D/C on Posterous

D/C on Posterous http://duncanchannon.posterous.com Most recent posts at D/C on Posterous posterous.com Thu, 15 Sep 2011 10:48:34 -0700 type in search of a good home http://feedproxy.google.com/~r/DCPosterous/~3/LmRQwv6iV0o/type-in-search-of-a-good-home http://duncanchannon.posterous.com/type-in-search-of-a-good-home <p> House Industries making some beautiful items for the home. <p /><a href="http://www.houseind.com/showandtell/2011/09/15/HouseIndustriesforHermanMillerAsiaPacific">http://www.houseind.com/showandtell/2011/09/15/HouseIndustriesforHermanMillerAsiaPacific</a><br /> <p><div class='p_embed p_image_embed'> <a href="http://getfile6.posterous.com/getfile/files.posterous.com/duncanchannon/F8lDmVmpuctqW6H1hAS56v3CzCzN4GY5AXHb2PIFAICyNYnEnO3TEVbJCO13/1813.jpg"><img alt="1813" height="387" src="http://getfile7.posterous.com/getfile/files.posterous.com/duncanchannon/HbI0239NmmC0SLHAAvJdktJjX6gGq8QcmRg1b4yFzaHkj3O1af8QR3jzHED6/1813.jpg.scaled.500.jpg" width="500" /></a> <a href="http://getfile2.posterous.com/getfile/files.posterous.com/duncanchannon/8U82559qAGK3ZQMMT9U1OUXVlfMfdVYMHTJKztTk61Ehz9cj0TLHXbFsqBfB/1815.jpg"><img alt="1815" height="293" src="http://getfile4.posterous.com/getfile/files.posterous.com/duncanchannon/U77GQnkXdelzsVB8XKOvy5vepFMUEZxh1R3OKhzxwt8BW186SMlibQ15XC3i/1815.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://duncanchannon.posterous.com/type-in-search-of-a-good-home">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://duncanchannon.posterous.com/type-in-search-of-a-good-home">Permalink</a> | <a href="http://duncanchannon.posterous.com/type-in-search-of-a-good-home#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/LmRQwv6iV0o" height="1" width="1"/> http://duncanchannon.posterous.com/type-in-search-of-a-good-home Wed, 07 Sep 2011 16:20:00 -0700 Teaser Campaign http://feedproxy.google.com/~r/DCPosterous/~3/vUrSIPRUCZE/teaser-campaign http://duncanchannon.posterous.com/teaser-campaign <p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/duncanchannon/9mn5pwBltw3J6rEIFG4s3mgHqITO4GuYL0dWahSchgv9nCVsoOnpomrVGS6G/hearthands.jpg.scaled.1000.jpg"><img alt="Hearthands" height="373" src="http://posterous.com/getfile/files.posterous.com/duncanchannon/EGB5PhiBrZaiWdYPN8w7lFpJIzl1mnmZbV6www9NjsaxLDEuISYmEd90ys4b/hearthands.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p><span style="font-size: x-small;"><span style="font-family: georgia,serif;">Not sure if this is an SF-only campaign or running elsewhere as well. I've seen it on bus sides, bus shelters and some billboards around town. Any guesses as to who it's for? My initial thought was Kaiser Permanente or maybe a health insurance brand like Blue Cross... <br /> </span></span><p /><p /></p> </p> <p><a href="http://duncanchannon.posterous.com/teaser-campaign">Permalink</a> | <a href="http://duncanchannon.posterous.com/teaser-campaign#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/vUrSIPRUCZE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1283577/j2.jpg http://posterous.com/users/hcG6lOMB2ZdlE Jen Corrigan Jen Jen Corrigan http://duncanchannon.posterous.com/teaser-campaign Tue, 30 Aug 2011 10:30:00 -0700 Luck + Smarts + Agility = @Irene http://feedproxy.google.com/~r/DCPosterous/~3/5UAUdSeDxHo/luck-smarts-agility-irene http://duncanchannon.posterous.com/luck-smarts-agility-irene <p> <p><a href="http://adage.com/article/digital/irene-agency/229516/">http://adage.com/article/digital/irene-agency/229516/</a> cc Dan Korn</p> </p> <p><a href="http://duncanchannon.posterous.com/luck-smarts-agility-irene">Permalink</a> | <a href="http://duncanchannon.posterous.com/luck-smarts-agility-irene#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/5UAUdSeDxHo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1187349/Screen_shot_2011-04-27_at_4.40.38_PM.png http://posterous.com/users/hesfGIsQje7YC tif-s tif-s tif-s http://duncanchannon.posterous.com/luck-smarts-agility-irene Fri, 05 Aug 2011 08:26:05 -0700 Breakfast meeting, kiddie table style http://feedproxy.google.com/~r/DCPosterous/~3/Z5e-b7eGd3s/breakfast-meeting-kiddie-table-style http://duncanchannon.posterous.com/breakfast-meeting-kiddie-table-style <p> <div class='p_embed p_image_embed'> <a href="http://getfile4.posterous.com/getfile/files.posterous.com/duncanchannon/QxgPX3YwU3cohn4OihP01TtE55cMPmHYiPmxp5jewzdYx6iLhWWzyYMPBWar/photo.jpg.scaled.1000.jpg"><img alt="Photo" height="373" src="http://getfile2.posterous.com/getfile/files.posterous.com/duncanchannon/H9dTXkSOTnu6gjr8UnjUDLeZc8JT6amOH1CUL5eM96Z7RGP4UoVNlQZMtsxK/photo.