544

A&E, AccuWeather.com, Cars.com, and The Wall Street Journal Digital Network Partner with Crisp Wireless to Offer Rich Media Advertising

tamara — Wed, 05 May 2010 12:59:00 +0000

Crisp Wireless Offers Brands a Rich Media Advertising Platform Across an Array of Premium Publishers

New York, May 5, 2010 — Crisp Wireless, the leading rich media mobile advertising company, today announced that A&E, AccuWeather.com, The Wall Street Journal Digital Network and Cars.com have joined the growing number of premium publishers to certify and offer Crisp Wireless’ rich media mobile advertising solutions to their brand advertisers.

Participating publishers can now deliver Crisp Wireless rich media ads and Adhesion™ ad placement technology on their mobile sites, including integration with Crisp’s comprehensive reporting and analytics tools. The recently announced Adhesion is a high-visibility ad placement technology that empowers publishers to deliver more valuable inventory to their advertisers. Crisp Wireless also offers its publishing partners creative services support and lead referrals.

Rich media mobile ad formats offered by Crisp Wireless include full screen ads, location-based ads, lead generation input ads, tap-to-video, tap-to-call and tap-to-social network ad formats, allowing premium brands to deliver engaging and dynamic mobile ad experiences. Crisp’s rich media ad platform includes proprietary reporting technology that provides advertisers with near real-time metrics to track, manage, and evaluate campaigns on the fly.

“Crisp Wireless offers publishers the best in rich media mobile ad solutions and analytics for the mobile Web, which are proven to be more effective and command higher CPMs than standard mobile ad units,” says Boris Fridman, CEO, Crisp Wireless. “We’re empowering media companies to offer unique and innovative mobile ad solutions to their premium brand advertisers and to maximize revenues from their growing mobile advertising initiatives.”

A&E, AccuWeather.com, The Wall Street Journal Digital Network and Cars.com join other publishers including Discovery Communications, Fast Company and Hearst Magazines Digital Media, in supporting Crisp Wireless’ rich media advertising solutions.

“AccuWeather.com believes in bringing the best solutions to its clients,” said Bill Stephen, VP, Global Advertising Sales at AccuWeather.com. “That’s why we are pleased to work with Crisp Wireless as their innovative thinking and approach to the mobile space allows us to deliver fun and compelling mobile ads that optimize engagement with consumers visiting our site.”

About Crisp Wireless

Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Intel, Estee Lauder, Skittles, Lexus, Infiniti, Paramount Pictures, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include A&E, AccuWeather.com, Cars.com, The Wall Street Journal Digital Network, Discovery Communications, Fast Company, Inc., Hearst Magazines Digital Media, and others. For more information visit: www.crispwireless.com.

# # #

Media Contacts:

Alexis Wilson or Miko Mercer

Email: crisp@launchsquad.com

Office: (212) 564-3665

Mobile: (646) 361-0544

Crisp Wireless Partners with Jumptap to Deliver Rich Media Mobile Ads to Publishers

Tue, 20 Apr 2010 17:18:54 +0000

Crisp’s Rich Media Ad Formats & Detailed Reporting
Power Campaigns for Brand Advertisers on Jumptap’s Premium Mobile Ad Network

NEW YORK – April 21, 2010– Crisp Wireless, a leading rich media mobile advertising company, today announced a partnership with Jumptap, the leading provider of mobile advertising solutions and the largest independent mobile ad network, to deliver rich media mobile advertising campaigns across the Jumptap Premium Network.

The agreement enables Jumptap to utilize Crisp Wireless’ rich media ad formats to develop a variety of innovative ad campaigns to run across its entire network of mobile sites and applications. Crisp’s technology will also allow Jumptap’s advertisers and their agencies to access real-time analytical reporting that enables them to tweak mobile ad campaigns on-the-fly and enhance campaign results. The combination of Crisp’s rich media expertise and advanced reporting, along with Jumptap’s advanced technology capabilities and open standards, represent a powerful offering for advertisers using the Jumptap network.

“Our partnership with Jumptap provides Crisp Wireless with an expanded channel of new publishers to showcase our rich media ad units and strong reporting capabilities,” said Tom Foran, Chief Revenue Officer of Crisp Wireless. “As brand advertisers are increasingly flocking to mobile, Jumptap and its publishers will benefit from agencies looking to run Crisp rich media-powered campaigns.”

