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        <title>Latest articles from DMN Multichannel Marketing</title>
        <link>http://feeds.feedburner.com/dmnewsecommerce</link>
        <description>Latest articles from DMN Multichannel Marketing</description>
        
          <itunes:author><![CDATA[DMN]]></itunes:author>
        <itunes:subtitle>Multichannel Marketing</itunes:subtitle>
        <itunes:summary><![CDATA[DMNews is home to all multichannel and e-commerce news and trend updates. Retail advertising no longer exists in a single channel and e-commerce, catalog, e-mail, direct mail, search and affiliate marketing combine to form modern direct marketing campaigns.]]></itunes:summary>
        <itunes:owner>
            <itunes:name>Multichannel Marketing</itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="Business">
            <itunes:category text="Business News" /> 
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        <itunes:explicit>no</itunes:explicit>
          
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          <title>The Omnichannel Solution: One Platform to Rule Them All</title>
            
            
            <description>4C aims at providing insight across campaign performance on all-channels in an easily accessed, self-serve package</description>
            
            <link>http://www.dmnews.com/the-omnichannel-solution-one-platform-to-rule-them-all/article/766543/</link>
            <pubDate>Thu, 17 May 2018 11:00:00 GMT</pubDate>
            
          <itunes:summary>4C aims at providing insight across campaign performance on all-channels in an easily accessed, self-serve package</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/the-omnichannel-solution-one-platform-to-rule-them-all/article/766543/</guid>
               
                                
        </item>
  
        <item>
          
          <title>Aptos One Aims To Bring Retail Into The Cloud</title>
            
            
            <description>At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization</description>
            
            <link>http://www.dmnews.com/aptos-one-retail-cloud-platform/article/759583/</link>
            <pubDate>Thu, 19 Apr 2018 16:00:00 GMT</pubDate>
            
          <itunes:summary>At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/aptos-one-retail-cloud-platform/article/759583/</guid>
               
                                
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          <title>One on One: Chris Bondhus on Video and ABM</title>
            
            
            <description>Chris Bondhus explains how Brightcove&apos;s video platform can support B2B ABM initiatives</description>
            
            <link>http://www.dmnews.com/one-on-one-chris-bondhus-on-video-and-abm/article/718426/</link>
            <pubDate>Thu, 14 Dec 2017 12:00:00 GMT</pubDate>
            
          <itunes:summary>Chris Bondhus explains how Brightcove&apos;s video platform can support B2B ABM initiatives</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/one-on-one-chris-bondhus-on-video-and-abm/article/718426/</guid>
               
                                
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          <title>Best Places to Work Winner Podcast: Cordial</title>
            
            
            <description>The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company&apos;s name</description>
            
            <link>http://www.dmnews.com/best-places-to-work-winner-podcast-cordial/article/682599/</link>
            <pubDate>Thu, 17 Aug 2017 18:05:00 GMT</pubDate>
            
          <itunes:summary>The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company&apos;s name</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/best-places-to-work-winner-podcast-cordial/article/682599/</guid>
               
                                
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          <title>3 Major Omnichannel Challenges Today</title>
            
            
            <description>Fraud, privacy, and tracking the customer journey will continue to be key issues for marketers doing omnichannel.</description>
            
            <link>http://www.dmnews.com/3-major-omnichannel-challenges-today/article/678204/</link>
            <pubDate>Fri, 28 Jul 2017 16:10:16 GMT</pubDate>
            
          <itunes:summary>Fraud, privacy, and tracking the customer journey will continue to be key issues for marketers doing omnichannel.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/3-major-omnichannel-challenges-today/article/678204/</guid>
               
                                
        </item>
  
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          <title>Examining Recent Omnichannel Successes</title>
            
            
            <description>Here&apos;s a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream</description>
            
            <link>http://www.dmnews.com/examining-recent-omnichannel-successes/article/677573/</link>
            <pubDate>Wed, 26 Jul 2017 15:36:22 GMT</pubDate>
            
          <itunes:summary>Here&apos;s a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/examining-recent-omnichannel-successes/article/677573/</guid>
               
                                
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          <title>Why is Omnichannel Still a Question?</title>
            
            
            <description>Marketers have a lot on their plate these days. Omnichannel shouldn&apos;t be an issue anymore</description>
            
            <link>http://www.dmnews.com/why-is-omnichannel-still-a-question/article/677550/</link>
            <pubDate>Wed, 26 Jul 2017 14:39:52 GMT</pubDate>
            
          <itunes:summary>Marketers have a lot on their plate these days. Omnichannel shouldn&apos;t be an issue anymore</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/why-is-omnichannel-still-a-question/article/677550/</guid>
               
                                
        </item>
  
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          <title>One on One: Jeff Smith and a World Without Channels</title>
            
            
            <description>Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing</description>
            
            <link>http://www.dmnews.com/one-on-one-jeff-smith-and-a-world-without-channels/article/677220/</link>
            <pubDate>Tue, 25 Jul 2017 16:00:00 GMT</pubDate>
            
          <itunes:summary>Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/one-on-one-jeff-smith-and-a-world-without-channels/article/677220/</guid>
               
                                
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          <title>The Rising Value of Podcasts To Digital Marketing</title>
            
            
            <description>Podcasts are looking like an increasingly viable channel to engage with customers</description>
            
            <link>http://www.dmnews.com/the-rising-value-of-podcasts-to-digital-marketing/article/677098/</link>
            <pubDate>Tue, 25 Jul 2017 10:00:00 GMT</pubDate>
            
          <itunes:summary>Podcasts are looking like an increasingly viable channel to engage with customers</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/the-rising-value-of-podcasts-to-digital-marketing/article/677098/</guid>
               
                                
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          <title>One on One: Kym Frank on the OOH Eco-System</title>
            
            
            <description>Kym Frank of Geopath on how data helps track and serve the audience for OOH</description>
            
            <link>http://www.dmnews.com/one-on-one-kym-frank-on-the-ooh-eco-system/article/676922/</link>
            <pubDate>Mon, 24 Jul 2017 18:00:00 GMT</pubDate>
            
          <itunes:summary>Kym Frank of Geopath on how data helps track and serve the audience for OOH</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/one-on-one-kym-frank-on-the-ooh-eco-system/article/676922/</guid>
               
                                
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