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p><a href="http://duncanchannon.posterous.com/breakfast-meeting-kiddie-table-style">Permalink</a> | <a href="http://duncanchannon.posterous.com/breakfast-meeting-kiddie-table-style#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/Z5e-b7eGd3s" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1283577/j2.jpg http://posterous.com/users/hcG6lOMB2ZdlE Jen Corrigan Jen Jen Corrigan http://duncanchannon.posterous.com/breakfast-meeting-kiddie-table-style Thu, 04 Aug 2011 09:23:00 -0700 What the old brain wants http://feedproxy.google.com/~r/DCPosterous/~3/QjJQQfmxezQ/what-the-old-brain-wants http://duncanchannon.posterous.com/what-the-old-brain-wants <p> <h5 style="font-size: 1.3em; line-height: 1.2em; font-weight: bold; color: #fa9303; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;"><div class='p_embed p_image_embed'> <img alt="Screen_shot_2011-08-04_at_9" height="206" src="http://posterous.com/getfile/files.posterous.com/temp-2011-08-04/kqgghpJAnyIGvsBcCDyqjFuaulGcFgFosxghkywvlFanglIEyaIyfyBqxJwr/Screen_shot_2011-08-04_at_9.26.52_AM.png.scaled500.png" width="205" /> </div> Apparently our brains are made up of three parts: the new brain, the middle brain and the old brain. </span></h5> <p><span style="color: #888888;"> </span></p> <p style="line-height: 27.0pt; margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-indent: 0in; text-align: left; direction: ltr; unicode-bidi: embed;"><span style="font-family: Georgia; font-style: normal; font-size: small; color: #333333;"> </span></p> <div style=""><span style="font-size: small; color: #333333;"><span style="font-style: normal;">T</span><span style="font-family: Georgia; font-style: normal;">he new brain handles rational thought.</span></span></div> <div style=""><span style="font-size: small; color: #333333;"><span style="font-style: normal;">T</span><span style="font-family: Georgia; font-style: normal;">he middle brain processes feelings.</span></span></div> <div style=""><span style="font-size: small; color: #333333;"><span style="font-style: normal;">And t</span><span style="font-family: Georgia; font-style: normal;">he old brain, our most primitive part, takes input from the other two and <strong>makes the actual decisions.</strong></span></span></div> <p><span style="text-decoration: underline;"><span style="color: #333333; line-height: 18px; font-size: small; font-weight: bold;">So what does the old brain want?</span></span></p> <h5 style="font-size: 1.3em; line-height: 1.2em; font-weight: bold; color: #fa9303; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain’ is s<span style="padding: 0px; margin: 0px;">elf-centered</span></span></h5> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain' is a very self-centered entity and general considerations about others do not reach it. Think of the 'Old Brain' as the center of ME. Do not assume that it has any patience or empathy for anything that does not immediately concern its survival and well-being.</span></p> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"> </p> <h5 style="font-size: 1.3em; line-height: 1.2em; font-weight: bold; color: #fa9303; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain’ seeks c<span style="padding: 0px; margin: 0px;">ontrast</span></span></h5> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">Before/after, with/without, slow/fast all allow the Old Brain to decide. Contrast is a safe decision engine. It allows the 'Old Brain' to make quick and safe decisions. Without contrast, the 'Old Brain' enters a state of confusion, which ultimately results in delaying decision.</span></p> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"> </p> <h5 style="font-size: 1.3em; line-height: 1.2em; font-weight: bold; color: #fa9303; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain’ is t<span style="padding: 0px; margin: 0px;">angible</span></span></h5> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">Numbers work for the New Brain, but the 'Old Brain' won't decide based on numbers alone! The 'Old Brain' is constantly scanning for what is familiar and friendly, what can be recognized quickly, what is tangible and immutable. The 'Old Brain' cannot process concepts like "flexible solution", "integrated approach", or "scalable architecture" without efforts and doubts.</span></p> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"> </p> <h5 style="font-size: 1.3em; line-height: 1.2em; font-weight: bold; color: #fa9303; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain’ remembers b<span style="padding: 0px; margin: 0px;">eginning and end</span></span></h5> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain' forgets most everything in the middle. This short attention span has huge implications on how to construct and deliver powerful messages. Placing the most important content at the beginning is a must, and repeating it at the end an imperative. Keep in mind that anything you say in the middle of your delivery will be mostly overlooked.</span></p> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"> </p> <h5 style="font-size: 1.3em; line-height: 1.2em; font-weight: bold; color: #fa9303; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain’ is v<span style="padding: 0px; margin: 0px;">isual</span></span></h5> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain' is visual. Neuroscience demonstrates that when you see something that looks like a snake, your 'Old Brain' warns you instantly of danger so that you react even before the New Brain physically recognizes it's a snake. This implies that visual processing enters the 'Old Brain' first which can lead to very fast and effective connection to the true decision-maker.