“Crisp’s rich media mobile ad formats, combined with their post-click analytics, will offer great possibilities for advertisers in our network,” said Adam Soroca, Chief Product Officer and General Manager at Jumptap. “By bringing together our industry-leading advertising technologies powered by consumer intelligence, extensive network of carrier portals, premium publishers and apps, and with Crisp’s rich media technology and services, we have created an advertising-on-steroids solution for the mobile ad network market.”

Crisp Wireless’ rich media ad formats, including expandable, location-aware, tap-to-video, tap-to-call, data collection, link to social networking capabilities, and more, currently run on the mobile Web and in-app on iPhone, Android and iPad devices. Crisp's Ad Management Platform offers rich media ad serving and detailed campaign analytics through its Rich Media Reporting Dashboard.

About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Estee Lauder, Skittles, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include Hearst Magazines, Discovery Communications, A&E Television Networks, Fast Company, Inc., and others. For more information visit: www.crispwireless.com.

About Jumptap
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 55 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.

###
Media Contacts:
LaunchSquad for Crisp Wireless
Alexis Wilson or Miko Mercer
crisp@launchsquad.com
(212) 564-3665

Eric Doyle
The Conversation Group
eric@theconversationgroup.com
415-531-0212

Crisp Wireless' Adhesion Mobile Ad Technology Adds Support for iPad and Android Devices

tamara — Thu, 01 Apr 2010 14:14:48 +0000

New Technology Update Also Includes Customized Configuration Capabilities, Display Time Measurement, and Support for Flash and HTML5

NEW YORK – April 1, 2010 – Crisp Wireless, a leading rich media mobile advertising company, today announced new updates to Adhesion, its fixed mobile ad placement technology for smartphones that launched in January 2010. Adhesion increases visibility for brands and provides premium inventory for publishers.

In just the few weeks since being on the market, top brand advertisers such as HP and Estee Lauder have run Adhesion placements on premium publisher mobile sites like Fast Company, E! Online, Cosmopolitan and Redbook. Today, Crisp Wireless is introducing new features to Adhesion that better support rich media ad creative across new mobile devices including Apple iPad and Google Android-based smartphones.

New Adhesion Features & Support
Adhesion now offers greater support for smartphone campaigns including enhanced analytics, support for new rich media ad formats, as well as customization capabilities including:

Support for Android OS smartphones;

Support for Flash and HTML5 expandable ads: Allowing agencies to re-use PC-based Flash creative, without any modification, on supported Android devices and leverage HTML5 on others;

Support for Apple iPad: Adhesion ads can appear on full desktop sites viewed on the iPad, even while the site is zoomed in or out. Crisp rich media ads will also be supported from IAB-standard ad placements on iPad;

Display time reporting: Allowing advertisers to track exactly how long an Adhesion ad is displayed, expanded, or interacted with;

Configuration settings: Enabling Adhesion ads to be fully customizable for the advertiser and publisher. Over 30 settings, such as landscape orientation display, ad hiding, fade effects, and social sharing, can be configured on a per campaign or site-wide basis.

“Our technology updates are focused on giving publishers and advertisers increased flexibility and ease when creating and delivering rich media ads across any mobile device,” said Boris Fridman, CEO of Crisp Wireless. “Advertisers and publishers are already seeing superior results from Adhesion when compared to standard mobile display ads, and we expect the same strong performance from Adhesion campaigns running on Android and iPad.”

Adhesion works with any publisher ad server and can be available on any site without modification or retagging. Adhesion supports all of Crisp Wireless’ rich media ad formats including expandable, location-aware, tap-to-video, tap-to-call, data collection, social media sharing and more.

Adhesion is available to any publisher with a mobile Web site. View our video here: www.bit.ly/advideo. Contact sales@crispwireless.com for details.

About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Warner Brothers, Intel, IBM and Estee Lauder have utilized Crisp Rich Media ads. Crisp Publisher Partners include Discovery Communications, A&E Television Networks, Fast Company, Inc., Hearst Corporation, Cars.com and others. For more information visit: www.crispwireless.com.

