Channel | Direct Marketing | Print

ProNourish, a nutritional drink from Nestlé Health Science for people with “digestive sensitivities,” manages to speak to both healthcare pros and end users, often via the same channels.

Marketer’s Most Wanted: Physicians

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

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