</span></p> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"> </p> <h5 style="font-size: 1.3em; line-height: 1.2em; font-weight: bold; color: #fa9303; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain’ responds to e<span style="padding: 0px; margin: 0px;">motion</span></span></h5> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">The 'Old Brain' is strongly triggered by emotions. Neuroscience has clearly demonstrated that appealing to emotions create chemical reactions that directly impact the way we memorize and act.</span></p> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"> </p> <p style="font-size: 1em; line-height: 1.5em; padding: 0px; margin: 0px;"><span style="font-size: small; color: #333333;">Source: <a href="http://www.salesbrain.net/users/folder.asp?FolderID=6310" style="color: #bc7134; text-decoration: none; padding: 0px; margin: 0px;">http://www.salesbrain.net/users/folder.asp?FolderID=6310</a></span></p> <p> </p> </p> <p><a href="http://duncanchannon.posterous.com/what-the-old-brain-wants">Permalink</a> | <a href="http://duncanchannon.posterous.com/what-the-old-brain-wants#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/QjJQQfmxezQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/956138/DSC_0350.jpg http://posterous.com/users/YruKz1gcTkJ Eliza Lochner Lize Eliza Lochner http://duncanchannon.posterous.com/what-the-old-brain-wants Mon, 01 Aug 2011 18:47:00 -0700 Tower defense sweatshop: the wonderful world of newsgames http://feedproxy.google.com/~r/DCPosterous/~3/GQKdgmKL1Wo/63486056 http://duncanchannon.posterous.com/63486056 <p> <p><img src="http://www.pbs.org/idealab/Screen%20shot%202011-07-18%20at%201.50.07%20PM.png" alt="Screen shot 2011-07-18 at 1.50.07 PM.png" /></p> <p>"<em><span style="font-family: helvetica, arial, clean, sans-serif; line-height: 17px;"><a href="http://www.playsweatshop.com/" class="external" target="_blank" style="color: #006acc; text-decoration: none;">Sweatshop</a> is a new browser game, developed by <a href="http://littleloud.com/" class="external" target="_blank" style="color: #006acc; text-decoration: none;">Littleloud</a> for <a href="http://c4education.wordpress.com/about/" class="external" target="_blank" style="color: #006acc; text-decoration: none;">Channel 4 Education</a>, in which players fill the role of a factory floor manager in a developing nation. Taking design cues from the tower defense genre, the game tasks you with placing skilled workers and child laborers along a conveyor belt.</span></em>"</p> <p>I'm a big fan of games that teach, not by lecturing or quizzing, but by letting you take on the role of a newsmaker. You're in a much better position to understand the decision space of the person once you've worked through their decision tree a couple of times. In any case, I'm following the recent wave of <a href="http://www.boston.com/bostonglobe/ideas/articles/2011/07/03/i_played_the_news_today_oh_boy/?page=full" title="Boston Globe article on Newsgames">newsgames</a> with a fair bit of interest. Their ability to model complex, inhuman systems lets us get past our usual bias towards narratives and personalites, at least that's what we hope for.</p> <p>Which is how we come to a tower defense game in a sweatshop. Initially, you can make all the jeans or other clothes with fine and safe labor practices, but as the game increases in complexity you're forced to choose which goals you're really working for. Very clever example of <a href="http://mediawiki.middlebury.edu/wiki/MIDDMedia/Procedural_rhetoric" title="Procedural rhetoric">procedural rhetoric</a>, and a good use of existing gaming conventions.</p> <p><a href="http://www.pbs.org/idealab/2011/07/the-frightening-real-world-strength-of-channel-4s-sweatshop-game207.html" title="PBS Mediashift: The frightening, real-world power of Channel 4's 'Sweatshop.'">The frightening, real-world power of Channel 4's "Sweatshop.</a>"</p> <p> </p> </p> <p><a href="http://duncanchannon.posterous.com/63486056">Permalink</a> | <a href="http://duncanchannon.posterous.com/63486056#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/GQKdgmKL1Wo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/955492/amazing_stories_194612.jpg http://posterous.com/users/1lxgUBlb0x1f Adam Flynn Flynn Adam Flynn http://duncanchannon.posterous.com/63486056 Fri, 22 Jul 2011 10:50:00 -0700 All craftsdwarfship is of the highest quality. http://feedproxy.google.com/~r/DCPosterous/~3/8kuRpyuALzQ/all-craftsdwarfship-is-of-the-highest-quality http://duncanchannon.posterous.com/all-craftsdwarfship-is-of-the-highest-quality <p> <p><span style="font-family: arial;"><span style="color: #000000;"><span style="font-family: georgia, serif;">So you know Dwarf Fortress, that crazy game I may have told you about over the past six months? The sim game where you basically build the Mines of Moria? Where dwarves go crazy and build a<a href="http://df.magmawiki.com/index.php/Planepacked" title="Planepacked"> fractal statue</a> with 73 images of itself?