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	<title>Cymbolism</title>
	
	<link>http://www.cymbolism.com/blog</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Tue, 28 Jul 2009 16:40:08 +0000</pubDate>
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	<language>en</language>
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		<title>CSS Prism</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/GflsA8zeoss/css-prism</link>
		<comments>http://www.cymbolism.com/blog/css-prism#comments</comments>
		<pubDate>Tue, 28 Jul 2009 16:39:44 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=101</guid>
		<description><![CDATA[Interesting new color tool by Ryan Berg:
CSS Prism was created to quickly display the colors used in any CSS file, with basic color find/replace editing functionality.
]]></description>
			<content:encoded><![CDATA[<p>Interesting new <a href="http://cssprism.com/">color tool</a> by Ryan Berg:</p>
<blockquote><p>CSS Prism was created to quickly display the colors used in any CSS file, with basic color find/replace editing functionality.</p></blockquote>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/GflsA8zeoss" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.cymbolism.com/blog/css-prism</feedburner:origLink></item>
		<item>
		<title>Color and Advertising</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/McKMWjA9Z8c/color-and-advertising</link>
		<comments>http://www.cymbolism.com/blog/color-and-advertising#comments</comments>
		<pubDate>Mon, 08 Dec 2008 16:47:38 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=22</guid>
		<description><![CDATA[Color has been said to increase a person&#8217;s recognition of a brand by over seventy-five percent, so it is no surprise that a lot of companies use it in their advertising. They know that people react to color and that it evokes emotions that words and images sometimes cannot achieve. The reaction to colors, although [...]]]></description>
			<content:encoded><![CDATA[<p>Color has been said to increase a person&#8217;s recognition of a brand by over seventy-five percent, so it is no surprise that a lot of companies use it in their advertising. They know that people react to color and that it evokes emotions that words and images sometimes cannot achieve. The reaction to colors, although sometimes more subtle than others depending on the person, is basically uniform all across society, at least within a country. From country to country there are different perceptions of color, and these have to be taken note of because merchandisers can make serious mistakes with color in advertising if they fail to pay attention to what color means to various societies and cultures.</p>
<p>In most places, red is seen as a color of power and strength, as well as passion. It&#8217;s also good for advertising something that people want &#8216;right now,&#8217; such as a button to click to buy something or an important but short-lived sale. Orange is similar in its properties but it&#8217;s not quite as strong as red, so it doesn&#8217;t evoke the excitement – and sometimes anger – that red can bring about. Yellow is sunny and happy, and a lot of children and young people react well to both yellow and orange because they are &#8216;happy&#8217; colors. They make people smile and they can work well with toys and other objects that you want to highlight, including important aspects of a particular design. When you move into green and blue you move toward colors that are more relaxing and nature-based. This can make people feel very calm, and it also works well for growth and rebirth, as is seen in nature. These colors also offer many people a feeling of stability.</p>
<p>If you want power and royalty and prestige, purple in the color to use. A lot of people associate it with royal things, and if you want the people who look at your product to see it as important and valuable a strong purple color will make that more likely. Staying away from blacks and grays is usually a good idea, unless you&#8217;re using them only for a border or accent color to make other colors stand out more strongly. If they are used too often or in too much of the advertising they can make a product seem dark and drab, which is a definite turn off to many buyers. Used in small amounts they can denote elegance and sophistication.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/McKMWjA9Z8c" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The Science of Color</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/e-7obY3kws0/the-science-of-color</link>
		<comments>http://www.cymbolism.com/blog/the-science-of-color#comments</comments>
		<pubDate>Mon, 20 Oct 2008 14:42:00 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Background]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=28</guid>
		<description><![CDATA[If you use red to sell your product, you&#8217;re probably going to have more success. The same is true with yellow, which is the next best color choice. Advertisers and marketers have known this for many years, but scientists know it, too. The science of color says that reds and yellows make people want to [...]]]></description>