# # #
Media Contacts:
LaunchSquad for Crisp Wireless
Alexis Wilson or Miko Mercer
Email: crisp@launchsquad.com
Office: (212) 564-3665
Mobile: (646) 361-0544

Crisp Wireless Launches Adhesion, A First-of-its-Kind Ad Placement Technology for Publishers

tamara — Mon, 25 Jan 2010 15:00:00 +0000

Hearst Magazines Digital Media Sign On
To Offer Crisp’s Adhesion Placement on the Mobile Web

NEW YORK – January 20, 2010 – Crisp Wireless, a leading rich media mobile advertising company, today announced the launch of Adhesion, a new proprietary mobile ad placement technology for smartphones (watch Adhesion video.) Adhesion is a fixed placement technology that brings the best of in-app advertising to the mobile Web and enables publishers to sell premium inventory more effectively.

Standard mobile web banners have limited effectiveness because they go out of view as soon as the user scrolls. Adhesion ads remain fixed “above-the-fold”, providing the maximum view time and opportunities for engagement. Publishers can easily add Adhesion to their mobile sites by using the Crisp Ad Management Platform. No changes to the mobile site are required.

“Today, we are raising the stakes in mobile advertising. Crisp is the first to offer this innovative ad placement on the mobile web, delivering new value to both brand advertisers and premium publishers,” said Boris Fridman, CEO of Crisp Wireless. “Adhesion, combined with Crisp’s rich media ad formats, provides publishers with far more compelling inventory and delivers brands superior performance.”

With 66.9 million unique users averaging more than 3 billion monthly page views, the mobile web has reached critical mass and is an untapped resource for brand advertisers. According to research firm Gartner, the mobile web is expected to overtake desktop computers as the most common web access device by 2013. Crisp Wireless developed Adhesion to increase brand engagement for advertisers within the limited real estate of a mobile device, and allow publishers to differentiate premium advertising from performance-based banner ads.

Adhesion is the perfect springboard for rich media campaigns. Adhesion supports all of Crisp’s rich media ad formats including expandable, location-aware, tap-to-video, tap-to-call, data collection, link to social networking capabilities, and more. Each Adhesion ad offers a control menu, allowing the viewer to expand, close, save, or share the ad content through email or social networks. Adhesion can also serve display ad units, such as MMA banners, from third parties, including ad networks.

Hearst Magazines Digital Media is one of the first publishers to sign on to offer Adhesion placements to its advertisers across its mobile properties including Cosmopolitan, CosmoGirl, Marie Claire, Esquire, House Beautiful, Good Housekeeping, Redbook, Harper’s Bazaar and Seventeen. Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumers and audience.

"Hearst’s mobile sites offers our magazine readers and site visitors a highly engaging experience and information on the go. We are consistently looking to expand our offerings to provide readers and advertisers with more choice,” said Kristine Welker, vice president, sales & marketing, Hearst Magazines Digital Media. “With Adhesion, we are providing advertisers with unique rich media mobile advertising options. This new service will allow us to integrate digital advertising with mobile opportunities and create new ways for our users to interact with the trusted brands that advertise with Hearst.”

Back-end management for Adhesion is powered by Crisp's powerful Ad Management Platform. Detailed campaign reports are available in the Crisp Rich Media Reporting Dashboard, which offers agencies real-time analytics and optimization capability.

Adhesion is available immediately to any publisher with a mobile web site, contact sales@crispwireless.com for details.

About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include Discovery Communications, A&E Television Networks, Fast Company, Inc., Hearst Magazines Digital Media, Pro Football Weekly, and others. For more information visit: www.crispwireless.com.

# # #
Media Contacts:
LaunchSquad for Crisp Wireless
Alexis Wilson or Gavin Skillman
Email: crisp@launchsquad.com
Office: (212) 564-3665
Mobile: (646) 361-0544

MTV Networks Partners with Crisp Wireless to Create Mobile Rich Media Campaigns for Advertisers

tamara — Wed, 06 Jan 2010 14:00:00 +0000

CRISP'S RICH MEDIA OFFERING TO SUPPORT MTV'S DIRECT AD SALES; OFFERING BRANDS GREATER INTERACTION AND CONSUMER ENGAGEMENT

NEW YORK – January 6, 2010 – Crisp Wireless, a rich media mobile advertising company, today announced a partnership with MTV® Networks (MTVN) to create mobile rich media campaigns for advertisers. Through this relationship, Crisp will provide creative services to develop and optimize campaigns for smartphones, and MTVN can utilize Crisp’s rich media ad formats.

