Critical Distance Weblog

Great talks in Amsterdam on Mobile developments

2009-10-23T15:20:00.001+02:00

good talks from the recent Mobile Monday in Amsterdam

Tribute to John V. Russell - BFBS & BRMB

2009-10-16T23:11:00.002+02:00

I was very saddened to hear that pioneer broadcaster and friend John Russell had passed away suddenly at his home in Cyprus on 6th October 2009. I met him several times when he came to Hilversum to run courses for the Radio Netherlands Training Centre.

A few years back I visited his home on the island to meet him and his wife Sue. We started chatting about his great radio career and I decided this was material that we should share with others - so out came the camera. What I have posted here (in two parts) are sections of the interview recorded that afternoon, where John shared a lot of wisdom about what works and doesn't work in radio. Through the training work he did in later years, many students owe their careers to John. His wit, wisdom and authenticity was a great gift and I hope this video will inspire others as much as it inspired me. John was truly one of the Masters of the Media.

John V. Russell Tribute Part 1 from Jonathan Marks on Vimeo.

John V. Russell Tribute Part 2 from Jonathan Marks on Vimeo.

Cleese Classics

2009-10-01T05:50:00.001+02:00

Confusing UPC Ad

2009-09-27T10:28:00.002+02:00

UPC is running a huge ad campaign across Amsterdam, obviously written by PR people who hate technology terms. As a result, the ad is nonsense. Under certain circumstances you can get a download speed of 25 Megabit/sec for 25 Euros a month. This ad reads like you get 25 MB storage for 25 Euros, which would be a really lousy deal. And there is no fibre to the home...its fibre to a distribution point somewhere in the street. Does the average punter know anything about fibre optics? If they do, they would know that they meant 25 Mb/sec. Did the people in the bus stop know what was being offered? No. I asked them.

Windows 7 - ads are truly awful.

2009-09-26T19:27:00.002+02:00

Microsoft has produced some pretty awful ads recently, but this one encouraging people to organise a Windows 7 Launch Party in October are nothing short of bizarre. It looks like a Tupperware party on steroids. I like Windows 7 which is a welcome relief to Vista, but this is NOT the way to get others enthused.

Picnic 109 FM

2009-09-23T23:14:00.005+02:00

Wandered around the Picnic event in the West of Amsterdam this afternoon. It was rather quiet today - the crowds are coming tomorrow we're told. Attended a presentation on the current state of the Arab blogosphere hosted by Al Jazeera, but they were not taking questions from the audience. That will happen in a workshop tomorrow. In the exhibition hall were two guys playing music and with a big sign saying Radio Manuela. Yes, there were on the air. Did I want a music request or to be interviewed? I said no, I had a question. Were they really on 109 MHz FM? Yes, they said. It is a 400 watt transmitter and covers most of Amsterdam. But don't most radio sets stop their coverage at 108 MHz? Yes. So that means that although they are broadcasting, no-one can actually hear them unless they have a modified FM receiver. Er, yes. I was the first person in a long while to ask them that question. Their "station" is infact a piece of art. They operate it only at events, and then just because they get treated as royalty because they are from the "media". The fact that they are broadcasting (illegally) on a channel no-one can hear is their open secret. Hey, stop fussing about the technology and enjoy the music. As their sign says, Radio Manuela - keeping you young, sexy but not famous.

Nice Stats Update

2009-09-21T23:01:00.001+02:00

Working on something similar, but then with shock stats for Europe.

Travelling a lot at the moment

2009-09-20T23:42:00.002+02:00

My temporary lack of daily blogging is mainly due to a heavy workload filming - and the fact that I am converting a lot of files across to the Mac platform. I am not a Steve Job's fan, but Final Cut Pro is becoming the de-facto video editing platform that I cannot ignore. Sony Vegas has served me well in the past, but later versions in combination with Windows Vista made my busy schedule impossible.

No doom and gloom from the NYT labs

2009-09-20T23:39:00.001+02:00

Nick Bilton -Inside the New York Times Lab from Jonathan Marks on Vimeo.

Nick is currently on leave from the New York Times development lab to write a book. To be titled "Byte, Snack, Meal" it is due to be published by Random House in May 2010. At the Rotterdam Eday, organised by Emerce Magazine, and hosted by Marc Canter (now living in Cleveland, OH), Nick gave us a compressed insight into what they're doing in difficult times. This department within NYT is certainly smart. They are looking at the influence the cloud is making on storytelling - and the role of sensors (as opposed to censors). More on Nick's website nickbilton.com

Emerce Day - coming soon

2009-08-30T18:26:00.004+02:00

I will be reporting in English from the Emerce Day in Rotterdam on September 17th. Part of the deal is that I tell others about the conference - and frankly I don't need any prompting to do so. The programme seems to be building into one of the best one-day events for a long time - a sort of Le Web, Picnic and TED rolled into one. Emerce is a monthly magazine that does a good job to dig through the business of the web with a lot of original research. They also have a vibrant on-line community too. Looking forward to seeing Douglas Rushkoff, Hans Rosling and Gary Vaynerchuk in particular. Douglas recently published a new book Life Inc which I bought on audible which I enjoyed and can recommend.