			<content:encoded><![CDATA[<p>If you use red to sell your product, you&#8217;re probably going to have more success. The same is true with yellow, which is the next best color choice. Advertisers and marketers have known this for many years, but scientists know it, too. The science of color says that reds and yellows make people want to buy things. Their heart rate increases and their pupils dilate just a bit. The colors excite these people. Sometimes an advertiser will use a color simply because it draws attention to a product. Other times color is used because it has a specific association with something the product relates to or something that the advertiser wants the consumer to think of. In the past colors were just chosen almost randomly, but the science of color is something that most companies and advertising firms take very seriously in today&#8217;s competitive market.</p>
<p>For companies who are concerned about health, green is a good choice. Because it symbolises nature and makes people think of plants and healthy, growing things and rebirth it only makes sense that these companies would want to use something that would connect with consumers in that way. The science of color isn&#8217;t just used for food, though. It can be used for hundreds of different types of products and it all depends on what kind of message the company wants to convey. This science also tells us that we should have no more than three colors per item when it comes to advertising and product packaging, because too many colors are confusing and can send a mixed message that consumers find unappealing. It is important that messages in the advertising industry be clear if products are to sell well.</p>
<p>The science of color can extend to people, too, and the colors that they choose to wear. If a person wears red or purple, he or she exhibits passion and strength and power. Some say that purple (not lavender) is the color of royalty. Yellow indicates a sunny disposition, and people who wear blue or green are usually calmer individuals – and they help make others feel calm, as well. Black and white are often used for elegance, such as men&#8217;s formal attire. Not everyone wears a particular color because it makes them feel good, but color is important in many aspects of our lives, and it can make a difference in how we feel and how we relate to our environment and others around us.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/e-7obY3kws0" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.cymbolism.com/blog/the-science-of-color</feedburner:origLink></item>
		<item>
		<title>Color Therapy</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/gRFSikIwBpg/color-therapy</link>
		<comments>http://www.cymbolism.com/blog/color-therapy#comments</comments>
		<pubDate>Thu, 25 Sep 2008 16:08:27 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Background]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=26</guid>
		<description><![CDATA[Color therapy is a holistic and somewhat controversial style of healing, but since it is non-invasive it&#8217;s difficult to argue that it should not be tried. It dates back thousands of years to India, China, and other Egypt. Light of different wavelengths is used to produce color, and it is this same light that is [...]]]></description>
			<content:encoded><![CDATA[<p>Color therapy is a holistic and somewhat controversial style of healing, but since it is non-invasive it&#8217;s difficult to argue that it should not be tried. It dates back thousands of years to India, China, and other Egypt. Light of different wavelengths is used to produce color, and it is this same light that is used during the therapy. Light energy has an effect on all kinds of living cells, and what type of effect depends on the light energy that is used. It is believed by those who use healing therapies of this type that everything has a vibrational frequency, including human beings, and therefore the right light frequency can match or raise our vibrations, thus resulting in healing. This is very similar to aural or energy healing, and some of the Eastern traditions that use these types of techniques. Modern science tends to discount these, but they have been around for so long that it is becoming increasingly more difficult to ignore them and state that they don&#8217;t work or that they have no benefit.</p>
<p>Whether the problem is mental, emotional, or physical, color therapy can treat it. It is safe and effective, and there are no side effects. Practitioners of this therapy caution that it should not be used in place of medical advice but rather should be used along with it to provide the maximum benefit. Everyone has colors that they like more than others, and practitioners of color therapy believe that there are two reasons for this. Either something negative has happened to us that we associate with a particular color, or there is an imbalance in one of our bodily systems that causes us to have an aversion to a certain color.</p>