<br /></span></span></span></p> <div> <p /> <div><span style="font-family: georgia, serif;">It's been written up at length in the<a href="http://www.nytimes.com/2011/07/24/magazine/the-brilliance-of-dwarf-fortress.html?_r=1&pagewanted=all" title="The Brilliance of Dwarf Fortress"> New York Times Magazine</a>.</span></div> <p /> <p /> <div><span style="font-family: georgia, serif;">The article does a good job of describing what makes the game so bizarre and so brilliant. Greg Costikyan described it as <a href="http://playthisthing.com/dwarf-fortress" title="Play this thing: Dwarf Fortress">the product of an alternate universe</a> where the graphics revolution never happened, but computing power increased according to Moore's Law as in our universe. The result is a game where all the complexity goes to the actual guts and mechanics, rather than pretty graphics:</span></div> <p /> <div style="padding-left: 30px;"><span style="font-family: georgia, serif;"><span style="font-family: Arial, Helvetica, sans-serif;"><img src="http://lparchive.org/Dwarf-Fortress-Boatmurdered/Update%201-9/33_ElephantEndafa.gif" alt="" /></span></span></div> <p /> <div style="padding-left: 30px;"><span style="font-family: georgia, serif;"><em><span style="font-family: georgia, times new roman, times, serif; font-size: 15px; line-height: 22px;">“The processing power that Dwarf Fortress uses is on the same scale as modern engineering software for designing aerospace hardware,” says Ames, the engineer. “You have more complicated simulations in Dwarf Fortress than when you model the aerodynamics of a wing.”</span></em></span></div> <p /> <div><span style="font-size: 15px; line-height: 22px;">As the article correctly observes, this represents a radically different approach to game design, and perhaps one that could only be brought to us by an eccentric pair of brothers with advanced degrees in mathematics and ancient history:</span></div> <p /> <div><span style="font-size: 15px; line-height: 22px;"><span style="color: #333333; font-family: georgia, times new roman, times, serif; font-size: 10px; line-height: 15px;"> </span></span><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-size: 1.5em; line-height: 1.467em; color: #000000; padding-left: 30px;"><em>At bottom, Dwarf Fortress mounts an argument about play. Many video games mimic the look and structure of films: there’s a story line, more or less fixed, that progresses only when you complete required tasks. This can make for gripping fun, but also the constrictive sense that you are a mouse in a tricked-out maze, chasing chunks of cheese. Tarn envisions Dwarf Fortress, by contrast, as an open-ended “story generator.” He and Zach grew up playing computer games with notebooks in hand, drawing their own renditions of the randomly generated creatures they encountered and logging their journeys in detail. Dwarf Fortress, which never unfolds the same way twice, takes that spirit of supple, fully engaged play to the extreme.</em></p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-size: 1.5em; line-height: 1.467em; color: #000000; padding-left: 30px;"><em>Tarn sees his work in stridently ethical terms. He calls games like Angry Birds or Bejeweled, which ensnare players in addictive loops of frustration and gratification under the pretense that skill is required to win, “abusive” — a common diagnosis among those who get hooked on the games, but a surprising one from a game designer, ostensibly charged with doing the hooking. “Many popular games tap into something in a person that is compulsive, like hoarding,” he said, “the need to make progress with points or collect things. You sit there saying yeah-yeah-yeah and then you wake up and say, What the hell was I doing? You can call that kind of game fun, but only if you call compulsive gambling fun.” He added: “I used to value the ability to turn the user into your slave. I don’t anymore.”</em></p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-size: 1.5em; line-height: 1.467em; color: #000000;">Dwarf Fortress is a path not normally taken, which as a thoughtful gamer I regret.