Exclusive breaking news from Paris

2009-08-28T23:09:00.000+02:00

First email sent out to everyone on their breaking news list had an interesting spin on the Jackson inquest.

Unesco : Clueless in Paris

2009-08-17T18:57:00.003+02:00

I have to laugh at this. A conference popped up on the UNESCO website in Paris and a couple of broadcasters in Ghana and Benin asked me to find out more. I filled the form in on the site and after a week got this back from someone who seems to be working at 6 am in the morning. Clearly, they haven't got a clue what they're doing.

-----Original Message-----
From: webworld @ unesco.org
Sent: 18 August 2009 05:56

Subject: Your link has been rejected

Hello,

We are sorry but the conference targets national and commercial broadcasters. We hope to have a live webcast of the event so please visit our website for more information. Very best,

http://

that was submitted on 2009-08-14 has been rejected for one of the following reasons:

1. Unsuitable content.
2. Duplicate URL.

If you have any questions, please don't hesitate to ask.

Links Manager
______________________________________________________________

Well I had questions as to why what they said in the e-mail bears no relation to what they are advertising on the website. But then I thought why bother? UNESCO doesn't understand emerging media at all and keeps proving it time and time again. This conference doesn't look as though its going to help anyone.

Social Media from a US perspective

2009-08-17T18:54:00.001+02:00

Nice collection of facts seen from a US perspective and viewed through a rather rosy set of sunglasses. But still.

Calvin Harris "The Humanthesizer

2009-08-16T15:32:00.005+02:00

Not sure the Royal College of the Arts Industrial Design programme are really the first to use conductive body paint (carbon particles in a water soluble paint was around in the 70's) but the way they did this was certainly creative. The making of video is below.

More details on the paint at Bare Conductive, though apparently they are not selling the conconction.

Sweet Revenge against United Airlines

2009-08-15T10:59:00.004+02:00

Having tangled with customer service of various companies a couple of times, I have been tempted to get my own back through a campaign on Youtube. Remember the Kryptonite bike lock that could be opened with a ballpoint pen? But this recent video by Canadian singer Dave Carroll gained him an audience of over 4.9 million on Youtube, plus several networks like CNN and BBC doing interviews. Basically, United Airlines in Chiacago bust his guitar while in transit. What was worse, while they were sitting in the plane, the musicians could see the groundstaff outside the plane throwing their instruments around. United Airlines staff showed a total lack of interest. Dave tried for 9 months to get compensation. Then he gathered friends together to peform his song about United. The "making of" shows they had a lot of fun.

I’ve receive many “why the Mexicans” questions and the answer is simple. The music and feel of the song reminded me of a combination of old Marty Robbins and early Elvis tunes. Since “Fun In Acapulco” is my favourite Elvis movie, and in it he had a mariachi back-up band, I thought it’d be funny to have a mariachi group in this video. Because I didn’t have a budget for full mariachi outfits I simply bought sombreros and moustaches and the Amigos were born.

There were various stories last month that the song had caused a massive drop in United's share price. I think that was overstated - the whole airline industry is in a slump right now. But the mayhem this must have caused in the marketing and PR departments of United is priceless. Carroll has since put out a statement challenging United to compensate a charity of their choice rather than pay him the damages directly. I cannot believe why United hasn't just jumped at the opportunity to put things right. I guess the decision makers are out to lunch on this one. Song 2 and 3 have yet to air on Youtube.

Hip Hippo

2009-08-14T12:04:00.004+02:00

I love these characters, made famous by French television I believe with their version of the Lion Sleeps Tonight. Just put "hippo and dog" into Youtube and you'll see how creative kids in the audience have downloaded and remixed the images to fit other songs in other languages like punjabi. I am surprised these characters haven't turned up in the Anglo Saxon world. They have been used to sell chocolate, but also teach children to clean their teeth.

Bit of fun to make it viral.

And one more which doesn't want to be embedded. So why haven't the original creators taken this to the next level?

Bleach or Lifesaver?

2009-08-07T19:18:00.003+02:00

Perusing the lime website in the Caribbean (lime is the new name for Cable & Wireless in the region, I saw this list of things to do after a hurricane has passed. Putting bleach into the water to sterlize it reminds me of the great development in water purifcation demonstrated by Michael Pritchard at TED a couple of weeks back. Personally, I'd alaways prefer to drink from Michael's Lifesaver flask than the bleached stuff.

Microsoft's 2019 lab

2009-08-07T18:52:00.001+02:00

Some great ideas here. Apple needs some competition. Open source guys should be coming up with similar videos...