<p>A light box is generally used to direct color onto the body, but there are other ways to use color therapy, including the placing of colored cloths on a person, solarized water, meditation that involves color, and a special kind of breathing that also uses color. Many of these methods also employ visualization techniques that seem to work very well for a lot of people when used as an alternative or complementary therapy. Whether they are actually making a difference or whether it is due to the placebo effect cannot be proven scientifically. However, if they are working and they do no harm, there is no reason why color therapy and other treatments like it should not be included in the treatment regime that a person has.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/gRFSikIwBpg" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.cymbolism.com/blog/color-therapy</feedburner:origLink></item>
		<item>
		<title>Examples of Color in Advertising</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/-tBuljwhaL8/examples-of-color-in-advertising</link>
		<comments>http://www.cymbolism.com/blog/examples-of-color-in-advertising#comments</comments>
		<pubDate>Tue, 09 Sep 2008 18:30:53 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Practice]]></category>

		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=24</guid>
		<description><![CDATA[There are a lot of examples of color used in advertising. One of the most obvious of them is &#8216;before&#8217; and &#8216;after&#8217; pictures that are seen with so many products that are designed to rejuvenate. In the before pictures the colors are often dark and dreary, making the individual look as though he or she [...]]]></description>
			<content:encoded><![CDATA[<p>There are a lot of examples of color used in advertising. One of the most obvious of them is &#8216;before&#8217; and &#8216;after&#8217; pictures that are seen with so many products that are designed to rejuvenate. In the before pictures the colors are often dark and dreary, making the individual look as though he or she is depressed and unwell. In the after pictures the colors are bright and vibrant, giving the impression that the person is happy and healthy and fit. Often, very little about the actual person has changed – perhaps some makeup or a different hairstyle – but he or she looks drastically different because of the color that was employed in the picture. It makes the person who is looking at the picture see much more than what is actually there because of the feelings it brings.</p>
<p>For people who advertise food, they use hot and warm colors. Bright red and bright yellow are the best colors for this so the fast food restaurants try to use them as much as they can in order to make sure that people patronize their establishments. You will rarely see blue in a restaurant because blue is a calming color. It slows people&#8217;s heart rate, reduces their appetite, and makes them more relaxed. That&#8217;s not a good thing for a place that wants you to eat (and spend) as much as possible. Black and white can work well, too, but you have to know what it&#8217;s used for and handle it the right way. They are very stark and serious colors, and as such they have to be used the right way. If there is nothing to balance them they can turn people away, but they are also associated with elegance so people who see them often think of expensive items – especially if they are accented with just a little bit of red, gold, or silver.</p>
<p>There is so much color in advertising that it can sometimes become overwhelming. Everyone has seen advertisements in magazines, on television, or on the Internet that are too bright and too busy. They can be annoying and feel intrusive. In order to get away from those, advertisers need to pay more attention to the role that color plays in the minds and emotions of individuals. Using colors appropriately is the way into the hearts and minds of the people who the advertisers are trying to reach.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/-tBuljwhaL8" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Running a little slow…</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/2fSX41n5ijs/running-a-little-slow</link>
		<comments>http://www.cymbolism.com/blog/running-a-little-slow#comments</comments>
		<pubDate>Tue, 02 Sep 2008 15:49:07 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Sitenews]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=93</guid>
		<description><![CDATA[Sorry for the sluggishness of the website over the past couple of days, traffic is climbing (that&#8217;s a good thing right?!?) and the server is having trouble keeping up.
I&#8217;m working on upgrading the server.
Thank you for your patience.
]]></description>
			<content:encoded><![CDATA[<p>Sorry for the sluggishness of the website over the past couple of days, traffic is climbing (that&#8217;s a good thing right?!?) and the server is having trouble keeping up.</p>
<p>I&#8217;m working on upgrading the server.</p>
<p>Thank you for your patience.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/2fSX41n5ijs" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.cymbolism.com/blog/running-a-little-slow</feedburner:origLink></item>
		<item>
		<title>Color for Developers</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/KBTKAlFvOPE/color-for-developers</link>
		<comments>http://www.cymbolism.com/blog/color-for-developers#comments</comments>
		<pubDate>Fri, 29 Aug 2008 19:28:41 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=81</guid>
		<description><![CDATA[Color is important for developers as well as designers, below you&#8217;ll find a collection of tools and libraries that make it easier for you work with color in your code.
