Comments for Interaction Thinking

Comment on Branded Customer Service: Don’t lose the customers you already have by Matt Selbie

Matt Selbie — Thu, 06 Dec 2012 05:58:34 +0000

Agree with the post. Seems to me that the only thing that matters is the experience across all points of contact – including service. Amazon’s brand equity goes up big time because of it’s masterful and consistent service excellence when buying or requiring help. Contrast this with retail banks or just about all the telcos. Obviously a paradox when these same businesses spend a small fortune trying to get in the heads of consumers only for any gains to be wiped out when the brand is experienced.

Reason why? – suggest brand experience is harder and less sexy than advertising and equity improvement, and maybe falls into the ‘Operations’ department….not that the customer cares who is accountable. Am looking forward to reading the book, but hope it confirms that the only thing that matters for the long term health of the brand is the delivery at the point of experience.

Comment on Branding Customer Touchpoints: Why Most Companies Aren’t Cutting it by wow gold

wow gold — Mon, 22 Oct 2012 11:09:49 +0000

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Comment on Here’s Why U.P.S. Failed the Top Haggler by David

David — Wed, 03 Oct 2012 18:41:12 +0000

The customer is ineedd always right. The way you present yourself to your customers can make or break your business. If your customers are not satisfied with YOUR service then you can kiss THEIR service goodbye! If you provide good customer service they will more than likely keep coming back and there’s nothing like having loyal customers.

Comment on Unstructured Data Needs an Unstructured Approach by axa ubezpieczenie samochodu

axa ubezpieczenie samochodu — Mon, 01 Oct 2012 15:11:08 +0000

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Comment on CEx 2012: Nail Email! by Kevin Robinson

Kevin Robinson — Wed, 26 Sep 2012 18:35:37 +0000

Thanks for share this excellent post with us is really interesting, keep up the good work

Comment on Here’s Why U.P.S. Failed the Top Haggler by Hotmail Technical Support

Hotmail Technical Support — Thu, 06 Sep 2012 22:40:28 +0000

yeah customers will get benefits from this. it is great post Martha, Thanks for sharing.

Comment on Branding Customer Touchpoints: Why Most Companies Aren’t Cutting it by Top five

Top five — Sun, 02 Sep 2012 19:40:23 +0000

A further issue is that video games are usually serious in nature with the most important focus on understanding rather than fun. Although, there

Comment on You Responded, But Did You Answer the Question? by Johhny Mann

Johhny Mann — Sun, 02 Sep 2012 13:26:08 +0000

outstanding work. see you,

Comment on Branding Customer Touchpoints: Why Most Companies Aren’t Cutting it by http://macsautographs.com/fashiononline/

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Comment on You Responded, But Did You Answer the Question? by Johhny Simpson

Johhny Simpson — Sat, 01 Sep 2012 06:59:20 +0000

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