Cross Channel

Show Me The Data: What’s In It For Me?

Mon, 14 Jul 2008 15:38:00 EDT

Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street.

Improve Your AOV with Targeted Upsells and Cross-sells

Mon, 14 Jul 2008 15:36:00 EDT

Some mailers don’t cross-sell at all. Others do it but fail to tailor their offers. Click here for a primer on targeted upsells and cross-sells

Live From MeritDirect: 9 Best Practices for B-to-B

Fri, 11 Jul 2008 16:40:00 EDT

White Plains, NY--In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.

Live From MeritDirect: USPS Wants Quality over Quantity

Fri, 11 Jul 2008 16:34:00 EDT

White Plains, NY--After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.

Beyond PCI DSS: Taking the Next Step in Data Security

Mon, 07 Jul 2008 13:49:00 EDT

Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn't stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers