This is part of a broad move (by Google) to prioritise mobile support, which has been a consistent theme online and is linked to the reality that much of the web traffic connecting customers and businesses is occurring on small screen devices.

What does this mean for my website and what does “mobile first indexing” mean you’re probably wondering…

To answer this question it helps to understand how Google’s indexing works. The work of cataloguing all the world’s websites is handled in first order by software which follows links on websites, to other websites and to all of the pages and files within a website. This software is called googlebot  and it crawls around building and updating Google’s search index. 

Part of the work that Google’s software does is to analyse a site from a usability perspective and assess how user-friendly it is for a human. To do this the software can emulate a desktop or mobile device. It considers things like what content is in the viewable area at the top of the page (which has more importance than information further down the screen), how accessible the content is (i.e. for those who may be using a screen reader because they’re visually impaired) and which pages and sites the content links to.

Up until now, Google’s primary indexing software used a desktop view of your website and information gathered in this analysis influenced the rankings for your site. A secondary process analysed the site from a mobile perspective (this information about how “mobile friendly” your site is can be examined via Google Search Console). Ultimately, however, there is only one index that Google maintains with information about the data that is on your site and this is what impacts search rankings.

With this change to mobile first indexing, Google is switching to using a mobile view of your site, gradually across all sites. They’re starting with the sites that already appear to be compliant with Google’s recommendations for mobile, which means that if you’ve received this notification your site most likely works alright on mobile.

However, where this could really impact your site is if you have different sites for mobile and desktop and the content on the two sites is considerably different between the two versions. In this case, search engine rankings for your site could change as Googlebot picks up different content on the mobile site. In turn, this could affect your SEO efforts.

The ideal website is one that adjusts automatically to different screen sizes (i.e. a responsive site) and includes the same content (as much as possible) in all views of the site. Inevitably there will be some changes on the mobile like the size and display of navigation items, but for the most part, the information should be consistent regardless of how someone views your site.

So you may want to know if this change will affect your website and what traffic gets to your site.

What I’ve seen in analytics data of client’s sites, is that there is a clear trend of mobile and tablet traffic starting to represent the majority of traffic to the site. In recent weeks for some of our biggest clients, the volume of non-desktop traffic is 80%+ and less than 20% on desktop.

This particularly seems to be the case in B2C scenarios where traffic is primarily generated through Adwords and organic search. 

If your site is primarily reaching Business customers who are accessing it at their place of work, then desktop traffic tends to represent the majority (i.e. around 70% of visitors) and I imagine this may continue to be the case in the near future. Though I wouldn’t discount the importance of ensuring your site is optimised for and working well on mobile.

To read more about How Search Works Google have a good website here.

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One of the things that has been a challenge not just in the WordPress community but in web development generally has been finding a way to provide a user friendly editing experience for websites. 

The editor that WordPress uses, hasn’t changed that much in the time we’ve been using it and the classic editor has been essentially a glorified text editor, with a toolbar that allows you to do some of the things that other word processing applications do.  

Behind the scenes, however, over the last two years or so, the people at Automattic  (the company that produces WordPress) have been working on an ambitious new project to deliver a highly usable new editor that will make managing content easier.

They’ve called the editor Gutenberg and it’s due for release in WordPress 5.0 which is not too far away. At the time of writing we’re in Worpress 4.9.8.

I’m currently writing this post in the new editor, and I think it provides a cleaner, clutter-free view of the content you’re working on. To give you a visual, this is the view that I’m seeing right now as I type this post. 

What you’ll probably notice right away is that there is no clear box for the content, compared to what you would see with the old editor. 

Elements are now added to the site in blocks. A block can provide space for an image, heading, quote, gallery, audio file and more. 

This will mean that pretty soon we’ll be able to rely on the WordPress content editor to handle much of the work that themes have handled in various ways. Gutenberg will hopefully soon replace some of the rather clunky solutions that have been provided for managing visual elements on a page, which I think will be a good thing. Gutenberg should eliminate the need for a number of other plugins eventually, which will generally make sites faster and less cumbersome to manage. 

If you’re ready to try out the new editor and want to do so before it becomes a core part of WordPress, you can do so by clicking on the Install Gutenberg button on the dashboard. 

You’ll also have the option to switch back to the Classic Editor if you prefer that or need a bit more time to get used to the new one. That option will continue to be offered after Gutenberg becomes the default editor in WordPress.

UPDATE (November 15, 2018). WordPress 5.0 is slated for release in about two weeks time on November 27th, 2018. Gutenberg will be coming with it. This may not change too much on your site, but if you experience issues with editing, you may want to try the classic editor linked to above. 

There is also a plugin that can be used to Ramp Up with the Gutenberg editor. This could be useful if you have a complex site with many different post types. 

If you’re not sure what any of this means but you’re experiencing some issues, please drop us a line and I’ll give you a hand with it.

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We found one on Amazon and I thought about ordering it with Amazon Prime. But then she found the same fan on the Canadian Tire website and they have a store 2.4kms away (which would mean we could get it sooner).

On the Canadian Tire website it showed they had 5 of these fans in stock at that store. So I drive up there planning to zip in and buy one (we’re both pretty busy and pressed for time).

I walk into the store and I see a computerised info kiosk at the entrance. The search on it sucks but after a couple minutes of persevering I find the product and see what aisle it’s in. I walk through the huge department store to the aisle and find that there’s no fans on the shelf… I see an airconditioner (that meets the ‘it has to be white’ requirement) and spend about 5 minutes trying to figure out how much it costs because a.) there’s no price anywhere despite the fact that there about 80 boxes of this product there. Also can’t find a customer service person in this area of the store.

So I walk back across the store, meanwhile a woman who works there is ahead of me. I’m hoping to catch her, but she looks over her shoulder, sees that look of (I want to talk to you) in my eye and speeds up to get away from me while she keeps checking over her shoulder to see if I’m closing the gap.

Eventually I find a guy stacking shelves and ask him if there’s someone I can speak to about fans. He calls over the PA asking someone to come to aisle 66 (the one I just walked across the store – away from). I protest that it doesn’t seem reasonable that I should walk all the way back there to potentially bump into the person who may or may not ever show up to talk to me. His response, you better hurry because if you’re not there when they arrive, they won’t hang around. Great… I slunk back over to aisle 66.

Guess what, after waiting in the same aisle with a couple other customers, no employee shows up and again I can’t get ahold of someone to ask a couple of very simple questions. I wander back to talk to the employee who used the PA and I explain that I think the whole idea of telling a customer to go wait somewhere else for someone who may or may not show up is a bad one. He protests that it’s not his job to help people with Fan questions. I walk over to customer service but there’s a line and I have a meeting to get to, so I skip it and grab compost bags before leaving. Mentioning to the cashier that I’m annoyed. She wishes me a nice day but the look in her eyes, says “What do you expect, this is Canadian Tire”.

Later in the day, after deciding that my best course of action would be to write to the store about it and explain my experience. I go to the website. The contact page prompts me to use the contact form which doesn’t exist and there’s no link to it. Congrats guys, I guess if you hide the contact form there’ll be less queries from customers to actually deal with.

Please complete WHAT contact form? Where’s the link gone? – Nice Customer Service page.

Meanwhile, I’ve decided to go back to Amazon Prime or maybe I’ll spend my money with a store where I don’t get treated like a zombie consumer that they don’t want to hear from.

In the world of internet shopping and consumer choice, showing disregard for customers and their needs is likely to cause customers to take their money somewhere else. So what are the key issues here:

1.) If you have a website and show your products on there, the information about product availability needs to be accurate. People make decisions about whether to come to your store on the strength of that information. Some people may catch public transport or walk, they may be elderly, disabled, etc… you will annoy and frustrate time poor people with inaccuracies.

2.) Pricing in the store needs to be clear and well placed. No brainer

3.) If you have staff in the store who don’t want to help people or don’t think it’s their job to assist customers. That’s a problem!

4.) You probably need to have enough staff to help customers in the store and you probably need to train your staff to be helpful.

5.) If you’re going to have a website and say there’s a contact form. Have a god damn contact form!

6.) Don’t disable the links on the site to the contact form that you say is there.

7.) While your website can make things more convenient for customers it can also make things worse if the information on it is wrong or if the site is specifically designed to be unhelpful.

Reading the Zero Moment of Truth from Google several years ago clarified for me how all the little interactions customers have with your brand add up to not only the perception of the brand but its success in the marketplace. I recommend the read to anyone trying to establish their online presence and understand how it affects your business in real life.

