DDB What We Think 2.0

Eight Ways to Fail In China

Wed, 15 Aug 2012 16:29:31 +0000

Download Yellow Paper The China Journey - by DDB China Group Planning

We Love to Share

Thu, 02 Feb 2012 15:26:15 +0000

Download Yellow Paper Social Media Means Business

Fusionistas Always in Sync

Thu, 09 Jun 2011 22:39:03 +0000

Download Yellow Paper Getting the most bang for your buck when targeting Hispanic young adults through music

Behavior Planning vs. Channel Planning

Tue, 24 May 2011 20:31:47 +0000

Download Yellow Paper Our approach to planning in a world of change

Do You Know Your Audience As Well As You Think?

Mon, 02 May 2011 16:13:34 +0000

Download Yellow Paper Using the latest learnings from the world of science

Research World vs. Real World

Wed, 02 Feb 2011 16:08:46 +0000

Download Yellow Paper Why Current Research isn't Enough

Are you publishing using social media? Just stop.

Tue, 30 Nov 2010 21:09:18 +0000

Download Yellow Paper We think it's time for a new approach.

Introducing Social Creativity

Mon, 04 Oct 2010 15:42:59 +0000

Download Yellow Paper Creating content which connects people with people as well as people with brands.

The Power of Six Degrees

Mon, 04 Oct 2010 15:34:12 +0000

Download Yellow Paper Changing the way we think about communication.

China's Journey: Factory to a Studio

Thu, 24 Jun 2010 21:33:41 +0000

Download Yellow Paper China recognizes it is now time to move up the value chain and return to its inventive roots.

The New State of America

Tue, 22 Jun 2010 19:55:03 +0000

Download Yellow Paper What does the U.S. 2010 Census tell us when advertising and marketing to the Hispanic community?

Humor, Marketing, and the Internet

Mon, 22 Mar 2010 20:42:49 +0000

Download Yellow Paper This paper argues that technological change has given humor renewed purpose. Dennis Hurley of Tribal DDB describes the benefits of humor, highlights Google's use of humor, leverages a study to illuminate opportunities, and provides action points for brands to execute on communications that use humor.

Insights that Incite

Thu, 12 Nov 2009 15:27:08 +0000

Download Yellow Paper We are pleased to provide our newest Yellow Paper called Insights that Incite: Unlocking the Simple, Yet Untapped. The paper argues that the most effective and enduring communications are those born from single, simple insights into human behavior.

A Brave New World of Consumidores

Mon, 14 Sep 2009 14:27:51 +0000

Download Yellow Paper We are pleased to share our latest Yellow Paper, A Brave New World of Consumidores: Introducing Young Fusionistas. The author is Marta Insua, VP, Strategic Insights at Alma DDB, our U.S. Hispanic arm. Last year, Marta started the Cultural Curators unit, which focuses on deep research, trend spotting and analysis of the ever changing, complex and fascinating world of Hispanics in the U.S Her paper provides a compelling segmentation of U.S. Hispanics and focuses on a very valuable subset: Fusionistas. Marta makes the point that this may not be the largest group but it is certainly influential and represents an amazing growth opportunity for our clients and their brands. The paper is based on insightful primary research, is an engaging read, and provides a roadmap for how to connect with Fusionistas. Thanks to Marta and Alma DDB for such a great contribution to our thought leadership.

Realizing Opportunities in Challenging Times, Part 2

Tue, 25 Aug 2009 14:34:48 +0000

Download Yellow Paper Given the recession's obvious impact, we decided to look at how marketers and advertisers have responded to the economy in their communications. What has been the response in terms of strategy, creativity, messaging and spend? And how have consumers reacted both to the crisis itself and the communications they have received during this dramatic and potentially behavior-altering downturn? Related paper: Capturing Opportunities, Part 1