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	<title>CRM Guru Blog</title>
	
	<link>http://www.crm-guru.com</link>
	<description>Your Source For CRM News and CRM Information</description>
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		<title>Vox Pop Speaks Out for Direct Mail with Web</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/zev1fPoando/vox-pop-speaks-out-for-direct-mail-with-web.php</link>
		<comments>http://www.crm-guru.com/vox-pop-speaks-out-for-direct-mail-with-web.php#comments</comments>
		<pubDate>Thu, 28 May 2009 06:19:45 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Success]]></category>
		<category><![CDATA[cdms]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/?p=367</guid>
		
			<content:encoded><![CDATA[Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve...<br/>
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		<item>
		<title>The Riches of Relevance</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/9SsICEouNWs/the-riches-of-relevance.php</link>
		<comments>http://www.crm-guru.com/the-riches-of-relevance.php#comments</comments>
		<pubDate>Mon, 30 Mar 2009 05:42:41 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Info]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[relevance]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/?p=359</guid>
		
			<content:encoded><![CDATA[Targeted marketing communications used to be something of a pipe-dream for many businesses.  Database analysis could establish an all round view of each customer, but the processes of translating...<br/>
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		<title>Customer Retention in a Recession</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/aF2GY5AV5e4/customer-retention-in-a-recession.php</link>
		<comments>http://www.crm-guru.com/customer-retention-in-a-recession.php#comments</comments>
		<pubDate>Wed, 25 Feb 2009 03:45:58 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Success]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[Customer Retention]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/?p=354</guid>
		
			<content:encoded><![CDATA[With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it...<br/>
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		<item>
		<title>Turning a New Leaf on Cross-Channel Communications</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/8nzZ85jvZHE/turning-a-new-leaf-on-cross-channel-communications.php</link>
		<comments>http://www.crm-guru.com/turning-a-new-leaf-on-cross-channel-communications.php#comments</comments>
		<pubDate>Wed, 25 Feb 2009 03:37:23 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Info]]></category>
		<category><![CDATA[crm cross-channel]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/?p=349</guid>
		
			<content:encoded><![CDATA[Consumers have become less loyal and much more demanding of the businesses they purchase goods or services from. But it&#8217;s not just quality and convenience they want; consumers are ever more...<br/>
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		<item>
		<title>CRM Investments</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/eSYQSdTUrqQ/crm-investments.php</link>
		<comments>http://www.crm-guru.com/crm-investments.php#comments</comments>
		<pubDate>Tue, 10 Feb 2009 06:48:33 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Info]]></category>
		<category><![CDATA[CRM investments]]></category>
		<category><![CDATA[crm software]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/?p=340</guid>
		
			<content:encoded><![CDATA[CRM investment is wasted if the intelligence it delivers fails to influence dispatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the...<br/>
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		<item>
		<title>Why CRM Fails</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/qQnzxW6WUbQ/why-crm-fails.php</link>
		<comments>http://www.crm-guru.com/why-crm-fails.php#comments</comments>
		<pubDate>Sat, 31 Jan 2009 02:14:14 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Failures]]></category>
		<category><![CDATA[crm software]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/?p=333</guid>
		
			<content:encoded><![CDATA[Between the decision to implement an enterprise-wide software solution and it implementation and acceptance, lies perhaps the most treacherous ground in the corporate IT landscape…
Research group...<br/>
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		<item>
		<title>How Are Salesforce Admins Driving Company Revenue &amp; Reducing Costs?</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/aXtf5zbkTbM/how-are-salesforce-admins-driving-company-revenue-reducing-costs.php</link>
		<comments>http://www.crm-guru.com/how-are-salesforce-admins-driving-company-revenue-reducing-costs.php#comments</comments>
		<pubDate>Sat, 17 Jan 2009 18:38:02 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Info]]></category>
		<category><![CDATA[hire on-demand]]></category>
		<category><![CDATA[salesforce.com admins]]></category>
		<category><![CDATA[sfdc]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/?p=327</guid>
		
			<content:encoded><![CDATA[I was sent an interested email the other day from a company called Hire On-Demand which is a recruiting firm for Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) companies. It was a...<br/>
<br/>
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		<item>
		<title>Dreamforce 2008 CRM Wrap</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/AMzj7GvmEPo/dreamforce-2008-crm-wrap.php</link>
		<comments>http://www.crm-guru.com/dreamforce-2008-crm-wrap.php#comments</comments>
		<pubDate>Sat, 08 Nov 2008 20:36:41 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM News]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/dreamforce-2008-crm-wrap.php</guid>
		
			<content:encoded><![CDATA[Salesforce.com just finished their annual CRM user conference in San Francisco and it was amazing to say the least. I&#8217;ve attended almost every year and they continually get better each time....<br/>
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		<title>Call Center Metrics – How do You Measure Them?</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/vBAunfmoYeY/call-center-metrics-how-do-you-measure-them.php</link>
		<comments>http://www.crm-guru.com/call-center-metrics-how-do-you-measure-them.php#comments</comments>
		<pubDate>Thu, 31 Jul 2008 20:16:30 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Info]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/call-center-metrics-how-do-you-measure-them.php</guid>
		
			<content:encoded><![CDATA[If your company sells any sort of product, chances are you have a support team or call center to deal with customers. Some companies outsource to countries like India where labor can be hired for...<br/>
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		<title>AIMpromote – A Lead Management Solution</title>
		<link>http://feedproxy.google.com/~r/CrmBlog/~3/-uZx1-BP38c/aimpromote-a-lead-management-solution.php</link>
		<comments>http://www.crm-guru.com/aimpromote-a-lead-management-solution.php#comments</comments>
		<pubDate>Thu, 24 Jul 2008 17:13:49 +0000</pubDate>
		<dc:creator>CRM Guru</dc:creator>
				<category><![CDATA[CRM Info]]></category>
		<category><![CDATA[AIMpromote]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[lead management]]></category>

		<guid isPermaLink="false">http://www.crm-guru.com/aimpromote-a-lead-management-solution.php</guid>
		
			<content:encoded><![CDATA[For those of you who are looking for a CRM product, you&#8217;re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don&#8217;t...<br/>
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