Canadian Tire sitemap with Contact Us page link disabled

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One of the challenges of performing search engine optimisation is ensuring that Google can accurately locate and understand information that you include on your site. For example opening hours, or your business location. While search engines have gotten pretty good at scouring websites for this data and including it in search results… there is still a lot of room for error and ambiguity when it comes to the information that search engines understand about your local business.

The good news is that there is a solution that can help to ensure the information about your business is clearly expressed and can be understood. You see several years ago Google and some of the other search engine players (like Yahoo, Microsoft, Yandex and so on) got together and decided to collaborate to solve this problem.

What they came up with was a markup language or schema* that can be used to clearly identify key pieces of information on your site. Things like identities, organisation names, the type of organisation (medical/legal/retail), addresses and locations (including lat/long details), phone numbers and so on. This information is referred to as “structured data”.

So you’re probably wondering, if these companies came up with this language years ago, why are you just telling me about it now. Well in technology world, sometimes it takes a few years for a standard to mature and be adopted. In the case of schema, as recently as September last year, Google stated that structured data should be accompanied by markup (schema) wherever possible. And thankfully for those of us who work in Search Engine Optimisation they have a tool that allows us to test for structured data on a website. It’s the Google Structured Data Testing Tool.

How do I get this information on to my website you may ask… do I have to learn to write code in this markup language to do it?

Well, that’s another bit of good news… most of the important data on your website can be marked up with Schema using a plugin by some guys in the Netherlands called Yoast. For a number of years now these guys have been producing some great SEO plugins (including the most popular free plugin for SEO). Recently they came out with the Yoast Local SEO plugin which can be used to add schema about your business, it’s location, contact details, opening hours and more. While the plugin is free to install, they charge a license (currently $69 USD for one domain) which enables you to obtain updates automatically and receive support for the plugin as needed.

The plugin doesn’t guarantee that the schema mark up will be correct either. Using Google’s testing tool to verify the information after the plugin has been enabled and the info included is an important step. We can do this for you as part of our SEO service. Please contact us for more info or if you have any questions about obtaining a Yoast Local SEO plugin license, or installing and configuring the plugin.

Schema/Markup language*: schema is a bit like HTML (the main language used on the web) but can be thought of as a more  detailed way of identifying specific bits of information.

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Wordcamp (for those who haven’t heard of it) is a conference where WordPress developers, users, contributors, designers and business people meet to share ideas and information about the content management system that almost a third of the World Wide Web now uses to organise and display information. It’s pretty incredible to see the market share that WordPress has now. Several years ago I recall having to make a decision about which Content Management System (CMS) I would really delve into and learn (as there was so many options and I couldn’t really expect to use many of them really well). Well, let’s just say I’m glad I picked WordPress.

Back to last weekend… Having attended my first Wordcamp in Toronto in 2014 and discovering that it was a great weekend long event put on at a very reasonable price, I had started thinking about attending Wordcamp US. Unfortunately this year, I was busy moving house the weekend it was on in Toronto (where I currently reside) and so I was unable to attend the local event.

Getting to attend in Nashville turned out to be a great excuse to see the city and sample the big daddy of Word camp events. While there are many smaller Wordcamps around the US (and the world in fact), there is one annual event that is designated as the premier Wordcamp  and it takes place in the US. It’s normally held two years in a row in the same location and this year Nashville was the host city for the firs time.

Over a couple of days at the conference I attended a number of great sessions, the biggest of which was the State of the Word address by Matt Mullenweg (one of the founders of Automattic – which is the company that created WordPress and coordinates it’s development). The talk included a live demo of a new content editor that has been in the works for WordPress (called Gutenberg).

The content editor where WordPress users spend so much time has been ripe for improvement for quite a while and I’m pretty excited to  see how the team working on it has taken on the challenges of improving it. Impressively the new editor includes features that enable a user to not just edit content, but layout content simply and easily in interesting and desirable ways. Currently there are a bunch of editors and plugins that come with different themes/frameworks, etc… which can be quite cumbersome to use and learn, even for a web developer, so simplifying this experience for people is going to make a big difference to how useable the software is. There’s been so much work put into Gutenberg by numerous teams (design, coding, etc…) that I’m really optimistic that it will be a game changer for many WordPress users.

