Cross Channel

Friend-Get-A-Friend: The Original Viral Marketing

Mon, 06 Oct 2008 13:52:00 EDT

The critical key to success with get-a-friend programs is the offer. You must offer something to the friend and to the current customer. In asking your customer to recommend you to others, there's one big question you need to ask in anticipation. "What's in it for me?"

How to Perform a Migration Analysis

Mon, 06 Oct 2008 13:09:00 EDT

You probably already do acquisition modeling to score demographically enhanced rental lists and identify prospects similar to your current customers. But it is possible to spend so much time modeling to acquire new customers that you overlook the potential to model and identify good migration customers. Here is how to do it

Worldata: List Rental Prices Are Falling

Mon, 06 Oct 2008 13:08:00 EDT

For the first time ever, Worldata’s List Price Index for this fall reveals a downward trend in every category of list rental prices. Thank you, U.S. economy

Abacus: Acquisition Circulation Is Taking A Hit

Mon, 29 Sep 2008 14:14:00 EDT

Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.

10 Ways Merchants Can Find New Customers

Mon, 29 Sep 2008 14:09:00 EDT

Money's tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here's 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.