A recognized leader in mobile, Crisp Wireless will leverage its knowledge and expertise to partner with MTV Networks to deliver novel mobile rich media campaigns. This partnership will help MTVN’s direct ad sales team to propose new and engaging mobile offerings to brand advertisers.

“MTV Networks’ audiences require creativity and innovation to capture their interest and tickle their curiosity,” said Tom Foran, Chief Revenue Officer, Crisp Wireless. “Mobile campaigns incorporating rich and interactive media such as animation, video, location, and social networking, are a natural fit for this audience.”

“MTV Networks is one of the world’s leading creators of mobile content, and we look forward to working with Crisp Wireless and helping marketers tap into the strength of our connections in this growing space,” said Sol Masch, Director, Mobile Marketing, MTV Networks.

According to Nielsen, smartphones are due to surpass feature phones in market share, with over 120 million mobile Internet users by 2011. This tidal wave of devices and mobile web and application usage opens new avenues for brands to interact with consumers.

Crisp Wireless provides a full range of beyond-the-banner mobile ad formats including location aware, click-to-call, click-to-video, and socially connected ads, as well as real-time mobile advertising analytics from engagement through conversion. Crisp Rich Media Publisher Partners have been tested and certified to run Crisp ad units and benefit from Crisp sales support and referrals.

About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, and others have utilized Crisp Rich Media ads. Crisp Rich Media Publisher Partners include Discovery Communications, A&E Television Networks, Cosmo, Esquire, Redbook, House Beautiful, Fast Company, Inc., Pro Football Weekly, and others.

# # #

Crisp Unveils Mobile Rich Media Ad Platform

tamara — Wed, 16 Sep 2009 15:06:48 +0000

INCLUDES REAL-TIME REPORTING DASHBOARD AND CATALOG OF RICH MEDIA AD UNITS FOR SMARTPHONES

NEW YORK – September 16, 2009 Crisp Wireless, a rich media mobile advertising company, announced today the availability of its mobile rich media platform. The platform includes a reporting dashboard, which allows advertisers and publishers to measure campaign performance in real time and open APIs for rich media ad tracking. The company also introduced its catalog of ad units intended for use on the iPhone, BlackBerry and other smartphones.

The web-based reporting dashboard offers access to metrics including banner and panel impressions/interactions, clicks, video plays, percentage of video completion, and conversion tracking. Documentation on how to utilize Crisp’s open ad tracking APIs is now available on the Mobile Resources section of the company website.

“Mobile advertising has yet to take off due to systemic issues in the ad buying process. The two biggest obstacles have been a lack of appropriate ad creative and no real reporting standards,” stated Tom Foran, Chief Revenue Officer, Crisp Wireless. “With today’s launch, Crisp aims to solve these problems. Crisp’s rich media ad catalog, creative services and reporting dashboard allow agencies to create and manage mobile rich media campaigns. Crisp also works with agencies to optimize approved desktop creative for mobile and incorporate agency tracking tags.”

Crisp’s rich media ad units include:

Full screen ad units welcome ads or section-targeted interstitials
Location-aware and location-input ad units enabling GPS location and tap-to-Google Maps capability
Scrolling ad units allowing the user to scroll to read text/product information
Expandable ad units featuring multiple calls-to-action in the expansion panel
Social media ads allowing a brand to include Twitter, Facebook feeds
Floating/overlay ad units offering static placement as the user scrolls
Tap-to-video/audio perfect for movie trailers and car manufacturers
Tap-to-iTunes/App Store (for mobile commerce)

Foran continued, “We’re also helping the sell-side. Crisp works side-by-side with a publisher and its sales team to create custom packages for each brand. This collaborative service component makes Crisp an ideal partner for premium publishers.”

Several publishers and a major carrier have already signed on to work with Crisp. Recent rich media campaigns included Lexus, Infiniti, and Paramount Pictures.

About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. Crisp makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns and empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue.

Crisp’s advertising solutions include an end-to-end mobile ad platform, which delivers mobile specific metrics offering advertisers and publishers the ability to track, manage, and evaluate their campaigns on the fly.