Other sessions I attended touched on the tools and strategies that other WordPress developers and business owners use to be productive and provide a high level of service. I found a lot of similarities with what I do, but also walked away with some great suggestions on how to improve how I do things.

There was also a good session at the start of the conference about how to start contributing to WordPress in one of the many teams that work on the software. As I get more involved in the WordPress community and develop my business (with most clients now using WordPress for their website) I find myself amazed that the platform is created by a community of people all around the world, many of whom are volunteering their own time to improve the software for all of us.

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The lock icon indicates that connections to the website are secured via an SSL certificate (which is a digital certificate that verifies the identify of the website). Sites using SSL send all communication to and from the user’s browser via encrypted messages, which ensures that information like passwords, credit card details or any other sensitive data (even name and email) cannot be intercepted (an almost remotely small but real possibility given the way data is routed around the internet).

While banking websites have been using this technology for decades, in the last few years you’ve probably noticed that many more websites are using this sort of security now. In fact it’s becoming the defacto standard for all websites that collect any user information to use SSL.

Back in 2014 Google indicated that this would be something that would be factored into Search Engine Rankings (what we call a ranking signal), albeit a small one. What this means in practise is that although using SSL won’t necessarily increase your search engine rankings, by itself, it may be one way to increase trust with visitors, raise the appeal of your website and can be considered an indicator of a quality website.

Until relatively recently adding SSL used to be a somewhat expensive process, but the costs of implementing it are now coming down and can even be free with some hosting providers. For this reason, I would recommend that any website which collects information from customers should use SSL.

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The site (launched a few weeks ago now) is the online presence for Majac Medical. A product distribution business that has carved out a sweet spot in the medical industry, supplying professionals in hospital, dental, primary care and veterinary industries with the products that they use every day. The problem was the previous website was pretty long in the tooth and wasn’t serving the business well. It had been put together by a major player in the printing industry (in Australia), but the site no longer reflected the quality of the business and the plan is to grow the business in a big way. Below right is what the old website looked like.

For a couple years I have been focusing on User Experience Design after 15+ years as a programmer in the software/web industry. My observation has been that users in many software projects were being considered primarily as an after thought, which sucks when the costs of some major projects run into the millions of dollars and ultimately if the users don’t like and use it the project is a failure. Having spent a few days in workshops in Toronto, late last year looking at the Psychology of Behavior Change and connecting with a talented graphic designer named Eli I got excited about this opportunity to apply some of what we learned and collaborate on the project.

After initial discussions with my client contact, a colleague named James who has a background in marketing as well, we brought Eli on board to conceptualise a new logo that would serve as the anchor for the online presence and she did a rockstar job of zeroing on the right symbol for the company. We used InvisionApp to collaborate and work through ideas and concepts. There was some great ideas coming together and the client eventually settled on a brand mark that is modern and conveys their scientific.

Early on James and I spent time discussing how customers had been ordering products and identified that the custom relationship was important to the business but ordering would often be done quite informally and placed on account. So we planned out a staged approach to the website delivery, starting by initially providing a web based quick ordering process and perhaps later moving to a cart system where people could place orders online. This gave me some direction in terms of the software infrastructure that I choose to use (WooCommerce) as I wanted something we could easily turn into a full fledged shop when the client was ready.

I started wire-framing the site pages on paper by hand (which I’ve learned in UX design is often the quickest way to get started) and later took these wireframes into Sketch where I could modify them more easily based on input from James and Eli (see the sketch version of the wireframe below right). To the left is an example of the products page wireframe that led to the Sketch version. This is pretty close to what we ended up with as you can see on the final Products page (see screenshot below left).

The value of doing sketches and wireframes, really shows through the more detail you go into in developing the site, and the more people you have working on the project. In this case with three primary people working on it, it was definitely still a useful exercise as it made clear what we were aiming for and ensured that even though the three of us were often in different countries or locations, we were all on the same page about what needed to be delivered.

When it came to doing stationary elements to go with the new branding later in the project, I found it useful to get input from James (the client) in this way as well. I made a trip to Brisbane in the middle of the project and in a meeting got him to sketch how he imagined the stationary should look. This rough hand drawn sketch was a useful input for Eli, who I met with in Toronto a week later, as she was able to adapt here ideas from working on other branding projects, to meet the client’s expectations about how this would work for them.