</p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-size: 1.5em; line-height: 1.467em; color: #000000; padding-left: 30px;"><em><br /></em></p> </div> </div> <p> </p> </p> <p><a href="http://duncanchannon.posterous.com/all-craftsdwarfship-is-of-the-highest-quality">Permalink</a> | <a href="http://duncanchannon.posterous.com/all-craftsdwarfship-is-of-the-highest-quality#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/8kuRpyuALzQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/955492/amazing_stories_194612.jpg http://posterous.com/users/1lxgUBlb0x1f Adam Flynn Flynn Adam Flynn http://duncanchannon.posterous.com/all-craftsdwarfship-is-of-the-highest-quality Thu, 21 Jul 2011 15:05:28 -0700 An expansion of Flynn’s mention of the “The Buying Brain” by Dr. A.K. Pradeep. http://feedproxy.google.com/~r/DCPosterous/~3/RomdI1JSAwc/an-expansion-of-flynns-mention-of-the-the-buy http://duncanchannon.posterous.com/an-expansion-of-flynns-mention-of-the-the-buy <p> <p style="font-family: georgia,serif;">I can’t imagine you’d be getting any truly earth shattering knowledge from this book even if you’re only fairly confident in the field of neuroscience, but if you’re a beginner, like me, or need a refresher, the book is a terrific resource for the basics on Neuroscience, the internal workings of the subconscious mind and some general, sort of common sense insights on how to successfully advertise to modern people with subconsciously primitive brains.</p> <p style="font-family: georgia,serif;"> </p> <p style="font-family: georgia,serif;">Here are a few things the book has to offer:</p> <p style="font-family: georgia,serif;"> </p> <p style="font-family: georgia,serif;"> </p> <p style="margin-left: 0.5in; font-family: georgia,serif;"><span><span>1.<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal;"> </span></span></span>A pretty extensive overview of neuromarketing technology. The book provides the differences between EEG, fMRI , and biometric technology. This section is well written and clear enough to get a good understanding of what neuroscience is, does, what the industry has accomplished and the direction it’s headed.</p> <p style="font-family: georgia,serif;"> </p> <p style="margin-left: 0.5in; font-family: georgia,serif;"><span><span>2.<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal;"> </span></span></span>A good take on how the human brain might function –especially on a subconscious level. Not uncommonly, Pradeep insists that our desires, pleasures and fears all stem from what we’ve learned and developed in our caveman days. For example, in a section titled, “Cavewoman in a Carpool”, Pradeep links a women’s need to make and maintain connections with her partner and children on a daily basis, to her need to seek community 100,000 years ago. The marketing solution: “Provide your female customers with Twitter or Facebook updates and links, in-store cooking lessons, chat rooms, and other resources to help her feel more connected in her world –and your brand or product.”(24) </p> <p style="font-family: georgia,serif;"> </p> <p style="margin-left: 0.5in; font-family: georgia,serif;"><span><span>3.<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal;"> </span></span></span><span> </span>Answers to some pretty basic questions. Pradeep portrays the brain a bit like it’s a three year old child that advertisers/marketers must cater to by having answers to the following questions:</p> <p style="font-family: georgia,serif;"> </p> <p style="text-indent: 0.5in; font-family: georgia,serif;">a. What engages the brain? </p> <p style="margin-left: 0.5in; font-family: georgia,serif;">b. What pleasures the brain? </p> <p style="text-indent: 0.5in; font-family: georgia,serif;">c. What bores/disengages the brain? </p> <p style="text-indent: 0.5in; font-family: georgia,serif;">d. What frustrates the brain?</p> <p style="text-indent: 0.5in; font-family: georgia,serif;">e. What does the brain love?</p> <p style="font-family: georgia,serif;"> </p> <p style="font-family: georgia,serif;">Answers: b. rewarding images c. clutter e. puzzles and humor</p> <p style="font-family: georgia,serif;"> </p> <p style="font-family: georgia,serif;">If you don’t know the answers to a and d, read “The Buying Brain”. It might have something for you. If you already do, there probably isn’t a need to. Onward to brainier things, my friends. </p> </p> <p><a href="http://duncanchannon.posterous.com/an-expansion-of-flynns-mention-of-the-the-buy">Permalink</a> | <a href="http://duncanchannon.posterous.com/an-expansion-of-flynns-mention-of-the-the-buy#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/RomdI1JSAwc" height="1" width="1"/> http://duncanchannon.posterous.com/an-expansion-of-flynns-mention-of-the-the-buy Tue, 19 Jul 2011 15:41:00 -0700 Humor: defragging our brains for one million years and counting... http://feedproxy.google.com/~r/DCPosterous/~3/Tlyfysf86XY/humor-defragging-our-brains-for-one-million-y http://duncanchannon.posterous.com/humor-defragging-our-brains-for-one-million-y <p> <p><span style="font-family: georgia, serif;"><span style="border-collapse: collapse;"><span style="font-family: arial, sans-serif;"><span style="color: #000000;"><span style="font-family: georgia, serif;">Humor is built into the brain's natural problem-solving faculties, and shares a lot with the emotions of discovery and sense-making: "Aha!" and "Ha-ha!" sound similar for a reason.</span></span> </span></span></span></p> <p /> <div><span style="color: #000000;"><span style="font-family: georgia, serif;"> In fact, psychologists and brain researchers now argue that problem-solving is why humor evolved in the first place. It encourages error-checking by letting us laugh at mistakes and holes in our mental models.  (Source: "Inside Jokes: using Humor to Reverse-Engineer the Mind" by Matthew Hurley, Daniel Dennett, and Reginald Adams Jr., MIT press, 2011)</span></span></div> <p /> <div><span style="color: #000000;"><span style="font-family: georgia, serif;">Of course, not all humor is useful for that nowadays, but we still crave it in the same way that we crave sweet foods; because at a certain time in our evolution, it was really useful to want high-energy foods containing fructose.  </span></span> <p /> <div><span style="font-family: georgia, serif;"><span style="color: #000000;">In "The Buying Brain," Dr. A.K. Pradeep (founder of Neurofocus) suggests incorporating visuals that create immediate, striking disconnects in the viewer's mental models. </span> By putting these in, you generate stopping power and increased attention by taking advantage of the brain's native error-checking function:</span></div> <p /> <div><span style="color: #000000;"><span style="font-family: georgia, serif;"><img src="http://adsoftheworld.com/files/images/WitteMolen3_DDB&Co.preview.jpg" alt="Witte Molen: 3" /><br /></span></span> <p /> <p /> <div><span style="font-size: x-small;"><em><span style="font-family: arial, helvetica, sans-serif;">Of course, it is important that the attention-getting points have strong brand linkage, but that's another discussion...</span></em></span></div> </div> </div> <p> </p> </p> <p><a href="http://duncanchannon.posterous.com/humor-defragging-our-brains-for-one-million-y">Permalink</a> | <a href="http://duncanchannon.posterous.com/humor-defragging-our-brains-for-one-million-y#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/Tlyfysf86XY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/955492/amazing_stories_194612.jpg http://posterous.com/users/1lxgUBlb0x1f Adam Flynn Flynn Adam Flynn http://duncanchannon.posterous.com/humor-defragging-our-brains-for-one-million-y Mon, 18 Jul 2011 12:59:00 -0700 I'll see your food truck, and raise you a record store. http://feedproxy.google.com/~r/DCPosterous/~3/o-kYwFP7nGw/ill-see-your-food-truck-and-raise-you-a-recor http://duncanchannon.posterous.com/ill-see-your-food-truck-and-raise-you-a-recor <p> <p><iframe src="http://www.youtube.com/embed/YN1f1pZqErU" frameborder="0" height="390" width="640"></iframe></p> <p> </p> <p>This is pretty awesome. It's like a bookmobile, but for badass music. I'm curious how they handle shelf space, though...</p> </p> <p><a href="http://duncanchannon.posterous.com/ill-see-your-food-truck-and-raise-you-a-recor">Permalink</a> | <a href="http://duncanchannon.posterous.com/ill-see-your-food-truck-and-raise-you-a-recor#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/o-kYwFP7nGw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/955492/amazing_stories_194612.jpg http://posterous.com/users/1lxgUBlb0x1f Adam Flynn Flynn Adam Flynn http://duncanchannon.posterous.com/ill-see-your-food-truck-and-raise-you-a-recor Fri, 08 Jul 2011 09:40:52 -0700 For the love of movie titles http://feedproxy.google.com/~r/DCPosterous/~3/0o90wRmG1nY/for-the-love-of-movie-titles http://duncanchannon.posterous.com/for-the-love-of-movie-titles <p> <iframe src="http://player.vimeo.com/video/25045542?portrait=0" frameborder="0" height="283" width="500"></iframe> </p> <p><a href="http://duncanchannon.posterous.com/for-the-love-of-movie-titles">Permalink</a> | <a href="http://duncanchannon.posterous.com/for-the-love-of-movie-titles#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/0o90wRmG1nY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1104341/profile.jpg http://posterous.com/users/3snC4kUa9Ktb Derek Lui derekman Derek Lui http://duncanchannon.posterous.com/for-the-love-of-movie-titles Thu, 07 Jul 2011 21:06:00 -0700 GIF Renaissance http://feedproxy.google.com/~r/DCPosterous/~3/_HBV7RHjL1o/gif-renaissance http://duncanchannon.posterous.com/gif-renaissance <p> <div class="posterous_bookmarklet_entry"> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/duncanchannon/idBbHAGfFsAaIxrIdDrimAmAjgjHddJugIdbmAvdxqjxbGiCeqBevepexeib/media_httpblogcraftzi_jijat.gif"><img alt="Media_httpblogcraftzi_jijat" height="338" src="http://posterous.com/getfile/files.posterous.com/duncanchannon/idBbHAGfFsAaIxrIdDrimAmAjgjHddJugIdbmAvdxqjxbGiCeqBevepexeib/media_httpblogcraftzi_jijat.gif.scaled500.gif" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://blog.craftzine.com/archive/2011/07/how-to_make_cinemagraphs.html">blog.craftzine.com</a></div> <p>Cimemagraphs are still photos with minor movement in selected elements. And they can be lovely. Finally we are using out GIF power for good and not evil.