Clients include TIME Mobile, People Mobile, A&E Television Networks, USA Today, Discovery Communications and others. Leading brands including Lexus, Infiniti, and Paramount Pictures have utilized Crisp’s rich media ad offerings.
# # #

Crisp Wireless Partners with Fast Company to Create Mobile Ad Sponsorship for Lexus

tamara — Thu, 10 Sep 2009 15:58:34 +0000

Mobile Ad Campaign Achieves Double-Digit Click-Thru Rates on Fast Company Mobile

NEW YORK – September 14, 2009 – Crisp Wireless, a rich media mobile advertising company, today announced a partnership with Fast Company to create mobile site sponsorship packages for premium advertisers including beyond-the-banner ad units, ad reporting, and ad sales support for mobile. Lexus was the first to take advantage of a Fast Company mobile sponsorship, creating a high impact branded experience. This sponsorship included a full-screen, homepage takeover ad unit, tap-to-expand ads, companion banner ads, and incorporation into the Fast Company mobile site design.

The campaign, promoting the Lexus IS Convertible, leveraged existing IAB-approved, 300x250 ad creative, making it easy for Lexus to extend their campaign to mobile. The full screen ad unit achieved >10 percent click-thru rates (CTRs), representing a 5x increase over standard banners.

“Fast Company asked us to deliver a unique and compelling mobile campaign for Lexus,” said Tom Foran, Chief Revenue Officer, Crisp Wireless. “On Fast Company, we re-skinned the site to match the Lexus logo and colors and incorporated “brought to you by” branding. Crisp also created and served full-screen ads and expandable banners. The result was a high impact sponsorship for Lexus on a premium mobile property.”

“Fast Company has the most progressive, creative and innovative readers in business,” said Christine Osekoski, Fast Company’s publisher. “This time-pressed audience leads the way in adopting the latest technologies to stay ahead in the fast-paced world of information and we were happy to partner with Crisp Wireless to extend the reach of our advertisers to wherever our audience takes us.”

Created and hosted by Crisp Wireless, Fast Company Mobile can be found by typing http://m.fastcompany.com into a mobile browser. Fast Company Mobile displays feature articles, along with daily news and analysis about technology, design, and ethonomics. Crisp’s Save/Share feature allows Fast Company’s mobile readers to share interesting articles with friends or post to social bookmarking or networking site just as easily as they can on the company’s on-line property.

Lexus is the latest of many major brands utilizing Crisp Wireless’ beyond-the-banner ad units. Most recently, Paramount Pictures’ mobile ad campaign promoting the movie G.I. Joe: The Rise of Cobra, appeared on Fandango’s iPhone-optimized site. The campaign utilized Crisp’s full-screen, homepage takeover ad unit and drove a high level of consumer engagement.

About Crisp Wireless
Crisp Wireless optimizes publisher content for mobile devices and provides complete mobile advertising solutions to premium mobile publishers and advertisers. With a focus on empowering premium publishers to maximize revenue on their mobile advertising inventory, Crisp’s advertising solutions include an end-to-end mobile ad platform, which enables mobile rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of mobile web users in the United States as it powers more than 200 mobile web sites from more than 45 major media companies and their brands. Clients include TIME Mobile, People Mobile, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and others.

About Fast Company
Fast Company is the world’s leading progressive business-media brand, with a unique editorial focus on innovation, technology, sustainability and design. Fast Company inspires the creative minds in business to think beyond traditional boundaries, leading the conversation and influencing the future of business.
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Crisp Wireless Unveils Mobile Ad Units for Movie Studios

tamara — Wed, 05 Aug 2009 18:21:23 +0000

Company Partners with Fandango to Deliver Mobile Rich Media Campaigns

Paramount Pictures Promotes G.I. Joe with Full-Screen Homepage Takeover of Fandango’s iPhone Site

NEW YORK – August 5, 2009 – Crisp Wireless, a mobile advertising solutions provider, today announced a partnership with Fandango, the nation’s leading moviegoer destination, to launch a mobile advertising campaign for the Paramount Pictures blockbuster, G.I. Joe: The Rise of Cobra, opening Friday. The mobile ad campaign, targeting iPhone users, features Fandango’s first mobile homepage takeover ad unit, and directs fans to play the “Joe v. Cobra Challenge” for a chance to win $3,000.

“Mobile is a perfect advertising medium for film studios,” stated Tom Foran, Chief Revenue Officer, Crisp Wireless. “With this full-screen ad unit, Paramount delivered a highly engaging, relevant ad to Fandango users. The high click-through rate validates both the popularity of the movie and the efficacy of mobile for brands.”