As always, setting expectations and then fulfilling on them is critical to the success of a project. One of the things I spent a fair bit of time doing early on, was making sure that there were plugins (bits of software) that I could use in the site development to meet the requirements that we were drawing up by hand (initially) and discussing in the UX Research/UX Design part of the project.

One of the biggest challenges of the project was to do with the content (so often this is the most overlooked part of a website development project). In this case the products on the site had been grouped together on many pages with multiple products of a particular type appearing on the one page. This may have made sense when the site was built, but now that we had decided to head down the eCommerce pathway and use WooCommerce it was time to start handling products atomically (i.e. displaying each product on it’s own). I knew this would improve things from a Search Engine Optimisation perspective and make more sense in the long run in terms of maintaining the site. But the immediate issue was that I was going to have to deal with the data migration myself, manually. A non-trivial task when you have hundreds of products and many of them have product data sheets or brochures, and multiple images. Categorising the products in a sensible way and tagging them appropriately added to this task and there was a bit of re-work at times as we found that the existing metadata just didn’t make sense. Sometimes when there’s a big job to do, you realise that there are no shortcuts and the only way to do it is to dig in and get it done. Fortunately I had some “holiday” time lined up that saw me sitting around on the North Shore of Hawaii with plenty of time (between waves) to sit with the computer and get this done. So it wasn’t all bad.

The product images on the old site needed serious improvement, so as part of the manual product import, I individually sourced better images for many of the products and spent time, splitting the product pages into atomic products (where they had previously been grouped by product type). Having them separated into their own product pages, I knew would be crucial for SEO and would lead to a stronger result for the business longer term. Eli had done a fair bit of work in the design process pulling together a tight colour scheme, so I wanted to make sure the product images, didn’t undo this. Note: this was a temporary solution as the client has now organised a photographer to shoot new product images.

On the development side, there turned out to be significant work in customising the default functionality of some of the plugins that enabled ordering and quote requests. We used a number of paid plugins and WooCommerce extensions that connected together enabled us to provide exactly the functionality that had been discussed.

As luck would have it we ended up having a few extra weeks at the end of the project due to staffing constraints on the client side and this provided an opportunity to show the site to key users of the old site and get their feedback on the project. Something I think I’ll aim to do in more projects moving forward.

Prior to site launch, there was also some important work to be done to set up redirects for the product URLs that had changed. This was a crucial step to ensure that existing search results on Google would continue to direct visitors to the right page for the product they had searched for. I spent a few hours using a tool (Integrity Plus) that did a spreadsheet dump of all pages on the site and gave a weighting for how frequently the page was visited, then going through this listing and setting up redirects where necessary prioritizing according to the weighting.

Once the site went live, the client was pleasantly surprised to find that they had jumped into the top rankings (moving from page 2 or 3 to position 1-3) for a number of key search terms for products that are the biggest sellers on the site. We’d had a few conversations during the development process about how this revamp was going to impact the business positively. So I was happy to hear confirmation from them that this had indeed been the case.

The site has now been operational for several weeks and it has been well received by Majac’s customers who are regularly using the quick quote and online ordering features. It’s great to see the results of a significant team effort come together to provide a usable and useful tool for a client’s business.

Well, if you’ve made it this far, I’m impressed (especially if your eyes didn’t glaze over at least once in that process). Hopefully there was something useful in there for you that will stimulate your thinking or inspire you to use a new tool or idea on one of your own projects. Feel free to contact me with questions or if your business needs help with it’s online presence.

The post Majac Medical Health Care make over appeared first on BRIGHTSITE.

In particular I love the heatmap function which allows you to see exactly where users are moving their mouse and clicking as they navigate through your site. This technology has been available previously with more expensive products and thus has typically been used by businesses that run large scale eCommerce sites with significant revenue streams. But HotJar’s trial structure (and free account for private websites) mean that there’s little excuse now for not tapping into this data when attempting to understand how your customers are interacting with your site and what users are doing when they get there.

Another tool in the HotJar product is a recording feature that actually records user sessions as a video, so you can build on the insights from the heat-mapping tool. Recordings of user sessions provide the ability to virtually look over your visitors shoulder as they visit your site, seeing where they click, how quickly they scroll and where they focus their attention. This is pretty amazing functionality, as previously user testing was a relatively time consuming and expensive proposition where users would be recruited, given an incentive (i.e. a gift card for their time) and invited in to physically sit in front of a computer and be observed by someone (i.e. a User Experience researcher) who would record notes about how the user interacted with the site.