Colorist: Color Manipulation For WebHeads
Language: Ruby On Rails
&#8220;&#8230;I decided to write a new library for dead-simple manipulation of colors with an emphasis on ease-of-use and being [...]]]></description>
			<content:encoded><![CDATA[<p>Color is important for developers as well as designers, below you&#8217;ll find a collection of tools and libraries that make it easier for you work with color in your code.</p>
<p><a href="http://intridea.com/2008/8/18/colorist-color-manipulation-for-webheads">Colorist: Color Manipulation For WebHeads</a><br />
Language: <span class="fade">Ruby On Rails</span></p>
<blockquote><p>&#8220;&#8230;I decided to write a new library for dead-simple manipulation of colors with an emphasis on ease-of-use and being useful for web developers.&#8221;</p></blockquote>
<p><a href="http://www.barelyfitz.com/projects/csscolor/">CSS Colors: Take Control Using PHP</a><br />
Language: <span class="fade">PHP</span></p>
<blockquote><p>&#8220;While many web sites use powerful programming environments to create HTML, these same tools are usually ignored when it comes to creating Cascading Style Sheets (CSS). This article describes how to take control of your colors in CSS using PHP.</p></blockquote>
<p><a href="http://andy.greyledge.net/ColorChip/">ColorChip</a><br />
Language: <span class="fade">PHP</span></p>
<blockquote><p>&#8220;ColorChip is a class for working with color in a more convenient manner than the basic RGB and Hexadecimal triplets often encountered in programming, especially web-oriented programming.</p></blockquote>
<p><a href="http://www.phpclasses.org/browse/package/3370.html">Color extract</a><br />
Language: <span class="fade">PHP</span></p>
<p>Extracts the most common colors used in images</p>
<p><a href="http://www.nofunc.com/Color_Blindness_Library/">color blindness library</a><br />
Language: <span class="fade">Javascript</span></p>
<p>This function allows you to simulate common and uncommon color blindness.</p>
<p><a href="http://www.nofunc.com/Color_Conversion_Library/">color conversion library</a><br />
Language: <span class="fade">Javascript</span></p>
<p>Convert from HEX, RGB, HSV, CMYK, XYZ, Lab color spaces and then back again.</p>
<p><a href="http://www.nofunc.com/Color_Matrix_Library/">color matrix library</a><br />
Language: <span class="fade">Javascript</span></p>
<p>With this library you can apply ColorMatrix’s on colors in pure Javascript.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/KBTKAlFvOPE" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.cymbolism.com/blog/color-for-developers</feedburner:origLink></item>
		<item>
		<title>Can Color Affect Mood?</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/e3eGlh-4xZI/can-color-affect-mood</link>
		<comments>http://www.cymbolism.com/blog/can-color-affect-mood#comments</comments>
		<pubDate>Mon, 25 Aug 2008 14:40:12 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Background]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=16</guid>
		<description><![CDATA[
The short answer is yes. The colors around us do affect the mood that we have. Red can make us excitable and blue or green pastels can calm us down, but there is more to it than that. While there are general associations with mood when it comes to color, the reaction that an individual [...]]]></description>
			<content:encoded><![CDATA[<p><img class="left-img" src="http://www.cymbolism.com/blog/wp-content/uploads/2008/08/mood-chart-150x150.jpg" alt="" title="mood-chart" width="150" height="150" class="alignnone size-thumbnail wp-image-70" /></p>
<p>The short answer is yes. The colors around us do affect the mood that we have. Red can make us excitable and blue or green pastels can calm us down, but there is more to it than that. While there are general associations with mood when it comes to color, the reaction that an individual person can have can be different than someone else. Just like everything else in life there are people who don&#8217;t fit into the &#8216;norms&#8217; that society has, and the reaction to color is no exception to that. Different hues of color can also affect mood in the sense that a dark blue might have a different feeling than a light blue. It&#8217;s believed that a lot of these opinions and feelings about colors start in childhood and that people frame their opinions of color very early in life.</p>
<p>Studying young children and their response to color fits into the molds that researchers have seen with adults and how they react to color as well. Whether children are taught these responses by the way their parents react, however, seems unlikely because color – other than learning the names of the shades – isn&#8217;t really a topic of discussion. Most people don&#8217;t talk about the way that color makes them feel. They don&#8217;t really discuss it, it&#8217;s just something that is&#8230;and it&#8217;s hard to define. The psychological and physiological changes that come along with it are marked and noticeable, though, and that shows that the body responds to color even if the brain isn&#8217;t actively thinking about whether the color makes the person feel a certain way.</p>
<p>The hue, the saturation, and the brightness of the color all have to be evaluated when it comes to what kind of effect color has on mood. For example, purple is considered to be a power color, but lavender is not – it is more mystic, soothing, and spiritual. It would be a good color for a bedroom or a meditation room, but not such a good color for a room where work should get done or where a person needs to feel empowered. Studies have also shown that girls and boys are about the same in their opinions on color, but girls do tend to be more positive about brighter colors and more negative about darker colors, where boys don&#8217;t seem to have that same connotation with bright and dark colors.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/e3eGlh-4xZI" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Word List Coming</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/gKnBgk15vg0/word-list-coming</link>
		<comments>http://www.cymbolism.com/blog/word-list-coming#comments</comments>
		<pubDate>Fri, 22 Aug 2008 19:58:31 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Sitenews]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=66</guid>
		<description><![CDATA[Thank you to the many people who&#8217;ve contacted me over the past few days suggesting that I add a word list to the website, not just having a search option.  Seem people are curious and want to poke around so see what people are thinking.