Film fans can find Fandango’s iPhone optimized mobile site by typing http://iphone.fandango.com into their iPhone browsers and see listings by movie or theaters near their location. Fandango has partnered with Crisp Wireless to offer measurable, beyond-the-banner ad units to advertisers that deliver double-digit click-through-rates and offer greater engagement than traditional banners.

“We’re excited to work with Crisp on this campaign,” says Ted Hong, Chief Marketing Officer of Fandango. “There’s a great opportunity here for movie marketers to reach affluent, tech-savvy entertainment enthusiasts who are increasingly turning to their mobile devices for movie information and ticketing purchases.”

This partnership is the latest of several recent ad campaigns utilizing Crisp’s beyond-the-banner ad units. The New York-based mobile advertising solutions company also supplies publishers with ad reporting, ad sales support for mobile, as well as rich media ad units for smartphones.

About Crisp Wireless
Crisp Wireless provides complete mobile advertising solutions to premium mobile publishers and advertisers. With a focus on empowering premium publishers to maximize revenue on their mobile advertising inventory, Crisp’s advertising solutions include an end-to-end mobile ad platform, which enables mobile rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of mobile web users in the United States as it powers more than 200 mobile web sites from more than 45 major media companies and their brands. Clients include TIME Mobile, People Mobile, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and others.

About Fandango
One of the Web's top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at http://www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.

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Screenshots from this campaign can be found at http://www.crispwireless.com/content/downloads.

Crisp Wireless Releases Latest Crisp Wireless Index with Review of 2008 Mobile Web Trends

admin — Mon, 30 Mar 2009 15:52:31 +0000

MARCH 30, 2009 - Crisp Wireless, the leading provider of mobile advertising and mobile content solutions for premium media companies and brands, today announced results from its Year-In-Review Crisp Wireless Index™ (CWI). The index is a barometer of consumer activity online via mobile devices based on usage across the Crisp Wireless Premium Publisher Network, which represents over half of the mobile Internet traffic (based on unique visits) in the U.S., from January 1 through December 31, 2008.

The CWI identified a number of interesting mobile trends and statistics, including:

In 1Q08, Blackberry represented 17.33% of traffic and iPhone only 9.1%, but by year-end, Blackberry represented 23.98% and iPhone had grown to 22.98%.
The percentage of traffic driven from mobile search engines is slowly growing from 7.51% in 1Q08 to 8.85% in 4Q08, while the percentage of traffic coming from carrier decks has continued to drop from 53.4% in 1Q08 to 36.91% in 4Q08. More and more mobile web traffic is going “off-deck,” opening the mobile advertising channel to more inventory and fewer restrictions.
Sites drawing the highest percentages of visits per unique are in the TV & Entertainment, with 4.47 and Men/Sports categories, with 5.32 in 4Q08.
The number of searches, although still representing a significant portion of mobile search, for a specific property or site name is slowly decreasing from 1Q08-4Q08, 29.5% to 25% respectively, corresponding with the relatively slow growth of mobile search.
Online services and local categories have the highest percentage of traffic driven by mobile search; however, women’s lifestyle has shown a surge in the second half of 2008 registering 21.53% in 3Q08 and 19.35% in 4Q08 up from 2.54% in 2Q08.

The latest CWI shows that the Entertainment category registered the most searched terms in mobile during the last three quarters of 2008 with “Movies/Movie Listings” coming in at number one. Following “Movies/Movie Listings” in 4Q08 were “Jennifer Hudson,” “mobile,” and “Barack Obama.”

“The Crisp Wireless Index is the only study that looks at actual consumer behavior of a large portion of mobile Internet users in the United States and is becoming the industry standard for providing a reliable measure of mobile web trends and consumer activity via mobile devices,” said Boris Fridman, CEO, Crisp Wireless. “The information provided within this particular report was gathered from select data captured from across Crisp Wireless’ Mobile Publisher Network of over 200 premium mobile web sites and its more than 30 million mobile web visitors. By tracking mobile usage across our vast network of sites, we are arming advertisers with information that helps them make informed mobile inventory buying decisions.”

The Crisp Wireless Index™ is a measure of unique mobile interactions within and across key mobile content categories including but not limited to national news, local TV news, local newspapers, magazines, online services, women’s lifestyle, men’s, sports, , and entertainment. To subscribe to receive quarterly updates to the Crisp Wireless Index, register at http://www.crispwireless.com/analytics/register.

About Crisp Wireless

Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher networks, attracting one-third of mobile web users in the United States across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, The Huffington Post, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and others.