HotJar’s video recordings, mean you can get the benefits of user research without the expense of recruiting users or setting up an environment where they can come in and test your site. I would argue that the results are also more valuable as the observation effect of the user knowing that they’re being watched is ameliorated.

The upshot of all this is that small business owners now have access to user research tools that previously were typically only available to larger businesses with big budgets for website research and development.

Want to understand how your website visitors are interacting with your site? We can install and configure HotJar for you and advise on the information received and how this can be used to improve your website’s user experience.

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More often than not, it appears that the compromised website has been running outdated content management system software (for example an old version of Joomla or WordPress) or old software plugins or themes that contain vulnerabilities. This trend has been observed worldwide and has even resulted in some pretty newsworthy incidents (like the Panama Papers leak).

Fortunately, given that most of our customer sites are now built on WordPress, updating the CMS or plugins is typically a pretty manageable task. The open source community around WordPress regular finds and fixes security problems and releases software updates which are made available almost immediately.

It’s easy to overlook the task of updating your website software or be tempted to continually put it off (as the process normally requires backups and testing which means putting aside a chunk of time and allowing extra time in case something goes wrong). It’s easy to adopt a, “if it’s not broken, don’t fix it” mentality, in relation to a website, which can lead to problems down the line when a site is compromised.

To address this situation, we’ve developed a strategy that we now use and recommend for all websites that we work on. The first step is to install a security plugin that monitors and reduces the exposure of your website to attack. We use and recommend Wordfence Security plugin for this, after having tried a number of plugins. This is by no means the only option, but it’s one that we’ve tried and tested and the free version is well featured enough to be useful. It provides good end-point security (meaning it’s working at the place where you want your site to be protected).

The second important piece is to ensure that the site is backed up regularly. This means both the website database and site files. It would be pretty frustrating to have a site defaced and not have a back up of the site to roll back to. The WordPress Backup to Dropbox plugin is a good option and can be set up with a free Dropbox account for scheduled backups. Another option is to get the paid version of Wordfence (the security plugin we talked about above), which allows you to schedule backups and security scans.

Once you have a way to backup your site (and have ideally scheduled this to happen regularly), the final piece in the puzzle is to schedule a time for updates to be performed. We consider monthly updates a reasonable interval between updates. You can do this more often, but scheduling time to do it monthly is probably more realistic for most websites. There can be a bit of detail in the process of handling updates, but in general, you want to ensure that updates are installed in order of importance to WordPress CMS, plugins and theme files. When upgrading themes and plugins integrated with your theme, it’s important to test updates once installed and make sure that everything still works. This means testing things like contact forms, sliders, sidebars and pages/areas of the site using shortcodes for instance.

Depending on the complexity of the site you may want to allow 20-30 minutes for major updates and 10-15 minutes for smaller updates. You’ll probably find that you get more familiar with the process over time and can reduce the time required for updates.

If you find that your time is better spent working on your business or other things that you enjoy doing more, we can handle Wordpress Backups and Updates for you.

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These events (which occur in cities around the world) are great because you get to hear from some great authorities in the web development and marketing world talk about the way that they work. There is always a huge amount of information presented on a range of topics (from Business, to Marketing, Design and development). I try to tap into the most relevant talks that provide ideas and solutions which I can use for the customers that I serve in Australia and around the world.

After attending my first Wordcamp in Toronto in 2014 and being blown away by the value of the conference, this year I signed up as a consulting sponsor to give something back to the community and support what I think is a great conference.

Today I’ve attended some good talks including “Search Engine Optimisation – It’s not just ranking anymore”, Advanced Online Internet Marketing by David Vogelpohl – Digital Strategist at WP Engine and a great panel discussion on Running a WordPress business which included industry heavyweights like Cory J Miller from iThemes.com, Brian Messenlehner – Web Dev Studios and John Eckhmann – VP at 10 Up.

I also got a chance to catch up with Ben Fox from Flowpress (who I met at Wordcamp 2014) as well as meet some new people who design and develop in the WordPress space.

Am looking forward to coming back tomorrow for another day of learning and information sharing with other passionate WordPress developers and Business owners.

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