Google finally dumps radio

2009-08-07T09:38:00.004+02:00

Google's abortive love affair with radio is over. Thank goodness. I would argue that by getting in to the business of selling radio ads, Google was never really into the content side of radio. It was trying to do Adsense on commercial radio stations, becoming a threat to the radio sales dept of the radio station. It had no clue in this side of the business. Sounds like e-Bay and skype.

Radio urgently needs a Google-like service, being able to find interesting audio in an i-Player like environment. Radio is still struggling with the point and dial interface. Most radio station websites are a joke - a schedule and a button to listen live. Millions are being spent on radio programmes which are only available when on the air and difficult if not impossible to find later. Far from being a cheap medium, in developed countries its becoming a very expensive way to share an idea.

Google's radio automation software business has been sold to the US company called WideOrbit. They are now owners of the Maestro and SS32 automation products. But this is a very crowded market in an industry that has very little money at all at the moment. Don't they get problems with people giving their products a wide orbit?

IVR Zimbabwe

2009-08-04T22:20:00.002+02:00

Freedomfone Zimbabwe from Jonathan Marks on Vimeo.

What do you do if you're trying to get a message into an area like Zimbabwe and the authorities won't grant you access to the local airwaves, either because of political reasons or because you are a minority group which doesn't qualify for attention by the state controlled media. One answer may be freedomphone, a piece of software that's being given away to encourage people to set up their own interactive voice response system. I see they are testing a beta version in Harare now. freedomfone.org has a blog which is worth following, and the main site in Zimbabwe is also active. kubatana.net/

Ken's T-shirt & BMW fails.

2009-07-27T17:27:00.006+02:00

I am not sure which came first - the t-shirt or the remark by Ken Robinson during his talk about ways to stimulate creativity. Still fresh even though it was recorded three years ago. But note how mind-bogglingly dull the BMW 'ad' which now follows it. It is everything which TED is not supposed to be. The ad ends with what sounds like a comment from the pr people that that was a "pretty good line". Er, no it wasn't.

Lufthansa's Golden Rules for Mobile

2009-07-27T16:16:00.004+02:00

Took a break from some rather complicated video editing to read a column in German following a tweet from Tomi Ahonen. It is a comment by Heike Scholz on Lufthansa's experience with the mobile industry. I hope I have captured the essence of what she says in German.

Just read the following on the MTI blog, which, I recommend adding to your feedreader. If you opt for Mobile and you are somehow involved in the travel industry check out these recommendations from Lufthansa, which has eight years of experience in the mobile industry. I can only underline these findings from my own experience.

Lufthansa's Golden Rules of Mobile
1. Management support is essential for the implementation of mobile strategy and projects.
2. Mobile services are not simply a miniature version of the regular website. You should ensure that applications and usability are adjusted to fit the mobile users.
3. Existing processes for the implementation of mobile services must be adapted to fit the mobile handsets being used or rewritten altogether
4. The usability is the key to everything: fast and easy, optimized for different devices. Lufthansa stresses however, that not all devices available in the market should be optimized (for cost reasons). Smartphones or high-end devices (about 65% of people using the Lufthansa sites are users of the BlackBerry or iPhone) are now the focus of the developments.
5. Start with core functionality and then gradually add new features.
6. The end user must know that the service exists. Money should be set aside in marketing budgets for mobile marketing
7. Search engines are a complement to mobile marketing campaigns.
8. Use specialists and experts as consultants for the mobile strategy and the implementation of the services .

I should add to point 6. The marketing of new services or applications should be as cross-media as possible, and for an extended period and not purely during the campaign. Depending on the audience being targeted, Social Media Tools are also important. Just having a link to it on the company website or an application in App Store to advertise the service is not enough!

I would add that point number one is vital too. Unless top management have their heart in it, the mobile strategy is just a bad afterthought. It still suprises me that most airlines won't accept mobile checkin or that navigating the mobile site is so time consuming on a mobile browser that it's faster to look for web access somewhere.

Will Apple Approve a Competitor?

2009-07-27T13:54:00.002+02:00

Looks good. In fact this Apple iPhone application just submitted to Apple in the US looks terrific. But will Apple allow it? I have my doubts. Hope I am wrong.

Monetize the audience not the content

2009-07-27T12:41:00.006+02:00

I found this fascinating quote today:

The worst examples of subscription services are those that break the content up into free and paid. It's as if some content is worth more than other content. I think that is the wrong idea most of the time, and especially in news and news related content.avc.com, A VC, Jul 2009

You should read the whole article.

NPR's Broken Automation - Out of Service for the Summer?

2009-07-27T12:41:00.005+02:00

Been testing how some stations reply to input from listeners and viewers. Worst so far is NPR Radio in the US, which cannot read the links I sent in and makes it difficult for you to point out broken links without filling in a form that reminds me of the application form for a replacement passport. To cap it all, the message is sent from Insert Name.