Crisp Wireless and Fast Company Announce New Mobile Strategy at South by Southwest Interactive Festival

admin — Tue, 17 Mar 2009 04:00:00 +0000

MARCH 16, 2009 - Fast Company, America's most progressive business media brand offering the newest ideas and tools for business leaders who thrive on innovation, and Crisp Wireless, the leading provider of mobile advertising and mobile content solutions for premium media companies and brands, announced today the launch of Fast Company Mobile, the magazine’s first mobile site, at South by Southwest Interactive Festival. Members of the Fast Company and Crisp Wireless executive teams will be on hand at the SXSW which takes place on March 13th-17th, coinciding with the launch.

Created and hosted by Crisp Wireless, Fast Company Mobile can be found by typing http://m.fastcompany.com into a mobile browser. Fast Company Mobile will display feature articles, along with daily news and analysis about technology, design, and ethonomics. Just as with its online property, readers can share interesting articles with friends or post to social bookmarking or networking sites using Crisp’s Save/Share feature. Crisp Wireless will sell ads for the mobile site on behalf of Fast Company and will also be responsible for ad serving integration in the form of banner ads, photo gallery, and interstitial ads.

The news of the Fast Company mobile site launch was first "tweeted" by the company’s @fastcompany account to the magazine’s thousands of followers on Twitter, the popular social networking and micro-blogging service, and was quickly picked up and retweeted across the network. Throughout the event, Fast Company drove traffic to its new mobile site through links in its Twitter feed.

"Our readers are the technologically savvy, creative entrepreneurs of the world who move at top speeds," said Fast Company editor Robert Safian. "The Fast Company mobile site will help our readers keep up with cutting edge content that is easy to consume and share throughout the day. Teaming with Crisp Wireless was a natural fit for us as they not only created and power the site for us, but they also assist in the selling and serving of our ads, producing new revenue that we never had before."

"We are pleased to add Fast Company, a publication we read and admire, to our growing list of publishers who have joined our network to expand revenue generation via ad sales," stated Tom Limongello, Director of Sales, Crisp Wireless. "Fast Company Mobile will help the business magazine deliver its empowering content in a medium that meets readership demands. Crisp Wireless looks forwards to providing Fast Company, its readers, and advertisers with a state-of-the-art, content-rich, mobile platform."

About Fast Company
Fast Company and fastcompany.com set the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering the best and "next" practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.

About Crisp Wireless
Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher networks, attracting one-third of mobile web users in the United States across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, The Huffington Post, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and others. The company also publishes the Crisp Wireless Index™, providing quarterly data on mobile traffic and consumer behavior across its network. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

St. Petersburg Times, TampaBay.com and Crisp Wireless Launch New Mobile Site with Major Advertiser in Time for the Super bowl

admin — Tue, 27 Jan 2009 05:00:00 +0000

JANUARY 27, 2009 - Crisp Wireless, the leading provider of mobile publishing and advertising solutions for premium brands, has been tapped by Florida’s top newspaper, the St. Petersburg Times, and its award-winning Web site TampaBay.com to create and power the new TampaBay.com mobile site (http://m.tampabay.com).

The TampaBay.com mobile site will serve as the ultimate guide to local events for Super Bowl festivities – from Ybor City in Tampa to downtown St. Petersburg and the beaches. In addition to powering the TampaBay.com mobile site, Crisp Wireless will provide mobile ad serving, campaign management and creative services.

The TampaBay.com mobile site will feature Tampa Bay news, sports, information about local and Florida politics, entertainment, events, business, traffic, weather and access to any and all information visitors to the Tampa area need to enjoy their stay. Users also can set up news alerts on their mobile phone by going to http://m.tampabay.com or by going to http://tampabay.com/mobile.

The TampaBay.com mobile site will launch with a national brand advertising sponsor, linking the mobile sponsorship with its Super Bowl advertising campaign. The advertiser landing site will fully launch on February 1, 2009. TampaBay.com’s mobile site will offer local and national advertisers the ability to target readers through banners on specific sections, such as sports or entertainment, as well as run-of-site sponsorships. In addition, advertisers will be able to run ads inserted into SMS news alerts.

