Cynopsis Kids

Cynopsis Kids 01/27/10

gwen@cynopsis.com — Wed, 27 Jan 2010 03:30:00 EST

Disney Channel and Disney XD are partnering with Common Sense Media in an initiative to help kids/tweens learn to safely make their way around the internet and various other digital platforms as well as encouraging parents think about how media and technology fit into their family's life. The effort includes a public service announcement (PSA) and website, which will include Characters from Disney Channel's series Phineas and Ferb and will support Common Sense Media's safety digital media 'guide', Rules of the Road. The PSA will premiere tonight at 8p on both Disney Channel and Disney XD. Additionally, Disney Online has created a companion website, www.disney.com/commonsense , which includes the PSA, a parent online safety guide, and invites kids to test their parents' knowledge. Common Sense Media will show the PSA in Washington DC this week at the 6th Annual State of the Net Conference.

http://enews.cynopsis.com/html.asp?XZY2569480UTF60

Cynopsis Kids 1/26/10

gwen@cynopsis.com — Tue, 26 Jan 2010 03:30:00 EST

HarperCollins Publishers' HarperTeen imprint officially launches i nkpop, a teen-targeted interactive writing platform. Debuting this week, inkpop furthers HarperCollins' teen strategy by offering users a combination community publishing, user-generated content and social networking features. Additionally, the publisher hopes to identify up and coming young writing talent by having some of its editors and authors review the site's top five monthly selections, as voted on by users, and offering feedback to teen writers. Since its soft launch in Q4 2009, inkpop boasts 10,000+ members and upwards of 11,000 submissions, including novels, poems, essays, and short stories.

http://enews.cynopsis.com/html.asp?XZY2563869UTF60

Cynopsis Kids 1/25/10

gwen@cynopsis.com — Mon, 25 Jan 2010 03:30:00 EST

Mexico's Hi-tv, a new free-to-air digital multi-channel system, enters into a program acquisitions deal with Cookie Jar Entertainment, which includes 1,200 library titles. Cookie Jar Entertainment series that will be available in the new platform include Arthur, Mona the Vampire, Sabrina: the Animated Series and Dino Squad. Hi-tv will also offer a range of Cookie Jar series that have never aired in Mexico before. Hi-tv is a business unit of Grupo Salinas.

http://enews.cynopsis.com/html.asp?XZY2558664UTF60

Cynopsis Kids 01/22/10

gwen@cynopsis.com — Fri, 22 Jan 2010 04:03:33 EST

Miffy is heading to the big screen. Telescreen B. V. and m43 will introduce Miffy The Movie, a new 70-minute stop-motion feature film based on the books by author/illustrator Dick Bruna, at the European Film Market in Berlin, February 11-21, 2010. Targeted to preschoolers and their families, Miffy The Movie is currently in pre-production and slated for delivery in November 2011. Featuring five story segments that link together to support an overall story, the movie is unique in that it marks the first time that a Miffy project will feature voices. Telescreen Film Productions, a unit of Telescreen B.V., is co-producing Miffy The Movie with Dutch public broadcaster KRO, featuring a budget of about $4.5 million, and with development support of the Media program of the European Union and Dutch Film Fund. A production/distribution/brand management company, Telescreen is part of m4e.

http://enews.cynopsis.com/html.asp?XZY2551725UTF60

Cynopsis Kids 1/21/10

gwen@cynopsis.com — Thu, 21 Jan 2010 03:30:00 EST

Kid, tween and teen media use has "risen dramatically" over five years ago according to Generation M2: Media in the Lives of 8- to 18-Year-Olds, a new study released by the Kaiser Family Foundation. The study of 2,000+ students nationwide found that kids/teens 8-18 devote an average of 7 hours and 38 minutes (7:38) a day (53+ hours a week) using various entertainment media (TV, video games, computers, MP3 players, cell phones and other mobile devices etc). Given that much of that 7:38 kids/teens were media multitasking, researchers estimate that it is more like kids are spending 10 hours 45 minutes a day using media. These numbers are all up + one hour and 17 minutes per day over five years ago when the last study was conducted, with multitasking estimates up just over two hours, from 8:33 to 10:45. The newest study, the third in a series (199, 2004, and 2009), credits the increase, at least in part, in mobile device ownership with the increase in kid/teen media use, specifically cell phones, up from 39% to 66%, and iPods/MP3 players up from 18% to 76%, both devices that allow users to listen, play and watch content. Though researches cannot establish a cause and effect relationship, the study did find that heavy media users (kids spending 16+ hours of media per day) are getting lower grades (mostly Cs or lower). Additionally, the report also points to a "substantial" difference in kid's media consumption among various ethnic and racial group. Black and Hispanic kids consume upwards of 4.5 hours more media daily, breaking down to about 13 hours of total media exposure for each Hispanics and Blacks, versus 8:36 for Whites. As for TV, the study found that traditional "regularly scheduled TV" declined by 25-minutes from five years ago, but watching TV via other devices pushed actual TV consuming up from 3:51 to 4:29 per day, which includes 24 minutes of online viewing, 16 on iPods/MP3s, and 15 on cell phones. More information about the study can be found at www.kff.org/entmedia/mh012010pkg.cfm .

http://enews.cynopsis.com/html.asp?XZY2546281UTF60