Latest articles for Multichannel Retail/Ecommerce from DMNews

Bloomingdale's By Mail catalog to be discontinued

Fri, 09 May 2008 16:32:00 GMT

Macy's Inc. will discontinue the Bloomingdale's By Mail catalog in early 2009 so that it can shift focus of the brand's direct-to-consumer business to the Bloomingdales.com Web site.

Bare Necessities launches print catalog

Wed, 07 May 2008 16:25:00 GMT

Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in conjunction with Haggin Marketing.

Target sells $3.6B in credit card receivables interest to JPMorgan Chase

Tue, 06 May 2008 16:00:00 GMT

Target Corp. said it would sell an interest in its credit card receivables to JPMorgan Chase for proceeds of approximately $3.6 billion. The transaction is expected to provide Target with sufficient liquidity to implement its business plans without the need to access term debt capital this year.

Retailers look to new leaders for a boost

Mon, 05 May 2008 01:24:00 GMT

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

Linen 'n Things to close 120 stores as part of Chap. 11 restructuring

Fri, 02 May 2008 12:03:00 GMT

Linens 'n Things said it has filed for protection under Chap. 11 of the US Bankruptcy Code in the US Bankruptcy Court for the District of Delaware. The company's financial restructuring plans include closing 120 underperforming stores.

Gander Mountain embraces multichannel strategy

Thu, 01 May 2008 14:51:00 GMT

Outdoor gear and apparel retailer Gander Mountain is making a big push into catalogs and e-commerce this year. Its efforts saw light this week when the 48-year-old brand was featured in a 324-page catalog drop to 2 million homes. Gander Mountain also expects to launch its own branded e-commerce Web site and catalog later this year.

Charming Shoppes exploring alternatives for non-core titles

Mon, 28 Apr 2008 17:51:00 GMT

Charming Shoppes Inc.'s board of directors is exploring operating and strategic alternatives for its non-core misses apparel catalog titles in order to provide a greater focus on its core brands, Lane Bryant, Catherines and Fashion Bug.

In tough times, retailers focus on teens

Mon, 28 Apr 2008 16:16:00 GMT

The current economic downturn isn't just taking a bite out of adult spending — a new study says that teens are also spending less. However, marketers are betting a multichannel approach will help them gain share of wallet with this increasingly digital-focused audience.

Rodan & Fields return to DM

Mon, 28 Apr 2008 02:47:00 GMT

Drs. Katie Rodan and Kathy Fields, have relaunched their skincare brand, Rodan & Fields Dermatologists, as a direct selling endeavor. It was originally sold through department stores.

Cabela's user-generated content will appear offline

Mon, 28 Apr 2008 01:59:00 GMT

Cabela's is taking its social media initiatives to a new level, by bringing user-generated content, such as customer reviews and ratings, to other channels.

Creative solutions from Lexus, USG Corp. and Teleflora

Sat, 12 May 2007 01:48:00 GMT

Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.

Creative solutions from Konica Minolta, Austad's Golf and 3M

Mon, 05 May 2008 10:39:00 GMT

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

A healthy challenge

Mon, 05 May 2008 01:16:00 GMT

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Creative solutions from America's Second Harvest, SAP/Netsirk Technologies and Ford

Mon, 28 Apr 2008 01:52:00 GMT

E-mail effort addresses hunger for America's Second Harvest; SAP and Netsirk Technologies collaborate for e-newsletter; and targeted approach finds its mark for Ford.

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

Mon, 21 Apr 2008 01:39:00 GMT

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does the job for Kodak.