“Crisp Wireless is thrilled to have been selected by TampaBay.com to expand its footprint into the rapidly evolving mobile space,” stated Tom Foran, Chief Revenue Officer, Crisp Wireless. “With the biggest sporting event of the year rapidly approaching, the new mobile site was designed to accommodate the thousands traveling to the Tampa area, providing them with information about local events, entertainment, restaurants, and, of course, everything they need to know about the big game.”

“We’re excited to be able to serve hundreds of thousands of local mobile users who want Tampa Bay news and information about the Tampa Bay area while on the go,” said Stephen Buckley, publisher of TampaBay.com. “As the dominant Tampa Bay newspaper, we have always had excellent content. Now, we’ll be able to deliver it anytime anywhere – something we think both local users and advertisers will benefit from,” he added.

About Crisp Wireless

Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher networks, attracting one-third of mobile web users in the United States across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, NBC Sports, The Huffington Post, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and Paramount Pictures, among others. The company also publishes the Crisp Wireless Index™, providing quarterly data on mobile traffic and consumer behavior across its network.

About the St. Petersburg Times and TampaBay.com

The St. Petersburg Times is Florida’s largest newspaper with an average circulation of 390,289 Sunday and 268,935 daily (ABC publisher’s statement 9/30/08). Considered one of the top ten newspapers in the country, the newspaper has six Pulitzer Prizes to its name. TampaBay.com is Tampa Bay’s largest local news Web site, with a combined local and national audience of 1.6 million unique visitors each month (Nielsen//NetRatings average for 4/08-9/08).

Pro Football Weekly Kicks Off 2009 with the Launch of its New Mobile Site

admin — Tue, 06 Jan 2009 05:00:00 +0000

CRISP WIRELESS TO SELL AND SERVE ADVERTISEMENTS FOR THE MOBILE SITE

New Site Offers Breaking News and Expert Analysis for America’s Most Popular Sport

JANUARY 6, 2009 - Crisp Wireless, the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, announced today that it has added Pro Football Weekly, providers of the best coverage in the NFL, to its growing roster of premier publishers. The mobile site, http://m.profootballweekly.com, created by Crisp Wireless, launched today during the 2009 NFL Playoffs.

The Pro Football Weekly mobile site features the industry-leading content PFW has been delivering for more than 40 years in print, through radio/television programming and online at profootballweekly.com. This new mobile site will be an extension of that sphere of information, including the most recent NFL headlines, behind-the-scenes reports on trends and rumors around the league, in-depth game previews and predictions, and expert analysis for fantasy football players. The mobile site also will feature top blogs including Around the NFL, Road to the Draft, Super Bowl XLIII, Finding Paydirt (fantasy football) and Covering the Spread (handicapping). Content on the mobile site is updated regularly, guaranteeing the most up-to-date football information for fans leading up to Super Bowl XLIII and kicking off the 2009 season with the NFL Draft.

In addition to building and powering the mobile site, Crisp Wireless will provide mobile ad serving, campaign management and supplemental ad sales support to maximize Pro Football Weekly’s mobile advertising revenue.

“The NFL is the premier professional sports league and Pro Football Weekly has been there every step of the way to ensure football fans have access to the information they need to follow their favorite teams,” stated Tom Foran, Chief Revenue Officer, Crisp Wireless. “Through its mobile offering, Pro Football Weekly helps fans stay on top of the latest NFL news throughout the playoffs and heading into the 2009 NFL Draft. Crisp Wireless is excited about the opportunity to help Pro Football Weekly provide an optimal mobile experience for consumers and advertisers.”

“For more than 40 years, Pro Football Weekly’s respected and experienced writers have provided our readers with the best coverage in the NFL. With the launch of our new mobile site, football fans can now get PFW’s breaking news, analysis and insight anytime and anywhere they want,” said Hub Arkush, publisher and editor of Pro Football Weekly. “We’re very excited to be working with Crisp Wireless on this project and pleased to offer a new way to deliver our unique content to NFL fans.”

About Crisp Wireless
Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher networks, attracting one-third of mobile web users in the United States across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, NBC Sports, The Huffington Post, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and Paramount Pictures, among others. The company also publishes the Crisp Wireless Index™, providing quarterly data on mobile traffic and consumer behavior across its network.

About Pro Football Weekly
Since 1967, Pro Football Weekly has sought to bring the best coverage in the NFL to its readers. To that end, we have continued to broaden our reach by offering a continually growing multimedia product line over and above our flagship product, the print edition of Pro Football Weekly.