</p></div> </p> <p><a href="http://duncanchannon.posterous.com/gif-renaissance">Permalink</a> | <a href="http://duncanchannon.posterous.com/gif-renaissance#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/_HBV7RHjL1o" height="1" width="1"/> http://files.posterous.com/user_profile_pics/621590/25067_412051817222_625727222_5077153_3202707_n.jpg http://posterous.com/users/1lStH7X3IEV Moe mrsmoe Moe http://duncanchannon.posterous.com/gif-renaissance Tue, 05 Jul 2011 12:38:00 -0700 Pantone matching syndrome http://feedproxy.google.com/~r/DCPosterous/~3/Z_HnYhTYxik/pantone-matching-syndrome http://duncanchannon.posterous.com/pantone-matching-syndrome <p> <p>I inevitably -- and unintentionally -- always end up dressing in the colors of clients I am working on.</p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/temp-2011-07-05/stjhrJoqkeFDDbjGGHhBmmvqhtbgGCdEEIjtyHuJglyFfidkdFDtqCGbuikf/pms-110-dress.jpg.scaled1000.jpg"><img alt="Pms-110-dress" height="374" src="http://posterous.com/getfile/files.posterous.com/temp-2011-07-05/stjhrJoqkeFDDbjGGHhBmmvqhtbgGCdEEIjtyHuJglyFfidkdFDtqCGbuikf/pms-110-dress.jpg.scaled500.jpg" width="500" /></a> </div> </p> </p> <p><a href="http://duncanchannon.posterous.com/pantone-matching-syndrome">Permalink</a> | <a href="http://duncanchannon.posterous.com/pantone-matching-syndrome#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/Z_HnYhTYxik" height="1" width="1"/> http://files.posterous.com/user_profile_pics/621590/25067_412051817222_625727222_5077153_3202707_n.jpg http://posterous.com/users/1lStH7X3IEV Moe mrsmoe Moe http://duncanchannon.posterous.com/pantone-matching-syndrome Wed, 29 Jun 2011 21:01:00 -0700 split screen love story http://feedproxy.google.com/~r/DCPosterous/~3/arx69US5SdM/split-screen-love-story http://duncanchannon.posterous.com/split-screen-love-story <p> <div>This is how you do a split-screen story... shot all on a cell phone:</div> <p /> <div><iframe src="http://player.vimeo.com/video/25451551?portrait=0" frameborder="0" height="283" width="500"></iframe> <div class="im"><p /><a href="http://gawker.com/5816397/this-amazing-love-story-was-shot-entirely-on-a-cell-phone" target="_blank">http://gawker.com/5816397/this-amazing-love-story-was-shot-entirely-on-a-cell-phone</a></div> </div> </p> <p><a href="http://duncanchannon.posterous.com/split-screen-love-story">Permalink</a> | <a href="http://duncanchannon.posterous.com/split-screen-love-story#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/arx69US5SdM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1107247/IMG_me_and_Sabina_dugout.JPG http://posterous.com/users/heOeqPkSrKZxo Brian Bacino Bacino Brian Bacino http://duncanchannon.posterous.com/split-screen-love-story Mon, 27 Jun 2011 14:37:06 -0700 inside Marimekko http://feedproxy.google.com/~r/DCPosterous/~3/VUPm1Z26g8c/inside-marimekko http://duncanchannon.posterous.com/inside-marimekko <p> A little bit of an inside look at Marimekko's process and philosophy. <p /><iframe src="http://www.youtube.com/embed/xY8QoWl_SdI?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe> </p> <p><a href="http://duncanchannon.posterous.com/inside-marimekko">Permalink</a> | <a href="http://duncanchannon.posterous.com/inside-marimekko#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/VUPm1Z26g8c" height="1" width="1"/> http://duncanchannon.posterous.com/inside-marimekko Mon, 20 Jun 2011 16:17:00 -0700 Sega continues to inspire. http://feedproxy.google.com/~r/DCPosterous/~3/T3GulbSEh_4/sega-continues-to-inspire http://duncanchannon.posterous.com/sega-continues-to-inspire <p> <div style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 13px; background-color: #ffffff; font-style: normal; margin: 8px;"><em> </em><p><span style="font-style: normal;">Gamification. They've made one of life's great pleasures even more fun and competitive. Bravo.</span></p> <p><span style="color: #0000ee; font-family: Georgia; font-size: 11px; font-style: italic;"><br /><iframe allowfullscreen="true" src="http://www.youtube.com/embed/lQzo78zOPME" frameborder="0" height="349" width="560"></iframe></span></p> </div> <p><em> </em></p> <p> </p> <p> </p> </p> <p><a href="http://duncanchannon.posterous.com/sega-continues-to-inspire">Permalink</a> | <a href="http://duncanchannon.posterous.com/sega-continues-to-inspire#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/T3GulbSEh_4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1187349/Screen_shot_2011-04-27_at_4.40.38_PM.png http://posterous.com/users/hesfGIsQje7YC tif-s tif-s tif-s http://duncanchannon.posterous.com/sega-continues-to-inspire Mon, 20 Jun 2011 11:17:00 -0700 Lovely art. Lovely sentiment. http://feedproxy.google.com/~r/DCPosterous/~3/SpOpN1Ubx84/lovely-art-lovely-sentiment http://duncanchannon.posterous.com/lovely-art-lovely-sentiment <p> <div class="posterous_bookmarklet_entry"> <div class='p_embed p_image_embed'> <img alt="Media_httpgraineditco_lazeq" height="627" src="http://posterous.com/getfile/files.posterous.com/duncanchannon/JwuxjJiaCicaavdgrnHfytgnkwebuIngBubIFCmJopIFvJbclhumpEhweyhw/media_httpgraineditco_lazeq.jpg.scaled500.jpg" width="470" /> </div> <div class="posterous_quote_citation">via <a href="http://grainedit.com/2011/06/20/art-for-joplin/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GrainEdit+%28Grain+Edit%29&utm_content=Google+Reader">grainedit.com</a></div> <p>I love everything about these. </p><p><i>St.Louis Based Moosylvania put together a series of posters to benefit relief efforts in the tornado-stricken city of Joplin, Mo. Each poster is signed by the artist and screen printed by hand to order. All proceeds will be donated to the Southwest Missouri chapter of United Way to aid in the economic reconstruction.