I hadn&#8217;t really thought people would be interested in browsing the [...]]]></description>
			<content:encoded><![CDATA[<p>Thank you to the many people who&#8217;ve contacted me over the past few days suggesting that I add a word list to the website, not just having a search option.  Seem people are curious and want to poke around so see what people are thinking.</p>
<p>I hadn&#8217;t really thought people would be interested in browsing the word list.  I expected people would have a word in mind before coming to the website and want to know the voting results for that word.</p>
<p>The emails point to the contrary so I&#8217;ll be adding a word list to the website in the next few days.</p>
<img src="http://feeds.feedburner.com/~r/Cymbolism/~4/gKnBgk15vg0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The Importance of Color in Dreams</title>
		<link>http://feedproxy.google.com/~r/Cymbolism/~3/aHmcmcz9SUs/the-importance-of-color-in-dreams</link>
		<comments>http://www.cymbolism.com/blog/the-importance-of-color-in-dreams#comments</comments>
		<pubDate>Mon, 18 Aug 2008 20:56:57 +0000</pubDate>
		<dc:creator>iisbum</dc:creator>
		
		<category><![CDATA[Background]]></category>

		<category><![CDATA[dreams]]></category>

		<guid isPermaLink="false">http://www.cymbolism.com/blog/?p=14</guid>
		<description><![CDATA[Dreams have fascinated people for hundreds of years. The ideas behind what they really are and where they come from have changed, and still not everyone agrees on them. One of the most interesting things about dreams is that some people dream in color and some people dream in black and white. In a waking [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.cymbolism.com/blog/wp-content/uploads/2008/08/dreamcatcher.jpg" alt="" title="dreamcatcher" width="120" height="200" class="right-img size-full wp-image-62" />Dreams have fascinated people for hundreds of years. The ideas behind what they really are and where they come from have changed, and still not everyone agrees on them. One of the most interesting things about dreams is that some people dream in color and some people dream in black and white. In a waking state, color stimulates emotion. Red, for example, can be angry or exciting. Softer pastels are calming – especially greens and blues. Within a dream, color also evokes emotion, and it also might be created by the mind based on the emotions that are felt within the dream. In other words, you might dream something in a particular color because of the emotion you feel about it, not the other way around. </p>
<p>Most people dream in strong color, and some dream in vague color. Few people dream in black and white, although some do. Color can be optional on many things, of course, so our brain assigns color in dreams to certain objects. An example of this would be dreaming about a blue car instead of a green one. The processing of the dream is then affected by the processing of the color, and this is important to an understanding of how dreams work and what kinds of emotional responses they produce. Unfortunately, a lot of dream researchers of the past have spent very little time looking at color and how it affects and is affected by the dreams of people. They didn&#8217;t seem to see it as being important or significant in any way. </p>
<p>People respond to color on various levels. One of these is through the nervous system. It speeds up things like heart rate and breathing in the presence of red, and slows them down in the presence of blue and other, softer colors. Since it does this when the eyes see color while awake, it only makes sense that it would also respond to color that is &#8217;seen&#8217; in a dream. Studies have shown that these dream responses are similar to the responses that are seen when a person is awake, indicating that color has a lot of importance in the dreams of individuals. Not everyone thinks about color as having any kind of emotional response, but the physiological proof is clear and can&#8217;t be disputed. Color matters to the way that people feel, even when they&#8217;re asleep. </p>
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