It’s not uncommon for brands to be more mature in their relationship marketing practices than they are on their websites. Often, marketers discover that there’s a rich set of data stored in another system like Salesforce that they can utilize to supplement…
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Are you planning to go direct to consumer, but aren’t quite sure where to start? Need to learn best practices for building an effective direct to consumer program? Curious to know what winning strategies can make yours the most successful?…
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If you’ve never spent time on Trailhead, you might not know what the Salesforce Ranger rank stands for. Ranger is a badge of honor in the community that shows you’ve kept up to date on your Salesforce knowledge, and have spent many…
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The advertising industry has shifted to a digital focus over the years and more traditional media like television ads have followed suit. Enter Connected TV (CTV). CTV is any television that connects to the internet either directly through a smart TV or…
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With its Summer 2018 release, Salesforce chatbots will soon become a standard offering of Service Cloud via Einstein Bots. This is not the first time Salesforce has introduced chatbots as a capability—the company has supported chatbots with platform features, and social bots…
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It all started with a question: Why? As you might have discovered over your career, ‘why’ is a question that goes unanswered at many companies, and asking it can get you labeled as ‘defiant’ or ‘not a team player’. Things work a…
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It was good to be back. Salesforce’s Connections returned after a year hiatus, this time with 13,000 marketers descending upon McCormick Place in Chicago last week. We made the most of Connections’ return, matching our new status as a Platinum Salesforce Partner…
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You’re washing dishes after dinner, scrubbing away at a dirty pot, when you realize you just used your last couple drops of dish soap. With both hands submerged in the sudsy water, you’re unable to write ‘dish soap’ on your shopping list…
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On May 21, 2018, Adobe announced its intention to purchase Magento for $1.68 billion, adding to its long list of acquisitions. Inside the Magento developer community, the announcement immediately resurrected the same negative feelings community members experienced during the…
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Five years from now, we’ll look back on the enforcement of GDPR as the turning point in how we view data protection. Between the tightened definitions and enforcement under GDPR and the consumer backlash from the Cambridge Analytica data scandal, everyone is…
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