</i></p></div> </p> <p><a href="http://duncanchannon.posterous.com/lovely-art-lovely-sentiment">Permalink</a> | <a href="http://duncanchannon.posterous.com/lovely-art-lovely-sentiment#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/SpOpN1Ubx84" height="1" width="1"/> http://files.posterous.com/user_profile_pics/621590/25067_412051817222_625727222_5077153_3202707_n.jpg http://posterous.com/users/1lStH7X3IEV Moe mrsmoe Moe http://duncanchannon.posterous.com/lovely-art-lovely-sentiment Mon, 20 Jun 2011 09:56:00 -0700 Microsoft Advertising and BBDO released a study that says it’s “never been a better time for TV advertising to seize the moment http://feedproxy.google.com/~r/DCPosterous/~3/WKsiAgaYTWQ/microsoft-advertising-and-bbdo-released-a-stu http://duncanchannon.posterous.com/microsoft-advertising-and-bbdo-released-a-stu <p> <p><span style="color: #000000;"><span style="font-size: x-small;"><span style="font-family: georgia,serif;"><a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/06/20/bloomberg1376-LMY37D0YHQ0W01-6BGR72IFAK6BKMRD0464BG4P07.DTL">http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/06/20/bloomberg1376-LMY37D0YHQ0W01-6BGR72IFAK6BKMRD0464BG4P07.DTL</a><br /> </span></span></span><span style="font-family: georgia, serif; border-collapse: collapse;"> <p /> </span></p> </p> <p><a href="http://duncanchannon.posterous.com/microsoft-advertising-and-bbdo-released-a-stu">Permalink</a> | <a href="http://duncanchannon.posterous.com/microsoft-advertising-and-bbdo-released-a-stu#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/WKsiAgaYTWQ" height="1" width="1"/> http://posterous.com/images/profile/missing-user-75.png http://posterous.com/users/heOPBTHS9ZhQ6 rplinco rplinco rplinco http://duncanchannon.posterous.com/microsoft-advertising-and-bbdo-released-a-stu Wed, 15 Jun 2011 14:46:00 -0700 Moveable Type. Literally. http://feedproxy.google.com/~r/DCPosterous/~3/TyjG-giqSBM/moveable-type-litterally http://duncanchannon.posterous.com/moveable-type-litterally <p> <div class="posterous_bookmarklet_entry"><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/duncanchannon/DDBhbFdbzhnadHsFpjyqdbCAhyvscfcGdcovalIIstInyjwDAHsfEwidyEgx/media_httptypetruckco_mIdkp.jpg.scaled1000.jpg"><img alt="Media_httptypetruckco_midkp" height="375" src="http://posterous.com/getfile/files.posterous.com/duncanchannon/DDBhbFdbzhnadHsFpjyqdbCAhyvscfcGdcovalIIstInyjwDAHsfEwidyEgx/media_httptypetruckco_mIdkp.jpg.scaled500.jpg" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://type-truck.com/the-truck/">type-truck.com</a></div> <p>This woman from Portland, OR (of course) has converted an old delivery truck into a letterpress shop on wheels and is embarking on a tour of the U.S. -- bringing the joy of letterpress to the people. She has a few stops planned in the Bay Area and I fully intend to stop by and witness this genius/insanity in person.</p> </div> </p> <p><a href="http://duncanchannon.posterous.com/moveable-type-litterally">Permalink</a> | <a href="http://duncanchannon.posterous.com/moveable-type-litterally#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/TyjG-giqSBM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/621590/25067_412051817222_625727222_5077153_3202707_n.jpg http://posterous.com/users/1lStH7X3IEV Moe mrsmoe Moe http://duncanchannon.posterous.com/moveable-type-litterally Wed, 15 Jun 2011 13:46:36 -0700 admire the sheer effort http://feedproxy.google.com/~r/DCPosterous/~3/1O6P2HQuTpE/admire-the-sheer-effort http://duncanchannon.posterous.com/admire-the-sheer-effort <p> Two things here:<br />1. the message itself is worth remembering (& repeating)<br />2. the effort put into this large-scale piece is admirable<br />(3. the next office supply order might just include a bunch of boxes of thumb tacks)<p /> "Fail Harder"<br /><object height="304" width="500"><param name="movie" value="http://www.youtube.com/v/-xffQBxfKJg&hl=en_US&feature=player_embedded&version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed allowfullscreen="true" src="http://www.youtube.com/v/-xffQBxfKJg&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowscriptaccess="always" height="304" width="500"></embed></object><br /> </object> </p> <p><a href="http://duncanchannon.posterous.com/admire-the-sheer-effort">Permalink</a> | <a href="http://duncanchannon.posterous.com/admire-the-sheer-effort#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/DCPosterous/~4/1O6P2HQuTpE" height="1" width="1"/> http://duncanchannon.posterous.com/admire-the-sheer-effort