CRM Mastery Blog

The Right Approach to Buying Enterprise Software

Jim Berkowitz — Mon, 09 Nov 2009 16:47:54 +0000

Here are several excerpts from an article by Rahul Sah, about how to get started on the right foot before buying enterprise application software, Enterprise Apps Buying Guide - Be sure to check out the complete source article for much more on this topic: For an enterprise to be competitive in its business, it has [...]

10 Ideas to Tame the Social Media Beast

Jim Berkowitz — Thu, 05 Nov 2009 18:50:51 +0000

Here is a recap of the top 10 ideas recommended by Morris Sim, CEO of Circos Brand Karma for brands in the travel industry (but really apply to any Business to Consumer enterprise) who want to venture into social media, 10 Ideas to Tame the Social Media Beast: 1. Understand your true differentiators. Sometimes what [...]

Tech Giants Move Toward Social Networks

Jim Berkowitz — Wed, 04 Nov 2009 16:31:51 +0000

Here are several excerpts from an article about what a panel of leading tech vendors had to say about the future of social networking tools at the Collaborate 2.0 Conference, Tech Giants Move Toward Social Networks: As the Facebook generation becomes a bigger part of the enterprise, companies face the challenge of implementing increasingly familiar [...]

Storytelling Tips from Salesforce’s Marc Benioff

Jim Berkowitz — Tue, 03 Nov 2009 17:07:06 +0000

Software-as-a-Service (SaaS) pioneer and salesforce.com co-founder and CEO Marc Benioff credits storytelling as one of the primary reasons for his company’s rapid success. “Communication is probably the most essential part of my job,” Benioff told me in an recent interview about his new book, Behind the Cloud. The book describes how salesforce went from [...]

Is the Promise of Social Media Enough? What About ROI?

Jim Berkowitz — Mon, 02 Nov 2009 16:00:28 +0000

Here is a post by Jacob Morgan, Principal of Chess Media Group, that appeared in Social Media Insider that I wholeheartedly agree with, Is the Promise of Social Media Enough? What About ROI? I’m sitting at the 140 Conference in L.A. and have just finished listening to the CMO of Kodak and the VP of [...]

CRM Tips: Don’t Let Leads Die Prematurely

Jim Berkowitz — Tue, 27 Oct 2009 15:42:37 +0000

Here are several excerpts from an excellent article by David Tabor, CRM Tips: Don’t Let Leads Die Prematurely: Most leads are declared dead too early. Many a sales rep will give up on a lead after a couple of e-mails or phone calls. All too often, reps don’t even go that far, declaring leads as [...]

7 Rules for a Smart Social Strategy

Jim Berkowitz — Mon, 26 Oct 2009 14:47:38 +0000

Here are several excerpts from an article by Lauren McKay, Editorial Assistant with CRM Magazine, 7 Rules for a Smart Social Strategy. Check out the complete source article for examples of each of the 7 key principles: Now more than ever, social media is having an effect on buying decisions. The creative social elements, such [...]

The Advantages of SaaS-based Call Center Solutions

Jim Berkowitz — Thu, 22 Oct 2009 20:36:18 +0000

Here are just a few excerpts from a series of articles by Patrick Barnard, Senior Web Editor for TMCnet, The Advantages of SaaS-based Call Center Solutions: Thinking about replacing your legacy call center system but not sure whether to go the software-as-a-service or on-premises route? As many organizations are discovering, today’s software-as-a-service or “cloud”-based call center [...]

Going Commando: Four Signs of CRM Failure

Jim Berkowitz — Wed, 21 Oct 2009 16:16:28 +0000

Here are several excerpts from a very good guest post that appeared in Michael Krigsman’s, Blog, Going Commando: Four Signs of CRM Failure: CRM failure remains a significant problem in many organizations. For that reason, it’s important to explore why so many of these projects do not achieve their potential. Related: CRM Failure Rates: 2001-2009. For this [...]

Too Many Cooks Spoil the CRM System

Jim Berkowitz — Wed, 30 Sep 2009 15:18:34 +0000

Here are several excerpts from an article by David Tabor about the importance of limiting access to administrative functions within a CRM system, Too Many Cooks Spoil the CRM System: CRM systems have varying degrees of security and privilege management, but all the serious CRM options, whether on premises or in the cloud, have fine-grained [...]